商务英语一.doc

商务英语一

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高纲1257

江苏省高等教育自学考试大纲

08958 　BEC商务英语（一）

　　　　　　　　　　　　　　南京航空航天大学 编

江苏省高等教育自学考试委员会办公室

一、课程性质及其设置目的与要求

（一）课程性质和特点
BEC商务英语（一）是我省高等教育自学考试商务英语专业（本科段）的考试课程。其任务是培养应试者学习在商务活动中基本的英语语言，逐步了解工作环境中所需的沟通和交流技巧，初步掌握商务活动各环节中基础英语的表示方式以及能正确运用商务英语专用词与句式。
二）本课程的基本要求
本课程教材共分为12个单元，主要包括与人沟通（个人资料与工作情况、职位招聘、商务信函撰写等）、商务活动（公司介绍、产品生产与改进、下订单与签合同、商务会议与旅行等），商务管理（国际商务、应对危机、工作环境）等内容。经过对本课程的学习，要求应试者对商务英语有一个较为全面的认识和了解。具体应达到以下要求：
1、初步了解商务运作和沟通的基本原理和实用技巧；
2、学习以工作场合为背景的英语语言；
3、理解并掌握商务活动各环节中常见的英语专用词、常见句式的表示方式并能予以运用。
（三）本课程与相关课程的联系
BEC商务英语（一）不但讲授基本的商务知识，更侧重的是英语语言的习得，它是以商务运作的常见环节为背景，彰显英语语言在商务环境中的基本用途；是商务运作和英语语言两者的结合。因此，本课程学习的功效将直接影响BEC商务英语（二）、外贸口语、商务口译、商务沟通、商务贸易实务等课程的学习。

二、课程内容与考核目标

（一） 课程内容
依据教材、教学大纲及需掌握的基本要素，本大纲将应试者须掌握的语言功能及商务技能分成12个模块。
模块/主题
语言功能及商务技能
Module 1
工作范畴
描述工作职责与工作细节
谈论关于工作与生活的平衡
撰写个人工作履历表
Module 2
在做的工作
谈论新项目、尚未完成的工作以及临时性的工作
雇佣与解雇
撰写备忘录确认会议的相关事项
Module 3
公司概况
介绍公司的发展史和公司组织结构
谈论公司产品、价格以及股价
撰写新闻稿
Module 4
国际商务
描述国际商务发展情况
了解国际商务沟通中的电话交流技巧
撰写投诉信件及回复
Module 5
职业选择
描述职业选择时的考虑
在公司内部交流中，谈论成绩和计划
撰写进度报告
Module 6
商务旅行
谈论旅行中可能出现的问题
了解旅行的安排：预订机票与酒店
撰写询问/请求以及答复的信件
Module 7
产品和服务
描述产品与服务的具体情况
谈论订单以及合同的细节
撰写电子邮件
Module 8
生产进程
讨论生产过程中的优化行为
发现问题与解决问题
撰写问题与方案的报告
Module 9
未来发展
描述未来各方面的情况
了解危机处理策略
撰写道歉信件
Module 10
职业发展
描述人物以及业务技能的相关材料
了解问卷的构成
举办正式会议
撰写邀请以及答复的信件
Module 11
安全与健康
了解常见的安全与健康标志
描述可能出现的各种事故
撰写建议书
Module 12
工作市场
描述工作状态以及对工作的满意度
了解求职的过程
关于面试
撰写求职信件

（二）考核目标
紧扣教材中呈现的商务活动和沟通的基本原则及实用技巧，重点考查商务活动中所涉及的英语知识和商务常识。应试者须全面掌握教材的基本内容，并结合大量课外材料的阅读，在掌握基础理论的基础上完成考核要求。试题涵盖最基本的商务英语词汇和句式，以及商务活动中日常内容，例如：个人与办公室的情况以及常见的商务环境；安全与健康；公司的组织结构、运转系统以及生产过程；国际商务中的购与销；商务旅行与正式会议；未来发展等。

三、有关说明和实施要求
（一）关于“课程内容与考核目标”中有关提法的说明
1、关于教材的内容：本教程使用的是新编剑桥商务英语（初级）一书，书中有大量的听说材料；尽管考核中不包括听力和口语题型，但教材中的听说材料在平时学习时应充分予以重视和利用。
2、关于考查的内容：英语知识侧重词汇、阅读、功能意念与写作；商务常识侧重与人沟通（个人资料与工作情况、职位招聘、商务信函撰写等）、商务活动（公司介绍、产品生产与改进、下订单与签合同、商务旅行等），商务管理（国际商务、应对危机、工作环境等）。
（二） 自学教材
《新编剑桥商务英语（初级）学生用书》 Cook, R. Pedretti, M. Stephenson, H.著 经济科学出版社 10月第3版。
（三） 自学方法的指导
本课程作为一门学位课程，涉及面广，信息量大；既注重原理和技巧的学习也强调实际的运用，侧重理论与实际的结合。应试者在自学过程中应该注意以下几点：
1、关于课程教材的学习：在每个模块学习之前，应先仔细阅读目录中所列出的知识点，做到心中有数。在模块学习过程中，注意重点与细节的有机结合，做到有的放矢。认真完成教材中每个模块的习题和思考题，这一过程可有效地帮助自学者理解、消化和巩固所学的知识，增加分析问题、解决问题的能力。在每个模块学习之后，注意加强词汇和句法的记忆和运用，做到活学活用，触类旁通。
2、关于辅助材料的学习：多阅读与商务有关的报刊和杂志以及收听或观看相关的音频或视频资料，拓展个人的视野和知识面，加强英语语言的运用和商务知识的积累。
（四）对社会助学的要求
1、应熟知考试大纲对课程所提出的总的要求和各模块的知识点。
2、对应试者进行辅导时，紧扣指定的教材，以考试大纲为依据，不要随意增删内容，以免与考试大纲脱节。
3、注意对应试者能力的培养，特别是自学能力的培养，要引导应试者逐步学会独立学习，在自学过程中善于提出问题、分析问题、做出判断和解决问题。
（五）关于命题和考试的若干规定
1、本大纲各模块所提到的考核要求中，各条细目都是考试的内容，试题覆盖面广。
2、试题难易程度要合理，可分为四档：易、较易、较难、难，这四档在各份试卷中所占的比例约为2：3：3：2。
3、考试方式为闭卷笔试，考试时间为150分钟。评分采用百分制，60分为及格。
4、本课程考试可能采用的题型有：选择填空、单词填空完形填空、阅读理解、完成对话、商函写作等。
（1）选择填空
此题型是测试应试者语言的综合能力。主要是有关商务词汇及语法结构的用法，以及关系到结构、时态等语法的熟练应用。要求应试者掌握教材中所有单词及基本的词语搭配，同时能正确运用本册教材中所涉及的基本的语法结构。
（2）单词填空
该部分主要考察应试者对商务环境中常见的通知或短文通篇的理解能力。应试者首先必须阅读全文，了解文章的大意，在这个基础上再从所给的单词中做出最佳选择。
（3） 完形填空
该部分不但是考查对文章的理解，而且还考查语法、词汇和结构的运用；如词的搭配、固定短语等。
（4）阅读理解
该部分考察应试者对商务题材的文章和一些商务信函等的理解能力。应试者经过阅读3篇短文，理解并掌握其中的内容，根据要求做出最佳选择。
（5）完成对话
该部分主要是针对教材中大量出现的听说内容所进行的书面形式考察。旨在考察应试者对商务英语中常见的功能意念表示的掌握。要求考生熟悉商务活动中常见的场景对话，能准确地做出应答。
（6）商函写作
该部分有两题。第一题要求考生写40-50词的短信息，文体有通知、留言、备忘录、电子邮件等。第二题要求应试者根据所给信息，用英文撰写一封80词左右的商务信、报告、建议书等。

附录 题型示例

Part I选择填空 (Multiple Choice) 15 points in all, 1 point for each)
Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.
这部分要求应试者根据句子的结构或句意，选出最佳选项。如：
( ) Market share increased ______ 3%, up to 8%.
A. to B. until C. up D. by

Part II 词形填空 (Word Form) (10 points in all, 1 point for each)
Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.
这部分包含2篇短文，留有10个空格，对应12个单词选项。要求应试者根据短文内容，选出最佳选项。如：

1 ( ) 2 ( ) 3( ) 4 ( ) 5( )
6 ( ) 7 ( ) 8( ) 9 ( ) 10( )
A. to boost B. losses C affecting D. easier E. dead F. faxing
G. typically H. growth I. accounts J. to make K. says L. clearly

Passage One
I am at present in the middle of a 10-day overseas sales visit and am __1__ you about a problem which has arisen. Many of our latest cordless telephones (Malibu WMI) have serious battery faults __2__ the handsets. Often the phone goes __3__ after two or three minutes of use. This problem is becoming so acute that I am now advising the Company to recall all these models. This will __4__ cost us a lot (perhaps up to $ ,000) but, more important, we are now losing old customers and allowing our competitors __5__ their sales at our expense.

Passage Two
As the economy weakens, banks are increasingly squeezing customers who overdraw their bank __6__. Bank of America and Washington Mutual have jacked up their overdraft fees and made it __7__ for customers to be hit with multiple penalties. The changes come as banks grapple with growing __8__ from bad mortgage loans. Overdraft fees have increasingly become a source of profits. Banks and credit unions collect about $17.5 billion in overdraft fees per year, the Center for Responsible Lending __9__. Checking-account customers are “easy picking” for fees, says Jean Ann Fox of the Consumer Federation of America, because banks __10__ can take any money owed out of a customer’s next deposit.

Part III 完形填空 (Cloze) (10 points in all, 1 point for each)
Directions: Fill in each blank in the passage the correct answer and write the corresponding letter in the brackets.
完形填空由一篇留有10个空格、篇幅在200-300单词左右的、有关商务题材的短文构成。每个空格为1题，每题有A、B、C、D 4个选项。要求应试者根据短文内容从每题的四个备选项中选出1个最佳答案。如：
Thomas Kingsley works for Meridian Finance in East London. He works __1__ a sales executive. He __2__ with a large number of small and medium-sized businesses in the London area. He advises them on the best financial products for their needs.
He is only in his office in the morning when he discusses clients __3__ the Sales Manager. Then he travels around London to see his clients. He informs them __4__ new products on the market. He keeps a __5__ of any changes in the clients’ information so that he can offer advice if necessary. He __6__ his paperwork and arranges __7__ from home or from his car between appointments.
If any members would like __8__ advice on insurance or any financial product, please do not __9__ to phone Thomas or one of his colleagues __10__ 0207 236 4925. They will be happy to help you if they can.
( ) 1. A. as B. like C. in D. to
( ) 2. A. organizes B. provides C. manages D. deals
( ) 3. A. with B. to C. from D. along
( ) 4. A. about B. on C. to D. with
( ) 5. A. notice B. record C. reference D. book
( ) 6. A. does B. produces C. deals D. handles
( ) 7. A. meets B. meet C. meeting D. meetings
( ) 8. A. an B. a C. some D. any
( ) 9. A. hesitate B. stop C. think D. afraid
( ) 10. A. to B. on C. under D. for

Part IV阅读理解 (Reading Comprehension) (30 points in all, 2 points for each)
这部分由3篇短文组成，题材以商务内容为主，搭配日常生活内容话题。要求应试者在准确、快速阅读短文后，根据获得的信息做出选择。如：
Passage One
Directions: Read the following passage carefully. Are the sentences Right or Wrong? If there is not enough information, choose Doesn’t say. Write the corresponding letter in the brackets.

Attending Interviews
Good interviewers prepare their questions carefully in advance according to the candidate’s application and CV. So candidates need to prepare carefully. Here are some useful tips on answering interview questions.
(1) What don’t you like about your current position?
No job is perfect; there’s always something we don’t like. Be honest but don’t give a list of complaints. The important thing is to talk positively about how you deal with problems at work.
(2) Where does your employer think you are today?
Be honest. If you lie to your current employer, you’ll lie to your next employer. Don’t phone in sick on the day of the interview. Take a day’s holiday but don’t say why.
(3) What are your professional objectives?
Think abut these before the interview. Your objectives should be relevant to the job you have applied for and achievable. If the new job can’t offer you everything you want, the interviewer will think that you probably won’t stay with the company very long.
(4) What are your weaknesses?
Be honest: no one is perfect. Think about this before the interview and choose your answer carefully. Talk about how you deal with a weakness; this is far more important than the weakness itself.

( ) 1.Every candidate will be asked the same questions while attending interviews.
A. Right. B. Wrong. C. Doesn’t say.
( ) 2. You shouldn’t complain about your current position too much.
A. Right. B. Wrong. C. Doesn’t say.
( ) 3. You should arrange to have a day off for the interview.
A. Right. B. Wrong. C. Doesn’t say.
( ) 4. You should apply for what suits your current position.
A. Right. B. Wrong. C. Doesn’t say.
( ) 5. You shouldn’t mention anything about your weaknesses.
A. Right. B. Wrong. C. Doesn’t say.

Passage Two
Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.

Last year saw both the continued development of trends within the industry and some unexpected results. The domestic British market saw further steady growth but could be overtaken by US sales next year. As in 1997, sales in the USA rose sharply with the successful release of three new computer games. However, hopes of the European market showing the same rate of growth were affected by a strong pound.
Computer games increased their domination of sales in 1998 with the football game The Golden Boot: France 98 selling over 100,000 units in World Cup year. Other sports titles are now amongst the company’s top brands.
The company also enjoyed a sharp rise in sales of educational products. Our new range of interactive multimedia products, Schoolware, launched in late 1997, is now a top-selling brand. Further Shcoolware titles to be launched this year should ensure continued growth in this market.
Sales figures for 1998 show very clearly the changing face of the company’s activities. Millennium Software is now a producer of entertainment and educational products. In order to adapt to these markets, the company will have to expand by increasing its product range and reducing its development times.
Moreover, the company faces new challenges in distribution. Large retail chains with pan-European buying power are becoming increasingly dominant in the distribution of computer software. These superstores now offer competitive prices and a narrow product range based on top-selling titles. With computer shops, they now account for nearly two thirds of sales.

( ) 6. This passage is most likely to be extracted from ______.
A. the company profile of Millennium Software
B. the Millennium Software 1998 Annual Report
C. the Millennium Software new products catalogue
D. a note in Millennium Software
( ) 7. ______ has led to the increase of sales in the European market.
A. The successful release of new computer games
B. A strong pound
C. The variety of products
D. The increase of pan-European buying power
( ) 8. The following statement ______ is NOT true.
A. Millennium Software has always been a producer of entertainment and educational products.
B. Superstores sell more Millennium Software than computer shops.
C. In future the company will have to produce new games more quickly.
D. Schoolware is one of the educational products of Millennium Software.
( ) 9. According to the passage, ______ is offered by the large retail chains.
A. high prices B. lowest prices
C. a narrow product range D. a broad product range
( ) 10. The following statement ______ is true.
A. PCs are the most popular games machine for Millennium Games.
B. Superstores sell a wide range of computer software.
C. Sales increased sharply in the company’s home market last year.
D. The company is developing its range of multimedia educational software.

Passage Three
Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.

The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?
One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.
Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.
The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way – exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”

( ) 11. According to the writer, benchmarking must always involve ______.
A. changing your activities on the basis of new information
B. copying exactly what your competitors do
C. identifying the best company in your market
D. collaborating with other companies in the same field
( ) 12. Some managers may resist benchmarking because ______.
A. it takes their activities for granted
B. it makes them examine the way they work
C. it makes othe