Business-English.doc

上册）Unit 1 Job interviews

a letter of application or covering letter (US cover letter) 求职信
a curriculum vitae/ CV (US resume)
HR Dept human resources department
Short-term goals and long-term goals

Telephone (Screening) Interview电话筛选面试
Video Conference Interview
In-person (Screening) Interview现场面试
Work Sample Interview工作实例面试
Peer Group Interview: whether you can fit in
Luncheon Interview

• Translation
1) He who has an art has everywhere a part.
有一技之长者到处可以立足。
2) I won a scholarship 4 years on end.
我一连四年赢得奖学金。
3) As I was the Personnel Director, my responsibilities mainly included recruitment and training new employees.
因为我是人事主管，我的职责主要是负责招聘和培训新员工。
4) Last year our turnover amounted to 1.2 million US dollars.
去年我们的营业额达到120万美元。
5) I’m looking for an opportunity to apply my skills and contribute to the growth of the company while helping to create some promotion opportunities for myself.
我在寻找机会应用所学技能，并为贵公司的发展出力，同时也为自己创造升职机会。
6) I want to change my work environment, seek new challenges and broaden my experience.
我想要改变工作环境，寻求新挑战, 拓宽阅历。
7) You would be in charge of all the sales activities for all P&G hair products in South China. This would involve market analysis, client service and development, sales promotion, and regular customer satisfaction surveys. You’d report directly to the Regional Sales Director.
你将负责所有宝洁公司洗发产品华南地区的销售活动，包括市场分析、客户服务和开发、促销以及老客户满意度调查。直接向区域销售总监汇报工作/直属上司是…

badmouth说坏话 bookkeeping 簿记，记账 a slogan标语口号
Take shorthand 速记 stenography [stə'nɔɡrəfi] n. 速记法，速记
stenographer [stə‘nɔɡrəfə] n. 速记员
consultancy 顾问公司 consultant 顾问 corporation 公司 referees证明人,介绍人
restoration恢复修复 restore v.
probationary 试用的 probationary period试用期，见习期
probationary party member预备党员 marketing executives营销专员

Unit 2 Jobs and responsibilities

Board of Directors董事会
Chairperson or President董事长.
a Managing Director 总经理or Chief Executive Officer首席执行官
Senior managers 高级经理or company officers 公司经理

Marketing Finance Public Relations or PR
Production Information Technology or IT
Research and Development = R & D
Personnel or Human Resources
Sales Manager marketing manager
Public Relations Manager production manager
Research and development managers
Managers of human resources department

internal and external audits审计 checks and balances制衡 safeguard保护 company assets资产 expense支出 approval审批.
chief accountant 总会计师 cashier 出纳 bank teller 银行出纳
Logistics Department 物流部/ 后勤部 Overseas Department 海外部
Clerical 文书 typist, receptionist, secretary
Administrative 管理人员 sales representative, supervisor, CEO
Professional 专业人员 accountant, electrician, architect
Service 服务人员 airhostess, waitress

WorkSet 定工色牌,定工制

feedback and review process反馈检查

• Business analyst 业务分析师
• holding company 控股公司,持股公司
• subsidiary 子公司，附属机构
• Private company 私人公司
• public company/ listed company上市公司
• Sole-founded enterprise 独资企业 sole-funded
• buyer：purchaser 采购员
• Line Supervisor 生产线主管，线长
• advertising executive 广告公司管理人员

Unit 3 On the phone

work ethics工作道德，职业操守
• e-mails:
Cc=Carbon copy抄送Bcc=Blind carbon copy密送
• memos：memorandum 便笺；备忘录
Extension 分机
Switch board 总机

Unit 4 At a meeting

Agenda议事日程 & Minutes会议纪录

Unit 5 Business travel

clearing customs清关手续 trolley手推车.
check-in luggage托运行李 boarding pass登机牌.
duty free goods 免税商品 overhead locker头顶行李柜.
conveyor belt 传送带 declare申报,报税.
prohibited goods/contraband违禁品
First Class
a baggage allowance行李重量限额
exclusive business lounges (VIP lounge)贵宾专用候机室
dedicated check-in center/desk专用登机手续办理柜台
Business Class: also club/executive class
Premium Economy豪华经济舱
Economy Class: coach class
full service carriers/airlines全方位服务航空公司
low cost carriers/airlines低成本航空公司
no-frills不提供不必要服务的/经济型
in-flight catering航空餐饮
a duty-free shop 免税店 a departure lounge出境大厅
a gate 登机门 a runway 跑道
jet lag 飞行时差反应 a control tower 控制塔台
the cabin crew 机组人员 flight attendant 空服员 Air hostess/ stewardess
a baggage handler 行李员 an immigration officer 移民官员
a customs officer海关官员 lifejacket 救生衣
a cockpit驾驶舱 aisle 座位间的通道 a galley 机舱厨房
an oxygen mask 氧气罩 a tray-table 椅背小桌
excess baggage 超过规定重量的行李
hand luggage/carry-on bag 手提行李, 不可数
checked baggage /luggage 托运行李 a standstill 停稳
a terminal building 航站大楼
Unit 6 Company presentations

Translation

1) What type of room would you like, standard, superior, deluxe [də'lʌks] , or presidential suite?
您想订哪种房间，标准套房、高级套房、豪华套房还是总统套房？
2) Are there any special discounts for a group booking?
团体订票有折扣吗？
3) There aren’t any direct flights, so you’ll stop over in Florida.
没有直飞航班，因此你得在弗罗里达中途停留。
4) Please fill in this Customs Declaration Form.
请填好通关申报表格/报关单。

a company profile公司简介/概况
FedEx: Federal Express 联邦快递

line of business业务范围
annual revenue 年(营业)收入

employees/ headcount 职员人数

“Quality first, Trust foremost”质量第一,诚信至上

marketer 营销商
distributor 分销商，经销商

apparel 衣服，服饰
accessory 附属品，配件，装饰品
suite: 套房，套件，组

prestigious 有声望的，信誉/声望很高的
Shed light on 照亮，阐明，有助了解
Your statement does not shed light on the subject.
你的发言并没有说明问题。

springboard 跳板，起点
calorie 热量，卡路里
tentative尝试性的，暂时的
approximately 近似地，大约，大概

Unit 7 Product presentations

Translation

1) 通过加速产品，应用和服务的本土化，Oracle实现了其在中国的业务持续健康发展。
By speeding up the localization of products, applications, services, Oracle has realized a continuing and healthy development of its business in China.
2) Oracle的总部位于加利福尼亚,世界范围内的员工人数超过42,000,年营业收入110亿美元.
Headquared in California, Oracle’s worldwide headcount now exceeds 42,000, with an annual revenue of 11 billion dollars.
3) 希望这个简介能有助于了解我们公司。
I hope this brief introduction can/will help shed some light on our company.

Delivery交货 Warranty保修期
basic facts/specifications规格/features of the product
size and shape (length, width, height), weight,
color, origin产地, material, type
brand name, image, design, package, quality…
the Unique Selling Points (USPs) 独特卖点

target audience 目标消费者（客户）

“4Ps” (McCarthy, J. 1960)
• Provide the customer with the right product（产品） at the right price（价格）
• promote it in the most attractive way (promotion促销) and
• making it easily available (place渠道).
These 4 factors are often referred to as the ‘4 Ps’ or the marketing mix 市场经营组合 ,销售组合

Factory outlets 工厂直销店
Telemarketing 电话推销
Door-to-door selling 上门推销
Shopping via television 电视购物
E-commerce 电子商务

Retailers 零售商
end-users 最终用户，终端用户
wholesalers 批发商

rayon ['reiɔn]人造丝，人造纤维
pumpkin 南瓜
stylish 时髦的，漂亮的
user-friendly方便用户的，容易使用的，人性化的
people-friendly 人性化的
filing cabinet 文件柜 = file cabinet (US)
multi-purpose 多用途/功能的 ~ wooden desks
list price 标价，定价
• on sale 廉价出售；for sale出售；待售
• inexpensive 便宜的； cheap
• budget 预算
inkjet 喷墨式 the Epson inkjet color printer
humanoid robot仿生机器人,类人/人型机器人
debut ['deibju:]首演，初次推出
agile ['ædʒail] 敏捷，灵活的
predecessor 前辈，前任
bulk 大量，大批，批量
We generally offer a discount of 25% for bulk purchases.
nuisance 讨厌的人，事物
in stock 有存货； out of stock 已脱销，无现货
• keypad 小键盘，按键；
• antenna [æn‘tenə] 天线；触角，
• PDA=personal digital assistant 电子记事簿，掌上电脑
browse 浏览； browser 浏览器
spreadsheet 电子表格，数据表
stopwatch 秒表；
outlet 零售商店，直销店,出口

Unit 8 Receiving visitors
Translation
1). 保修期间我们提供免费上门服务。
We offer free on-site service for the length of the warranty.
2). 如果您对产品不满意，七天之内保证退款。
There’s a 7-day money-back guarantee if you are not satisfied with the product.

3). 大量购买有折扣吗？
Can you give discounts for bulk (purchase)?

make small talks闲谈
accommodation膳宿
rapport协调一致
Escort护送

Unit 9 Business dinner

business entertainment商务接待;
business associates合伙人
rewards or incentives激励,奖励
cocktail party鸡尾酒会
client appreciation banquet客户答谢宴会
wine tasting品酒会 & food tasting
charity events 慈善活动

An English ~ consists of cereal谷物, bacon熏肉, eggs, sausage香肠, tomatoes, toast土司, marmalade果酱, tea, etc.
A continental ~欧陆式早餐 consists of breadstuff (toast, croissants羊角面包, pastries面点) and coffee, tea, or other drinks.
appetizer开胃菜-soup-main course-dessert甜点-coffee/tea
boardroom会议室brochures小册子

Cucumber黄瓜 Celery 芹菜 Pumpkin 南瓜 Chive香葱 Eggplant 茄子 Persimmon [pə:'simən, pə-] 柿子 Pineapple 菠萝

White radish白萝卜
cauliflower [‘kɔ:liflauə] n. 花椰菜
capsicum [‘kæpsikəm] 辣椒，柿子椒
broccoli [‘brɔkəli] n. 西兰花
Chinese cabbage大白菜 cabbage卷心菜,洋白菜
chestnut栗子
Bamboo shoots竹笋
jam-packed拥挤不堪的
prawn 对虾 scamp 大虾 lobster龙虾 crawfish小龙虾
steam 蒸 boil煮的 broil 烤,焙 stew 炖
stir-fry炒 braise焖 roast烤 fry煎 barbecue烧烤
Barbecued chicken烤鸡

Stewed Chops & Wax Gourd Soup冬瓜炖排骨
side dish 正菜外的附加菜
French fries=French fried potatoes 炸薯条,炸土豆片
Crisp fish酥鱼 Sweet and Sour Fish 糖醋鱼
Sichuan Chicken Cube-lets宫保鸡丁 Corn Chowder 玉米浓汤
Caesar salad 恺撒什锦色拉 Crouton 油煎/烤面包块
portion (饭菜的)一份，一客 jam-packed a. 塞紧的；拥挤不堪的

specialty 特色菜，招牌菜 promising [‘prɔmisiŋ] a. 有希望的,有前途的
Stand on ceremony 拘于礼节，讲客套

1. How do you like your steak cooked? 牛排要几分熟?
• 全熟是 well done，
• 七分熟是medium-well，
• 五分熟是medium，
• 四分熟是medium-rare，
• 三分熟是 rare。
2. How do you like your egg cooked? 你的蛋要几分熟?
• Scramble 炒蛋（就是全熟），
• Sunny side-up只煎一面的荷包蛋 (因为荷包蛋像太阳，所以老美用 sunny side 来形容)
• Sunny side down 两面都煎。
• 白煮蛋：soft boil 和hard boil。
• 所谓的soft boil 是指让蛋黄的部份还有点液体状，而 hard boil 则是指整个的蛋黄都煮成固体状的。

Unit 10 Company performance

listed companies上市公司 Annual Report年报.
have a stake in 与利害攸关 business– stakeholders利益相关者
Auditor’s report 审计报告 The balance sheet 资产负债表
The profit and loss statement盈亏报表
Cash flow statements现金流量表
Financial highlights 财务摘要

CSRC= China Securities Regulatory Commission 中国证监会
SEC:The Securities and Exchange Commission美国证监会: the commission that controls and administers the activities of US stock exchange.

A SWOT analysis is an analysis of the company’s strength (S) and weakness (W) and also of the opportunities (O) and threats (T) that face the company.

Graphs & charts:
bar charts 条形图 line graphs 线形图，曲线图
pie charts 圆形分格统计表，饼形图 area charts 分区图，面积图

Upward movement:
go up, increase rise, climb, advance, grow, pick up，hike高涨 recover, improve
shoot up猛增, rocket，peak，gain ground得势上涨

Downward movement
go down， decrease，fall，drop，retreat，decline，reduce，slide 跌落
slip back倒退collapse暴跌 bottom out达到最低 lose ground下跌失守(股价)

Speed of change:
Rapidly，fast ，sharply， suddenly， steeply急剧地， steadily， gradually
Degree of change
Noticeably considerabl相当大地显著地Dramatically significantly slightly a little moderately适当地

layoff 解雇，裁员 advertising campaign 广告宣传活动
inventory 存货清单，细目表
aviation 航空(业)，飞行
year-on-year a. [经]与上年同期相比的
overhaul v. n.检修
mechanic 机械师，技工
chilly 寒冷的

Translation
1）公司今年的净利润翻了一番。
The net profit of the company has doubled this year.
2）10月份公司的产量与去年同期相比增长了20%
The production/output of the company increased by 20% over the same period last year.
The company recorded a year-on-year growth of 20% in production/ output.
3）九月,我们的销售额增长了20%(20万元),达到1900万元。
In September, our sales increased by 20% (RMB200,000) to RMB19 million.
There was an increase of 20% in our sales, reaching RMB19 million.
4) 2004年，占公司运输总收入90%的客运收入达到210亿，比2003年增加40%。
In 2004, passenger revenue, which accounted for 90% of the company’s total traffic revenue, amounted to $21 billion, a rise of 40% over 2003.

Describing changes
2008年销售量大幅攀升/急剧增长 /大幅增加。
The year of 2008 saw/witnessed a sharp increase in sales.
Sales increased from 8.5 million in March to 9 million in July.
Sales increased by 8%/1million from March to July.
Sales increased considerably from March to July.
There was an increase of about half a million from March to July.
Sales reached a peak of 9 million at the end of 2007.
Sales fluctuated 震荡波动 from March to September.
Sales leveled off 升/跌后趋于平稳 at about 9 million in November.

（下册）Unit 3 Making enquiries

Establishing business relation 建立商务关系
Inquiries 询价，询盘 enquiry询价或询盘
Offer & counter-offer报盘、还盘 negotiation on prices
Placing orders下订单 Packing 包装
Terms of payment Shipment and delivery 装运、交货
Insurance Claims and arbitration索赔与仲裁
Without engagement”不受约束

CIF: Cost, insurance and freight到岸价
CFR: Cost and Freight=C&F 成本加运费
FOB: Free on board (装运港)船上交货价,离岸价
FAS: Free Alongside Ship(装运港)船边交货

Words and expressions
o All your prices are on CIF basis. 你方报价都是到岸价
o quote v. 报价 quotation n. 报价（单）
o offer 报盘，报价 counter-offer 还盘，还价
o We would be obliged if you would give us a quotation per kilogram CIF Liverpool, England.
o It would also be appreciated if you could send us samples and your price list with specifications.
o Could you quote us CIF New York on steel screws?
o I’d like to have your lowest quotations, CIF Sydney.
o I’ll make you a special offer特价: $400 per ton CIF your city/ Sydney.
o We offer you 200 kilos of steel screws at US $ 6 per kilo CIF New York for shipment in June.
o 我们给你的报价是200公斤螺丝钉，每公斤6美元，纽约到岸价，六月装运。
Words and expressions
o bottom price 底价
o Place an initial order:首次订单
o Place repeat orders: 重复订货,续定单
o How long will you keep your offer open?
o This offer is/remains open/valid/good/firm /effective for only one week. (validity period)
o All the prices on the list are subject to our (final) confirmation.

Trade terms 贸易术语
L/C: Letter of Credit信用证
① Irrevocable L/C 不可撤销信用证
② Revocable L/C 可撤销信用证

Sample dialogue p31
o Is that Bill White? This is Andy Bush speaking.
o This is Bill White. How can I help you?
o I read your ad in the ABC catalogue and am interested in your products.
o Thank you. Could you tell me what interest you?
o The musical mobile phone. I wonder if your prices have changed since publication?
o Sorry, our price are the same as in the ad. We have no immediate plans to lower them because this style of mobile phone is still very popular in the market.
o I see. I do think it’s a little expensive.
o If you order more than 10,000 units before this weekend, I can give you 5% off.
o Um, let me think it over.

Sample dialogue p35
o This is Company K.
o Hello, this is Jack Kennedy speaking from Canada. I’m the Purchase Manager for the Global Shopping Mall.
o Hello, Mr. Kennedy. What can I do for you?
o I read the special report about your hand-made shoes and gloves in the trade magazine. And I’m attracted by the modern styling.
o Thank you. That’s good to hear. Our current leather products are proving very popular. People like the new designs and especially the ha