诺基亚的发展史盛行衰落英语演讲话题.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,诺基亚的发展史盛行衰落英语演讲话题,NOKIA,Nokia Tune,Gran Vals,Francisco Torrega,诺基亚5200&5320,Nokia 5230,E 66,History,Nokia was,founded in 1865,The largest manufacturer in the world,Finland,Fredrik Idestam,DevelopmentInChina,2006,2008,2009,High technology,durable,High quality,waterproof,solid!,People-oriented,Contents,Nokia,s origin,1,Typical models,2,Nokia,s decline,3,The reasons,of,the decline,4,Nokia,s origin,1865,Step into the communications industy,In 1902,Nokia added electricity generation to its business activities.,Involvement in GSM,First mobile phone,In 1982,Mobira introduced its first car phone,the Mobira Senator for NMT-450 networks.,Challenges of growth,In the late 1980s and early 1990s,H,uge,I,ncrease,As late as 1991,more than a quarter of Nokias turnover still came from sales in Finland.,Product releases,Symbian OS,2006,.0,5,&0,6,Loss of smartphone marketshare,Alliance with Microsoft,At last,Nokia,replace Symbian and MeeGo with Microsofts Windows Phone operating system,.,On December 5,2012,Nokia introduced two new smartphones,the Lumia 620 and Lumia 920T,The most influential mobile phones,The first,GSM,phone of NOKIA,nokia,1011,Nokia 6110,Have you remember the game“Snake”?,Nokia,3310,”Say goodbye to,Phone antenna”,(,手机天线,),The representative of cheap and Durable,nokia 1100,nokia 1110,N Series:Pioneer of smart phone,N78,N80,N95,N93,N96,N97,E Series:Focus on business people,E63 E71,Nokia and Windows Phone OS,Decline,Nokia,M,otorola,HTC,S,amsung,LG,S,ony,Ericsson,lenovo,huawei,zte,meizu,etc,Apple,Trend,Trend,1984,2001,2007,2010,Mac,ipod,iphone,ipad,competition,D,eficit,The reasons for the decline of Nokia Corporation,A slow response and Delays in the timing,Ignore the software,N,o creativity,Poor implementation,Strategic error,A slow response and Delays in the timing,Ignore the software,limits the development of third-party applications,Nokia does not follow backward compatible practices(诺基亚不遵循操作系统向后兼容),H,as already no,creativity,N,ot involve low-end smart phone market,Only a feeling of nostalgia(怀旧）,Poor implementation,lack of foresight and execution in Nokia management,Need a brainy CEO to implement good idea,s,Microsoft Windows Phone updated slowly and changed slightly,Strategic error,Looking forward to the return of the king!,!,Thank you!,Make Presentation much more fun,