牛津英语模块四Unit1-Reading名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,M4U1 Advertisement,Reading,第1页,Let students do the reading comprehension.,Lead-in,第2页,Lead-in,A guessing game:w,hat product does the picture advertise?,第3页,D,e,livery,ad,第4页,Napkin ad,第5页,Coffee ad,E,arphone,ad,第6页,shampoo,ad,第7页,Anti-smoking ad,第8页,Learning aims,After this class,students should:,1.fully understand the reading material,2.know the two main types of ads,3.have a right attitude towards advertisement,第9页,Self-study,Structure of this passage,Reading strategy,How to read expository writing?,1.Introduction of the subject,2.Supporting details,3.Conclusion,第10页,Subject/topic,Advertisements,Supporting,details,Conclusion,Introduction of ads,Para 1,Paras,2,-4,Para 5,Introduction,What an advertisement is.,Does an advertisement tell people the complete truth?,Public service advertisements.,authors opinions/suggestions,第11页,Guidance and exploration,第12页,Task 1,What is an advertisement?,An advertisement uses,words and pictures,to persuade people,to buy a product or service,or to believe in an idea.,第13页,Task 2,Commercial ad,(to persuade to buy and then to make profit),Commercial advertisements,They always aim to promote a product or service.,Which kind of advertisement does it belong to?,What do they aim to do?,第14页,Task 3,Public service ad,(to educate),Which kind of advertisement does it belong to?,What are PSAs meant to do?,Public service advertisements.(PSAs),They are meant to educate people about health,safety,or any other problem that affects public welfare.,第15页,Types of ads,Examples,Similarities,Differences,places found,methods used,purposes,com-plete truth?,Com-mercial ads,PSA,Bright-Teeth fights bad breath!,Yes to life,no,to drugs.,Knowledge changes life.,newspapers,magazines,the Internet,radio,television,clever,language&,attractive pictures,persuade people to buy;,make profits,educate people,第16页,Discussion:,Q:What attitude we should have when we,meet some advertisements which tell,incomplete truth?,use our intelligence,&not be its slave,第17页,Summary,What have learnt today?,two main types of ads,have a right attitude towards advertisement,第18页,Consolidation,Finish the related exercise on page 5.,第19页,Writing,你班就“广告”话题展开讨论，大家发表了不一样看法。请依据以下提醒，用英语写一篇讲话稿。,60%同学,30%同学,你观点,丰富多彩,促进产品销售,提升人们生活,粗制滥造,言过其实,坑骗消费者,第20页,How to express opinons?,I(dont)think/believe(that),It seems to me(that),In my opinion/view,To me,/Personally,.,第21页,Assignment,Review what we have learnt.,第22页,Thank You!,第23页,