自考05439考核知识点(中英版).doc

自考05439考核知识点
《新编商务英语泛读2》
Unit 1 Definition of advertising，types of advertising，advertising media，considerations in choosing media.广告的定义、类型,广告媒体（媒介）,对选择媒体的考虑。
Unit 2 The four functions of money；cashless ways of dealing with money.钱的四个功能,非现金处理钱的方式。
Unit 3 The five steps in entering business in China.在中国进入业务的五个步骤。
Unit 4 The reasons why Dell is so successful in China.戴尔在中国如此成功的原因。
Unit 5 Sources to investigate for information on employers；preparing the essential written materials，details about the resume and the cover letter.雇主的信息来源调查;准备必要的书面材料、详细的简历和求职信。
Unit 6 The definition of insurance,types of insurance.
保险的定义,保险的类型。
Unit 7 The concepts behind consumers’ actions；the 3 steps for the purchase process.基于消费者行为背后的概念;购买过程的3个步骤。
Unit 8 The personnel policy in management；the building up of Microsoft Co.人事政策管理;微软公司的建立。
Unit 9 The definition of bonds，stocks，the features of bonds，types of stocks，how to buy and sell securities，the stock market，the bond market，considerations before investing in securities；the definition of mutual funds.债券的定义，股票、债券的特点,股票的类型,如何买卖证券,股票市场,债券市场,在投资证券之前的考虑,共同基金的定义。
Unit 10 types of products，the benefits of packaging.产品的类型,包装的好处。

《新编商务英语泛读3》
Unit 1 Why price is important；factors affecting pricing，supply and demand，goals of pricing.为什么价格是很重要的;影响定价、供给和需求的因素、目标定价。
Unit 2 How can a marketer understand and appreciate the values，customs，symbols and language of other societies.营销人员如何理解和欣赏价值,海关、符号和其他国家的语言。
Unit 3 The four PS of marking：Product,Price,Promotion and Placement.四个注意年代的标志:产品、价格、促销和位置。
Unit 4 Types of promotional methods；how to better communicate with people.促销方法的类型,如何更好地与人沟通。
Unit 5 The definition of physical distribution,the benefits of physical distribution.物流的定义,物流的好处。
Unit 6 The meaning of customer relations,how to stress customer needs.客户关系的意义,如何应击客户需求。
Unit 7 The reason why overseas sales are important，global marketing strategy，multinational approach.海外销售重要的原因,全球营销战略,跨国的方法。
Unit 8 Six methods of payment in foreign trade；understanding of the American Banking System.六种外贸付款的方法;对美国银行体系的理解。
Unit 9 The definition of a company，characteristics companies，different types of shares in a company；the definition of the income statement and the balance statement.企业公司的定义、特点,公司里不同类型的股票,损益表和余额明细表的定义。
Unit 10 The six condition of a valid contracts；the exchange rate，the advantage of floating rate. 有效合同的六个条件,汇率,浮动利率的优势。

《新编商务英语泛读4》
Unit 1 The definition of “public relations”，the benefits of publicity.“公共关系”的定义,宣传的好处。
Unit 2 Understanding the meaning of “impulse buying” and “reflex buying”；the influence of advertising.理解“冲动消费”和“反射购买”的意义；广告的影响。
Unit 3 Mulchandani’s ways to cater the customers’ needs；the major concern of a salesperson. Mulchandani满足客户的需求的方法,销售人员主要关心的问题。
Unit 4 The eight steps to success in negotiating，types of funds.在谈判中获得成功的八个步骤,基金的类型。
Unit 5 The benefits and risks of going downmarket.进入低端市场的益处和风险。
Unit 6 The reasons why Shanghai is so attractive to foreign investors；the result of labor cost.为什么上海对外国投资者很有吸引力的原因,劳动力成本的结果。
Unit 7 Technical terms for stock.股票术语
Unit 8 The benefits of home ownership；the benefits and risks of marking loans from the back for houses，cars，education，etc.房屋所有权的好处;从贷款回来的房子,汽车,教育等标记的益处和风险。
Unit 9 The risks that Western venture capitalists in China are faced with；the development of private companies in recent years.西方风险资本家在中国面临的风险,近年来民营企业的发展。
Unit 10 The major factors that the Chinese government will consider in revaluation of RMB;what’s the right attitude for foreign investors to invest in China？中国政府会考虑人民币升值的主要因素,对外国投资者在中国投资的正确态度是什么?