2023年北京语言大学春英语商务通论作业.doc

北京语言大学】18春《英语商务通论》作业_4
试卷总分:100 得分:100
第1题,___ would financially protect a surgeon should he cut off the left leg of a patient rather than the right which suffers from bone cancer.
A、Personal liability coverage
B、Professional liability coverage
C、Premises coverage
D、Product coverage

第2题,A ___ is a business enterprise with both foreign and local investment.
A、joint venture
B、completely foreign-owned enterprise
C、branch office
D、sole proprietorship

第3题,___is the function or process in which the management gathers information, compares actual performance with expected results, and takes necessary measures to correct significant deviations.
A、Controlling
B、Leading
C、Organizing
D、Planning

第4题,___ means that, if it is desirable, the insurance company has the right to replace the insured person.contribution
D、subrogation

第5题,___are based on the weight or volume of goods and apply mostly to bulk goods such as oil, wine, raw material, food and minerals.hort-term loans to customers by allowing them to purchase items and pay for them at a later date.
A、Credit cards
B、debit cards
C、 access cards
D、Financial counseling

第7题,___ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.
A、Accounting
B、Marketing
C、Financing
D、Banking

第8题,___ variables are factors like age, gender, ethnic background, race, religion, education and income.
A、Geographic
B、 Demographic
C、 Psychographic
D、 Product-use

第9题,___is written by the appraiser in the form of an essay about his or her general impressions of the employees.
A、rating scale
B、employee comparison
C、freeform essay
D、critical-event essay

第10题,___ goods are those that consumers would spend time comparing against competing commodities in terms of price, quality, suitability, style, etc.
A、convenience goods
B、shopping goods
C、specialty goods
D、industrial goods

第11题,There are two types of advantages___.
A、absolute advantage
B、 total advantage
C、comparative advantage
D、optional advantage
、C

第12题,Some techniques are invented to make the jobs more satisfying, including___.
A、job rotation
B、 job enlargement
C、 job enrichment
D、job redesign
、B、C、D

第13题,Deficiency needs are___.
A、physiological needs
B、security needs
C、social needs
D、self-actualization needs
、B、C

第14题,The cost and value of middlemen are ___.
A、time utility
B、place utility
C、information utility
D、form utility　　　　　　
、B、C、D

第15题,___have long been regarded by the Chinese as the most important factors for success.
A、Human unity
B、 Appropriate timing
C、 Favorable locality
D、Good luck
、B、C

第16题,SWOT here stands for strengths, weaknesses, opportunities and threats.
√、对
×、错
对的答案:√

第17题,A negotiable instrument is any form of business paper used in place of cash to facilitate business transactions.
√、对
×、错
对的答案:√

第18题,A major indicator of a country＇s economic growth is the change in its gross national product, or GNP, which is the total value of goods and services produced by an economic system in a year.
√、对
×、错
对的答案:√

第19题,A franchising is a business owned and controlled by one person.
√、对
×、错
对的答案:×

第20题,Abraham Maslow was the first researcher to identify human needs systematically and rank them in a hierarchy.
√、对
×、错
对的答案:√

第21题,Those who believe the prices will go up are called bears, and those who predict otherwise are called bulls.
√、对
×、错
对的答案:×

第22题,Quick ratio is calculated by dividing current assets by current liabilities.
√、对
×、错
对的答案:×

第23题,Workers tended to work harder and produce more if they felt that they were given special attention from the management. This effect was later termed the Hawthorne effect.
√、对
×、错
对的答案:√

第24题,The key to survival in monopolistic competition lies in product differentiation.
√、对
×、错
对的答案:√

第25题,The concept of "finding the needs of the consumers and satisfying them" is the essence of marketing, a word literally meaning "finding a market and serving it."
√、对
×、错
对的答案:√