商务英语重学考试卷.doc

班级 学号 姓名 命题教师 教研室（系）主任审核(签字)

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2006 /2007学年第 二学期考试题（卷）

课程名称
商务英语（1）
考试性质
考试
试卷类型
D
使用班级
会计0401-0406会计（专升本）0601-04
考试方法
闭卷
人 数

题 号
一
二
三
四
五
六
七
八
九
十
总 成 绩
成 绩

Ⅰ、Translate the following terms into Chinese or vice versa. 25%)
1．networks for sales and service
2．controlling stake
3．deregulation
4．technological expansion
5．clearing and settlement cycles
6．上市公司
7．信息技术
8．首次公开上市
9．股票市场
10．再保险
11．公平贸易
12．农业补贴
13．贸易逆差
14．市场准入
15．电子商务
Ⅱ、Choose the appropriate phrases given below to fill in each blank of the sentences. Make changes when necessary. (20%)
submit…for… big-ticket item target...at a flood of
be flooded with manage to ups and downs
in terms of eat up on the track
1．The market imports from Asia, Europe, Central and South America ever since.

2．We are confident that our products are competitive to your end-users
Both quality and price.
3．These T-shirts with new designs the teenage market.
4．Rural laborers with little money are the vulnerable targets of
shoddy goods made in the region.
5．For families in that area, footwear can be a .
6．The government a mandatory report on the implementation of the resolution approval.
7．However attractive the program might be, no one can deny that it will
80 percent of the budget.
8．She finish all the paperwork assigned by her boss as requested.
9．Since the program started, everything has been .
10． In the course of his career development, Mr. Johnson has already experiences many .

Ⅲ、Translate the following paragraphs into Chinese. (30%)
1．The timing of a full rebound boils down to when businesses resume serious investing in new plants and equipment. Right now, they're reluctant to buy new gear because they have plenty on hand from the last capital-spending binge. Industry is using just 77% of its capacity, the lowest rate since 1983.Companies are filling orders out of inventory instead of new production.

2． Indeed, Mr. Rangan predicts that although prices in euro zone will indeed converge, they will do so more slowly than many people think, and mainly in areas where the cost

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to consumers of making a mistake are relatively low. "No one, if they have a choice, hires the cheapest lawyer, " he says.

3． The buzzword in business before September 11 was “visibility”. Company after company lamented its inability to see clearly about future prospects amid the worsening economy and dot-com debacle. Now, though, corporate America has a clear vision of the immediate future--and it's not a pretty one.

4．Yet despite substantial evidence that current trade policies have resulted in massive trade deficits and job losses, the Bush Administration is pressing Congress for "fast track" trade negotiating authority, by which the President could submit trade agreements to Congress for a yes or no vote without amendment.

班级 学号 姓名

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课程名称: 商务英语（1） 使用班级 会计0401-0406会计（专升本）0601-04

5．Chinese brands under the wings of foreign companies usually have the advantage of plumper marketing budgets and better access to management expertise .But although overseas companies typically buy these brands to gain access to China's consumers and distribution channels, they also can have large plans for their acquisitions .

Ⅳ、Read the following text and choose the best sentence from A to E below to fill in each of the gaps in the text. (10%)
The senior managements of China’s leading brands have realized the need to expand overseas. For instance Haier’s CEO, Zhang Ruimin, has stated that in his view, the key to the Group’s rapid growth will continue to rely on an internationalization strategy, especially with the development of the Internet economy and China’s pending entry to the WTO. 1)
The Group has employed the OEC management model to its market chains and has progressed from being a borrower of ideas into becoming a successful innovator in business development.
While a brand like Haier has started to earn a reputation abroad in its own right, other leading Chinese brands have become suppliers overseas, though these brands may not be instantly recognized.2) Erdos has been superb at developing

cashmere garments for the domestic and international market. Globally, department stores now carry reasonably-priced cashmere sweaters as do the large US mail-order catalogues, such as Lands End and LL Bean. 3)
New product innovation is also a hallmark of many of the leading brands. This is true for the electronic appliance manufacturers as well as the pharmaceutical companies and automobile makers.4) For instance, Erdos, China’s largest cashmere garment manufacturer, is working on a range of new products to suit the changing global market. These include un-dyed ecologically sound products, products that can be hand washed, cashmere and silk blends, stretchable cashmere, beans cashmere (which is blended with fibres produced from beans) and new superior quality cashmere range under the super Erdos’ brand.
There is also an element of succeeding in the market through longevity. Hongtashan cigarettes, a valuable brand in China, is an example of this. There is little scope for product innovation. 5)

A．These sweaters are mostly China-made and mostly by Erdos.
B．much of the company’s success has been attributed to him, who has been applauded both at home and abroad for his creative leadership and corporate management practices.
C．An example of this is Erdos, the cashmere company from Inner Mongolia.
D．However, longevity and beating the foreign competition are crucial elements for brand success in China.
E．Though this is more difficult for a long-standing brand with little scope for innovation such as Hongtashan cigarettes, other brands that have been around a long time have found ways to innovate.

班级 学号 姓名

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课程名称: 商务英语（1） 使用班级 会计0401-0406会计（专升本）0601-04

Ⅴ、Read the following passage and decide whether it is T(true) or F (false). (15 points)
International Business
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations. These transactions take on varied forms, which are often interrelated. Primary types of international business are export-import trade and direct foreign investment. The latter is carried out in varied forms, including wholly owned subsidiaries and joint ventures. Additional types of international business are licensing, franchising, and management contract.
As the definition indicates, and as for any kind of domestic business, “ satisfaction” remains a key tenet of international business. The fact that the transactions are across international borders highlights the difference between domestic and international business. The international executive is subject to a new set of macroenvironment factors, to different constraints, and to quite frequent conflicts resulting from different laws, cultures, and societies. The basic principles of business still apply, but their application, complexity, and intensity vary substantially.
（ ）1. International business consists of domestic and international transactions.
（ ）2. Export-import trade is the basic form of international business.
）3. As the definition indicates, “satisfaction” remains a key tenet of international business. “A key tenet’’ here means an important principle.
（ ）4. There is no difference between national and international business.
（ ）5. International business is influenced by different laws, cultures.