牛津高中英语模块四第一单元-Reading课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,牛津高中英语模块四第一单元-Reading课件,Unit 1 Advertising,Reading:Advertisements,Read the article quickly and answer.,1.What do ads try to persuade people,to do?,To buy a product or service,or to,believe in an idea.,Advertisements,2.What does PSA stand for?,Public service advertisements.,3.What do PSAs aim to do?,They aim to teach us and help,us lead better lives.,返回目录,Most people are not aware of how,many ads are around them.,2.Advertisements are always meant to,promote a product or service.,3.PSAs are only found in newspapers,and on TV.,T,F,F,Read the article again and decide whether,the following sentences are true or false.,Detailed reading,PSAs and commercial ads use,some of the same methods.,5.Commercial ads can often give us,valuable information about how to,live our lives.,An ad warning people against,smoking is an example of PSA.,T,F,T,Where are advertisements usually,found?,They are usually found in newspapers,and magazine,on the Internet,radio,and television.,Read the article one more and find,answers to the following questions.,2.What is the major distinction between,commercial advertisement and PSAs?,A commercial advertisement is one which someone has paid for to advertise a product or service,while a public service advertisement is often run for free,and is meant to educate people about health,safety,or any other problem that affects public welfare.,3.Why are some of the advertisements,clever according to the article?,Because even if an ad does not lie,it,does not mean it is altogether innocent.,4.When did China begin a nationwide,public service advertising campaign?,China began the campaign in 1996.,5.Why should we follow the advice in,PSAs?,Because PSAs are meant to benefit the,public,and by following the advice in,PSAs,we can often learn a lot.,Match the new words with their meaning in Part D.,Answers:,1._ 2._ 3._ 4._,5._ 6._ 7._ 8._,h,c,b,d,f,g,e,a,Read the e-mail in Part E and complete it.,Answers:,1._ 2._,3._ 4._,5._ 6._,7._ 8._,dealing with,comments,promote,fool,even if,cheated,campaigns,benefit,返回目录,What is expository writing meant to do?,It is meant to introduce you to basic,information on a topic.,What is its basic format?,Introduction of the subject,examples,and facts that develop or support the,details,conclusion.,Reading Strategy,Work in pairs or groups.Fill in the blanks,according to the text(P2-3).,Types of ads,Similarities,Places found,Methods used,Commercial ads,PSAs,newspapers,magazines,the Internet,radio,television,clever,language,attractive,pictures,Types of ads,Differences,Purposes,Validity,Commercial ads,PSAs,to promote a product or service,They are not altogether innocent.,to educate people about health,safety or any other problem that affects public welfare,They are helpful and we can learn a lot by following the advice they give.,Types of ads,Examples,Commercial ads,PSAs,Bright-Teeth fights bad breath!,You are proud of your cooking,so shouldnt you buy the very freshest food?,Yes to life,no to drugs,Knowledge changes life,Project Hope-educating every child,When you smoke cigarettes,you are slowly killing yourself,返回目录,Discussion,1.Do you think young people are easily,persuaded by ads?Why or why not?,2.What is the best PSA you have ever,seen?Why do you think it is so good?,3.Does advertising play a positive or,negative role in our daily life?List,your reasons and find supporting,examples for your opinion.,Homework,Do Parts A1 and A2 on Page 90,of the,Workbook,.,Do Part A on Page 94 of the,Workbook,.,