The-British-Media-英国媒体(课堂PPT).ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,.,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,.,*,The British Media,British Newspaper,s,The Broadcast Media,1,.,90%of Britons over the age of 15 read,a national or local paper,73%of the population listen to the radio,on a weekly basis,96%of the population watch TV,at least once a week,The media are central to B,r,itish leisure culture,.,2,.,Functions of British Media,Provide people with information about political and social issues,Provide weather reports,Carry advertising,Used for educational purposes,Provide a forum for people to express their views,Seek advice,Serve for the political and economic system,Engendering a national culture,Work as a monitor,3,.,Background,Several newspapers,Connection,Varieties,Restriction,Changes,Newspaper,4,.,Background,The British economy began to industrialize.,The democratic franchise was extended to,larger segments of the population.,Literacy levels rose through the,introduction of mass education.,5,.,The Observer,观察家报,It first appeared in 17,91,.,It is published every Sunday.,It is the world,s oldest,Sunday newspaper.,6,.,The,Times,泰晤士报,It began publishing in 1785.,It is the United Kingdom,s,oldest daily newspaper.,7,.,The,Guardian,卫报,Published in 1821.,Left wing newspapers,Left wing:socialism Right wing:conservatism,8,.,Connection,s,Newspapers,politics,business,social people,Watchdog function,(offer the electorate,objective reports;,keep an eye on the,government),usurped the power of parliament,earn money,(the advertising business),sell products and services,(,look for a job,;,buy house,;,find babysitters,),Class and educational differences,one of the highest levels of newspaper sales per head of population,over 1400 different newspapers which cater for a wide range,9,.,Varieties,文本,文本,文本,文本,The quality press,(the broadsheets),The tabloids,(the gutter press),10,.,Class and educational differences are reflected in the newspapers people read.,11,.,Some quality,press,in UK,1,.,Times 泰晤士报,2,.,The Daily Telegraph 每日电讯报,3,.,The Guardian卫报,4,.,The Financial Times金融时报,5,.,Sunday Dispatch星期日电讯报,6,.,The Observer观察家报,7,.,The Sunday Times星期日泰晤士报,12,.,Some,tabloids in UK,1,.,The Daily Express每日快报,2,.,The Daily Mail 每日邮报,3,.,Daily Mirror 每日镜报,4,.,The Sunday Express 星期日快报,5,.,The News of the World 世界新闻报,13,.,Restriction,Many British laws limit the freedom of the press,Contempt of courts law,Laws of libel and defamation,The media is also affected by the Official Secrets Act which stipulates,that all government information is kept secret unless the government says it can be released.,14,.,Changes,Newspapers are now facing challenges,.,The development of television and the Internet provides us with more choices,Decline in advertising revenue,Online editions of newspapers,However,many people still maintain their habit of reading a newspaper,.,15,.,The Broadcast Media,16,.,The broadcast media-television and radio-are tremendously important to British national life.,On average,British people spend 4 hours a day watching TV and one of the most frequently read parts of the newspaper is the TV listings.Newspaper also carry reviews of programmes which are being broadcast.At work,or among friends and family,conversations will frequently be about shows that were watched the evening before.,To not participate in British television viewing is to effectively cut oneself off from British culture and society.,17,.,What do British people watch?,News,entertainment,and sport are,the favourites.,Coronation Street加冕典礼街:,the oldest and most popular soap operas,which began in the 1960s,set in the northern city of Manchester.,East Enders东区人：,takes place in a fictitious east London working-class neighborhood.,18,.,British soaps present gritty and realistic accounts of the everyday life of Britons.They often tackle contemporary social issues like racism,AIDS,homosexuality,divorce,drug abuse,wife battering and so on.They are of very high quality and are popular abroad.,The feature of British Soaps,19,.,Britain still has a fairly conservative television culture.,1.There are still only a limited number of television channels,2.satellite TV is still not as popular or as widely available as in the United States.,3.This limited number of channels and the state control of television channels,helps to unify the entire country.,The Broadcasting Act:,is designed to keep ownership of broadcast media widely spread so there are no concentrations of media power in the hands of a few,and foreign ownership(that is ownership outside the EU)is mainly prohibited.The same legislation also contains safeguards to maintain certain standards of decency,taste,accuracy and balance.,“广播法案”的目的是为了分散广播媒介的所有权，防止媒介力量集中在少数人手中，外国所有权（即欧盟以外所有权）是被禁止的。这个法案包括的某些条款是为了维护电视节目的健康，品味，准确，平衡。,20,.,The British Broadcasting Corporation,BBC One,specialises in shows with broad appeal,such as sport,entertainment,current affairs,drama,and kids shows.It is currently the most watched television channel in the UK.,BBC Two,aims at a wide range of subject matter and interests,specialising in intelligent yet popular programme genres.,BBC Three,is a television channel from the BBC broadcasting via digital cable,terrestrial,IPTV,and satellite platforms.The channel is an outlet for new drama,talent shows,comedy,film,etc.,BBC Four,shows a wide variety of programmes including drama,documentaries,music,international film,comedy and current affairs.,-is Britains main public service broadcaster,21,.,The Importance of TV to British Politics,Given the vast amounts of coverage in British homes,TV,like the press,is very important to British politics.In the past,politicians addressed public meetings and gave long speeches.,With TV,politicians literally“come into our living room”and so they have to seem more relaxed and friendly,as if they are speaking to us personally.,22,.,Thanks,23,.,