《英语基础模块》下册Unit9Advertisement.x省公开课金奖全国赛课一等奖微课获奖.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2017/5/31 Wednesday,#,Language,&,Culture,Press,Unit 9,英语基础模块（,下册,）,Advertisement,1/46,Advertisement,Aims:,2/46,Advertisement,Aims:,3/46,Reading:the Great Wall,Reading&Speaking,Writing,Listening,Warming up,Procedures:,Advertisement,4/46,Advertising,Warming up,Brainstorm,the,Advertisement,5/46,Quiz:What is an advertisement used for?,Quiz:How can we make an advertisement?,Quiz:Where can we make an advertisement?,Advertising,Warming up,6/46,Advertisements are used to send commercial information about some commodities or services to the public.,Advertising,Warming up,7/46,Advertising,Warming up,bringing products or services to the attention of potential and current customers by means of,8/46,Advertising,Warming up,MI-Xiaomi,小米,国产自主品牌中佼佼者，以全新营销模式和“为发烧而生”驰名。,9/46,Advertising,Warming up,Sending brochures,flyers or mails,showing posters or newspaper ads,make radio,TV or the Internet commercials and so on.,10/46,Advertising,Warming up,Advertisement,11/46,Fast,Reading,Read the text fast,and then answer the following questions.,Advertising,Reading,12/46,Advertising,Reading,key,1.,What is an ad used for?,to send commercial information about commodities or services to the public.,Brochures can contain a great deal of information if,designed well.,2.,What do brochures contain?,13/46,Advertising,Reading,3.Why do we put ad in newspapers?,4.Who do we make TV commercials?,Because most adults read newspapers,so putting ads in newspapers is a common way of advertising.,TV commercials are usually very expensive.But,it is said that ads on TV have a good effect because TV is becoming more and more popular.,Reading,key,14/46,Advertising,Reading,Reading,key,We all know that some ads give false information to mislead us.,Ads can more or less make consumers change their attitude toward some products or services.,5.How about the ads affection?,6.How can ads mislead us?,15/46,So,it is necessary that we make sure what is real and what is false in the ads.,7.What can we do when we read ads?,Advertising,Reading,key,16/46,Advertising,Reading,Analysis,课文分析,What is an advertisement?,Advertisements are used to send commercial information about some commodities or services to the public.,广告,广告是用来向公众传递商品或服务信息。,17/46,Advertising,Reading,Analysis,课文分析,广告,What is an advertisement?,Advertisements are used to send commercial information about some commodities or services to the public.,18/46,Advertising,Reading,Analysis,课文分析,be used to:,表示“被用来做,”,be used to do,被用来做,；注意同,be used to doing,区分使用。,e.g.,1.,木材用来造课桌,。,Wood is used to make into desks.,2.,电脑可用来做很多事。,Computers can be used to do many things.,广告,What is an advertisement?,Advertisements are used to send commercial information about some commodities or services to the public.,19/46,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,假如周六要举行一场时装秀，你喷了一条口号“周六在展览中心有时装秀”，那就是一条广告。假如你把口号挂在大象背上，牵着它进城，那就是在做广告宣传。,Advertising,Reading,Analysis,课文分析,20/46,be to do,（近期即将按计划发生）,),将要做,e.g.,他们下个月即将结婚,。,They are to get married next month.,be to do:,将要做,;fashion show:,时装秀,Advertising,Reading,Analysis,课文分析,If a fashion show is to be held on Saturday,and you paint a sign saying“Fashion Show coming to the Exhibition Center on Saturday”,that is an advertisement.,If you put the sign on the back of an elephant and walk it into town,that means you are doing an advertising promotion.,21/46,Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials and so on.,Advertising,Reading,Analysis,课文分析,广告就是经过分发小册子、传单或信函，展示海报或报纸广告，或以在电台、电视或网络做商业广告等形式，向潜在和现有消费者传递产品或服务相关信息。,22/46,Advertising,Reading,Analysis,课文分析,by means of doing,“,经过,方式，借助,方法,”,bring sth.to the attention of sb.,吸引某人对某事,/,物注意。,Advertising is,bringing,products or,services to the attention of,potential and current customers,by means of,sending brochures,flyers or mails,showing posters or newspaper ads,making radio,TV or the Internet commercials,and so on.,and so on,：,表示“等等”，用于句尾。,23/46,Brochures can contain a great deal of information if designed well.Mails can be sent directly to selected customers.Most adults read newspapers,so putting ads in newspapers is a common way of advertising.,Advertising,Reading,Analysis,课文分析,a great deal of,大量，许多,小册子假如设计好话，能够包含大量信息。信函能够直接寄给选定消费者。,大多数成年人都读报，所以在报刊上登广告也是常见一个广告方式。,24/46,Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.,Advertising,Reading,Analysis,课文分析,海报放在消费者会注意到地方是很有效果。好玩彩色海报会让路人以为很新鲜。,25/46,广播宣传一个主要优势就是它们比电视广告廉价，而且很多人依旧在听广播，比如当他们在出租车或在自己车里时。,of radio announcement is that they,：,that,引出表语从句。,for example,：比如，同义词,for instance,。,Advertising,Reading,Analysis,课文分析,Posters can be very powerful in places where the customers notice them.Interesting colorful ones will appear new to passers-by.,A major advantage of radio announcements is that they are usually cheaper than television ads,and many people still listen to the radio,for example,when they are in taxies or in their own cars.,26/46,TV commercials are usually very expensive.But it is said that ads on TV have a good effect because TV is becoming more and more popular.,Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.,Advertising,Reading,Analysis,课文分析,电视商业广告通常都很贵。但听说电视广告都会起到很好效果，因为电视正越来越普及。,It is said that,听说,have a good effect,收到好效果,more and more,越来越,27/46,广告或多或少会改变消费者对产品和服务态度。广告在商业领域中含有很主要作用。,Advertising,Reading,Analysis,课文分析,TV,commercials are usually very expensive.But it is said that ads on TV have a good effect because TV is becoming more and more popular.,Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.,28/46,make sb.do,让某人做,（使役动词后接原型，省略,to,不定式）,e.g.,他把妹妹弄哭了。,He made his sister cry.,Advertising,Reading,Analysis,课文分析,TV,commercials are usually very expensive.But it is said that ads on TV have a good effect because TV is becoming more and more popular.,Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.,29/46,play an important role in,在,有主要作用,e.g.,朋友在我们生活中有主要作用。,Friends,play an important role in,our life,Advertising,Reading,Analysis,课文分析,TV,commercials are usually very expensive.But it is said that ads on TV have a good effect because TV is becoming more and more popular.,Ads can more or less make consumers change their attitudes toward some products or services.Advertising plays an important role in the commercial business.,30/46,However,it is known that some ads give false information to mislead consumers in the ads.,然而，众所周知，有些广告会给犯错误信息误导消费者。,Advertising,Reading,Analysis,课文分析,It is known that,众所周知,e.g.,众所周知，人类比任何动物都聪明。,It is well-known that,man is much cleverer than any animal.,31/46,Some famous persons sometimes appear in ads to tell,how wonderful a product is.,They help to make us believe that if we buy their products,we will be happier,healthier,more attractive,more popular,more successful,etc.,有时候，一些名人会出现在广告中，告诉我们这个产品有多么地好。他想让我们认为，假如我们买了产品，就会更幸福、更健康、更有吸引力、更时尚、更成功，等等。,Advertising,Reading,Analysis,课文分析,感叹句形式：,How+adj.+(a/an/the)+n.+be,32/46,In fact,what they want is just to make us pay more money.So,it is necessary that we make sure what is real and what is false in the ads.,实际上，他们想要就是让我们多付钱。所以，我们有必要明确广告中什么是真、什么是假。,Advertising,Reading,Analysis,课文分析,It is necessary that,（什么事）,是很有必要。,It,是形式主语，前置；,that,后接虚拟语气，,should,能够省略。,e.g.,你交作业是非常必要。,Its necessary that you(should)hand in your homework.,33/46,Study the words and expressions in the box,and complete each sentence,with one of them in the right form.,publicpaint,whereverattention,designselect,appeareffect,Advertising,Reading,Analysis,课文分析,by means ofin fact,a great deal of,more or lessmake sure,play an important role in,34/46,3).The doors in this building will,be painted,white.,5).,Wherever,you are,you must do your best.,1).This museum will be open to the,public,next week.,2).Reading practice has a very good,effect,on our English study.,4).This pop star,appears,on television every Sunday.,The Great Wall,Reading,Analysis,课文分析,35/46,10)It is agreed that women,play an important role,in the economic development.,6)She,selected,a white silk skirt for your party.,7)We would pay more,attention,to the new words in the textbook.,8)The new classroom building which,was designed,by a young engineer is the highest building on the campus.,9)I am,more or less,feeling a little nervous about my future.,Advertising,Reading,Analysis,课文分析,36/46,11)We have learnt a lot from foreign countries,by means of,foreign languages.,12)There is usually,a great deal of,snow in the mountain area of the Northeast.,13)Is that so?,In fact,I am not quite sure.,14)Before you leave,you have to,make sure,that the lights are turned off.,Advertising,Reading,Analysis,课文分析,37/46,Calling:,Hello,this is.speaking.I want to speak to,Hello,is that Dongfang hotel?,I d like to speak to Wang Lin.,Is Mr.White there?,Is Mr.White in?,May I speak to Mr.White,please?,Advertising,Reading,and Speaking,Useful expressions,Useful expressions,38/46,Answering the call,Hello,this is Liu Tao.,Hi,Liu Tao speaking.,Whos speaking?,Yes,speaking.,Sorry,Jane is not in right now.Ill ask her to call you back.,Would you like to leave a message?,He isnt in.Can I take a message?,Should I ask him/her to call you back?,Sorry,I cant hear you clearly.Speak louder,please.,Sorry,Im afraid you have the wrong number.,Advertising,Reading,and Speaking,39/46,Getting someone to answer the call,Hold on,please.,Just a moment,please.,Hi!Wang Lin,you are wanted on the phone.,Kelly wants to speak to you on the phone.,Someone wants you on the phone,Wang Lin.,There is a phone call for you,Jimmy.,Advertising,Reading,and Speaking,40/46,Receiver,（收信人）,:to whom,01,Point out the reason,02,Time or phone number if necessary,03,Author or writer,05,Key words about your message,04,Writing,Advertising,Write a memo,41/46,Writing,Advertising,Used bikes wanted,Any size&brand,Call after 6 pm at 3630-5486,Hi!Liu Tao,I found an ad in todays newspaper.It says that someone wants to buy a used bike,no matter what size or brand.If you want to sell your bike,you may call him after 6:00 in the evening.His telephone number is 3630-5486.,Wang Lin,MEMO,42/46,Writing,Advertising,Your friend,Xiao Li,wants to rent an apartment.You found a classified ad on the Internet:,Write a memo to Xiao Li,telling him about the ad.,Advertisement,EAST STREET 2 br.apartment furnished.,Kitchen.Bathroom.With telephone.,Call Jim 5642-8176(after 6 pm only),43/46,Writing,Advertising,Hi!Xiao Li,I found an ad on the Internet.It says that someone wants to rent out an apartment in EAST STREET,2 br.apartment furnished,kitchen,bathroom with telephone.If you want to rent,you may call Jim after 6:00 in the evening.His telephone number is 5642-8176.,Wang Lin,44/46,The Great Wall,Homework,The Great Wall,Recite text and words.,1,Finish the workbook.,2,45/46,Thanks,46/46,