高中英语 Unit1 Advertising Word power课件 牛津译林版必修4 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,牛津高中英语,(,模块四,高一下学期,),Advance with English,Word Power,Unit,1,Advertising,Unit 1,课件描述：,本,堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的,效率。但是,，强调基础知识指的是语言知识的灵活运,用，教,师在语境中教学,，学生在,语境中学习,，在语,境中运用。,Word Power,Blank-filling,_(advertise)are an important part of life.They use lots of _ (attract)pictures and _(excite)languages to sell products or services._(general)speaking,there are two main types:_ (commerce)ads and,PSAs,.They do not always tell you the _(true).We should be _(care).,Advertisements,attractive,exciting,Generally,commercial,truth,careful,Question:,How are these new words formed?,More examples:,Root,derivatives/new words,health,interest,depend,use,difficult,week,healthy,interesting,dependent,useful,difficulty,weekly,Competition:,Think more words that are created this way.,Which group can win?,The group that has the most words wins.,How to form adjective from nouns and verbs?,Wu Ping:,Do all ads play tricks on people?,Wu Hong:,No.,PSAs,use some of the same methods as,commercial,ads,like,attractive,pictures and,exciting,languages,but they are not meant to trick us.,commerce,n.,commerc,ial,attract,v.,attract,ive,excite,v.,excit,ing,Using suffixes,Noun +y,+,ly,+,ic,+al,+,ous,+,ful,health health,y,week week,ly,hero hero,ic,nation nation,al,danger danger,ous,help help,ful,Verb +ed,+,ing,+able,+,ive,amaze amaz,ed,excite excit,ing,enjoy enjoy,able,attract attract,ive,Can you think of more examples?,Exercise:Best Clothing Shop,Possible answers:,(,1)lovely (2)attractive (3)boring,(4)energetic (5)friendly (6)enjoyable,(7)lucky (8)fantastic,Lets learn more about suffixes.,Suffix,Meaning,Examples(,adj.),-,ical,having the quality of,-able,having the quality of,-,ous,like,full of,-,ful,characterized by,-less,without,medical,electrical,enjoyable,reasonable,dangerous,adventurous,joyful,mouthful,cloudless,hopeless,Word Puzzle,c,o,m,m,e,r,c,i,a,l,merce,2.health,3.hero,4.attraction,5.help,6.excitement,7.origin,8.danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to,our human beings.,用所给单词的形容词形式填空,h e a,l,t h y,h e r,o,i c,a t t r a c,t,i v e,h,e l p f u l,e x c,i,t i n g,o r i g i,n,a l,d a n,g,e r o u s,clothing,Active show,Suppose you are a book seller.You want your customer to buy a new book called English Literature.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.,learn more about sales and marketing,Useful expressions:,Product,Market research,Sales and marketing,Sales/marketing department,Consumers,Market share,Sales target,Sales figures,What do they mean?,Can you have a guess?,Words-matching,sales/marketing department,consumers,market share,sales targets,sales figures,market research,消费者,市场份额,销售目标,销售量,市场调查,销售,/,营销部门,Practice:B,Possible answers:,market share,(2)sales figure,(3)consumers,(4)market research,(5)sales/marketing department,(6)sales target,Exercise for consolidation,I want to buy some milk _ from the shop._of milk usually go up during this time.I like Fresh milk very much because this band is really u_.Recent sales _,show that it is popular among _.The shop also gives much _ of 10 per cent for cash.Why dont you have a try?,products,Sales,nique,figures,consumers,discount,Fill in the blanks,Homework,1.Memorize the words and phrases learnt in this section.,2.Make good preparations for Grammar and Usage.,