商业综合体——凯里森.ppt

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,.,*,城市活力与商业综合体,杨砚,美国建筑师协会会员,合伙人，总建筑师,/,凯里森,(,上海,),总经理,1,.,世界排名第一商业建筑事务所,2,.,凯里森,-,市场焦点,Retail Mixed-Use,商业中心、商业综合体,Retail Stores,商店（百货公司、专卖店）,Hotels&Resorts,酒店及渡假设施,Corporate,办公楼、企业总部,Workplace,办公空间,Program Management,项目程序化标准化设计和管理,Healthcare,医疗设施,3,.,凯里森,-,与众不同,User driven,为使用者着想,Design as a business strategy,视设计为一种商业策略,Global insight,全球视野,These are the Callison differentiators,这些正是凯里森的与众不同,4,.,Retail,D,rives,M,ixed-use,E,nvironments,商业零售造就综合体环境,Built-in Clientele,内在的、,已包容的,客户群,Lifestyle Environments,生活方式环境,Sense of Community,社区感,Consumer From Office,Hotel,Residential,可从办公楼、酒店、公寓、住宅引出顾客人流,凯里森,创造商业综合体,5,.,WHAT MAKES RETAIL MIXED-USE SUCCESSFUL?,是什么促使商业综合体成功？,Destination-Market Differentiation,目的地,-,市场区分,-Mixed-use projects should be tailored to the market,商业综合体必须根据市场量身定制,-Co-branded complimentary uses,关于品牌合作及其互补发扬,-Destination combined with individual offerings,一个融合个性需求和服务的目的地,-Often retail gives identity,通常商业零售功能赋予其个性,-Public gathering spaces and events,公共聚集空间和各种活动,-Need a critical mass of each of the uses,每一种功能需具备一定的体量效应,商业综合体作为目的地,6,.,商业综合体的关键元素,RETAIL PLANNING,商业零售规划,Retail Center Is the Catalyst for,Retail Mixed-use Projects,商业零售是商业综合体的催化剂,-The success of the retail center is the baseline success for the entire mixed-use project,商业中心的成功是商业综合体成功的基础,-A successful retail center guarantees the highest revenue for the mixed-use project,一个成功的商业中心能确保商业综合体的最大收益,-The retail center creates the people/place destination Its the most important thing,商业中心创造了人流,/,空间的目的地,-,这是最重要的元素,Retail represents the image of urban life,商业零售代表了城市生活的形象,-Callison is the Worlds#1 retail design firm,凯里森是世界排名第一的商业零售设计公司,7,.,商业综合体的关键元素,LOCATION,位置,Could each component stand alone?,各功能元素是否能够独立生存？,Each use has to hold their own as a destination,各功能元素必须视其自己为目标地而存在,-Each use must justify market position Individually,各功能元素必须独立调节其市场位置,-Destination vs.accessory use(classic test would they succeed on their own?),目的地对比附属性使用功能（典型的测试,-,它们是否能独立成功？）,-Provide separate entries “front door”for each use,为各功能元素提供独立入口,要有“前门”,-Create ease of connection between uses,创造各功能元素之间的便利连接,8,.,商业综合体的关键元素,ACCESS,可达性,Can you get there?,你能到达吗？,If there is a unique offering,people will drive to get there.Have to be able to find it and access it easily,因为它独一无二，人们必将前往。但它必须很容易被找到，并使人们出入便捷。,-Driving times match market position,车行时代符合市场定位,-Visibility,可视性,-Identity,个性化,9,.,商业综合体的关键元素,CIRCULATION,动线,Can you get in and out?,你能轻松出入吗？,There must be a synergy between the,following elements:,以下元素之间必须协调呼应,-Pedestrian,人行,-Vehicular,车行,-Service,服务,-Exiting,出入口,-Way Finding,标识系统,This is not as common sense as you think.Projects have ignored this and suffered for it.,这并非如你所想象只是一般常识。很多项目因为忽略了这一点，建成但营运一蹶不振。,10,.,商业综合体的关键元素,SIGNATURE SPACE,标志性空间,Does it have timeless drama?,它是否具有永恒的戏剧性？,-Unique experience,独一无二的体验,-Memorable and meaningful,记忆深刻并且富于内涵,-Connected to the identity of the user,与使用者个性紧密相连,11,.,GREENBELT,马尼拉,菲律宾,12,.,GREENBELT,马尼拉,菲律宾,13,.,GREENBELT,马尼拉,菲律宾,14,.,宏伊国际广场,上海,中国,15,.,宏伊国际广场,上海,中国,16,.,宏伊国际广场,上海,中国,17,.,宏伊国际广场,上海,中国,18,.,港汇广场,中国，上海,19,.,港汇广场,中国，上海,20,.,港汇广场,中国，上海,21,.,港汇广场,中国，上海,22,.,悦达信一时代广场,上海,中国,23,.,悦达信一时代广场,上海,中国,24,.,悦达信一时代广场,上海,中国,25,.,悦达信一时代广场,上海,中国,26,.,华润万象城,杭州,中国,27,.,华润万象城,杭州,中国,28,.,华润万象城,杭州,中国,29,.,昆明顺城商业中心,云南,中国,30,.,昆明顺城商业中心,云南,中国,31,.,昆明顺城商业中心,云南,中国,32,.,海岸城（购物中心、西座,写字楼）,中国，深圳,33,.,鲁能财富中心广场,中国，北京,34,.,GS SQUARE AT ANYANG,Anyang,韩国,35,.,GS SQUARE AT ANYANG,Anyang,韩国,36,.,GS SQUARE AT ANYANG,Anyang,韩国,37,.,GARDENS GALLERIA,Noida,印度,38,.,PLACE VERDUN,贝鲁特,黎巴嫩,39,.,SARAB AL AREEN,麦纳麦,巴林,40,.,ANDALUS,科威特,41,.,THE PEARL-QATAR,多哈,卡塔尔,42,.,THE PEARL-QATAR,多哈,卡塔尔,43,.,纽约世贸重建,-,商业购物部分,美国，纽约市,44,.,CITYSCAPE,Tempe,Arizona,45,.,CITYSCAPE,Tempe,Arizona,46,.,CITYSCAPE,Tempe,Arizona,47,.,48,.,