外贸英语函电2全套教学课件.ppt

单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,English for Business Communication,English for Business Communication,Fourth Edition,外贸英语函电课件,外贸英语函电课件,制作人：,功能简介：,正常条件下，课件运行稳定，兼容,Office2000,及以上版本；能合理运用多种媒体，其组织结构与呈现方式适合教学需要，素材质量高，生动形象，页面设计规范、简洁、和谐美观；界面友好，操作简单，能方便灵活地控制课件的进入、运行、暂停和退出，有一定容错能力和安全性；已经移植上网国际商务语言系网和学院精品课网页。,使用说明书：,本课件利用,Microsoft,（微软）公司的,Office2000,办公软件制作，正常条件下，课件能稳定运行，兼容,Office2000,及以上版本；,Office 2000,是为以下操作系统设计的：,Windows 95,、,Windows 98,、,Windows NT Workstation 4.0,，需要,SP3,的,Windows 2000,在,NT4.0,系统上、,Windows XP,，如果你要使用,Microsoft Data Engine,（微软数据引擎）、,Office Server Extension,或者,NetMeeting,，则需要,SP4,。为了使用,Office,站点组件：需要,IE4.01,或更高版本于任何版本的,Windows 95,、,Windows 98,或,Windows NT,。,外贸英语函电课件,制作人：,Contents,Chapter 1 Written Communication-An Overview,Chapter 2 Establishment of Business Relations,Chapter 3 Inquiries and Replies,Chapter 4,Making Quotations&Offers,Chapter 5,Counteroffers&Declining Orders,Chapter 6 Acceptance&Orders,Contents,Chapter 7 Terms of Payment,Chapter 8 Letter of Credit,Chapter 9 Packing&Shipment,Chapter 10 Insurance,Chapter 11 Complaints&Claim,Chapter 12 Agency,Preface,1.Definition,English business correspondence refers to the letters,cables,telexes,faxes and e-mails dealing in international business,as well as in domestic trade,of course.,2.Aim,The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest possible language.,It has its unique language style and jargons.,It is full of business terminologies and abbreviations.,There is a close relations between EBC(English for Business Communication)and international trade.,3.Features,We,are,in the market for,silk blouses and,should be pleased,if you could kindly,quote,us your,keenest prices,for the,goods,below.,Offer quotation order counteroffer letter of credit CIF FOB,YL11/11RVD,S/C123 L/CUNRCV PLSRUSH,Examples:,Part of Business Letters,A.The standard parts,the letterhead,the inside address,the date,the salutation,the body of the letter,the complimentary close,the signature,Parts of a Business Letter,信件组成部分,Standard Parts,必要部分,1.The letterhead,信头,2.The date line,日期,3.The inside name and address,封内地址,4.The salutation,称呼,5.The body of the letter,正文,6.The complimentary close,客套结束礼词,7.The signature,签名,(1),the references,(2),the special markings,(3),the subject line,(4),the carbon copy notation,(5),the enclosure,Part of Business Letters,B.The optional parts,Optional Parts,可供选择部分,8.The reference notation,参考编号,9.The subject line,事由,10.The enclosure,附件,11.The carbon copy notation,抄送,12.The special markings,特别注明,Form of a business letter,1.The fully blocked style with Open Punctuation,The fully blocked style is now the most widely used method of display for all business documents.This style is thought to have a business appearance.This layout reduces typing time as there are no indentations for new paragraphs or the closing section.,Open punctuation is often used with the fully blocked style.Again this reduces typing time because there is no need for any unnecessary full stops and commas.,缩行式示例,日期靠右,具体收信人,和事由居中,段首缩格,客套结束礼词和,签名偏右,改良齐头式示例,参考编号和日期靠右,签名偏右,齐头式示例,除信头外全部左对齐,2.Indented style with Open Punctuation,Following traditional British practice the indented style business letters are roughly divided into two styles:Blocked and Indented.The former is used mainly in the United States while the latter is used to be popular in British and the old British colonies.,Envelopes addressing,accuracy,clearness,appearance,The principles of addressing envelopes:,Name and address of the receiver should be typed above half way down the envelope,leaving enough space for the postmark or stamps.,the return address should be printed in the upper left corner of the envelope.,Post notations such as Registered,Certified or Confidential should be placed in the bottom left-hand corner.,Envelopes addressing,Envelopes addressing,When a letter is mailed to a third person who is bound to pass it onto the addressee,write the third persons name down below the addressees,write the words care of in front of it.,The Seven Cs of Business Communication,Consideration,Courtesy,Clarity,Conciseness,Concreteness,Correctness,Completeness,Language and tone(10 rules of good business writing),Choose the method of communication carefully.,Create the document thoughtfully.,Present the document so that it looks good and gives an impression of efficiency and reliability.,Use a format that is neat,easy to read and structures logically.,Use appropriate tone,considering the circumstances,the situation and the recipient.,Ensure your message is accurate in terms of grammar,spelling and punctuation.,1.Remember your ABC,Accurate Check facts carefully,Include all relevant details,Proofread thoroughly,Brief keep sentences short,Use simple expressions,Use non-technical language,Clear Use plain,simple English,Write in an easy,natural style,Avoid formality or familiarity,2.Be courteous and considerate,Reply promptly to all communications-answer on the same day if possible.,If you cannot answer immediately,write a brief note and explain why.This will create goodwill.,Understand and respect the recipients point of view.,Resist the temptation to reply as if your correspondent is wrong.,If you feel some comments are unfair,be tactful and try not to cause offence.,Resist the temptation to reply to an offensive letter in a similar tone.Instead,answer courteously and do not lower your dignity.,3.Use appropriate tone,If your letter is to achieve its purpose the tone must be appropriate.The tone of your letter reflects the spirit in which you put your letter across.,You alter your tone of voice to convey messages in different ways.Much of what you say is also interpreted through non-verbal clues-eye contact,gestures,inflections of the voice,etc.This type of reading between the lines is not possible with the written word.Therefore it is vital to choose your words carefully.You can be firm or friendly,persuasive or conciliatoryit depends on the impression you wish to convey.It is important to try to get the tone right because using the wrong tone could cause real offence to your reader.,4.Write naturally and sincerely,Try to show a genuine interest in your reader and his/her problems.Your message should sound sincere while written in your own style.Write naturally,as if you are having a conversation.,5.Remember the KISS principles,KISS,stands for:,K,eep,I,t,S,hort and,S,imple,KISS,means instead of long or complex words,use short ones.,6.Use modern terminology,Old-fashioned phrases add nothing to your meaning.Such unnecessary,long-winded phrases are likely to give a poor impression of the writer and may even lead to confusion.A good business letter will use no more words than are necessary to convey a clear and accurate message.,7.Include essential details,If the recipient of your letter must ask a question,or if something is unclear,then something has been omitted from your message.Do not leave anything to chance.Include all essential information.,8.Be consistent,Consistency is not only important in the way your message is presented,it is important within the message itself.,The people attending will be George Bush,Bill Clinton and Denny from the Sales.,The people attending the next committee meeting will be George Bush,Bill Clinton and Denny Smith.,9.Use active not passive voice,Voice is a grammatical term that refers to whether the subject of the sentence is acting or receiving the action.Using active voice can considerably improve your writing style.Active voice makes your writing more interesting,more lively and more-well,active!,Active voice:Tom played the violin.,Passive voice:The violin was played by Tom.,Make comparisons:,10.Compose CLEAR communications,CLEAR,objectives.Your message should be:,Clear,Leave no doubt in your readers mind.Help yourself by being specific,avoiding vague expressions,using familiar words and using simple English.Remember also to use straightforward language that your reader can understand,written in a friendly,natural,conversational style.,10.Compose CLEAR communications,CLEAR,objectives.Your message should be:,Logical,Structure your message logically,remembering to use the 4 point plan.Start with an introduction,develop your points logically in the central section,and come to a natural conclusion in which you state the action you need from the reader.Finish with an appropriate one-line.,Empathetic(,设身处地的）,Put yourself in your readers place and ask yourself how the reader will feel when he/she reads your letter.If anything is unclear,or if anything is worded badly,then change it before you sent it.,Accurate,Make sure all the relevant details are included-times,dates,names of commodity,facts and figures.,Right,Proofread carefully(not just spell check)to make sure everything is 100%right before you sent the message.,CLEAR,objectives.Your message should be:,The motto in business letter-writing,A letter is personal contact.The exchange of information is basic to business.Letters should be easy to read and easy to understand,they must be friendly and courteous.Business letters should develop goodwill.,Structuring communications,4 POINT PLAN,Introduction,：,Reason of your letter,(Background and Basics),Details:,Central section of your letter,(Facts and Figures,),Response or Action:,Conclusion of your letter,(Conclusion,),Close:,Ending of your letter,(A simple one-liner,),1,2,3,4,Practice,Arrange the following in proper form as they should be set out in a letter:,1),Senders name:China national Light Industrial Products Import&Export Corporation,Dalian Branch,2),Senders address:111 Renmin Road,Dalian,China,3),Senders E-mail:dalian chinalig.Com.Cn,4),Senders telephone number:86-411-82828278,5),Senders fax number:86-411-82828269,6),Senders Reference Number:WDF/LL,7),Senders Internet:www.Chinalight.C dalian.htm,8)Special markings:The Head of Export Department,9)Date:Aug.23,2006,10)Receivers name:Biddle,Sawyer Co.,Ltd,11)Receivers address:125 Fitzory Street,London,SW8 25DY,England,12)Salutation:Dear Sir,13)Subject line:100%Cotton Bed Sheets,14)Body:1),We thank you for your letter of Aug.16 enquiring for the captioned goods.,15)Body:2)The enclosed booklet contains details of all our bed sheets and will enable you to make a suitable selections.16)We look forward to receiving your specific enquiry with keen interest.,17)Complimentary close:Yours faithfully,18)Signature:China National Light Industrial Products Import&Export Corporation,dalian Branch Manager:Wang Dafa,19)Enc.As Stated.,20)CC to:ABC Company,China national Light Industrial Products Import&Export Corporation,Dalian Branch,English for Business Communication,Xu Meirong,from Department of Intl Business Communication of,Dalian Vocational&Technical College,English for Business Communication,Fourth Edition,Learning Objectives,Be able to write self-introductory letters,Be able to write letters of transferring relations,Be able to write letters of credit inquiry,Chapter Two,Establishment of Business Relations,Source of information,Self-introduction,Transferring business relations,Credit inquiry,Main&Difficult Points,Key Words&Expressions,establish business relations business scope,Commercial Counsellors Office,Chamber of Commerce credit standing,Export List Inquiry Note,import export importer exporter,fall within the scope of business activities,To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wishes to enlarge its business scope and turnover.No customers,no business,.,WHY?,HOW?,Web/Internet,Banks,Commercial Counselor,s Office,Chamber of Commerce in foreign countries,Trade Directory(,贸易指南，贸易名录）,Advertisements,Attendance at trade fairs and exhibitions held at home and abroad,Mutual visits by trade delegations and groups,Introduction or recommendation of friends,Merchants may be approached through the following channels:,Writing Steps for reference,1.the source of your information,2.the intention or desire of writing the letter,3.self-introduction,including the business scope,branches and other necessary information,4.the reference as to the financial status and integrity of your company if necessary,5.expectation of the cooperation and an early reply,Task 1,Warming-up Discussion,Suppose you are China National Garments Imp.&Exp.Corporation,Dalian Branch.You have obtained a potential importer(Fashion Trading Co.Ltd.in London)from the Commercial Counsellors Office of the British Embassy in Beijing,from which you note that they are in the market for silk blouses.What will you write to them?,Letter 1,Self-introduction,Language Points,obtain v.,得到；获得,Weve obtained your name and address from your chamber of commerce in your city.,我们从贵市商会得知贵公司的行名和地址。,owe v.,应该把,归功于，（后接介词,to,）,He owes his success to the open-policy.,他把他的成功归功于开放政策。,to owe your name and address to,承蒙,告知贵公司行名和地址（获悉贵公司行名和地址要感激,）,Language Points,类似的表达法还有：,to be indebted to for your name and address,to come to know the name and address of your firm through,through the courtesy of we come to know your name and address,to have obtained your name and address from,to have noted your name and address,to be recommended to sb.by,on the recommendation of,We owe your name and address to the Chamber of Commerce in your city.,Language Points,得知贵公司行名和地址要感谢您瑞士驻北京大使馆商务参赞处。,the Commercial Counselors Office,商务参赞处,Practice,We owe your name and address to the Commercial Counselors Office of the Swiss Embassy in Beijing.,inform v.=advise/notify,通知,inform sb.of sth.,通知某人某事,inform sb.that,通知某人某事,be informed that,兹通知,Language Points,You are informed that the goods under your Order No.616 have been ready for shipment.,Practice,Please inform us of the name of steamer and date of shipment.,请告知船名和装运期。,兹通知你方第,616,号订单项下的货物已备妥待运。,Language Points,The commercial Counselors Office in this city has advised us of your name and address.,Language Points,We are in the market for Groundnuts.,be in the market for,欲购；想买,一位日本客户拟购绿茶。,One of our clients in Japan is in the market for green tea.,我们想要购买花生。,Language Points,你们应该充分利用图书馆的书籍。,avail oneself of v.,利用,借此机会对你方的密切合作表示感谢。,1),We avail ourselves of this opportunity to express our thanks for your close cooperation.,2),You should avail yourselves of the books in the library.,a state-operated corporation/a public-owned corporation,a private corporation,私有公司,/,企业,sole proprietorships,个人企业,partnerships,合伙企业,joint ventures,合资企业,类似的表达方式：,a government-ow