BORA汽车宣传计划.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,MSK/wf SC vw marketing,#,MSK/wf SC vw marketing,1,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,08,09,10,11,12,01,02,03,04,05,2001,2002,08,09,10,11,12,01,02,03,04,05,BORA,宣传计划,/Communication Plan,BORA,投产,/SOP,十周年庆典,Ten years celebration,记者投放及试车活动,Press conference/Testing Driving,经销商投放,Dealers Launching,上海车展,Shanghai Auto show,网上调查,survey internet,直邮活动,DM,路牌发布,/Billboard,专业媒体评价,ADV in auto specific Medias,电视、报纸及杂志广告发布,TV,、,Newspaper,、,Magazine,文体活动 赞助,Sports and Art sponsor,软性新闻,soft news,长春车展,Changchun Auto show,公开亮相,/Public presentation,经销商投放培训,Dealers,Launching training,经销商展厅展示,Showroom Activities,新车预售收订单,Pre-sales,BORA,投放,BORA Launching,首批用户回访调查,First buyer,survey,后续车型,1.8L,投放,New Model,Launching,MSK/wf SC vw marketing,2,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,样本及单页,/Booklet and Flyer,MSK/wf SC vw marketing,3,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,样本及单页,/Booklet and Flyer,MSK/wf SC vw marketing,4,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,经销商材料,/Material for dealer,MSK/wf SC vw marketing,5,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,经销商材料,/Material for dealer,MSK/wf SC vw marketing,6,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,请柬及新闻夹,/Invitation and Press kit,MSK/wf SC vw marketing,7,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,户外路牌,/Billboard,MSK/wf SC vw marketing,8,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,平面广告,/Print,MSK/wf SC vw marketing,9,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,上市片平面,/Print for Launching,MSK/wf SC vw marketing,10,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,礼品,/Gifts,MSK/wf SC vw marketing,11,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,电视专题片,/Video tape,MSK/wf SC vw marketing,12,一汽,-,大众销售有限责任公司,Faw-Volkswagen Sales Company Ltd.,BORA,宣传计划,/Communication Plan,电视广告片,/TVC,MSK/wf SC vw marketing,13,苍茫天宇之下，,英雄登场,BORA,。,MSK/wf SC vw marketing,14,他静态中亦蓄着动势，,肌肉结实饱满，,MSK/wf SC vw marketing,15,车头方正阳刚，,车头方正阳刚。,MSK/wf SC vw marketing,16,车尾简短雄健，,MSK/wf SC vw marketing,17,他眼观六路，耳听八方，,随时一触即发。,MSK/wf SC vw marketing,18,无风，亦无声。,天地间一片寂静，,动力爆发之前的寂静，,寂静的有些骇人。,MSK/wf SC vw marketing,19,突然，,BORA,红色发巾被吹动，,沙砾随疾风飞扬,。,MSK/wf SC vw marketing,20,BORA,的眼中，,雪山开始松动。,MSK/wf SC vw marketing,21,正是时机，,BORA,一声长吼，,雪山在吼声中爆发崩塌,。,MSK/wf SC vw marketing,22,瞬间，,BORA,启动，加速，,MSK/wf SC vw marketing,23,箭一般地射出。,弛向波澜壮阔的雪海。,MSK/wf SC vw marketing,24,雪浪翻滚，倾泻而下，连绵不绝。,BORA,奔驰于期间，,似乎已雪崩的动力融为一体。,MSK/wf SC vw marketing,25,良久，,BORA,跃出雪海，,远去，消失于天际,。,MSK/wf SC vw marketing,26,MSK/wf SC vw marketing,27,驾驭动力，生命无限 精彩,MSK/wf SC vw marketing,28,BORA,博雅,MSK/wf SC vw marketing,29,BORA,傲然于雪山之颠，,准备新的驾驭与挑战。,