1、高三集体备课Unit five Book nine 主备人;彭前玲 辅备人;高三英语备课组全体成员 一 重点短语 1 暴露于 2 偶然碰见 3 把 … 转变 … 4 避免被左右 5 做有效的广告 6 明智做… 7 吸引,呼吁 8 安排时间,适应环境 9
2、环境保护 10 有价值的公民 11 与 … 有关 12 视觉效果 13 激发对产品的情感反应 14 不适合某人 15 不需要,讨厌 16制定法律 17 对…负责 18 充满 、充斥 19 当提及… 2
3、0 是某人的职责做… 二 重点句型(翻译) 1 我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情. 2 然而,如果一则广告要依靠视觉效果,那么它在收音机理播出就毫无意义。 3 甚至我们穿的休闲服上面也附有广告,这把我们变成了移动广告。 4 另外一个方面,不断的听广告会让我们的观念随时间而改变 5 许多国家有法律禁止在不恰当的时间及不合适的地方登广告。 三 单句改错 1 An advertisement is a message or announcement that inform people. 2 With much wo
4、rk finishing ,we went home. 3 However good is an advertisement,people are unlikely to be persuaded if the product is unsuitable for them. 4 Obvious, cost will play a big part in this decision. 5 Advertisements in newspapers,on the other hand,are much cheap. 6 They believe these adverts w
5、ill effect the way people think about their driving habits. 7 Shanghai is a city belongs to China. 8 A consumer can complain to the organization ,giving reasons of their complaint. 9 Advertisements must not untruthful or misleading. 10 Her father was appointed the manager of the de
6、partment. 四 单句语法填空 1 The girls come from a_____(vary)of different backgrounds. 2 While waiting for the opportunty to get ________(promote),Henry did his best to perform his duty. 3 After the accident, he was banned from______-(drive). 4 Should new teachers continue to_____(train)for two ye
7、ars at public expense? 5 Had you worked harder,you_________(fail)in the competition. 6 When it comes to __________(sell) houses,businesses also use highly rewarding tactics. 7 _________(identity)the target group, researchers find out as much as possible about those in the target group. 8 One
8、 way to control advertising is _____(make) laws that prevent advertisers . 9 He went to great trouble to make his guests _______(comfort). 10 They are educated not to accept everything ____ (blind) that is said in advertisement 五 阅读下面材料,在空白处填入适当的1个 单词或括号内单词的正确形式。 Every day, we come across
9、 various ads.Even some of the casual garments we wear have brand names__1___-(attach) to them.With so many messages__2_____(fill)our lives,it’s important to know to avoid___3__(control)by them. In order to persuade people to do something,ads often appeal__4_____our hopes and dreams or our emotions.
10、5_____(fortunate),not all advertisers are honest.Unless we have ways to protect ourselves,these__6_____(honest) advertisers will use methods that may mislead us.Even___7___there are laws and advertisers’ codes of conduct,some bad ads do get made.This is why many countries have a government organ
11、ization which examines complaints about ads.A__8____(consume) can complain to the organization,giving reasons for their complaint. You may have heard the saying;”Buyer Beware.”This means that the consumer is responsible___9___checking the product before buying.when____10_____comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves.






