全面的英语商业书信范文大全.doc

Chapter I Establish the Business Relationship

1. Requesting introduction to obtain business

Dear Mr. Jones:
We have been exporting cordless headphone for more than 12 years and are now desirous of opening connection with the most reliable firm in your country.
We shall be obliged therefore, if you will introduce us to any capable concerns that are interested in cordless headphone business.
As for our standing and activities, we are permitted to mention First Commercial Bank, Taipei, as a credit reference.
Any information with which you may favour us will be greatly appreciated and we earnest for your reply.

Sincerely

2. Asking for introduction of a possible agent

Dear Sirs:
We wish to sell our automatic copying machine in your country, and should like to be put in touch with a company or individual who would be willing to represent us.
On our part we can offer up to Bright copy machines with an international reputation, which have already been sold in many countries in Europe.
The representative we are looking for should be experienced in this field, already doing the business with buyer of office equipment, and having contacts with suitable outlet.
Please kindly introduce us to some of the most reliable exporters.
We look forward to hearing from you in the very near future.

Sincerely

3. Offering the services of selling agent

Dear Sirs:
We understand that currently you do not have an agent in Taiwan and we would like to offer our services to you.
For the past 5 years, we have been selling various of durable goods to wholesalers and large retailers in all part of Taiwan, and have built up a considerable number of well established connections showing excellent business results.
We are now having enough capability to expend our sales, and if you would agree to grant us as a sole agency, we will devote full attention to establish your products in Taiwan market.
We have enclosed company pro give you an idea of a list of services we can provide.
If you are interested in our proposal, we will be please to provide our bank and trade references.

Sincerely yours,
4. Establish business relations with a company recommended by Chamber of Commerce

Dear Sirs:
We have contacted with your Chamber of Commerce, who recommended you as a possible agent for our products in your country.
We manufacture the Best brand calculators and wish to extend sales over the whole American. Our pocket calculators have been highly successful wherever they have been introduced, and we are confident that you will be able to build up a good market in a short time.
Our catalog with the full range of our product is enclosed and you will notice that we offer a commission of 20% on all orders.
Please advise us if you are interested in representing us as well as the volume of business you can do which would warrant our granting you as the sole agency in your country.

Sincerely yours,

5. Proposing to have business connection

Dear Sirs:
Last week we had a opportunity to see a display of your products at the Taipei International Trade Fair, and we are most impressed with their quality and low prices.
We would very much like to offer you our services as a trading firm. We would also like to mention that we have excellent connections in the trade and are full experienced with the import business for this type of product.
In addition, we operate our own advertising agency, and we can utilize the latest marketing procedures quite efficiently.
You can be sure of increasing your turnover considerably if we have the opportunity to promote sales of your products throughout Taiwan in the future.
We look forward to your early reply.

Sincerely yours,

6. Asking for a reference

Dear Sirs:
Thank you for your order of my 20 for electric typewriter Model No. NET-300.
As this your first order with us and you have asked to be allow 30 days to remit payment, we would appreciated it if you could provide us with one or two credit references.
Once we have contacted the credit reference you have supplied, we will immediately process your order and send you a confirmation letter that it has been shipped.
We look forward to welcoming you as a member of satisfied companies who have been using our products.

Sincerely yours,

7. Selling products

Dear Sirs:
As your name and address were listed in business weekly, we are writing to you with a desire to open account with you.
We are one of Canada largest exporters of business machines. We handle a wide range of business machines product. This products include: copy machines, fax machines, answer machines, and telephone, etc.
We have enclose our catalog listing the completed product lines handled by our company and list of whole sale price
If you have any question or would like to discuss purchasing arrangements, please feel free to contact me.
I will be more than happy to answer any questions which you may have.

Sincerely yours,

8. Establish an exclusive agency agreement

Dear Sirs:
We have heard from our office in Taipei that you manufacture a wide range of printer and copy machines, and that you are thinking of expending into the Taipei market.
We understand that you do not have any agent in Taipei at present, and for this reason we would like to offer our service to you.
We would like to suggest a business tie-up between us with your company handling the manufacturing and our company taking care of the market and distribution.
We have enclosed our company pro give you an idea of a list of services we can provide.
We will contact you by phone early next week to hear your opinion on a possible tie-up between our companies.

Sincerely yours,

9. Receiving the establishment relations

Dear Sir:
Thank you for your letter of June 4 offering to act as our agent of the European region. We are very interested in your proposition.
In fact, we have planned to expend into European region for quite some time and we certainly hope that this will give us the opportunity to do so.
We would like to discuss the detail of establishing exclusive agency ties with your company and look forward to receiving a call from your Mr. Carter. Some of our detail we would like to discuss may include the shipping arrangements, commission base, and the import duties.
I look forward to hearing from you soon.

Sincerely yours,
10. Offering simple

Dear Sir or Madam:
We are pleased to announce a new product we just introduced on the market.
Our new MIDMIGHT SUN solar battery has a capacity of 75 HR, which is nearly twice the capacity of most existing batteries.
We are sending our most update simple, price-list, and sales promotion literature for you to evaluate. We suggest that you’d take the advantage of enclosed order form to ensure that you will completely satisfied.

Sincerely yours,

11. Informing of the alteration of price

Dear Sir or Madam:
From August 23, the prices of our products will be raised by 20%. We regret this, but this increase has become un-avoidable in view of rising costs of labor and raw materials
Our new price list is enclosed and all order post after September 23 must be invoiced at the new rates.
We regret very mach that it has been necessary to make this increase.

Sincerely yours,

12. Inquiring the reason of no order

Dear Sir or Madam:
We have had the pleasure of receiving several orders from you over the past five years.
However, as I was checking our list of special customers, we noticed that we haven’t contacted each other nor received any order from you in near 6 months.
We then began to wonder whether we had done some thing which disappointed you. Or we did not have the exact product you wanted the last time we contacted each other? Or is it simply you do not need to order anything at this moment?
Whatever the reason is, I would really like to know how you are doing and whether we can be of service to you.
We would welcome your straightforward comments, thank you so much.

Sincerely yours,

13. Replying to client with first inquiry

Dear Sir or Madam:
Thank you for your letter asking for our catalog of new bicycles.
We have pleasure in enclosing of our illustrated catalog. In addition to our price list, we have also included some promotional materials which explain the product attributes as well as how to use them.
Our bicycles are very fashionable and tremendously popular with your people in American and European
If you place bulk order, you may receive up to 40% off the retail price, depending on the product.
We appreciate you are interest in our product and hope to hear from you in the near future.

Sincerely yours,

14. Referring to a back reference

Dear Sir or Madam:
New Century Trade Co. Ltd., 2757 26th Street Singapore has placed an order with us for $100,000 worth of merchandise and list you as a credit reference.
We would appreciate you sending us information regarding New Century Trading Co. Ltd.’s credit rating. We are particularly interested in knowing how long Mr. Thomas Wilson the CEO of the company, has had an account with you and whether or not any of his debts are past due.
We will, of course, keep any information we receive strictly confidential.

Sincerely yours,

15. Replying to the requiring of reference

Dear Sir or Madam:
In response to your request for information about S.S. Taipei Company, we have enclosed the following summary of their activities with us.
They own an office with the staff of 120 employees. Their annual purchase to US$50,000 and directors are quite responsible and reliable. This company has no large outstanding financial liabilities which we are aware of.
We have done business with them for over 3 years and have found them definitely reliable.
Please understand that this is information only represents our opinion and we take no responsibility for it.

Sincerely yours,

16. Declining to grant credit terms for the purchase

Dear Sir or Madam:
We apologize for the delay in replying to your order for 80 Model EJ-828 high-speed microprocessors.
As your company is under a rather debt load at the moment, we feel that adding our purchase on top of it might cause cash flow difficulties.
We would, of course, be happy to provide you with the high-speed microprocessor on a Cod basis.
When your financial situation has eased a little, we would welcome the opportunity to consider granting you credit terms.
We would very much like to accommodate your needs and hope that our suggestion is of some help, we look forward to hearing from you.

Sincerely yours,

17. Requesting for an introduction

Dear Sir or Madam:
I would like to ask a personal favor of you, if I may. I will be visiting Los Angeles, United States on June 4, and I remembered that you are acquainted with the mayor of that city. Would you be kind enough to write me a letter of introduction?
I would be most grateful for your help. I look forward to hearing from you soom

Sincerely yours,

Chapter II Inquiry/Reply to Inquiry
1. Asking for quotation – from existing customer

Dear Sir or Madam:
We would appreciate it if you would send us an estimated based on the information given below.
Item: JC – 1 juice mixer
Quantity: 8,000
Payment: Draft at sight under irrevocable L/C
Insurance: Effected by seller
Shipment: December
Freight: Sea
Destination: Kaohsung
As we need these above items in time for the holiday rush, please send us the estimate by fax or courier so that we have it no later than October 31.

Sincerely yours,

2. Asking for quotation – from the request of customer

Dear Sir or Madam:
We received an inquiry from our trade connections in Britain concerning the supply of digital camera in large quantities. Therefore, please let us have full details of your digital camera so that we can pass on the information.
We would be grateful if you would send us information about prices, possible quantity discount, terms of payment, and delivery schedules.
We would like to mention that the connection has made a large number of regular orders with various goods made in our country over the past 1 year. We expect our client to make purchase in large quantities on regular basis, so we would like to pass on this information to them as soon as possible
Your prompt reply would be appreciated.

Sincerely yours,

3. Requesting for catalog and price-list

Dear Sir or Madam:
We have seen your advertisement in the Consumer Data Magazine and would like to obtain full line of your product.
We would appreciate if you would send us catalog of the newly launched model of electric home appliances along with their quotation at your earliest convenience
We look forward to a prompt reply

Sincerely yours,

4. Asking for quotation to the agent

Dear Sir or Madam:
We have learned that you are the sole agent for GAP of Asia. We would be grateful if you could send us price-list and catalogs
Is it possible for you to grant special term for an annual trade of US$25,000?
A visit from your representative will be greatly appreciated.
We look forward to hearing from you soon

Sincerely yours,

5. Requesting early orders

Dear Sir or Madam:
The advertising campaign is ready to begin on June 1 and will be very extensive.
Experience shows that many inquiries and orders will follow the campaign, and sales will certainly increase.
We would advise you to place an order immediately.

Sincerely yours,

6. Informing of the dispatch of catalog and simple

Dear Sir or Madam:
Thank you for your letter of May 10 and your interest in our watch band. As request, we have sent you a copy of our product catalog and price-list today.
A full range of the leather watch band has been mailed to you by simple post today, and you will see that in view of the fine quality attractive designs, our products are really of good value for their price
We are willing to allow 10% reduction in price on all order over 1500 pieces. After receiving the credit reference, we would please to offer the following term: payment against bill of exchange at sight under D/P.
It is pleasure for us to serve you. I look forward to hearing from you soon.

Sincerely yours,

7. Urging prompt order

Dear Sir or Madam:
Thank you for your letter of July in which you inquire about our filtering system.
All particulars are shown on the enclosed price list C.I.F. Taipei as request and our complete catalogs are sent by separate post.
We can ensure you that these filtering system are very popular in Singapore markets, of which we have had much experience.
If you wish to ensure to delivery before New Year, it will be necessary for you to place order before the end of this month as the demands is very heavy.
We look forward to the opportunity of being of service to you.

Sincerely yours,

8. Emphasizing the low-price selling