Starbucks星巴克英文介绍(课堂PPT).ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,#,1,？,2,3,4,Starbucks,Yuki,Elaine,History,5,Seattle,1971,Howard Schultz,80S,Became public company,90S,63 countries,Now,6,Starbucks was founded by two teachers and one writer.,The first shop as well as its headquarter located in Seattle,Washington.At first,it only sold beans.,1971,7,80s,Howard Schultz,joined in Starbucks.,8,90s,Starbucks expanded its business all over the world.,In 1992,Starbucks Coffee listed itself on the stock market,NASDAQ.,9,如果巴西下雨就买星巴克股票,巴西下雨,咖啡豆丰收,咖啡豆价格下跌,星巴克成本降低,星巴克利润增加,股价上扬,10,Now,Starbucks has 23,132 subbranches(,分店,)in over 63 countries.,11,An unique advertising strategy,（独一无二的广告策略）,12,Word-of-mouth marketing.,（口碑营销）,13,14,“Starbucks coffee shop in China is developing fast.If Im not in office,Im willing to go to Starbucks coffee shop.”,Logo,15,1971,1987,1992,2011,16,17,Siren,女海妖,18,Menu,Beverage,Espresso,手工调制浓缩咖啡,Tea,Frappuccino Blended Beverage,（星冰乐）,Coffees,Food,Espresso,浓缩咖啡,This is the very essence of coffee,in its most concentrated form.,这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。,19,Despite the name,this is actually a European way to enjoy coffee:espresso with hot water.,尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。,Caffe Americano,美式咖啡,20,Honoring a tradition that goes back generations.,星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。,Cappuccino,卡布奇诺,21,The traditional classic-steamed milk and espresso,lightly topped with foam.,这是一种传统的经典饮料,浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。,Caffe Latte,拿铁,22,Vanilla or hazelnut,（榛子）,flavored latte,a splendid blend of fresh taste and mellow coffee.,开启拿铁的香草浪漫之旅。,Vanilla Flavored Latte,香草风味拿铁,23,Delicious Starbucks mocha chocolate,espresso,steamed milk and whipped cream.,榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。,Hazelnut Flavored Latte,榛果风味拿铁,24,Delicious Starbucks mocha chocolate,espresso,steamed milk and whipped cream.,这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。,Caff,Mocha,摩卡,25,Caffe Mocha with extra rich,full-bodied espresso.,让摩卡多一份浓缩咖啡，更添浓厚馥郁。,Extra Shot Mocha,浓郁咖啡摩卡,26,Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.,星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。,Starbucks Flat White,星巴克馥芮白,27,Blend of Japanese matcha,steamed milk and delicate foam.Refreshingly aromatic and slightly sweetened.,这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。,Green Tea Latte,抹茶拿铁,28,Full leaf black tea blended with steamed milk and delicate foam,featuring a rich complexity and velvety with a full embodiment of perfect milk tea.,将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味。,Black Tea Latte,红茶拿铁,29,A cooling refreshment with the tang of fruits.,混合多种新鲜果汁，清甜酸爽，果香浓郁。,Iced Shaken Blackcurrant Raspberry Juiced Tea,冰摇红莓黑加仑茶,30,Enthusiasm and warmth,aroma and adorability,all in one cup.,以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力四射。,Signature Chocolate Beverage,经典巧克力饮品,31,Frappuccino Blended Beverage,星冰乐,32,33,Frappuccino,Blended Coffee,Blended Cream,Blended Juice,34,Espresso,浓缩咖啡星冰乐,Mocha Java Chip,摩卡可可碎片星冰乐,35,Mocha,摩卡星冰乐,Vanilla Flavored Cream,香草星冰乐,36,Green Tea,抹茶星冰乐,Caramel Espresso,焦糖浓缩咖啡星冰乐,37,Cup Size,38,Short,236 ml,Tall,355 ml,Grande,473 ml,Venti,591 ml,39,Video time!,40,1.Which city has the most number of Starbucks,in the world,?2.Which city has the most number of Starbucks,in China,?,41,42,Thanks for watching!,