文旅景区竹生态·竹文化国际旅游度假区核心区规划方案.pdf

1Shunan Bamboo Sea Tourism Planning鹭鸟熊猫佳酿蜀 予 你 的 心 能 量蜀 南 竹 海 度 假 区 核 心 区 概 念 规 划XXX阳光溪流微风草灌鱼虫细雨I2蜀南竹海度假区核心区概念规划蜀南竹海度假区核心区概念规划仿生竹林生态系统的文旅规划IMITATING TOURISM PLANNING OF BIONIC BAMBOO FOREST ECOSYSTEM3Shunan Bamboo Sea Tourism Planning助力宜宾成为成渝经济增长极 BECOMING THE ECONOMIC GROWTH POLE OF CHENGDU-CHONGQINGFrom Bamboo Forest Ecosystem to Bamboo Sea Ecosystem4蜀南竹海度假区核心区概念规划竹林林相的一致性是特点，也是问题A DISTINCTIVE FEATURE AND PROBLEMS 4蜀南竹海度假区核心区概念规划竹子具有侵略性的生长模式挤压了大乔木的生长空间使得其他依赖乔木果实生存的动物难以在竹林存留竹子极快的生长速度需要大量营养物质对地被灌木等林下植物的生长也带来压力由于物种的单一竹林系统的单位面积生物量不如其他常绿阔叶林SINGLE CORE ATTRACTION NO PERSISTENT GRAVITATIONAL FIELD度假区核心吸引物单一，不具有持续引力磁场文旅生态系统问题 单一资源,不可持续业态零碎，引力匮乏二销缺乏，供需失衡乡村振兴，三产断链竹林生态系统问题 Cultural Tourism Ecosystem Break文旅生态系统断裂蜀南竹海资源禀赋极高文旅系统的多样性不足全国最大的竹林景区，竹林7万亩，58种竹子，森林覆盖率92.4%全国唯一以竹文化为特色的国际级风景名胜区，包含竹文化、影视文化、军事文化，文化的利用转化率和挖掘度坪效低下。以传统观光为主，产品杂糅缺乏核心引力。产业以传统加工为主，缺乏三产联动。宗教文化5Shunan Bamboo Sea Tourism PlanningSINGLE CORE ATTRACTION NO PERSISTENT GRAVITATIONAL FIELD其他Others竹林扩张抢占生长空间栖息空间缩减草灌光合作用减少5Shunan Bamboo Sea Tourism Planning31乔灌Trees&Shrubs草食动物Herbivores竹科Bamboo45%-90%真菌细菌Fungi&Bacteria动物12Animals食肉动物Carnivores栖息于乔灌中的动物因乔灌空间的减少而被迫另寻栖息地 竹林纵向上生长遮蔽天空，影响下层乔灌光合作用 竹林向下生长侵占其它植物根系的生长空间关键物种的缺失导致竹林多样性的丧失竹林单一品种的种植导致了草灌多样性在11年间从58种退减至31种。真菌及细菌种群多样性分别下降45%和90%。在四川长宁蜀林竹海单一林相还导致了禽类生物多样性的降低。同比周边混合林相的34种禽类种群，长宁蜀林竹海只有12种。6蜀南竹海度假区核心区概念规划文旅生态产业功能日常运营以游活产城市品牌双区合营投资经营客群活动重点项目景观系统交通体系主题流线片区联动景点景观无机环境竹林生态动物群落植物群落文旅生态的多元性Diversity of Tourism System抵御不确定性的旅游管控The diversified development of the cultural tourism ecology is conducive to dealing with the off-peak season and travel control policies affected by the epidemic.When the traffic is low,it can still provide a stable development thrust for the area through the relevant manufacturing and producer service industries.Uncertainty of Tourism文旅生态的多元化发展有利于应对淡旺季以及因疫情影响的出行管控政策，在人流量较少的时候仍能通过相关制造业及生产性服务业为片区提供稳定的发展推力竹林生态的多样性Diversity of Ecosystem抵御多变的自然环境Established in the forest,not a lone tree.Beneath the forests dirt lies a maze of tree roots and fungi that scientists call a mycorrhizal network.Some people also call this maze the Wooden WebUncertainty of Natural Variety生态物种及生境的多样性有助于生态系统抵御干旱、洪水、气候变化乃至直接的人为破坏，提升环境自我修复和自我调节的能力7Shunan Bamboo Sea Tourism PlanningSummary Of The Current Cultural Tourism System现状文旅系统总结从打造景点，到搭建系统From Places to System竹海能量大循环产业能量城市品牌以游活产片区联动运营能量招商实施投资经营客群活动双区协作空间能量交通系统景观系统重点项目风貌指引Build a composite cultural tourism system composed of three parts:industrial interaction,long-term operation and spatial vitality,so as to break away from the traditional cultural tourism planning built only around scenic spots,and let the upgrade of the resort itself help the entire city of Yibin to rise.构建由产业互动、长久运营及空间活力三部分共同构成的复合文旅系统，从而脱离单纯围绕景点建造的传统文旅规划，让度假区自身的升级助力宜宾整个城市能级的上升。竹海生长模式GROWTH MODEL OF BAMBOO FOREST8蜀南竹海度假区核心区概念规划1.1 角色站位宜宾层面产业能量Role position由此，基于宜宾城市战略以及城市发展格局背景下，蜀南竹海于宜宾、三江新区、“两海”示范区应扮演怎样的角色？力争将蜀南竹海打造成中国竹海第一品牌，以支撑其角色定位9Shunan Bamboo Sea Tourism PlanningCustomers group positioning1.2客群定位Customized organic exclusive services for the four customer groups to create a great experienceCustomer Group Product Summary趣味探索的竹海秘境之旅多维体验的宜宾印象之旅极尽奢享的竹海避世之旅高端财富活力青年亲子家庭观光旅游蜀于你的新能量sightseeinghigh-end wealthdynamic youthparent-childfamilyThe ultimate luxury-the journey to escape the world in the bamboo seaEmpathize with high-end customers with emotional value and quality service,configure a comprehensive recuperation plan,and match her to enjoy healing services such as beauty,exercise,bamboo forest,Zen meditation,and cultural recuperation,so that you can return to the original bamboo sea luxury dreamMultidimensional Experience-Yibin Impression TourThe unique endowment of ecological and human resources,as a city card of Yibin,is well-known all over the world.With digital technology,cultural interpretation,delicious wine,and themed homestays,it outlines an exclusive memory with the charm of southern Sichuan,satisfying the needs of viewing,shopping,eating,tasting,living,Listen to a multi-dimensional vacation experienceInteresting to explore-a trip to the secret realm of Bamboo SeaBuild a tourism map suitable for young people who want to relieve stress and create six themed tours of entertainment,nature,punch cards,culture,passion,and fantasy.Go to the Bamboo Sea in southern Sichuan to experience different scenery and different moods.It is specially designed for Designed for lifestyle changes.寓教于乐的竹海成长之旅Educational and entertaining-a journey of growth in the bamboo seaBuild 8 Le product groups to meet the needs of parents and children for food,housing,transportation,travel,entertainment,and research.锁定活力青年、亲子家庭、观光旅游、高端财富四大客群，定制有机专属的消费服务体验产业能量10蜀南竹海度假区核心区概念规划Case summary1.3案例总结产业能量11Shunan Bamboo Sea Tourism Planning产业能量Development recommendations1.4发展建议12蜀南竹海度假区核心区概念规划Project Positioning1.5项目定位产业能量13Shunan Bamboo Sea Tourism Planning构建蜀南竹海“1976”产品体系Project system1.6产品体系1种创新模式9大文旅场景76个项目竹海生长模式醇享酒店听雨画廊花溪奇妙夜熊猫乐园自然私塾浅草树屋鹭影食坊蜀南之光风语剧院憩居矩阵5个高端度假酒店8个特色精品民宿乐园矩阵1个亲子度假乐园7个中小型特色乐园文娱矩阵11个文化体验项目20个休闲娱乐项目疗养矩阵11个特色餐饮项目13个康体养生项目产业能量14蜀南竹海度假区核心区概念规划四个尺度的功能大协同Functional Synergy in Four Scales 核心区与景区衔接的三大功能板块The project breaks the limits of thinking and looks beyond the bamboo to the bamboo sea,upholding the development concept of ecology outside,culture inside,taking bamboo resources as the base and k will be carried out in the following wayCooperation Of Other Yibin Bamboo Sea充分理解景区现有景点与度假区的关系，梳理不同流线后明确核心区内各片区功能，从而实现和更大范围景区的互动和对接。竹海景区与度假区角色明确The project breaks the limits of thinking and looks beyond the bamboo to the bamboo sea,upholding the development concept of ecology outside,culture inside,taking bamboo resources as the base and k will be carried out in the following wayCooperation Of Other Yibin Bamboo Sea5A景区将更侧重游览与观赏性功能，逗留时间较短，人流量一天内随时间变化较为明显；度假区更强调停留与体验，逗留时间较长，全天都有较高人流量。两个片区一同搭建起完备的旅游度假体验。长宁县景区之外的“景区”The project breaks the limits of thinking and looks beyond the bamboo to the bamboo sea,upholding the development concept of ecology outside,culture inside,taking bamboo resources as the base and k will be carried out in the following wayCooperation Of Other Yibin Bamboo Sea利用景区周围特色村镇，为希望深度体验的客群提供超越景区的游览路径。以景区作为入口，为学研、商业旅游、产业旅游等访客带来更深入长时游览体验。宜宾城市展示窗口The project breaks the limits of thinking and looks beyond the bamboo to the bamboo sea,upholding the development concept of ecology outside,culture inside,taking bamboo resources as the base and k will be carried out in the following wayCooperation Of Other Yibin Bamboo Sea竹海成为宜宾特色“自然会客厅”，在游览度假的基础上，带来更多产业链整合、对外文化输出、竹相关制造业展示交流乃至碳交易等多样场景。产业能量15Shunan Bamboo Sea Tourism Planning空间能量8103211112345687910141012111311121314212022191816151712345678914131245697总平面图Master PlanPlace Making2.1 场所再造10141811151912162022131721123456789蜀南之光Shunan Bamboo Tower风语剧院Wind Whisper Theatre幻光山谷Lighting Valley竹亭集市Bamboo Market竹间天地Bamboo World丝竹水秀Water Show悠游酒街Bar Street君悦山庄一期Junyue Village I君悦居Junyue Courtyard会议室Meeting Hall君悦居Junyue Courtyard竹宴厅Bamboo Party Hall林间竹屋Bamboo Shelter君悦山庄二期Junyue Village II鹭影食坊Egret Restaurant曲水园Flow Garden接待处Reception竹悦客厅Reception竹悦酒店Bamboo Hotel唐球Tang Ball草地保龄球Grassland Bowling七彩丝竹Colorful Bamboo竹游综合板块Bamboo Union Tourism Group1011121314123456789醇享咖啡厅Enjoy Cafe琼浆疗养池Agar Sanitation Pool醉享酒店Deep-enjoy Hotel佳酿中餐馆Chinese Restaurant醉翁小酒馆Drunkard Tavern杜康文化馆Dukang Cultural Center冥想空间Meditation space国影美术馆National Film Museum听雨画廊Rainfall Gallery幽篁冥想室Ghost Meditation Room花溪奇妙夜Wonderful night养生主题酒店Health Pleasure Hotel养生中心Wellness center竹间普拉提Bamboo Forest Pilates竹养度假板块Bamboo Healing Resort Group1011121314123456789熊猫苑Panda Garden亲子主题酒店Family House3D动漫艺术馆3D Animation Hall营地乐园Camp Park熊猫乐园Panda World四季花园Seasons Garden萌宠迷宫Pets Maze 房车营地RV Camp漱石乐园Rock Waterpark黑森林乐园Dark Forest Park亲子主题酒店Family Theme Hotel自然私塾Nature School浅草树屋Shrubs House星空露营Starry Camping竹乐研学板块Bamboo Research Group100500M025016蜀南竹海度假区核心区概念规划Place Making2.1场所再造总体鸟瞰图Overall rendering空间能量17Shunan Bamboo Sea Tourism Planning10蜀南竹海度假区核心区概念规划OLYMPICS亲子养生RecuperationentertainmentIn the place where the existing scenery is planned and the Thirteenth Bridge of Huaxi River is embedded in the new economic artery and the vitality resonance zone,through the five-step derivation of habitat remodeling,context regeneration,stock revitalization,business reorganization and scene creation,a“one axis,one belt,three areas”is formed.The spatial structure of a ring brings about the same frequency resonance between the moving groups and a greater organic connection in the support area.在规划现有风景的地方及花溪十三桥嵌入新经济动脉和活力共振带，通过生境重塑、文脉再生、存量盘活、业态重组和场景营造的五步推导，形成一轴一带三片一环的空间结构。带去动组团间的同频共振和支撑片区更大的有机联系性。通过生境重塑、文脉再生、存量盘活、业态重组和场景营造的五步推导，构建一轴一带三片一环的空间结构Build a spatial structure with one axis,one belt,three pieces and one ringSpatial structure2.2空间结构有机能量环ORGANIC ENERGY RING竹乐能量圈竹游能量圈竹养能量圈三大能量圈同频共振形成有机文旅能量生态圈空间能量产业能量|片区尺度快慢分离，核心区旅游环线自成体系The speed is separated from the slow,and the core area tourism loop is a self-contained systemTraffic analysis2.3交通分析至西入口图例:旅游快速通道主要游览道路次要游览道路主要停车场次要停车场PPPPP主要游览道路次要游览道路P旅游快速通道旅游快速通道旅游快速通道：旅游快速通道，连接5A景区环线，建设标准为二级公路，路幅宽度9m游览道路：主要旅游线路，环线串联主要功能板块，路幅宽度6m；次要旅游线路，链接各板块内部项目节点，路幅宽度2m；停车场：设置主要停车场4个衔接蜀南竹海大交通网络上的停车问题，设置3个内部停车能高效服务于主要板块间。Travel Fast Track:Fast-track for tourism,connecting to the 5A scenic spot ring line,the construction standard is a second-class highway,and the width of the road is 9m Tour route:The main tourist route,the ring line is connected with the main functional plates,and the width of the road is 4m;the secondary tourist route,which links the internal project nodes of each plate,the width of the road is 2m;PARKING LOT:Set up 4 main parking lots to connect with theparking problems on the Zhuhai transportationnetwork in southern Shunan,and set up 3 internalparking lots to efficiently serve the main plates.PPPP空间能量19Shunan Bamboo Sea Tourism Planning阳光溪流微风细雨草灌虫鱼鹭鸟熊猫佳酿SunlightStreamBreezeDrizzleGrass ShrubFish InsectEgretPandaWine生命之源，竹林活力的根基水循环的载体，养分运输动脉不见其形，穿梭竹间竹林养分，净化万物竹林庇护下的森林精灵细微之处，仰望竹林亭亭玉立，水上仙子以竹子为食物，也以竹林为遮蔽Wine飘香竹林的诱人琼浆20蜀南竹海度假区核心区概念规划离开城市的庇护重寻自然的足迹我们在城市生活中已习惯了人造物的庇护，所以我们感受不到风光雨露和跳动生灵，缺乏惊喜。我们可以从影像、文字或者肉眼去欣赏自然，但我们未曾真正从自然的角度思考与生活，我们是否能通过某种方式成为自然循环里的一部分，去感受它的呼吸？LEAVING THE FOR TRACKING NATURE在蜀南的竹林里邂逅九位精灵我们从自然竹林中汲取灵感，寻找各具性格的自然元素与人文因子，这些跳动的精灵藏匿在竹海的不同角落，为场所带来不同的氛围与调性。我们来到蜀南竹海，不是来“参观”自然，而是成为自然中的一部分，与风光雨露，虫鱼鸟兽相遇、相识、相处，与自然一起畅快呼吸。NINE ELVES IN THE BAMBOO FOREST一片竹林，九个物像，九种氛围，九样体验NINE ELVES IN THE BAMBOO FOREST WITH NINE ATMOSPHERES空间能量21Shunan Bamboo Sea Tourism Planning竹乐研学板块Bamboo Research Group竹游综合板块Bamboo Union Tourism Group竹养度假板块Bamboo Healing Resort Group快游线Main Route旗舰项目Key Project图例Legend漫游线Wandering Route细雨Drizzle 细雨DRIZZLE听雨画廊Rainfall Gallery熊猫PANDA熊猫乐园Panda Park佳酿FINE WINE醉享酒店Deep-enjoy HotelSunlight阳光蜀南之光Shunan Bamboo Tower鹭鸟鹭鸟EGRET鹭影食坊Egret Restaurant微风BREEZE风语剧院Wind Whisper TheatreStream溪流溪流STREAM漱石乐园Rock Waterpark草灌GRASS SHRUB浅草树屋Shrubs HouseFish&Insect虫鱼鱼虫FISH&INSECTS自然私塾Nature School9 Elves in Bamboo Sea3.1 竹林九境竹林画像Design Structure一轴三区九景One Corridor,Three Areas,Nine Nodes沿用现有的旅游交通主轴线，保证其通过型交通职能的同时，加强其体验型交通项目。并以此轴为纽带，串联起竹养、竹游及竹乐三个板块，主轴作为进入三个主题片区的入口锚点，通过沿线布置特色项目及展示性标志物吸引不同客群深入体验各功能板块。通过片区的内部环线或支线形成同一主题的不同场景，沟通构成9个重点项目序列，盘活整个文旅度假区。Follow the existing main line of tourism traffic to ensure its through-traffic functions and strengthen its experience-based traffic projects.The main axis serves as the entrance anchor to the three themed areas,attracting different customer groups to experience each functional area in depth by arranging characteristic projects and display markers along the route.Different scenes of the same theme are formed through the inner loop or branch line of the area,and communication constitutes a sequence of 9 key projects空间能量22蜀南竹海度假区核心区概念规划君悦山庄二期Junyue Village II七彩湖广场Colorful Lake Plaza君悦山庄一期Junyue Village I快游线Main Route图例Legend漫游线Wandering Route景观步道Landscape Path观景小火车Sightseeing Trains蜀南之光Shunan Bamboo Tower风语剧院Wind Whisper Theatre竹亭集市Bamboo Market竹间天地Bamboo World幻光山谷Lighting Valley鹭影食坊Egret Restaurant竹宴厅Bamboo Party Hall悠游酒街Bar Street七彩丝竹Colorful Bamboo丝竹水秀Water Show唐球Tang Ball草地保龄球Grassland Bowling林间竹屋Bamboo Shelter往七彩飞瀑To Colorful Waterfall往集贤坝To Jixian Bay往迎风湾To Windy Bay竹游综合板块Bamboo Union Tourism Group竹游综合板块综合文娱板块竹游综合板块：包括七彩湖广场、君悦山庄、七彩丝竹、万里街区等设计范围，覆盖全年龄段客群，未来将打造成代表成渝最高水准，面向全国的沉浸式文化旅游景区，成为以竹文化为核心的东方美学文化体验地，也是景区夜间生活和消费的目的地Bamboo Tour Comprehensive Section:Including the design scope of Colorful Lake Plaza,Junyue Villa,Colorful Silk Bamboo,Wanli Block,etc.,covering all age groups,it will be built into an immersive cultural tourism scenic spot representing the highest level of Chengdu and Chongqing in the future and facing the whole country.The oriental aesthetic culture experience place with bamboo culture as the core is also the destination of night life and consumption in the scenic spotBamboo Union Tourist GroupEntertainment and Cutural Section3.2综合文娱板块空间能量23Shunan Bamboo Sea Tourism Planning竹游综合板块Bamboo Union Tourist GroupEntertainment and Cutural Section3.2综合文娱板块项目内容落地模式君悦山庄二期片区：政府平台公司投资，引入君澜度假酒店品牌；七彩湖片区：政企合作，由政府平台公司投资硬件设施，引入只此青绿舞蹈诗剧品牌（1）重点项目商务度假酒店：在一期的基础上，完善各项设施，接待方面有宴会厅、小型会议室，同时满足商务接待、婚庆等各类度假客群；风语剧院：引入只此青绿舞蹈诗剧采用元宇宙技术展示宜宾的多元文化，为游客提供沉浸式的文化体验；蜀南之光：将其打造为高度80米可俯瞰全域的地标建筑，并采用新能源技术打造夜间灯光秀；幻光山谷：以竹林为基底，应用数字技术，打造光影、艺术、竹林深度融合的竹林夜游体验区；七彩丝竹：将剧本杀等业态与民宿融合，植入不同文化主题度假元素，全方位调动游客感官，带来生动体验。（2）配套项目汤池中心/鹭影食坊/运动休闲设施/竹亭集市/丝竹水秀竹养中心君悦山庄竹悦茶室只此青绿舞台剧七彩丝竹空间能量24蜀南竹海度假区核心区概念规划悠游酒街Bar Street丝竹水秀Water Show幻光山谷Lighting Valley竹亭集市Bamboo Market风语剧院Wind Whisper Theatre蜀南之光Shunan Bamboo Tower君悦山庄一期Junyue Valla I竹间天地Bamboo World七彩湖COLORFUL LAKE PLAZA文化展演Culture&PerformanceCultural Creation 特色文创Scenic Leisure观景游憩商业餐饮Commerce&Catering空间能量微风Breeze不见其形，穿梭竹间阳光Sunlight生命之源，竹林活力的根基25Shunan Bamboo Sea Tourism Planning在地多元文化融合元宇宙技术Wind Whisper Theatreintroduces Only This Green,a dance-poetry drama that brings to life and imagination the long-standing traditional cultural imagery through the interplay of real and imaginary characters and the blending of emotions from the past and the present.The Bamboo Palace Theatre also uses meta-universe technology to showcase Yibins wine culture,ethnic culture,Nezha culture and theatre culture using digital and virtual reality.The theatre provides an immersive cultural experience for visitors.Illuminated Valley.With the bamboo forest as the base,the application of advanced digital technology,the depth of light,art and bamboo forest integration,to create a fantastic bamboo forest night tour experience area,forming a regional highlight project,free of charge during the day,at night can be implemented with the Bamboo Palace Theatre(performing arts)and Bamboo Tower(light show)closed management,unified operation Local Multicultural Mixes Metaverse风语剧院：风语剧院引入只此青绿舞蹈诗剧，通过人物的虚实交错、情感的古今交融，将悠远绵长的传统文化意象，赋予了无限的生命力和想象力；风语剧院同时采用元宇宙技术，运用数字化、虚拟现实等方式展示宜宾的“酒文化”、“民族文化”、“哪吒文化”、“戏剧文化”等文化，为游客提供沉浸式的文化体验。蜀南之光：将蜀南之光打造成区域地标建筑，高度不超过80米，可俯瞰区域全景和作为相应活动的背景建筑载体，同时采用新能源技术打造夜间灯光秀；幻光山谷：以竹林作为基底，应用先进的数字技术,将光影、艺术、竹林深度融合，打造梦幻的竹林夜游体验区，形成区域亮点项目，白天免费，夜间可与风语剧院（演艺表演）及蜀南之光（灯光秀）共同实施封闭式管理，统一运营文化展演商业餐饮Culture&PerformanceCommerce&Restaurant功能占比Subtitle,if its needed七彩湖COLORFUL LAKE PLAZA特色文创Cultural Creation 观景游憩Scenic Leisure七彩湖功能业态Function Category重点项