美国饭店协会教育学院介绍(中英文).ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,美国饭店协会教育学院介绍(中英文),American Hotel&Lodging,Educational Institute,我们的使命,Our Mission Statement,提供最优秀的饭店业教育、培训及职业资格认证。为全球酒店和酒店院校服务，帮助他们实现卓越目标。,The premier source for quality hospitality education,training,and professional certification,serving the needs and advancing the excellence of hospitality schools and industries worldwide.,美国饭店协会,(AH&LA),American Hotel&Lodging Association,成立,于,1910,年,Founded in 1910,总部在华盛顿,D.C.,Based in Washington DC,全球最大的饭店业,协会,Worlds largest hotel industry association,协会代表,180,万间酒店客房及,1.5,万家会员,酒店,Representing 1.8 million Hotel rooms with over 15,000 member properties,美国饭店协会教育学院,(EI),是,AH&LA,专门负责发展饭店业教育与培训的非盈利性,机构,The Educational Institute is the non-profit educational and training arm of the association,美国饭店协会教育学院（,EI),American Hotel&Lodging Educational Institute,成立于,1953,年,Founded in 1953,非盈利,机构,Non-profit organization,全球最大的饭店业培训及发展解决方案的开发,机构,Worlds largest developer of training and development solutions for the hospitality industry,超过,100,种教育产品，多种教学媒体（互联网、视频、书籍、远程教,学）,Over 100 products in a variety of training media(online,video,print,distance learning,mobile applications),美国饭店协会教育学院（,EI),American Hotel&Lodging Educational Institute,50,多个国家,90,多个授权合作伙伴,90 licensed affiliates in 50 different countries,全球超过,2300,所院校正在使用,EI,的教材,Over 2300 hospitality schools worldwide using EI,teaching materials,市场细分,Market Segments,符合要求的申请人,总经理,部门总监经理,部门主管,一线员工,酒店管理公司,培训公司,DVD,教科书,讲座,课程开发,酒店管理课程,教科书,教学指南,网络课程,结业,考试,酒店行业,职业认证,培训媒介,酒店院校,市场细分,Market Segments,Qualified,Hospitality,Employees,General Managers,Department Managers,Department Supervisors,Line-Level Employees,Corporate Hotels,Management Companies,Individual Properties,Videos,Textbooks,Seminars,Program Development,Self-paced,Hospitality,Courses,Textbooks,Print Materials,Online Courses,Proctored Exams,LODGING,INDUSTRY,Professional,Certification,Training Media,Hospitality School,7,市场细分,Market Segments,SPA,俱乐部,出租车,&,礼宾车服务,代客泊车服务,专项市场,餐厅,度假村,会议中心,邮轮,市场细分,Market Segments,Spas,Clubs,Taxi and,Limousine Services,Valet Parking,Restaurants,SPECIALIZED MARKETS,Resorts,Convention,Centers,Cruise Lines,9,市场细分,Market Segments,教科书,教参教辅,网络课程,学历证书,本科大学,职业学校,高中,高职高专,院校市场,市场细分,Market Segments,Textbooks,Digital Textbooks,Print Materials,Online Courses,Universities,Vocational,Schools,High Schools,Colleges,ACADEMIC,11,学术类产品,Academics,核心产品,Principal Products,本科,院校,4-year Universities,专科,院校,2-year Community Colleges,职业,学校,Vo-Tech Schools,高中,High Schools,职业技能,培训,Workforce Development,主要市场,Principal Markets,酒店管理证书,课程,Courses,教科书,定制,Customized Textbooks,网络辅助学习,资源,Online Enhancements,电子教,科书,Digital Textbooks,网络,课程,CyberCinema,HTMP,酒店管理,课程,HTMP,START,酒店基础,课程,START,学术类产品,Academics,EI,提供的证书课程,Programs offered,：,5,门,专项领域证书,课程,5-course Areas of Specialization,6,门,酒店管理基础证书,课程,6-course Hospitality Fundamentals,8,门酒,店运营管理证书,课程,8-course Hospitality Operations Program,12,门,酒店管理文凭,课程,12-course Hospitality Mgmt Diploma,12,门,餐饮管理文凭,课程,12-course Food and Beverage Diploma,16,门,酒店,&,餐饮管理双文凭,课程,16-,course Hospitality Management and F,B Diploma,美国教育委员会（,American Council on Education),已,批准,13,门美国饭店业协会的课程为学分转换课程。,学术类产品,Academics,使用,EI,课程的一流大学,Top 4-year schools,：,Cornell University,美国康奈尔大学,Johnson&Wales University,美国强生威尔士大学,University of Alabama,University of Nevada-Las Vegas,Michigan State University,University of Central Florida,Florida International University,Utah Valley State College,学术类产品,Academics,使用,EI,课程的国外大学,Courses are offered internationally,Swiss Hotel Management School(Switzerland),William Blue College of Hospitality Management(Australia),Indira Gandhi National Open University(India),美国教育委员会学分转换推荐,Articulation by ACE CREDIT,美国教育委员会（,ACE,）是美国高等教育的主要协调机构，致力于统一重大高等教育事宜的声音及提供行业领导力，并通过倡导、研究和计划制定发挥影响。,ACE,的大学学分转换推荐服务（,ACE CREDIT,）为各大学提供了权威和统一的学分转换评估标准。已经有,13,门美国饭店协会教育学院的课程通过了,ACE,严格的第三方评估，并得到,ACE CREDIT,的推荐。,学员可根据自己所学的,EI,课程,I,向美国教育委员会申请学分转换成绩单。此成绩单将作为美国大学评估学分转换申请的重要参考。,费用：,ACE,学分转换成绩单为,$35,，可由,EI,代交,16,ACE,批准学分转换推荐的课程：,Courses Proved by ACE CREDIT,Hospitality Today:An Introduction,Food&Beverage Management,Hospitality Facilities Management and Design,Managing Front Office Operations,Managing Housekeeping Operations,The Art and Science of Culinary Preparation,Managing Service in Food and Beverage Operations,Training&Development for the Hospitality Industry,World of Resorts:From Development to Management,International Hotels:Development and Management,Managing Technology in the Hospitality Industry,Hospitality Sales and Marketing,Convention Management and Service,17,最新版本的中文教材,Latest Chinese Version Available at CTTP,中国旅游出版社即将出版的,12,本中文教科书：,当今饭店业*,前厅运营管理*,餐饮运营管理*,客房运营管理*,酒店市场营销与销售*,酒店管理财务*,酒店督导*,酒店设施管理及设计*,国际酒店开发及管理*,酒店领导力与管理,收益管理,酒店人力资源管理,为,ACE,已经批准的学分转换推荐课程,18,EI,全球教育合作伙伴,(GAP),Global Academic Partner(GAP),GAP,院校的特权及益处：,获,权开授,EI,的证书课程,学,员可获双证书（本校毕业证,EI,的国际证书）,获,权在宣传中使用美国饭店协会教育学院的名称及商标,获,得国际认知度,EI,官网、,GAP,院校,网络、行,业认知,获,得完整的国际先进的课程体系（教材、课程计划、教辅资源、试,题、考试 评,估、证书）,获,得,EI,仅向,GAP,院校开放的的教学资源（教师指南、试,题等,),EI,的责任：,颁发,GAP,执照前，进行现场评估,提供有效的技术支持,维护和保持,GAP,合作项目院校的标准,对,EI,品牌和教育产品进行国际推广,费,用,：特许费年费,（详见发展中国家,GAP,支持计划）,19,HTMP,酒店管理职业教育课程,Hospitality and Tourism Management Program(HTMP),2013,年最新推出的职业教育课程,全球领先的课程体系,专为年轻学生设计,符合美国共同核心州立标准（,Common Core State Standards),提供,最实用的专业知识与技能,丰富的教师指导材料与教学资源,完善课程组件,通过考试及实习评估后，可获得,EI,颁发的酒店管理职业证书（,CHTMP),可赴美参加比赛（以学校为单位）,HTMP,酒店管理职业教育课程,Hospitality and Tourism Management Program(HTMP),HTMP:,美国共同核心州立标准,HTMP:Common Core State Standards,HTMP,符合美国共同核心州立标准,HTMP integrates the Common Core State Standards,被全美,45,个州，哥伦比亚特区及美属维尔京群岛所采用,These standards have been adopted by 45 states,the District of Columbia,and the U.S.Virgin Islands.,使学生获得就业或继续教育所需的必要知识,与学校和岗位需求保持一致,Are aligned with college and work expectations,清晰、易懂、稳定,Are clear,understandable and consistent;,内容严谨、着重实际应用,Include rigorous content and application of knowledge through high-order skills;,与众多发达国家保持一致、确保学生可以获得全球性的竞争优势,Are informed by other top performing countries,so that all students are prepared to succeed in our global economy and society,经过实践验证,.,Are evidence-based,HTMP:,课程组件,HTMP:Components,学生教材,每年,1,册,Student Textbookone each year,学生练习册,每年,1,册,Student Workbookone each year,教师授课辅助材料,Teacher Classroom Materials,教师用书,(,含教材,)Teacher Wraparound Edition(Textbook),教学资源库,USB,Teacher Resource USB Drive,教学重点指南,Instructions to Teachers on Key Program Elements,课程计划,Lesson Plans,PPT,PowerPoints,课堂活动,Classroom Resource Materials/Activities,评估试题,Assessments/Quizzes,学生练习册试题答案,&,辅助材料,Student Workbook answer key&support materials,教师指南,Teacher Resource Guide,教学,大纲,Syllabus,学分转换指南（适用于申请美国学校,）,Credit transfer guide,学习,目标,Learning Competencies,共同核心州立标准,大纲,Common Core Standards Matrix,多媒体,套装,Media Package,配套,教学,DVD,Supplemental DVD Package,配套学生网络课程,Supplemental Online Courses for Students,HTMP:,学生材料,Student Components,(,每年,1,册，共,2,册,),One for each year,教科书,Textbook,练习册,Workbook,考试答题卡,Scantron sheet for final exam,实习评估表（用于申请认证）,Workplace Evaluation Form for Certification,实习证明（用于申请认证）,Workplace Voucher for Certification,HTMP:,国际认证,International Certification,酒店管理职业认证（,CHTMP),Certified Hospitality&Tourism Management Professional(CHTMP),认证资质要求,Requirements:,HTMP,第一年及第二年结业考试成绩均不低于,70,分（满分,100,分）,Pass both HTMP Year 1 and HTMP Year 2 final exams with a score of 70%or higher,规定工作岗位,100,小时以上的实习工作经验,100 hour work experience in qualifying position,规定的工作岗位包括：酒店、餐饮、交通及景区（详见第一册第,11,页）,Hospitality industry is defined by four categories:Accommodations,Food&Beverage,Transportation,or Attractions(see Page 11 of Year 1 text),100,小时的实习工作经验需在参加第二册结业考试之后,120,天内完成,100 hour work experience in qualifying position,but must be completed within 120 days of taking the Year 2 final exam,学生需获得主管经理在实习证明上的签字，以证明其实习结束,Students will receive a,Workplace,Vouche,r to have their supervisor sign to verify they have completed the 100 hour work requirement,主管经理还将为学生填写实习评估表,Supervisor will also complete a 1-page Evaluation Form,HTMP:,课程计划,Lesson Plans,课堂讨论议题大纲,Discussion outline for each chapter section,符合美国共同核心州立标准,Link to Common Core Standards,符合美国饭店业职业技能标准,Link to Hospitality Cluster Standards,学习目标,Learning competencies,专业术语及词汇,Key terms and vocabulary,小组作业和个人作业,Additional group or individual learning activities,课堂管理指南,Classroom management guides,教学辅导材料使用指南,Links to appropriate supporting materials,测试题答案,Apply Your Learning answers,START,启航职业教育课程,Skills,Tasks,and Results Training(START),为酒店职业教育特别设计的入门,课程,Designed specifically for workforce development to serve targeted clients such as:,适用于职业学校与职业培训机构,先进的课程体系,教师辅导材料及教学资源应有尽有,深入学习酒店最常见的岗位的知识与技能,通过考试并通过实习评估后可获得一线员工职业认证,职业生涯的开始便接受最国际化正规的培训,教科书,Textbooks,教学视频,Video Training,认证饭店业教育导师,CHE,Certified Hospitality Educator,专门为酒店管理专业教师开发,获得国际认可的职业认证,酒店专业教师的崇高荣誉,提升学生的批判性思维能力及学习兴趣,结交朋友、交流分享,30,黄金服务,Guest Service Gold,员工培训 员工认证 企业认证,Training,Employee Certification,Property Certification,与客人产生令人难忘的情感共鸣，达到黄金服务标准,Achieve a new standard of exceptional service based on emotionally engaging with guests in memorable ways.,黄金服务,Guest Service Gold,员工培训,|Training,黄金服务的,7,个故事,激,励和启发酒店员工超越基础的服务标准，努力争取为客人提供,黄金,服务,Seven true brief stories,-,designed to motivate and inspire hotel employees to go for the gold when it comes to providing service above and beyond the call of duty.,黄金服务的,7,个,要,素,:,真诚：真心,实意,Authenticity,直觉：预见,需求,Intuition,同情：感同,身受,Empathy,冠军：服务,英雄,Being a champion,惊喜：喜出,望外,Delight,实现：持续,跟进,Delivery,主动：不懈,努力,Initiative,黄金服务,Guest Service Gold,员工认证,Employee Certification,参加过黄金服务课程培训的员工并通过考试后即可获得：,黄金服务认证徽章,(CGSP),Employee who completes the,Guest Service Gold Training Program,or an equivalent training program offered by the property is eligible to become a,Certified Guest Service Professional(CGSP),.,黄金服务,Guest Service Gold,企业认证,Property Certification,全体一线员工参加黄金服务课程培训并通过考试的酒店,将有资格成,为：,认证黄金服务酒店,A property that certifies all of its line-level employees that are in contact with guests will be able to become a,Certified Guest Service Property.,认证黄金服务酒店将获得美国饭店协会教育学院的授牌。酒店可将授牌置于酒店大堂或,前台,向,客人展示酒店对于追求卓越服务的承,诺。,The property will receive a plaque to proudly display in their lobby/front desk area for guest to recognize their commitment to providing exceptional guest service.,Guest Service Gold,全球第一家黄金服务认证酒店,Nickelodeon Suites Resort,苹果手机软件,iPhone App,Hospitality i-coach(,免费）,随身携带的酒店管理“大师”,摇一摇即可随时获得,实用的酒店运营管理小贴士,Gives you access to hundreds of quick tips related to on-the-job tasks and guest service in the hospitality industry,前台,Front Desk,客房,Housekeeping,餐饮,F,B,工程,Engineering,领导力,Leadership,网络学习课程,Online Learning Course,总经理培训课程（,GM101,）,前台经理网络互动式课程,Front Desk Manager online courses,酒店安防培训,Eye on Awareness,收银培训,Cashier training,网络安全,Network security,博彩运营,Gaming operations,一线服务技能,(TRAC),Train,Retain,Assess,Certify,培训师发展课程,Trainer Development Program,为发展部门培训师专门设计的课程，内容包括,:,Designed to develop trainers at the department level.Includes:,有效的培训,Effective training,理解工作细分和技能表现,Understanding job breakdown and,skills performance,理解学习的过程,Understanding the learning process,可作为酒店部门培训师,(CHDT),的学习材料,Study materials for the Certified Hospitality Department Trainer exam,酒店业领导力课程,Leading in Hospitality,领导者,vs,管理者,Leading versus managing,积极的领导力特征和行为,Positive leadership traits and behaviors,创造获得客户及员工满意的文化,Culture that achieves employee satisfaction,and customer satisfaction,领导力发展计划,Leadership development plan,所有培训都应获得,All Training Should Lead to,职业认证,Professional Certification,什么是职业认证,?,What is Professional Certification?,崇高的职业荣誉,Distinction of Excellence,行业标准,The Standard for the Industry,优秀职业能力的证明,Acknowledgement of skills and competencies required to succeed in your position,您为何要获得认证？,Why should you certify?,胜任工作的证明,Validation of position,自我提升与激励,Self improvement&motivation,获得客人、同事和雇主的认可,Recognition,树立自信及荣誉,Builder of pride&self-esteem,职业认证,Professional Certification,培训与认证的益处,Benefits of Training and Certification,提高,生产效率及员工士气,提高客人满意度,提高,经营业绩,降低员工流失率及相关成本,提高质量管理水平,培训体系提供,持续不断的培训,Increased,Employee,Productivity&Morale,Increased,Guest,Satisfaction,Increased,Occupancy,Average Daily,Rate/Rev Par,Increased,Retention,Reduced Cost of Turnover,Improves,Quality,Control,培训与认证的益处,Benefits of Training and Certification,Training System Providing Continuous Ongoing Training,44,总经理,Executive Level,部门总监,Department Heads,部门经理,Managers,主管,Supervisors,员工,Line,超过,20,种职业认证,Over 20 Professional Certifications,使用,EI,职业认证的酒店集团,Industry Leaders Using Our Certifications,凯,悦酒店集团,-Hyatt Hotels,洲际酒店集团,-InterContinental Hotels Group,万豪酒店,集团,-Marriott,温德姆酒店,集团,-Wyndham Worldwide,精选酒店集团,-Choice Hotels,最佳西方酒店集团,-Best Western International,房务,收益管理,餐饮,客房,工程,安保,人力资源,销售,总经理,部门总监,部门经理,部门主管,一线员工,特殊认证,CHA,认证酒店总经理,CRDE,认证房务总监,CFBE,认证餐饮总监,CHHE,认证客房总监,CHFE,认证工程总监,CLSD,认证保安总监,CHT,认证酒店培训师,CHSP,认证销售经理,CHRM,认证收益经理,CHS,认证部门主管,CHDT,认证部门,培训师,CLSS,认证保安主管,认证前台,接待员,认证餐厅,服务员,认证客房,服务员,认证工程,维护员,认证酒店,保安员,CGSP,黄金服务认证,CMHS,认证酒店,供应商,CHE,认证饭店业教育导师,CHI,认证饭店业,讲师,CSS,认证,SPA,主管,CHTMP,认证酒店与旅游管理专业人才,职业认证,Professional Certification,职业认证,Levels of Professional Certifications,48,徽章样本,Lapel Pin Samples,认证房务总监,认证销售经理,认证培训师,认证饭店业教育导师,认证前台接待员,黄金服务认证,认证酒店主管,认证酒店总经理,49,认证流程,Certification Process,申 请,Application,资格审核,Qualification,考 试,Proctored Examination,获得证书,&,胸针,Certificate&Pin,1.,4.,3.,2.,酒店总经理级,Executive Level,适用于酒店总经理、酒店业主或酒店管理集团,高管,General Manager,Owner/Operator and Corporate Executives,符合申请资质要求的申,请人,Qualified experience,完善的学习,材料,Comprehensive study materials and exam,认证酒店总经理,CHA,Certified Hotel Administrator(CHA),CHA,考试指南,CHA Exam Preparation Booklet,学习材料,Resource materials(CD),辅助资源,Additional Resources,在线复习课程,Online Review Session,在线自测工具,Online Assessment Tool,模拟试题,Exam Questions,在线测评工具,Online Assessment Tool,测评反馈,Feedback,在线测评工具,Online Assessment Tool,表现报告,Performance Report,在线测评工具,Online Assessment Tool,酒店部门总监级,Department Head Level,适用于房务总监、餐饮总监、工程总监、客房部总监,Departmental Executives for Rooms,Food&Beverage,Engineering,Security,Housekeeping,符合条件的申请人,Qualified Experience,完善的学习资料,Comprehensive study materials and exam,酒店经理级,Managers,适用于酒店收益经理和销售经理,Departmental Executives for Revenue Manager,Sales Professional,符合条件的申请人,Qualified Experience,完善的学习资料,Comprehensive study material and exam,酒店主管级,Supervisors,适用于酒店所有部门的主管,Supervisors for all hotel departments,必须符合申请条件,Qualified Experience,可参加酒店督导培训,Supervisory Skill Builders training,认证酒店主管（,CHS,）,Supervisor,酒店督导培训（,SSB),内容涵盖,酒店主管所必须掌握的,9,种能力：,Supervisory Skill Builders,（,SSB,）,Study material for the for CHS.Topics include:,主管须知,You as a Supervisor,领导力,Leadership,时间管理,Time Management,有效沟通,Effective Communication,提高员工表现,Improving Employee Performance,处理问题及矛盾,Handling Problems&Conflict,员工培训,Staffi