新职业英语职业综合英语2-Unit8.pptx

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,职业综合,英语,2,Unit,8,Business Start,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 8,职业综合英语,2,ENGLISH FOR CAREERS,Unit,8,Business Start,新职业英语,1/53,Contents,Listening&Speaking,4,Warming-up,1,Reading A,2,Reading B,3,Language Lab,7,Language Lab,7,Writing,5,Mini-project,6,Language Lab,7,8,Entertainment,2/53,Warm-1,3/53,Warm-2,Self-employed,As an Employee,Advantages,Advantages,Disadvantages,Disadvantages,2,4,10,12,14,1,6,8,9,7,11,3,5,13,You can enjoy more comfortable working conditions.,You can choose who to work with.,You can take pleasure in a low-risk and consistent environment.,You may enjoy a feeling of good fellowship at work.,You have concerns about various operational costs,You have to maintain a positive relationship with the boss no matter what kind of person he is.,4/53,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,5/53,Text A-1,Reading A,1,Rich Aberman and Bill Clerico faced a tough decision as they,approached,the end of their senior year at Boston College.Start an innovative online-payment processing,business,or start graduate school and a new job?,Risk It When Young,6/53,Reading A,2,In the end,they decided to go the safe routeAberman set out for law school at New York University and Clerico took a job as an investment bankerand they promised themselves that theyd soon get back to start their business.But all too quickly,they saw themselves getting,sucked into,the workaday world and their entrepreneurial ambitions,slipping away,.,3,“It only gets harder to start a company as time goes on,”says Aberman,25.“As you get used to a salary,you start getting comfortable with a certain lifestyle,which makes it hard to leave for the uncertainty of being an entrepreneur.”,Text A-2,7/53,Reading A,4,Clerico was worried that if he tried starting a company and failed,he would be six months out of school with no relevant job experience or tangible success.“In,hindsight,I think that was a,dumb,fear,”says Clerico,24.“You can always go and get an entry-level job.”,5,So after just a few months,they changed,course,:Aberman left law school and Clerico quit his job,and they founded,WePay,an online system for groups to manage their,funds,.They,scraped,by on income from odd jobsAberman taught LSAT courses while Clerico did financial consultingas they worked to,get their business off the ground,.,Text A-3,8/53,Reading A,6,The decision,paid off,and a little over a year after founding the company,Aberman and Clerico have,raised,nearly,$2 million for WePay from,high-profile,Internet investors.,7,WePay launched its service on March 30,allowing individuals and groups all over the world to establish an account and collect money in a variety of waysfrom paper checks to credit cardsand then use a debit card to spend the money in the account.They already have several thousand users,ranging,from sports teams to fraternities to groups of roommates managing rent and,utilities,.WePay collects transaction fees ranging from 50 cents for bank account payments to 3.5 percent of credit-card payments for each payment received;outgoing transactions are free.,Text A-4,9/53,Reading A,8,Aberman and Clerico were able to get their college business idea back,on track,after a minor detour,but they,strongly recommend starting right out of college.,9,“You have the degree,under your belt,and you havent tied yourself into a particular lifestyle or career path,”Aberman says.“If you take a risk,and it fails,the worst that happens is that you have a unique experience that you can use as an,impressive,factor to get you into graduate school or to shine in a job interview.”,Text A-5,10/53,Reading A,10,Adds Clerico,“If you wait until,you work for a few years or go to,graduate school,you are just piling,on reasons not to take the risk,and,you reduce the chances that you,ever will have.”,Text A-6,11/53,A-Trans-1,Reading A,1,在波士顿学院就读里奇,阿伯曼和比尔,克莱里克大四快毕业时碰到一个艰难抉择：是开创一项新型网上付款处理业务事业，还是就读硕士抑或是找一份工作？,冒险趁年轻,12/53,A-Trans-2,Reading A,2,最终，他们选择了那条安稳道路,阿伯曼去了纽约大学法学院继续深造,克莱里克则去了一家投资银行做高级职员,他们彼此承诺很快会重新回来开创自己事业。但很快他们就发觉自己陷入了日复一日平凡庸碌工作中，而他们创业野心也逐步消逝。,3,“,伴随时间推移，要创建自己企业变得越来越难，”,25,岁阿伯曼说到。“当你习惯了每个月领薪水，你就开始适应某种固定生活模式，从而难以离开安稳生活去创办自己企业，迎接充满变数挑战。”,13/53,A-Trans-3,Reading A,4,克莱里克担心假如自己尝试开企业而又不成功话，那么在离开学校这六个月时间里他既没有取得相关工作经验又没有取得切实成就。“事后看来，我以为那种害怕是很愚蠢,”24,岁克莱里克说到。,“,你随时能够找到一份入门级工作。”,5,所以几个月后，他们都改变了人生方向：阿伯曼离开了法学院，克莱里克则辞去了工作，他们一起创办了管理集体资金网上系统,WePay,。他们一边经过打临工,阿伯曼讲授法学院入学考试课程，克莱里克则做财务咨询,艰难地度日，一边努力工作使企业业务起步发展。,14/53,A-Trans-4,Reading A,6,他们决定终于有了回报，企业创办一年后很快，阿伯曼和克莱里克就从一些著名互联网投资,商那里筹集了近两百万美元资金。,7,WePay,于,3,月,30,日开始为世界各地个人和团体提供服务。用户能够创建一个账户，收取从纸质支票到信用卡等各种渠道款项，然后经过借记卡使用账户上资金。两人已拥有数以千计用户，包含运动团体、学生组织乃至共同分担房租、水电和煤气费舍友。,WePay,对银行账户每笔进账收取,50,美分手续费，对信用卡账户每笔进账收取,3.5%,手续费，而出账则免手续费。,15/53,A-Trans-5,Reading A,8,尽管走了点弯路，阿伯曼和克莱里克还是实现了大课时创业想法。不过，他们强烈提议如,果要创业，大学一毕业就应该开始。,9,“,你已经有了学位，而且没有被特定生活方式或职业方向所束缚，”阿伯曼说。“假如你冒险失败了，最糟糕情况无非是你有了一次独一无二经历，而这种经历能在你申请进入研究院学习工,作面试时给人留下深刻印象。”,16/53,A-Trans-6,Reading A,10,克莱里克补充道：“假如等工作几年后或是已经读了硕士之后再创业，你会找越来越多理由不去冒险，从而降低了能够得到机会。”,17/53,Notes,Reading A,WePay:,WePay was founded by Bill Clerico and Rich Aberman in,August following three observations:,1)Collecting money is a struggle for groups of all sizesfrom a group of friends splitting the cost of a ski house to a fraternity collecting membership fees and soliciting donations.,2)People collecting money have two options:hold shared funds in a personal bank account or go through the trouble of setting up a separate bank account.,3)Maintaining transparency and sharing account activity information with group members is a challenge.,18/53,Wepay launched its service,allowing individuals and groups all over the world to establish an account and collect money in a variety of ways.,A-Task-1,Task 1,Read the passage and write down the important events,Rich Aberman and Bill Clerico experienced in their career,path,.,Reading A,At the end of their senior year at Boston College.,2.Just a few months after graduation,3.A year after their founding the company,4.On march 30,Both Rich Aberman and Bill Clerico faced a tough decision as to whether they should start an online-payment processing business,or graduate school and find a new job.,They changed course:Aberman left law school and Clerico,quit his job,and they founded WePay.,Aberman and Clerico have raised nearly$2 million for WePay from high-profile Internet investors.,19/53,A-Task-2,Task 2,Read the passage again and fill in the following table.,Reading A,Rich Aberman,Bill Clerico,Age,Route taken after graduation,Worries or fears,Source of income to get WePay off the ground,Rocommendation on taking a risk,25,24,Set out for law school at New York University,took a job as an investment banker,Getting comfortable with a certain lifestyle makes it hard to leave for the uncertainty of being an entrepreneur.,Failure in business leads to six months out of school with no relevant job experience or tangible success,Taught LSAT courses,Starting right out of college.,did financial consulting.,starting right out of college,20/53,Business Know-how,Business Know-how,21/53,Reading B,Reading B,Text,Task 1,Task 2,22/53,Text B-1,Setting up a Home-based,eBay Business,Reading B,Many businesses owners got their start by cleaning out,their attics and selling their surplus belongings on eBay.,First,if you do not already have an eBay account,you will need to set one up.This is a relatively quick and painless process.Once you have an account,you will need to register as a seller.This involves submitting your checking account or,credit card number for verification.,23/53,Text B-2,Reading B,After you have become a verified member of eBay,you will need to decide what you are going to sell.Before spending money on inventory and marketing,do some research to see how many other people are selling similar,items.,24/53,Text B-3,Reading B,If you make unique crafts,candles,or other items,listing your wares will,dramatically expand your customer base.,People from all over the world shop on,eBay and by adding your products to the,mix you just might end up selling your,homemade quilt to someone in Australia.,25/53,Text B-4,Reading B,Selling informational products such as e-books or how-to guides can make inventory and selling much easier.Since these items only take up space on your hard disk drive,it is much easier to handle the post-sale process at eBay.Of,course,your product will need to provide real value.If word gets around the eBay community that your e-book isnt worth the price,you wont sell many,and it may damage your reputation as a seller.,eBay charges listing and final value fees on the items that you sell through their service,so you will need to figure in these costs when you determine your auction prices.,26/53,Text B-5,Reading B,Regardless of what you sell,you will have to offer a valuable product at a good price.Prompt delivery and great customer service go a long way,too.Feedbackthe number that represents your reputation among your fellow eBayersis everything,and potential bidders may be scared off if your feedback score is below average.,27/53,B-Trans-1,Reading B,创建居家,eBay,企业,许多企业家是经过清理阁楼将多出物品在,eBay,网上出售开始创业。,首先，假如你还没有,eBay,账户，就要先建立一个，这个过程相对快捷简单。一旦拥有自己账户，你就能够注册为卖家，这需要你提交活期账户或信用卡号码进行审核。,28/53,B-Trans-2,Reading B,经过审核成为,eBay,会员后，就要确定卖什么商品。花钱做产品目录和进行营销之前，应做些调查，看看多少人在销售同类商品。,29/53,B-Trans-3,Reading B,假如你做是有特色手工艺品、蜡烛或其它商品，罗列出你商品有利于快速扩大客户群。世界各地人们都在,eBay,网上购物，把你产品添加到同类产品目录中，最终你自制被子或许会被卖到澳大利亚去。,30/53,B-Trans-4,Reading B,销售信息类产品，如电子书籍或指导手册，存货和销售过程都较轻易。因为这些东西只占用你硬盘空间，在,eBay,网上处理售后过程要愈加便捷。当然，你产品要货真价实。假如你不好口碑在,eBay,小区传出去，说你电子书不值这个价钱，你货就卖不动了，甚至还会损害你作为卖家名声。,eBay,对经过其服务销售出去产品收取目录费和终值费，所以你在确定拍卖价时要将这些成本计算在内。,31/53,B-Trans-5,Reading B,不论卖什么，你都得确保产品货真价实。快捷及时送货和良好客服也是成功之道。反馈，也就是代表你在,eBay,网友中声誉那个数字，至关主要。假如你反馈分数低于平均值，或许会吓走潜在买家。,32/53,B-Task-1,Task 1 Decide whether the following statements are true,(T)or false(F)according to the invitation.,Before you start your business on eBay,you have to set up your own eBay account.,2.Since there are so many buyers online,it is unnecessary to do research about your competitors before you begin marketing.,3.Your reputation could be damaged if you sell a product which is not worth its price.,4.Unlike other e-commerce platforms,eBay does not charge listing fees.,5.The most import thing for a seller on eBay is the feedback.,T,F,T,F,T,Reading B,33/53,B-Task 2,Task 2,The following steps are involved when you carry out your first,transaction on eBay as a seller.Put them in a logical order,according to the passage.,Reading B,6,3,8,2,4,5,1,7,34/53,Listening,Listening&Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,35/53,1.Both Allen and Ms.Hope are interested in establishing a partnership.,True False,2.Ms.Hope is more interested in a real proposal than courteous exchanges.,True False,3.Ms.Hope thought the man had some good ideas to present.,True False,4.Allan came for feedback on a formal proposal.,True False,L-Task 1,Task 1 Allen Brown is talking with Ms.Hope for a new,partnership.Listen to the conversation and decide whether the following statements are true or false.Then write key words to support your answers.,Listening&Speaking,Script,声音,36/53,L-1-Script,Task 1,Script,Listening&Speaking,声音,37/53,L-Task 2-1,Task 2 Paul is talking with Linda about her start-up on phone.,Listen to the conversation and choose the best answer to,each question you hear.,Listening&Speaking,Script,1.A.Information technology support.,B.Risk investments.,C.Technology consulting services.,D.Home garage sales.,2.A.Because he is unable to speak.,B.Because he is retired.,C.Because he is not involved in the companys daily operations.,D.Because he is cautious in giving advice on the companys daily operations.,声音,38/53,L-Task 2-2,Listening&Speaking,3.A.She employed home-based staff.,B.She changed her garage into an office.,C.She took on her co-workers as partners.,D.She did most of her work at her clients office.,Script,声音,39/53,L-2-Script,Task 2,Script,Listening&Speaking,声音,40/53,Tom,，,This afternoon I met with Ms.Gardner.She expressed(1)_ over the cooperation so far.As we had hoped for,a sole agency agreement was reached,which requires a minimum annual sale of(2)_ sets of(3)_.I also succeeded in obtaining a favorable term which would grant us(4)_ more in commission for every extra(5)_ sets sold.,Regards,Anthony,L-Task 3,Task 3 Anthony is discussing about sole agency with his client.,Listen to the conversation and fill in the blanks in the,email Anthony writes to his partner in Australia.,Listening&Speaking,satisfaction,45,000,kites,1%,200,Script,声音,41/53,L-3-Script,Task 3,Script,Listening&Speaking,声音,42/53,Notes on Opening a Franchise,1.Fees:annual franchise(),(),2.Quality Control:(),books checks,3.Technical Support:trouble shooting,and training,for()and(),L-Task 4,Task 4 Shirley is inquiring about opening a franchise.,Listen to the conversation and complete her notes.,Listening&Speaking,training,advertising,field tours,management,Script,employees,声音,43/53,L-4-Script,Task 4,Script,Listening&Speaking,声音,44/53,A question facing most start-up entrepreneurs is whether to _ or with a partner.This decision can be made easier by preparing a“for”and“against”list.Some of the reasons for a partnership are:,First of all,there is,_,.You have two heads instead of one to discuss issues and make decisions.Secondly,two can accomplish more than twice as much as one.If one fails,the other pulls him up.One standing alone can be,_,but two can stand back-to-back and conquer.Three is even better,for a disagreement can be settled by a vote.Thirdly,you will not need to be in the office at all times.You will have someone else who will be there to _ and permit you to take vacations or have sick time.,Task 5 Listen to the passage twice and fill in the blanks with,what you hear.,L-Task 5-1,Listening&Speaking,go into business,alone,share the load,safety in,numbers,attacked and defeated,声音,45/53,While some of the arguments against having a partner are:You will have to share the rewards if the business is successful,and you will _ over the business,particularly if you and your partner have difficulty in making decisions,and also a partner can be a disaster if his or her judgment is not good.,A good partnership will require the partners to have some characteristics in common.It is important that they have similar work habits,business ethics and _.,L-Task 5-2,Listening&Speaking,lose total control,common objectives,声音,46/53,Writing,Writing,Task 1,Task 2,47/53,W-Task 1-1,Task,1put each of the following sentence in its proper place in the report.,Writing,The report should be ready for the next Board of Directors meeting.,I analyzed the results of our telephone and letter inquiries made to all clients within the first half of.,48/53,W-Task 1-2,Writing,One in every 20 of our air-conditioner customers was dissatisfied.,Most of our products are well thought of.,Consider replacing unsatisfactory air-conditioner models previously sold.,49/53,W-Task 2,Task 2,Decide whether the following statement are findings,conclusions or recommendations.,Writing,recommendation