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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 5,Inside advertising,Warming up,Think any advertisements you can remember(Chinese is also OK),and share them with your classmates.,Im loving it!-McDonald,没有联想，世界将会怎样？,-Lenovo,Impossible is nothing.-adidas,Connect people.-Nokia,原来一切可以更美的。,-Midea,The new digital era,数码新时代,Take time to indulge.,尽情享受吧！,Just do it.,The taste is great,味道好极了,科技以人为本,Lets make things better.,让我们做得更好,Things go better with Coca-Cola.,饮可口可乐,万事如意。,Where there is a way,there is a Toyota.,1.Where do you see or hear advertisements?,2.Can you think of anywhere else you see or hear advertisements?,Discussion,AdvertisementsWHERE?,On,billboards,On,buses,On,TV,On,the radio,In,train stations,In,newspapers,In,magazines,At,the cinema,At,the airport,Everywhere,Unit 5,Inside advertising,Reading,Look at each of the advertisements on the next two pages and discuss the question with a partner:,What is the purpose of each advertisement?,Pre-reading,Encourage people to save water.,Encourage people to listen to,the radio station,Encourage people to buy shoes of this brand,Encourage people to buy,more bottles.,Tell people to become more aware of the importance of environment protection.,Persuade people to stop speeding,HOW ADVERTING WORKS,Section I,(para.1),Section II,(para.2),Section III,(para.3-7),Section IV,(para.8-9),Introduction,What is an advertisement?,How do advertisers make effective advertisements?,How effective are advertisements?,Scan the headings of each section and get a general understanding of the text.,1.We are exposed to ads only in the public places.,2.Understanding how advertising works can help us earn a lot of money.,True or false,F,F,3.An advertisement is a message or announcement that intends to inform or cheat people.,4.Advertisers include business,individuals,organizations and associations.,T,F,7.An effective advertisement is likely,to make people buy the products,that they have no use for.,5.Advertisers make ads effective by identifying the target only.,6.Using a suitable media plays an,important part in ads.,F,T,F,Who advertises?,Businesses,individuals,organizations and associations.,Why do they advertise?,They want to sell something or to inform or educate the public.,Where do they advertise?,On TV and radio,in magazines and newspapers(also on clothes,billboards,at sports fields,on buses and trains,at bus and train stations and many other places).,How do they decide where to advertise?,They consider their budget and what medium is most likely to be seen or heard by the target consumer.,Does advertising work?,Yes and no.People are not usually persuaded by ads to buy things they have no use for.However,ads do change peoples opinions over time.,Homework,1.Collect ads that you like.,2.Share them with your classmates.,
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