商务英语写作综述省名师优质课赛课获奖课件市赛课百校联赛优质课一等奖课件.ppt

Click to edit Master title style,*,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。,Introduction of International Business Procedures,书目：进出口贸易实务第一章 概述,1/12,With the rapid development of China s foreign,trade and the constant increase of other economic activities with foreign countries,business letters are widely used in the fields of economy and trade.,2/12,Main Contents,（,four steps,）,Preparation of sellers and buyers,Negotiation,Contract,Fulfill the Contact,1,2,4,3,3,3/12,Step One:Preparation,seller,1.,Investigate the market,市场调研（政治经济文化等）,2.,Make exporting planning,制订出口商品经营方案,3.,advertising,广告宣传,4.,Seek for customer,establish business relations,选择客户，建立业务关系和推销网,Market,buyer,1.Investigate the market,市场调查,2.,Make importing planning,研究制订进口商品经营方案,3.Make sure certification,FEC,落实进口许可证和外汇等,4.,Check the seller,进行客户资信调查等,.,Take,Haier,for example,4/12,Step two:Negotiation,A：,老板，又到,新货啦！,这双运动鞋,不错哎？，多少钱,一双,offer,发盘,Counter offer,还盘,B：,这种有气垫,慢跑鞋，而且,是本季度新,款，一双369元,A：,什么？这么贵,啊？打个折,B：,最多9.5折,A：,多优惠一点,吧，8折,B：,不行，最低9折,B:6.5,折，这,是最低折扣了,Acceptance,接收,A：,哈哈，成交，,我要一双，,帮我装起来!,Enquiry,询盘,让学生用平时购物时实际经历掌握四个步骤（有网上购物经验更佳）,设计场景：学生,A,饰演购物狂，学生,B,饰演店老板,5/12,Step three:Contract,2,Sales Confirmation,售货确认书,1,Sales Contract,销售协议,1,Purchase Contract,购货协议,2,Purchase Confirmation,购货确认书,There are two kinds of contract in international business,：,seller,buyer,6/12,Step Four,：,Fulfill Contract,CIF Contract,Complaints and claims,Get the bill of lading,货物装船后取得提单,Notice the buyer,向买方发装船通知,Get money from bank with documents and L/C,持全套货运单据连同信用证,向银行办理议付,Insurance,办理保险,Quality,weight,origin,health,quarantine,向检验检疫局报检，取得检验证书,Shipping goods,declare goods at customs,发运货物，办理出口报关,Goods,packing,marks,备货、加工、包装、刷唛,Hasten and correct L/C,催证、审证、改证,Reserve shipment,租船订舱,Check on the goods,对货物进行商检,Settle the count,结算,Using,用户验收,Apply for L/C,申请开证,Hasten lading,发催装通知,Get goods,declare goods at customs,货物抵达口岸后接货、进口报关,时间上对应,如双方对货,物有异议,Seller,Buyer,7/12,Structure of the book,1.,The procedures of international business2.,Other useful business letter,3.Execises,8/12,E,组,启 运,EXW EX Works,工厂交货,FCA Free Carrier,货交承运人,FAS Free Alongside Ship,船边交货,FOB,Free,On Board,装运港船上交货,F,组,主运费,未付,C,组,主运费,已付,D,组,抵达,CFR Cost and Freight,成本加运费,CIF Cost,Insurance,成本加保险费、,and Freight,运费,CPT Carriage Paid To,运费付至,CIP Carriage and,Insurance Paid To,DAF Delivered At Frontier,边境交货,DES Delivered Ex Ship,目标港船上交货,DEQ Delivered Ex Quay,目标港码头交货,DDU Delivered Duty Unpaid,DDP Delivered Duty Paid,完税后交货,未完税交货,运费、保险费付至,适合用于各种运输方式，,包含多式联运,同上,适合用于海运及内河运输,同上,适合用于各种运输方式，,包含多式联运,同上,同上,同上,同上,同上,同上,适合用于海运及内河运输,适合用于各种运输方式，,包含多式联运,年通则,四组术语,(,共,13,种,),图示,9/12,工厂 仓库 敞车 机场 集装箱 码头 码头,火车站 堆场,CY,汽车站,出口国 进口国,*,FCA,CPT,CIP,FOB,CFR,DDU*FAS,CIF,DES *DEQ DDP,EXW,出口国 进口国,DAF,关境 关境,10/12,开证行,通知,/,议付行,8,B/L,7,B/L,6,B/L,10,a,5,2,L/C-,ADVICE,4,申请人,买方,受益人,卖方,3,L/C,9,1,信用证业务流程,11/12,Care and diligence bring luck!,Thank You!,12/12,