1、Essay Questions1.When Li Ming decided to become an accounting major at the University, he was stunned when he discovered that a business communication course was required for his major. If I was interested in those things, he complained, Id become an English or communication major. Besides, nobody i
2、s going to care whether I can write or not once I get a job; all theyll care about is whether Im good at accounting. his belief about the importance of written communication on the job is common among many students. Drawing on your own work experience or your familiarity with different work environm
3、ents, in addition to your reading of the textbook, do you agree or disagree with his belief? Use specific examples to explain your position. Answer: Answers will vary widely, particularly those from students who relate their personal experiences, but most of the following information should be inclu
4、ded in some fashion. It is true that Li Ming will have to be competent in his field to get-and keep-a job in accounting. It is also true that some people do relatively little job-related writing. However, in most fields writing tends to become more important the higher up in the organization you go.
5、 Li Ming can increase his chances of promotion by learning to communicate effectively orally and in writing. Thorough answers will also note that changes in the workforce make the ability to write even more important at the entry level. For example, downsizing and voice mail have decreased clerical
6、support staff so that many more employees compose their own memos, letters, and reports using a computer in their own office. Many organizations rely heavily on e-mail, which means that employees need to be able to respond to a high volume of short messages quickly. Finally, the inability to write i
7、s the main reason that accounting firms fire new hires. This shows how important writing can be even in fields that formerly were not considered to be communication-oriented. 2. How can you deemphasize the refusal, while still making it clear that youve said no? Answer: One strategy for deemphasizin
8、g the refusal is simply putting it in the same paragraph as the reason, rather in a paragraph by itself. Sometimes the reason itself will make it so obvious that the answer cannot possibly be yes that the refusal can be implied. Also, giving an alternative tends to deemphasize the impact of a refusa
9、l.Short Answer Questions1.Identify five levels in Maslows hierarchy of needs.Answer: Answers include physical or physiological; safety and security; love and belonging; esteem and recognition, and self-actualization. 2.List three strategies to address a reader who sees your message as unimportant. A
10、nswer: Answers include using a subject line or first paragraph that convinces readers that your message is important and relevant; making the action as easy as possible; suggesting a realistic deadline for action; keeping the message as short as possible since people are more likely to delay reading
11、 long documents3.List three strategies to try to get readers to respond promptly. Answer: Readers may ignore a deadline that seems arbitrary. To get readers to act promptly, try these three strategies:1.Show that the time limit is real2.Show that acting now will save time or money3.Show the cost of
12、delaying action 4.Briefly explain ways to develop common ground with your readers. Answer: Audience analysis will help you evaluate possible common grounds. Your goal should be to show that you and your readers have a mutual interest in solving the problems you face. To do this, emphasize the parts
13、of your proposal that fit with what your audience already does or believes. 5.Identify five strategies that create active listening responses. Answer: To create active listening, use the following strategies:1.Paraphrase the content; feed back the meaning in your own words.2.Tell the speaker the fee
14、lings you heard. 3.State your own feelings. 4.Ask for information or clarification.5.Offer to help solve the problem. 6.Identify six purposes a meeting can have. Answer: A meeting can have at least any of the following six purposes:1.To share information.2.To brainstorm.3.To evaluate ideas.4.To make decisions. 5.To create a documentTo motivate members.
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