口语Unit 5 Prices.doc

Unit 5 Prices
价格

5.1 Samples例文
Dialogue A

A: We’ve studied your offer, and we found that the price was too high. To be frank, it would be impossible for us to push any sales at such a price.
B: I’m a little surprised to hear you say that. The price we offer compares favorably with quotations you can get elsewhere.
A: I’m afraid I can’t agree with you there. I must point out your price is higher than some of the quotations we’ve received from other sources.
B: But you must take the quality into consideration. Everyone in the trade knows that our products are of superior quality to those from other companies.
A: Well, we’ll have a lot of difficulties in persuading our clients to buy at this price.
B: Well, as this is the first deal between us, we agree to give you a 5% discount as a special encouragement.
A: 5%? That’s too low.
B: The quantity you ordered is much smaller than those of others. If you can manage to boost it a bit, we’ll consider giving you a better discount.
A: As far as a trial order is concerned, the quantity is by no means small. And generally speaking, we like to profit from a trial order. I hope you’ll be able to meet our requirements.
B Well, as this is the first deal between us, we agree to drop another 5%.
A: It’s still too modest.
B: I’m afraid we have really made a great concession, and could not go any further.
A: It seems this is the only proposal for me to accept. I’ll come again tomorrow to discuss it in detail.

B: All right. See you tomorrow.
A：我们已经研究过贵方的报盘了，我们发现价格太高了。坦白地说以这样的价格我们无法推动产品的销售。
B：听您这样说，我感到有些惊讶。我们的报价和你从其他地方得到的报价要实惠得多。
A：恐怕我不能同意您的说法。我必须指出你方的价格比我们从别的地方得到的报价都要高。
B：但您应该把质量因素考虑进去。所有行内人士都知道我们产品的质量比别的公司的产品质量要好得多。
A：以这样的价格，我们很难說服我们的顾客购买你方的产品。
B：鉴于这是我们的首笔交易，我们同意给你方5%的折扣以示鼓励。
A：5%？太低了。
B：你方的定量比别人的要小多了。如果你方能增加定量，我们将考虑给予更多的折扣
A：对于试定单来说， 这样的数量已经不算少了。总的来说，我们希望能从试定单中获取利润，我希望你方能满足我们的要求。
B：鉴于这是我们的第一笔交易， 我们同意再降5%。
A：降幅仍是太小了。
B：恐怕我们已经做出了很大的让步， 不能再让了。
A：是的，有很多。我们对你们的产品尤其感兴趣。
B：似乎我必须得接受这样的提议了。我明天再来讨论细节吧。
A: 好的，明天见。
Dialogue B
A: We are surprised to find that your price is 25% higher compared with other companies.
发现你们的价格比其他公司高25%，我们很吃惊。
B: 25%? You can’t be serious!
25%? 你不是开玩笑吧!
A: That has been confirmed by our survey. I’m afraid I’ll have to cancel the deal unless you reduce your price.
我们调查证实过了。恐怕我将不得不取消这笔交易，除非你降价。
B: But you fully know that our product is of superior quality. Other products can’t be compared with it.
但你很了解我们的产品质量上乘，其他产品无法与之相比。
A: True. But it’s also a fact that your price is too high.
是的。 但你们的价格太高了，这也是一个事实。
B: Then what’s your idea of a good price?
那你觉得什么价格合适?
A: I would say 20%off the listed price.
标价降20%。
B: Impossible. We won’t make any profit at that price. 10% off is the best we can do.
那不可能。这样我们就无钱可赚了.最多降10%。
A: It’s still too high.
还是太高。
B: Our quality is far beyond comparison. Besides, the market is advancing. Our goods can always find a good sale.
我们的质量是无与伦比的。而且行市上涨，我们的货物总会找到好销路的。
A: Other companies are also saying that their products are the best.
别的公司也都说他们的产品是最好的。
B: Let’s meet each other half way. I’ll drop another 5%. That’s definitely my rock bottom price.
我们来折中一下吧。我再降5%。这绝对是最低价格了。
A: All right. That’s settled.
好吧。就这么定了。

Dialogue C
A: Unfortunately your price appears to be higher than ever.
很遗憾，您的价格比以往都高。
B: Yes, we know. Because of the price hike in raw materials, we were forced to adjust our prices accordingly.
是的，我们知道，但由于原材料张价，我们不得不相应调整产品的价格。
A: I’m sorry to say we can’t close business at that price. I think this transaction would be more promising if you could make an appropriate reduction.
我很抱歉，以这样的价格我们无法成交。 如果你方能适当地降一降价格，我想将更有希望成交。
B: Well, in view of good cooperation over the past years, we can take some consideration, but only for this order.
好吧。鉴于我们过去多年的友好合作，我们可以做些考虑,但仅限这批定货。
A: Then how much can you go down?
那么你能减多少?
B: 1% off the original price.
原价的1%。
A: 1%! Your reduction is too modest. What about 4%?
1%! 你的降价幅度太小了。4%怎么样?
B: Oh, I’m afraid the price you give is too low. The best I can do is 2%. Anyway, compared with the prices of similar products in the international market, our price has always been on the low side.
哇，恐怕你给的价格太低了。我顶多降价2%。.况且我们的价格和国际市场上同类产品相比一直是偏低的。
A: You say 2% and I say 4%. How about splitting the difference and meeting each other half way? Let’s settle at 3%
你说2%，我说4%，我们来折中一下，双方各让一半怎样？就降3%。
B: No. I’m afraid it’ still not acceptable.
不行，恐怕我还是不能接受。
A: What do you say to 2.5%，then.?
2.5%怎么样？
B: Hmm…I appreciate your efforts and sincerity in this transaction. As a token of our cooperation, we accept your bid.
恩….我非常感谢您在这笔生意中的努力和诚意。为表示我们的合作，我们接受您的递价。
A: Thank you! Let’s call it a deal.
谢谢，那么成交了。
B: Excellent.
太好了。

Dialogue D
A: We’ve studied your offer carefully.
我们已经仔细研究了你方报盘。
B: What do you think of it?
你认为如何？
A: To be frank with you. We just don’t understand what your price is based on. It is unexpectedly high, although we admit your quality is first class.
坦白地说，尽管我们承认你们质量是一流的，可是你们的价格高得出乎意料，我们无法理解它是以什么为依据的。
B: I’m glad you acknowledge the quality of our products. I remember you’ve once said that quality is of the essence in determining the price. Also, you’re certainly aware of the value of our brand. Its high reputation and our excellent service also justify the price.
我很高兴你们认可我们的质量。我记得你曾经说过，质量是决定价格的关键因素。而且，你们一定非常清楚我们的品牌的价值。我们的盛誉和良好的服务，也证明了我们的价格是合理的。
A: But quality is not everything. Seeing the market weakening, many companies are reducing their prices more or less to cater to the local purchasing power, and this has drawn many consumers.
但是，质量不代表一切啊!看到市场疲软，许多公司都在或多或少地降价，以迎合当地的购买力，这样吸引了不少消费者。
B: Yes, we’ve noticed this too. But the way we see it, the present downward tendency is just temporary, and it is only a matter of time for the market to bottom out. And it is never our strategy to win customers by being involved in price wars.
我们也注意到了。但依我看，目前的跌势只是暂时的，市场触底反弹只是时间问题。另外，我们从来不用参与价格的方式来赢得客户。
A: You have a point there. But I’m afraid we can’t make our clients accept such high prices while other suppliers are reducing theirs.
你说的有道理。但是在其他供货商都在降价的情况下，我恐怕无法说服客户接受你们这么高的价格。
B: Then what’s your proposal?
那你有什么建议？
A: We shall increase our order by 10% on condition that you reduce your price accordingly. What do you think?
我们将定货数量增加10%，你们相应地降低价格，如何？
B: Well, with a view to a long-term cooperation between us, we agree to a 5%cut.
好吧，为了长期和你方合作，我们同意降5%。
A: Only 5%?
才5%?
B: This is the best we can do. Your customers will find it a good deal for them to buy products of such good quality at this price.
我们最多只能如此。以这个价格买到这样高质量的产品，你们的顾客肯定觉得上算。
A: Ok. Let’s call it a deal.
好吧，就这么定了。

5.2 Useful Sentences 实用句子
1. Your price is 5 dollars higher than those of your competitors.
你们的价格比竞争者高出5美元。
2. We usually don’t grant any discount for small quantities.
通常情况下，对于小额订货我们是不给折扣的。
3. Our price is in line with the prevailing/ ruling international market.
我们的价格与现行世界行情是一致的。
4. In view of our good cooperation over the past years, we are prepared to reduce our price by 2%.
鉴于我们过去多年的友好合作，我们准备降价2%。
5. The world market for sugar has gone up considerably.
糖的世界市场价格已大幅度上涨。
6. The rice has gone up 3% since July of last year.
自去年7月份以来，价格上涨了3%。
7. An increase is necessary, but 10% is somewhat excessive.
提价是必要的，但10%有点过分。
8. The best I can do is to give you a 2% commission.
我最多只能给你2%的佣金。
9. We can accept the offer on condition that our delivery dates are met.
如果你们同意我们提的交货期，我们就接受你们的报盘。
10. I’m afraid there is not much room for further reduction.
我恐怕没有多大的余地进一步降价。
11. This is our rock bottom price. We can’t lower it any further.
这是我们的最低价格， 不能再降了。
12. The price is going up owing to the rise in the cost of raw materials.
由于原材料成本提高，价格正在上涨。
13. Our price is based on cost and reasonable profits.
我们的价格基于成本和合理的利润。
14. Your price is far beyond our expectations.
你们价格（之高）远远超乎我们的意料。
15. I’m sorry the difference between our price and your counter-offer is too wide.
很遗憾，你们的还价与我方的价格相差太远。
16. Actually, our price is already narrowly calculated and it leaves us only small profit margin.
事实上， 我们的价格是精确计算过的， 赚头很少。
17. Your counteroffer does not come in line with the current rate.
你们的还盘与现行市场不符。
18. If you buy in large quantities, say, more than 200 cases, we will consider giving you a discount of 4%.
假如你们大量采购，比如说超过200箱，我们可考虑给予4%的折扣。
19. Your price is 25% higher than those of other company. So it would be difficult for us to push any sales if we buy the goods at such prices.
贵方价格比其他公司要高25%。 如果我们以这个价格购买的话，我们很难推动其的销售。
20. We usually offer on net basis only. Many of our clients have been doing very well on this quoted price.
我们通常是以净价报盘的。 我们的客户都很赞同这一价格。
21. The quantity you ordered is much smaller than those of others. If you can manage to boost it a bit, we’ll consider giving you a proper rate of discount.
你方订单数量比别人少多了。 如果贵方能增加定量，我们将考虑给贵方适当的折扣。
22. 1%? That’s too low a rate. Could you see your way to increase it to 2%?
降1%？这个比率太低了。 您能设法增至2%？
23. I’m afraid we have really made a great concession, and could not go any further.
我们已做出了很大的让步，恐怕无法再让步了。

5.3 Notes to Useful Sentences and Samples 实用句子及例文的注释
1. be forced to do sth 被迫做某事
2. in view of 考虑到
3. take some consideration 做些考虑
4. as a token of 为了表示\ 作为***的标志
5. be aware of 意识到
6. more or less 或多或少
7. bottom out (价格等)达到最低后趋于平稳
8. on condition that 在…条件下
9. see one’s way (clear ) to do /doing 有可能（有意）或设法做某事
10. to be frank 坦白地说
11. have a lot of difficulties in doing sth. 做某事有很大的困难
12. take the quality into consideration 考虑到质量的因素
5.4 Related Expressions 相关表达
To reduce/ cut/ lower/ bring down the price by 降价….
To make a reduction of …in the price降价…
To raise the price by提价
To make up the price 加价
Competitive price有竞争力的价格
Fair price公平合理的价格
Reasonable price合理的价格
Favorable price优惠的价格
Moderate price适中的价格
Suitable price合适的价格
Special price特价
Meet each other half way折中
To go fifty-fifty各让一步
Price gap/ difference价差
Rock bottom price最低价格
Lowest price最低价格
Base price底价
The prevailing/ ruling/ going/present/current price现行价格
Wholesale price批发价
Retail price零售价
Reference price参考价
Price raised without permission擅自加价
To develop a market拓展市场
Disparity in price价格分歧

Additional Practice(附加训练)
Unit 5 Prices
ⅠComplete the following dialogues:
1.      A: __________ (如果你大批购买)，we will certainly ___________ (给你优惠；否则是不行的)
B: We have already been prepared to __________(大量采购)， because the need for this product ______ (正在猛增)
A: Well, __________ (3%的折扣怎样？)
B: I can’t agree with it. It’s too little.______________(你能否考虑4%？)
A: Well, ______________(我们不能考虑这个)， I’m afraid. __________(看看)the price list for the raw materials we’ve purchased for producing this , _____________(你就可以知道我们的报价的利润幅度很低)。_____________ (我们也要考虑我们的生存啊)。
A: ____________(那5%怎么样)？____________(我肯定) this is fair for both of us.
B: Well, since you insist, let’s let it open until next meeting.
A: We hope this is the final quotation.
B: Well, _______________(如果这个报价行的通的话)
2.      A: I’m afraid your price is __________(与市场完全不符)。 And our counter-offer is __________(符合国际市场价格的)。
B: To speak frankly, your counter-offer will leave us no profit to speak of.
ⅡTranslate the following sentences:
1．我认为你方价格偏高。
2．如果按这个价格购买， 我们将很难推销。
3．没有别的买主出价高于此价。
4．如果您的价格难以接受，我们的客户就会转向其他的供应商。
5．如果你方不能再作些让步，再讨论有也没什么意义。我们很可能放弃整个交易。
6．我认为要做成这笔交易， 您至少要降价4%。
7．和国际市场相比，我方报价比较合理。
8．这是我们的最低价了，我们不能再让步了， 请理解我们的难处。
9．坦率地说， 你方的还价甚至还不够我们的生产成本。
10．如果您大量定购，我方将给您特价优惠待遇。
Ⅲ Build up a dialogue with your partner based on the following situation
You are a salesman selling electric heaters on behalf of a privately electric appliance factory. Your product is suitable for both home and office use. Your price is $65.A businessperson wants to order 1,000 sets of the sample, but he counter offers $55. You may reduce the price to 10% on condition that he would increase the size of the order to 1,500 sets. You and your partner act this out.