Unit-4-travel.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Learning Objectives,1）Get some idea of travel,relationship between travel and tourism,and travel management in the future;,2）Learn some words and expressions related to travel.,Key Words：Travel,Tourism,Travel management,Travel,generally speaking,means going out of home.Different motivations of going out make different types of travel.Tourism is one type of travel mainly for creational and leisure purposes.As tourism has become a,pillar industry,for many countries in the world,travel management is vital and significant.,Text:Travel and tourism,Travel is the transport of people on a journey or the process or time involved in a person or object moving from one location to another.,(what is travel?),The pioneer of modern tourism(as an industry),The pioneer of modern tourism was Tomas Cook,4,who,on 5 July 1841,organized the first package tour in history,.He arranged for the rail company to charge one shilling per person for a group of 570 temperance campaigners from Leicester to a rally in Loughborough,eleven miles away,5,.Cook was paid a share of the fares the passengers actually paid,as the railway tickets,being legal contracts between company and passenger,could not have been issued at his own price,6,.,Q3:Which excursion marked the opening of the modern tourism?,There had been railway excursions before,but this one included entrance to an entertainment held in private grounds,rail tickets and food for the train journey.This excursion was regarded as the opening of the modern tourism On 4 August 1845,he arranged accommodation for a party to travel from Leicester to Liverpool,7,.During the 1860s he took parties to Switzerland,Italy,Egypt and United States.Cook established inclusive independent travel,8,whereby the traveler went independently but his agency charged for travel,food and accommodation for a fixed period over any chosen route,which is a mark of the birth of tourism industry.,Q4:Please give examples to explain the types of tourism.,There are many types of tourism,mainly including pilgrimage tourism,health tourism,leisure tourism,sports tourism,ecotourism.,9,Pilgrimage can be said as the origin of European tourism.Although undertaken primarily for religious reasons,the pilgrims in the Canterbury Tales quite clearly saw the experience as a kind of holiday(the term itself being derived from the holy day and its associated leisure activities),10,.,Pilgrimages created a variety of tourist aspects that still existbringing back souvenirs,obtaining credit with foreign banks,and making use of space available on existing forms of transport,such as the use of medieval English wine ships bound for Vigo by pilgrims to Santiago De Compostela,11,.Pilgrimages are still important in modern tourism-such as to Lourdes or Knock in Ireland.But there are secular equivalentsthe grave of Jim Morrison in Pere Lachaise Cemetery,12,.,Health tourism has always existed,but it was not until the eighteenth century that it became important.Health tourism is usually associated with spas,places with supposedly health-giving mineral waters,treating diseases from gout to liver disorders and bronchitis.Visits to take the waters also allowed the visitors to attend balls and other entertainments.,Q5:Why was leisure tourism associated with the industrialization of United Kingdom?,Leisure tourism was associated with the industrialization of United Kingdomthe first European country to promote leisure time to the increasing industrial population.Initially,this applied to the owners of the machinery of production,the economic oligarchy,the factory owner,and the traders.These comprised the new middle class.Cox&-Kings,13,were the first official travel company to be formed in 1758.Later,the working class could take advantage of leisure time.,Q6:What is sports tourism?,Sports tourism is a niche market which can be broadly described as a tourism activity generated by participation in sporting activity.That activity can be a recreational sporting event or competition(e.g.;fishing,golf,skiing,horse-racing,surfing,para-sailing,rock-climbing),a tour of a sporting facility,or a training camp.All of these activities require skill and also offer potential for competition;however they are also frequently pursued by individuals in an unstructured way and maybe entirely incidental to their main reason for travelling.,Q7:What is ecotourism?,Ecotourism,also known as ecological tourism,is a form of tourism that appeals to the ecologically and socially conscious individuals.Generally speaking,ecotourism focuses on volunteering,personal growth,and learning new ways to live on the planet;typically involving travel to destinations where flora,fauna,and cultural heritage are the primary attractions.,14,Q8:Why has there been upmarket trend in the tourism over the last decades?,There has been an upmarket trend in tourism over the last few decades.Tourists have higher levels of disposable income and greater leisure time and they are also better-educated and have more sophisticated tastes.There is now a demand for better quality products.The developments in technology and transport infrastructure have been mading many newtypes of tourism available.,Space tourism is expected to take off in the first quarter of the 21st century,although compared with traditional destinations,the number of tourists in orbit will remain low until technologies such as a space elevator make space travel cheap.Technological improvement is likely to make possible air-ship hotels,based either on solar-powered airplanes or large dirigibles.,Underwater hotels,such as Hydropolis,expected to open in Dubai in 2009,will be built,15,.On the(ocean tourists will be welcomed by ever larger cruise ships and perhaps floating cities.Some futurists expect that movable hotel pods will be created that could be temporarily erected anywhere on the planet,where building a permanent resort would be unacceptable politically,economically or environmentally,16,.,Q9:Why tourism has become a popular global leisure activity and why is it vital for many countries?,Tourism has become a popular global leisure activity and is vital for many countries,due to the large intake of money for businesses with their goods and services and the opportunity for employment in the service industries associated with tourism.These service industries include transportation services such as cruise ships and taxis,accommodation such as hotels and entertainment venues,and other hospitality industry services such as resorts.,Sustainable tourism is becoming more popular as people start to realize the devastating effects poorly planned tourism can have on communities.Receptive tourism is now growing at a very rapid rate in many developing countries,where it is often the most important economic activity in local GDP,17,.,World Tourism Organization(WTO),18,data for 1999 shows that 663 million people spent at least one night in a foreign country,up 4.1%over the previous year.Spending on international tourism reached$453 billiona growth rate of nearly 3%over 1998.These results are in line with WTOs long-term growth forecast Tourism 2020 Vision which predicts that the tourism sector will expand by an average of 4.1%a year over the next two decades.,Annual international arrivals are expected to surpass one billion by the year 2010 and reach 1.6 billion by the year 2020.Reasons for this sustained growth include greater disposable income in tourism generating countries,and,especially in some of the emerging economies of Asia,more leisure time,earlier retirement,improvements in infrastructure and transport(particularly air transport),and changes in consumer spending preferences.,It has been suggested there is a strong correlation between tourism expenditure per capita and the degree to which countries play roles in the global context.Not only as a result of the important economic contribution of the tourism industry,but also as an indicator of the degree of confidence with which global citizens leverage the resources of the globe for the benefit of their local economies.This is why any projections of growth in tourism may serve as an indication of the relative influence that each country will exercise in the future.(Q10),(Source;en.wikipedia.org/wiki/Travel),I.Comprehension questions on the text,1.Why do people go for travel?,2.What are three forms of tourism mentioned in the text?,3.Which excursion marked the opening of the modern tourism?,4.Please give examples to explain the types of tourism,5.Why was leisure tourism associated with the industrialization of United Kingdom?,6.What is sports tourism?,7.What is ecotourism?,8.Why has there been upmarket trend in the tourism over the last decades?,9.Why tourism has become a popular global leisure activity and why is it vital for many countries*resp,10.Why any projections of growth in tourism may serve as an indication of the relative influences peothat each country will exercise in the future?,II.Vocabulary:Fill in the blankets with the words or expressions given below,change the form if necessary,derive,in line with,projection,apply to,available,souvenir,leisure,compare with,leverage,apply on,excursion,associate,participate,appeal,in accordance with,1.Even if it is not dear,please keep it as a _ from us.,2.We have been anticipating much pleasure from our schools _.,3.The word _ from French.,souvenir,excursion,is derived,4.To be frank,this job rather _ to me.,5.The new proposal is _ our general line.,6.Mother warned the boys not to _ with bad companions.,appeals,in line with,associate,7.As usual,the new law _ all persons regardless of age,gender,nationality and religion?,8.The people are demanding a chance to _ more in government.,9.The doctor is not _ now,so I can make another appointment for you.,10.How do you think your flat as _ with the old one?,applies to,participate,available,compared,III.Translation (3*,5*,6*,8*,10*),1.,人们外出旅行的原因主要包括旅游观光、拜访亲朋、商业贸易、公务出差、朝圣以及访学。*,(there are many reasons for),There are many reasons for travel,mainly including tourism,visiting friends and family,trade,commuting,migration,pilgrimages,research.,2.,托马斯，库克组织的团队旅游是旅游业诞生的标志。,(mark),The group travel organized by Thomas Cook is a mark of the birth of tourism.,3.,旅游的类型主要包括朝圣旅游、健康旅游、休闲旅游、体育旅游以及生态旅游。,(include),There are many types of tourism,mainly including pilgrimage tourism,health tourism,leisure tourism,sports tourism,ecotourism.,4.,朝圣可以说是欧洲旅游的源头。,(be said),Pilgrimage can be said as the origin of European tourism.,5.,体育旅游是一个具有潜力的市场，体育旅游被描述为是一种参加体育活动的旅游形式。,(niche),Sports tourism is a niche market which can be broadly described as a tourism activity generated by participation in sporting activity.,6.,生态旅游吸引关注生态发展的人群参加旅游。,(appeal to),Ecotourism,is a form of tourism that appeals to the ecologically conscious individuals.,7.,在过去几十年，旅游是一种高消费活动。,(upmarket trend),There has been an upmarket trend in the tourism over the last few decades.,8.,迄今为止，公司的收益与我们的期望值一致。*,(in line with),So far,the companys profits are in line with what was expected.,9.,与过去相比，旅游者的受教育程度更高，品位也更高雅,(sophisticated),Tourists are better-educated and have more sophisticated tastes than before.,10.,由于创收甚好，旅游已经成为对每一个国家都很重要的全球性的休闲活动。,(due to),Tourism has become a popular global leisure activity and is vital for all countries,due to the large intake of money for businesses.,Put the following phrases into English,1.境外旅游,2.包价自助游,3.具有潜力的市场,4.世界旅游组织,5.国内生产总值,1.outbound tourism,2.inclusive independent travel,3.,a niche market,4.world tourism organization,5.Gross Domestic Product,6.永久性度假胜地,7.非物质文化遗产,8.娱乐场所,9.植物与动物,10.破坏性的影响,6.permenant holiday resort,7.intangible cultural heritage,8.entertainment venues,9.flora and fauna,10.,devastating effects,参考答案：,1.outbound tourism,2.inclusive independent travel,3.,a niche market,4.world tourism organization,5.Gross Domestic Product,6.permenant holiday resort,7.intangible cultural heritage,8.entertainment venues,9.flora and fauna,10.,devastating effects,