广告发布合同协议书范本五篇.docx

广告发布合同协议书范本五篇
文章一：广告发布合同协议书范本
中文版：
甲方（广告发布方）：__________
乙方（广告商）：__________
鉴于甲方具有广告发布的资源和能力，乙方希望在甲方的平台上发布广告，双方经友好协商达成如下合同：
第一条 广告发布内容
1.1 乙方委托甲方在其平台上发布广告，具体内容包括但不限于广告文案、图片、链接等。
1.2 广告发布时间为______，具体发布位置和形式由双方协商确定。
第二条 广告费用
2.1 乙方应支付给甲方的广告费用为______，支付方式为______。
2.2 广告费用应在广告发布前支付完毕。
第三条 广告效果评估
3.1 双方约定于广告发布后______天进行广告效果评估，评估方式包括但不限于点击量、转化率等。
3.2 如广告效果不佳，双方可协商调整广告内容及费用。
第四条 保密条款
4.1 双方应对本合同及广告内容保密，未经对方允许不得向第三方透露。
4.2 因合同履行所涉及的商业秘密、技术秘密等应当依法保护。
第五条 违约责任
5.1 如一方违反本合同规定，应向对方支付违约金______，并承担由此产生的一切法律责任。
5.2 如因不可抗力因素导致合同无法履行，双方均可免责，但应及时通知对方并协商解决方案。
第六条 其他条款
6.1 本合同未尽事宜，双方可另行协商解决。
6.2 本合同自双方签字盖章之日起生效，至广告发布结束之日止。
甲方（盖章）：__________ 乙方（盖章）：__________
日期：__________ 日期：__________
英文版：
Party A (Advertiser): __________
Party B (Advertiser): __________
Whereas Party A has the resources and capability to publish advertisements, Party B wishes to advertise on Party A's platform, the two parties have reached the following contract through friendly negotiation:
Article 1 Advertisement Content
1.1 Party B entrusts Party A to publish advertisements on its platform, including but not limited to ad copy, images, links, etc.
1.2 The advertisement will be published on ______, and the specific location and format will be determined through mutual agreement.
Article 2 Advertisement Fees
2.1 Party B shall pay Party A an advertisement fee of ______, payable by ______.
2.2 The advertisement fee must be paid in full before the advertisement is published.
Article 3 Advertisement Effect Evaluation
3.1 It is agreed that an evaluation of the advertisement's effect will be conducted ______ days after the advertisement is published, including metrics such as click-through rate, conversion rate, etc.
3.2 If the advertisement's effect is not satisfactory, the two parties may negotiate to adjust the advertisement content and fees.
Article 4 Confidentiality Clause
4.1 Both parties shall keep this contract and advertisement content confidential and shall not disclose it to third parties without permission.
4.2 Trade secrets and technical secrets related to the performance of the contract shall be protected by law.
Article 5 Breach of Contract Liability
5.1 If either party violates the terms of this contract, they shall pay the other party a penalty of ______ and bear all legal responsibilities arising from it.
5.2 If the contract cannot be fulfilled due to force majeure, both parties may be exempt from liability, but shall promptly notify the other party and negotiate a solution.
Article 6 Other Clauses
6.1 Matters not covered in this contract may be resolved through separate negotiations between the two parties.
6.2 This contract shall take effect upon signature and seal by both parties and shall remain in effect until the end of the advertisement publication.
Party A (Seal): __________ Party B (Seal): __________
Date: __________ Date: __________
文章二：广告发布平台购买服务合同范本
中文版：
甲方（广告服务购买方）：__________
乙方（广告发布平台方）：__________
鉴于甲方希望在乙方的广告发布平台上购买广告服务，乙方具有相应的广告发布资源和技术能力，双方经友好协商达成如下合同：
第一条 广告服务内容
1.1 甲方向乙方购买的广告服务内容包括但不限于广告位、展示时长、点击量等，具体购买内容由双方协商确定。
1.2 广告服务的购买时间为______，购买费用为______。
第二条 广告展示效果
2.1 乙方应根据合同约定，在购买广告服务结束后______天内提供广告展示效果报告，包括但不限于广告曝光量、点击量、转化率等。
2.2 若广告展示效果不符合约定标准，乙方应配合甲方调整广告内容或进行赔偿。
第三条 服务费用支付
3.1 甲方应按照合同约定的时间和方式支付广告服务费用给乙方，费用支付不得迟于广告服务开始之日。
3.2 如支付逾期，乙方有权暂停或终止广告服务，并保留追究甲方违约责任的权利。
第四条 保密条款
4.1 双方应对合同内容及广告服务效果报告保密，未经对方允许不得向第三方透露。
4.2 双方应尽最大努力保护广告内容的商业秘密和技术秘密。
第五条 违约责任
5.1 若一方违反本合同约定，应承担违约责任并赔偿对方因此造成的损失。
5.2 如因不可抗力因素导致合同无法履行，免责方应尽快通知对方并协商解决方案。
第六条 其他条款
6.1 本合同未尽事宜，双方可另行协商。
6.2 本合同自双方签字生效，至广告服务购买结束之日止。
甲方（盖章）：__________ 乙方（盖章）：__________
日期：__________ 日期：__________
英文版：
Party A (Buyer of Advertising Services): __________
Party B (Publisher of Advertising Platform): __________
Whereas Party A wishes to purchase advertising services on Party B's advertising platform, and Party B has the relevant advertising resources and technical capabilities, the two parties have reached the following contract through friendly negotiation:
Article 1 Advertising Service Content
1.1 The advertising services purchased by Party A from Party B include but are not limited to ad placement, display duration, click-through rate, etc., and the specific purchase content shall be determined through mutual agreement.
1.2 The purchase time for advertising services is ______, and the purchase fee is ______.
Article 2 Advertising Display Effect
2.1 Party B shall provide an advertising display effect report within ______ days after the end of the purchase of advertising services as agreed in the contract, including but not limited to ad exposure, click-through rate, conversion rate, etc.
2.2 If the advertising display effect does not meet the agreed standards, Party B shall cooperate with Party A to adjust the ad content or provide compensation.
Article 3 Service Fee Payment
3.1 Party A shall pay the advertising service fee to Party B according to the agreed time and method in the contract, and the fee payment shall not be later than the start date of the advertising service.
3.2 If the payment is overdue, Party B has the right to suspend or terminate the advertising services and reserves the right to pursue Party A's breach of contract liability.
Article 4 Confidentiality Clause
4.1 Both parties shall keep the contract content and advertising service effect report confidential and shall not disclose them to third parties without permission.
4.2 Both parties shall make every effort to protect the commercial and technical secrets of the advertising content.
Article 5 Breach of Contract Liability
5.1 If either party violates the agreement of this contract, they shall bear the liability for breach of contract and compensate the other party for any losses incurred as a result.
5.2 If the contract cannot be fulfilled due to force majeure, the exempted party shall promptly notify the other party and negotiate a solution.
Article 6 Other Clauses
6.1 Matters not covered in this contract may be negotiated separately by the two parties.
6.2 This contract shall take effect upon signature by both parties and shall remain in effect until the end of the purchase of advertising services.
Party A (Seal): __________ Party B (Seal): __________
Date: __________ Date: __________
文章三：广告代理合同协议书范本
中文版：
甲方（广告代理商）：__________
乙方（委托方）：__________
鉴于甲方具有广告发布及代理的经验和渠道资源，乙方希望委托甲方进行广告代理服务，并达成如下合同：
第一条 服务内容
1.1 乙方委托甲方进行广告代理服务，具体内容包括但不限于广告策划、撰写、发布及效果评估等。
1.2 广告代理服务时间为______，服务费用为______，具体服务内容和费用由双方协商确定。
第二条 委托方义务
2.1 乙方应提供真实有效的广告信息和资料给甲方，确保广告内容合法合规。
2.2 乙方应按照合同约定时间和方式支付广告代理费用给甲方，在服务期间需密切配合甲方的工作。
第三条 甲方义务
3.1 甲方应按照委托方要求，制定广告策划方案并提供广告效果评估报告。
3.2 甲方应对委托方提供的广告内容及信息进行保密，未经允许不得向第三方泄露。
第四条 服务效果评估
4.1 双方约定在广告代理服务结束后______天进行效果评估，包括广告曝光量、点击率、转化率等指标。
4.2 如广告效果不理想，双方可协商调整广告方案并调整代理费用。
第五条 违约责任
5.1 若一方违反本合同规定，应承担相应的违约责任并赔偿对方的损失。
5.2 若出现不可抗力情况导致合同无法履行，双方应积极协商解决，并相互理解与配合。
第六条 其他事项
6.1 本合同未尽事宜，由双方协商解决。
6.2 本合同自双方签字生效，至广告代理服务结束之日终止。
甲方（盖章）：__________ 乙方（盖章）：__________
日期：__________ 日期：__________
英文版：
Party A (Advertising Agent): __________
Party B (Client): __________
Whereas Party A has experience and channel resources in advertising publishing and agency, and Party B wishes to entrust Party A with advertising agency services, the two parties have reached the following contract:
Article 1 Service Content
1.1 Party B entrusts Party A with advertising agency services, including but not limited to advertising planning, writing, publishing, and effect evaluation.
1.2 The advertising agency service period is ______, the service fee is ______, and the specific service content and fee shall be determined through mutual agreement.
Article 2 Obligations of the Client
2.1 Party B shall provide true and valid advertising information and materials to Party A, ensuring that the advertising content is legal and compliant.
2.2 Party B shall pay the advertising agency fee to Party A according to the agreed time and method in the contract and cooperate closely with Party A during the service period.
Article 3 Obligations of the Agent
3.1 Party A shall develop advertising planning proposals as required by the Client and provide advertising effect evaluation reports.
3.2 Party A shall keep the advertising content and information provided by the Client confidential and shall not disclose it to third parties without permission.
Article 4 Service Effect Evaluation
4.1 It is agreed that an effect evaluation shall be conducted ______ days after the end of the advertising agency service, including metrics such as ad exposure, click-through rate, conversion rate, etc.
4.2 If the advertising effect is not satisfactory, the two parties may negotiate to adjust the advertising plan and the agency fee.
Article 5 Breach of Contract Liability
5.1 If either party violates the terms of this contract, they shall bear the corresponding liability for breach of contract and compensate the other party for any losses.
5.2 If force majeure situations prevent the contract from being fulfilled, the two parties shall actively negotiate a solution and cooperate with each other.
Article 6 Other Matters
6.1 Matters not covered in this contract shall be resolved through negotiation between the two parties.
6.2 This contract shall take effect upon signature by both parties and shall remain in effect until the end of the advertising agency service.
Party A (Seal): __________ Party B (Seal): __________
Date: __________ Date: __________
文章四：广告投放合同范本
中文版：
甲方（广告投放方）：__________
乙方（广告客户）：__________
鉴于甲方具有广告资源和渠道，并获得乙方的广告投放需求，双方经协商一致达成如下合同：
第一条 广告投放内容
1.1 乙方向甲方提供广告文案、图片、链接等投放内容，甲方将在指定的渠道上发布广告，并根据双方约定的时间和位置投放广告。
1.2 广告投放费用为______，乙方应在广告投放开始前支付完毕。
第二条 广告效果评估