博伦博格品牌解说.pptx

1.Product Features,Click to edit Master title style,Click to edit Master text styles,1.Product Features,Click to edit Master title style,Click to edit Master text styles,2014,THE BRAND&PRODUCTS,BRAND IDENTITY,SPECIAL PRODUCT FEATURES,PRODUCT RANGE AT A GLANCE,CONTENT,PART I,THE HISTORY OF BLOMBERG,1883,1947,1981,2002,F,ounded,as a metalworking company,by Bernhard Blomberg,T,he,company left the metallurgy business,established a distribution channel for home appliances in 1935,and in 1949 with a visionary decision started producing,.,In 1979 Blomberg produced the first washing machine with outer balance control in Germany.In 1981 it manufactured the first fully automatic washing machine.In 1985,STORY,In 2002 Blomberg was acquired by Arelik,the 3rd largest appliance manufacturer in Europe.,200,4,In 2004 a brand new Blomberg product range with free standing and built-in lines was internationally relaunched.,200,9,In 2009 the second generation of Blomberg products following the brands rebirth,has been introduced to the worldwith the motto In Harmony with Your Life.,BLOMBERG AWARDS,AWARDS,WHERE CAN YOU FIND BLOMBERG TODAY?,Blomberg products reach,50,countries.,50,BLOMBERG MISSION&VISION,To be a well appreciated upper,-,midrange home appliance,brand expanding in specific markets and channels.,Internationally grow with high quality products for customers who look for brand reassurance but who dont want to spend top-level prices.,Being relevant fot those customers through product experiences that add value to their harmony oriented lifes.,VISION,MISSION,TARGET CONSUMER GROUP,WHO ARE,BLOMBERGS,CONSUMERS?,Adults and parents between the ages 29-60,How,they live;,Active and in lack of time because of job,family and leisure demands,settled and family-oriented,Whats,important for them?;,Home is the place of recharge.Family and friends are more important to them than status symbols,hence they enjoy spending time at home with them.Security and protection for themselves and their children is essential.They like the nicely,warm decorated homes but not cool architectural style.And they like to enjoy life rather than chasing-up career steps or continuous development pressure.,Insight,;Love and friendliness,care instead of perfection.,Benefit orientation is more important for them.,Latest technology shall automatically be build-in.,Longing for a good price ratio and brand reassurance.,Brand Personality,PERSONALITY/EMOTIONAL BENEFIT,S,PRODUCT/FUNCTIONAL BENEFITS,How does Blomberg make me look?,How does Blomberg make me feel?,What does Blomberg do for me?,How do I describe Blomberg?,German,Technological,Robust,Trustworthy,Simple,Provides high quality,reliable home appliances.,Follower,Practical,Confident,Clever,Modern,Modern,Serene,Safe,Awards,German,130,years history,Unique products,Humble,Elegant,Responsible,Professional,Stylish,Caring,Environment friendly,WHAT,ARE BLOMBERGS CORE VALUES,?,Easy to use,Modern,Facts&Symbols,Convenient,Safe,Responsible,Highly performing products,WHAT IS BLOMBERGS MOTTO?,IN HARMONY WITH YOUR LIFE,IN HARMONY WITH NATURE,IN HARMONY WITH YOUR HOME,IN HARMONY WITH YOU,THANK YOU,