广告英语词汇大全.docx

n do, did, does 强调动作的用词, I do care, he did come. Here: did foresee的确预见到
n medium, media
n become a force in making it so 成为实现这个预想的重要人物
n socially prominent passengers 有社会地位的乘客
n amateur 业余的，非专业的
n to make contact with …与…联系
n gain fame 出了名
n subsidiary 子公司
n experimental stage 实验阶段 p217
n returns 报告书，情况反馈
n be mounted in …安装入…
n aside from ….= in addition to …
n the profit derived from … 来自于…的利润
n receive national and universal attention 获得国内国际关注
n General Electric 通用电气公司
n patents专利
n join forces with … 与…联手
n pool vt. 合伙，汇集，共享
n take over 接管
n wireless station 无线电广播电台
n went on the air 开始广播播音
n fully licensed commercial broadcasting station 营业执照齐全的商业广播电台
n a toll station 一家收费电台 p218
n air time 广播时段
n chain broadcasting 联播
n forerunner 先驱，排头兵
n bail out 原意“跳伞”，here: bail out of …从…中脱身
n lease sth to sb 向…出租….
n subsidiary 子公司，下属单位
n This launched an era of …：(这件事)引发了一个….时代/时期
n boost the sale of …：促进、拉动….的销售
n exclusively 独家地
n eg. We run a cable service exclusively in this area.
n regulations 规章、制度、条例
n keep/prevent sb fm doing sth: 避免某人做某事
n turn to sb for help 寻求某人的帮助
n the Radio Act was passed 广播法得以通过
n debut 初次登台，处女秀
n newscasts 新闻广播
n become firmly entrenched 站稳了脚跟
n the popular culture 流行文化，大众文化
n popularity n. 流行，走俏
n coupled with the decline in newspaper advertising revenue ….伴随着报纸广告效益的下滑
n the Great Depression 大萧条
n not only …., but (also)….不仅…而且…
n a credible news source 一个可信度高的新闻来源
n …..as well: （句尾）同样也…
n without being on the scene 不必在场
n be far superior to …. 比….要强得多
n instant news 即时的消息
n convention 集会
n the Associate Press 美联社
n have had enough 受够了
n issue an ultimatum to …向…发出最后通牒
n provide sth to sb…: 向…提供…（p219）
n comply with 遵从…
n to gather news on one’s own 靠自己采集新闻
n bargain vt. 讨价还价，期望
n take the lead in doing sth 在…方面带头
n first-rate = first class a. 一流的
n news-gathering service
n under the direction of …: 在…的领导下
n open bureaus in …在…建立分支机构
n the wire-service ban 新闻社禁令
n assisted radio in becoming … 帮助广播使之成为…
n in states of panic over ….处于对…的恐慌之中
n the average people…average Joe 普通百姓
n reassuring a. 起镇定作用的，坚强的
n keep ….informed about ….：让….了解到….
n report/describe/broadcast … live: 现场报道，直播 p220
n multiple pickup news broadcast 异地同步新闻播报
n the scope and diversity of radio 广播的报道范围和丰富程度
n vicariously身临其境地
n eyewitness accounts 目击记，现场采集的报道
n impact on … 对…的冲击/影响
n coverage n. 报道
n set the stage for … 为…作了铺垫/预备
n radio bulletins 广播公告
n inspire a spirit of patriotism and dedication 点燃了爱国主义热情及奉献之情
n censorship of news 对新闻的审查 p221
n self-imposed as well as governmental 既有自我施加的，也有政府要求的
n … be downplayed …(实情)没有得到充分的反映;被低调处理了
n vaudeville…1880年代至1950年代流行于美国的一种剧院歌舞杂耍综艺表演
n variety shows 综艺节目
n comedy series 系列喜剧
n dominate the airwaves成为电波媒介主打节目
n …consist of …: …由…构成
n burlesque comedy 小品类的喜剧
n situation comedy (sitcom)…情景喜剧
n evolve into …演化成…
n an episode 一集（剧目）
n perpetuate the negative stereotype of African-Americans 固化了非洲裔美国人的负面形象
n stereotype 刻板印象
n provide someone with something p223
n tailored for prime-time 专为黄金时段定制的
n portable a.便携的 p225
n affect the culture 影响到(当时的)文化
n helped establish radio’s credibility为广播成为可信的新闻来源/声誉鹊起助了一臂之力
n to adapt …to… 使…适应…
n commercial n.（电波）广告 p226
n tune in to …收听…
n warn sb of …
n banned fictional news bulletins from the airwaves. 禁止在广播里播出虚构新闻
n lose niche 失去地盘
n prosper vi. 繁荣
n the cloud of TV began to cast its shadow over radio
n apply for TV licenses 申请电视营业执照
n advertising revenue 广告收入
n succeed in …
n ratings 收视率 earnings 收益 p227
n quiz shows, soap operas, sitcoms, dramas and action/adventure shows 227
n network affiliate stations 大广播网旗下的电视台
n feature … vt. 以…为特色
n disc jockey (DJ)
n controversy 争议
n payola sandal 贿赂丑闻
n coin the term 发明了这个术语
n be charged with…被指控…
n all news stations 全新闻台
n to advance political agendas 来推出政治议题
n to voice one’s protests on… 就…表达抗议呼声
n instrumental = helpful
n launch a campaign 发起一场运动
n play a major role in … p228
n call-in shows 热线谈话节目
n potpourri 百花香料，集锦
n be categorized under 29 formats
n contemporary hit stations 当代著名电台
n to feature talk shows and radio personalities 以脱口秀及个性化广播节目为特色
n to find its new niche in popular culture
n FM 调频，AM 调幅 229
n distortion 变形、歪曲
n to broadcast in stereo 立体声广播
n A became an alternative to B: A成为取代B的一个选择
n FCC ruling 美联邦传播委员会的政令/条例
n be on the air
n have yet to catch on 还得加把劲 p230
n commercial vs. noncommercial
n to generate advertising revenue
n elite and specialized vs. mass cultural tastes 精英的、专业化的品味，对应于大众文化趣味
n private foundations
n the sources of … funding：…的资金来源231
n station membership fees 电台会员年费
n in-depth news programs 深度报道节目
n be highly regarded 口碑很好
n satellite distribution facilities 卫星传送设备
n accomplish: here=achieve 取得
n be drastically changed 发生了巨变
n to cater to distinct segments of the audience 迎合、取悦于划分清晰的受众群
n Chapter Two Television:
from soaps to satellites
n be in sharp contrast to the stereotype 与刻板印象形成鲜明对照 (p237)
n nuclear family 传统的、几代同堂的家庭
n skyrocket to the top of the ratings 直窜收视率榜首
n stimulate sales in the consumer culture
n pit A against B 使A与B相对抗
n undermine …values 损害…价值观
n hype the fact that… 就…进行宣传造势
n offbeat antics 不落俗套的搞笑
n to benefit from the clash 从冲突中得益
n ticket： here=candidate（p240）
n a popularity with audience
n controversial influence on …
n to magnify the forces of change 张显变动之推力

n credit TV with …：以…来赞扬电视P240
n individuality: 独特之处, here =
n to apply for a patent on …：申请…专利
n to experiment with…：从事…实验
n It wasn’t until (某时间) that….: 直到…才…
n put…on hold 使…陷于停顿 p241
n generate vt. 生成，产生
n microwave relay system 微波传送系统
n consist of …… 由…组成 p242
n advertising agencies 广告公司
n sponsors 赞助商
n to issue disclosures 公布内情
n to ensure compliance with …以确保与…相一致 p243
n ethical standards 道德标准
n dramatic series 连续剧
n genre 风格，格调
n bonanza 富矿,财富
n time slot 播放时间段位
n (be) subject to …服从于…
n appeal to … 对…有吸引力
n A prevails over B A压倒B p244
n be referred to as ……被称作…
n to get people hooked on … 使人们醉心于… = to keep people glued to … p245
n tune in 收听/收看
n set ratings records 创下收视纪录
n best seller 畅销书

n electronically mediated athletics 电子媒介传送的体育竞技

• astound sb. by … 以…使人大为震惊 p246 (in frame)
• to pigeonhole 定类
• all-around ability
• become more tolerant of… 对…更加宽容 p247
• spouse abuse 家庭暴力
• lurid details 耸人听闻的细节
• When freedom is abused, anything irrational, bizarre and sinful can happen, and often to the extremes.
• based loosely on a best-seller …大致基于一个畅销书基础之上
• the durability and versatility of the genre
这种类型作品的持久性和多样性
• serial 连续剧
• appeal to the average person’s interest in the rich and elite 迎合上层菁英群体的普遍趣味
• be plagued with turmoil and strife 深受混乱和纠纷所困扰
• the American cultural myth
• add a new dimension to … 为…添加了一个新的范畴/向度
• radical 激进的、极端的
• melodramatic 通俗剧风格的，夸张闹剧的 p248
• witty 机智诙谐的
• avant-garde 先锋的、前沿的
• cultlike following 近乎崇拜的追随
• take liberties with facts 随意处理事实
• to heighten 提高= to raise, enhance
• schlockudrams = schlock dramas 低劣廉价的电视剧
• an invasion of privacy 对隐私的侵犯 p249
• strive for …力争，力求
• bring a complex social issue into focus 把一个复杂的社会争议带入焦点
• keep readers up-to-date on… 使读者对…有最新近的了解
• titillating 逗乐的 p250
• gain publicity
• reenact 重演、再现
• be keen to do sth = be keen on sth
• line-ups 节目表
• camcorder 摄像机 p251
• experiment … with…做…实验
• top-notch 一流的
• profound a. 意义深远的 p254
• involvement in …
• newsman = reporter
• As someone puts it, 正如某人所言
• conduct vt. 进行，承办 p255
• investigative hearings
• money laundering 洗钱
• on someone’s behalf 代表某人
• adopt … approaches 采用…手段 p256

• human interest stories 大众趣味的报道
• feature reports 新闻特写
• talents 人才
• deferential to …对…态度恭敬
• in-depth coverage 深度报道
• stay tuned to …收听、收看…
• popularity 知名度
• major news events 重大新闻事件
• to boost ratings 提高收视率 p257
• host/hostess, anchor, anchorperson, anchorman/anchorwoman
• find a niche among … 在…那里有了市场/位置
• to go on camera 上镜头
• identify with …与…相一致
• survey 问卷调查
• rely on a variety of gimmicks 凭借各种手段、噱头
• camcorder
• videotape vt. 拍下了，摄制了…
• be acquitted 被宣布无罪
• rioting and violence 骚乱
• profound 深远的
• instantaneous 即时的
• sophisticated planning 精心的策划 p258 （in frame）
• lobbying 游说
• hail CNN as … 把CNN赞誉为…
• request for subscriptions (媒介产品的)阅听订购
• commercials, spots （电子媒介里的）广告
• the strengths and weaknesses of … …的褒贬，优劣
• a dramatic reaching around for anything that works 网罗一切奏效的东西 （吸引观众） p259
• time-consuming activities p260
• replace A with B 以B代替A
• cherished activities 值得赞扬、积极健康的活动
• play an important role in …
• civil rights movement 民权运动
• call for 要求…
• gain momentum 开始令人瞩目，开始具有发展势头 p261
• stereotyped roles 符合刻板印象的角色
• make it on her own 靠她自己取得成功
• accelerate their acceptance 加速其(被)认可/接受
• into the mainstream popular culture进入主流大众文化
• action/adventure show
• moonlighting 晚上做兼职的副业、第二职业
• meet resistance
• urban intellectuals 城市知识分子
• refined and thinking members 有教养有头脑的成员
• people in intellectual circles
• to make inroads into …打进，攻入…
• suffer a nervous breakdown受精神崩溃的折磨
• pacifying effects of TV电视的安抚哄骗效应 p262
• shortcomings vs. merits/strong points
• pick up on… 领悟…
• mental vegetables 植物人
• couch potatoes 电视迷，沙发土豆
• As far as I am concerned, 就我来说，
• you might as well…(对熟人、属下用语)你不妨…
• feminism 女权主义/运动 （见小文章）
• the work force average 劳动力市场的普遍情况
• The study’s findings 研究的发现/结果
• socioeconomic 社会经济学的
• entrepreneurs 企业家
• Despite the fact that …尽管…
• equal opportunities

® contend 争辩，坚信 p263
® bizarre and violent behavior
® mentally unbalanced
® and then proceed to …继而…
® fuel the arguments 引发了争议
® prevent …from …使…不致…，避免…
® run out of …: …用完了
® juveniles 青少年
® the court ruled that …法院作出…裁决
® react to …
® found someone guilty of …
® causal relationship between A and B 两者间的因果关系
® a positive relationship between A and B两者之间的关系呈现正相关
® televised violence
® respond to … p264 =be in response to
® make-believe a. 假装出来的
® antiviolence advocates 反暴力倡导者
® a deluge of …: …的泛滥
® …aimed at children
® an effective dramatic device for TV
® exploit vt. 利用，剥削
® have difficulty distinguishing between A and B 不易辨别两者
® philosophy 理念
® psychological effect p265
® physiological effects
® conduct studies
® excessive TV viewing
® harmful vs. beneficial
® if it is used constructively 如果使用得当
® interact with …:与…互动
® see to it that …：留意…
® vocabulary levels 词汇量
® Sesame Street 芝麻街
® inflict some damage on someone 使…遭受伤害
® to meet particular interests p267
® the elite or the high culture 精英和高雅文化
® corporate sponsorship
® fund-raiser 集资活动，集资人 p268
® Despite the fact that …
® bypassing 绕过
® pay-per-view (按每个节目)付费收看的
® Media ethics 新闻道德 p399
® respond to …by…: 以…方式对…作出反应
® a news conference 新闻发布会，记者招待会
® reduction of violence p400
® the focus of the controversy 争议的焦点
® feast on …：盘剥…，靠…发财
® describe the scene vividly
® to spare the grisly details 不过分渲染可怕细节p401
® the function and responsibility of the mass media
® an exclusive story 一条独家新闻
® for the sake of …：看在…的面子上，缘于…
® Chances are that… 有这样的可能性…
® the coveted Pulitzer Prize令人向往不已的…
® health-code violations 违反食品条例
® screening committee 审查委员会
® turn town 拒绝、否定
® honesty and integrity 诚实正派 p402
® ethical standards for the media
® The question is… 问题是揭露劣迹的好处，是否强于新闻媒体有争议或欺骗性的做法。
® accurately reflect the event 如实反映新闻事件
® eye-appealing 吸引眼球的
® photo-enhancing technology 照片处理技术
® (in the frame p402) newsletter 业务通讯
® to take advantage of … 利用 p403
® eg. How can you take advantage of the chance?
® TV reenactment 场景重拍回放 404
® in return for …：换取…
® promotional events 促销活动
® news sources 新闻源头，被采访单位
® prohibit/stop/prevent/keep … from … 404-05
® questionnaire 问卷 p405
® conflict of interest 利益冲突
® fairly/objectively report (on) … 客观公正地报道…
® at the expense of the credibility以公信力的代价
® When confronted by reporters 当面对众记者时p406

® disclose vt. 披露 disclosure n.
® right to privacy 隐私权
® develop policies on the subject 专门就此出台规定
® ethical dilemma 道德方面的两难境地
® news outlets 新闻播发机构，~渠道
® invasion of privacy 侵犯隐私 p407
® media personnel 媒体从业人员
® public scrutiny 公众的严密审视
® allow divergent viewpoints to appear 408
® adherence to strict ethical standards 遵守严格的道德规范
® advertorial 隐性广告文章 p409
® media hype 媒体炒作
® peddle a developer’s rosy view of reality as fact 把发展商（吹嘘）的美好幻境当作事实进行推销
® to boost circulation p411
® objective coverage 客观报道 p414
® issue a strong statement 发布一强烈声明 p415
® stem from … 来自于…
® suggestive and titillating language 教唆和挑逗的词语
® music lyrics 歌词 p416
® Media effects 媒介传播效果
® the studies have addressed …topics此类调研已涉及到…论题
® the magic bullet theory 魔弹论
3.2.202515:4715:47:0225.3.23时47分3时47分2秒3月. 2, 252 三月 20253:47:02 下午15:47:02
2025年3月2日星期日15:47:02