1、2011年12月1日高三英语专项调研试卷 班级_______________姓名__________________学号_________________- (调研时间50分钟)满分65分 一. 完型填空 Although I love my life, it hasn’t been a lot of fun as I’ve been ill for 28 years. Music has always been a great love of mine and, in my 20s, when my 1 was more manageable, I 2 ten
2、years as a professional singer in restaurants, playing and singing folk songs. 3 that was years ago and times have changed. Now I live with mother on a country farm. Two years ago, I decided that I would need to have some kind of extra work to 4 my disability pension (残疾抚恤金). 5 I neede
3、d to sleep in the afternoon, I was limited in my 6 . I decided that I would consider going back to singing in restaurants. My family are all musicians, so I was 7 when I went into our local music store. I explained that I wanted to sing again but using recorded karaoke music. I knew that dis
4、cs were very expensive and I really didn’t have a lot of 8 to get started. And often you find only three to four songs out of ten on a disc that you can 9 use. When I told the owner of the shop about my 10 ; he gave me a long thoughtful look. “This means a lot to you, doesn’t it?” he sa
5、id. “Come with me.” He led me 11 the crowded shop and to a bench with a large professional karaoke box on it. He placed his large hand 12 on his treasure and said, “I have 800 karaoke songs in here. You can take your 13 and I’ll record them for you. That should get you started.” I co
6、uld have cried. Thanking him, I made a time with him to listen to all the songs and choose 14 that I could sing. I have come full circle with his help. His 15 still warms my heart and makes me do just that bit extra, when I have the chance. 1. A. loneliness B. sadness C. tiredness
7、 D. sickness 2. A. set B. enjoyed C. kept D. shared 3. A. Gladly B. Eventually C. Unfortunately D. Surprisingly 4. A. add up to B. make up for C. get rid of D. take advantage of 5. A. As B. If C. Though D. Before 6. A. movement B. condition C. c
8、hoices D. positions 7. A. recognized B. interviewed C. found D. invited 8. A. time B. energy C. knowledge D. money 9. A. actually B. hardly C. nearly D. formerly 10. A. job B. family C. idea D. offer 11. A. over B. along C. towards D. through
9、 12. A. unhappily B. lovingly C. pitifully D. gratefully 13. A. pick B. turn C. role D. step 14. A. more B. the ones C. few D. the rest 15. A. courage B. devotion C. kindness D. trust 二.阅读理解 (A) The word advertising refers to any kind of public annou
10、ncement that brings products and Services to the attention of people.Throughout history, advertising has been all effective way to Promote the trading and selling of goods.In the Middle Ages,merchants employed “town criers” to read public messages aloud to promote their goods.When printing was inv
11、ented in the fifteenth century, pages of advertisements(ads) could be printed easily and were either hung in public places or put in books. By the end of the seventeenth century, when newspapers were beginning to be read by more People, printed materials became all important way to promote produc
12、ts and services.The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants. Advertising spread quickly throughout the eigh
13、teenth century.Ad writers were starting to pay more attention to the design of the ad text.Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firm’s name or product, words organized in eye-catching patterns,the use of pretty pictures and expressions easy to
14、remember. Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as“advertising agencies.”The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century, advertising agencies pro
15、moted consumerism as a way of life,spreading the belief that people could be happy only if they bought the“right”products. 16.What was advertising like in the Middle Ages? A.Merchants were employed to promote products. B.Ad messages were shouted out in public places. C.Product information was in
16、cluded in books. D.Ad signs were put up in towns. 17.What does the word “This” in Paragraph 2 refer to? A.Advertising in newspapers. B.Including pictures in ads. C.Selling goods in markets. D.Working with ad agencies. 18.The l8th century advertising was special in its_______________
17、. A. growing spending B.printing materials C.advertising companies D.attractive designs 19. Which of the following might be the best title for the text? A.The Story of Advertising. B.The Value of Advertising Designs. C.The Role of Newspaper Advertising. D.Th
18、e Development of Printing for Advertising. (B) When first entered, Vanak Restaurant does not look like much of a restaurant, but once the pleasant smells of kabob (烤肉串)hit the senses, you are incapable of calling it anything less. Owned by a local couple, this P
19、ersian restaurant has an inviting, homelike atmosphere that many restaurants lack. The space is small with only a few dining tables and nearly no decoration, but the environment is truly charming. Lying in a hardly noticeable street corner, the restaurant still attracts all customer especially tho
20、se experienced in the delights of Middle Eastern cooking. A common sight is that of old Persian men sitting in the corner talking loudly about world topics, watching news events on TV, drinking a black tea known as Persian Chai, and reading local Persian newspapers all the while trying to finish o
21、ff their plates piled with food. The variety of food at the restaurant is limited, but the amount of each dish is fairly large. Most of the meals can serve two people and are under $10, so not only is it affordably but practical as well. The food, especially appeals to health-conscious eaters beca
22、use each dish is very healthy, made with limited fat and oil and served straight off the grill(烤肉架). The main dish that the restaurant is popular for is its kabobs, which are different style of grilled meat. One delicious and extremely healthy dish is the Jooieh Kabob, which is made of grille chic
23、ken pieces served with either rice or bread. Another great kabob is the Chelo Kabob, kabob consisting of grilled beef. Although the restaurant is small, the atmosphere and the food is delicious. It is a place that should not be overlooked. 20. When first entering the restaurant, one can find that
24、it_________________. A. is splendidly decorated B. has pleasant smells of kabobs C. is crowded with dining table D. looks like a common restaurant 21. What activity is also mentioned apart from dining in the restaurant? A. Watching news events on TV. B. Drinking a kind of black coffee.
25、C. Reading local English newspaper. D. Discussing world topics in low voices. 22. The food of the restaurant is _______________. A. served in small amounts B. rather expensive C. rich in variety D. very healthy 23. It can be inferred from the passage that the restaurant______________
26、 A. occupies B. owns a favorable location C. is popular for its special food D. has a quiet environment inside (C) As the railroads and the highways shaped the American West in the past centuries, a new electrical generating(发电)and transmission system for the 21th century will leave
27、 a lasting mark on the West, for better or worse. Much of the real significance of railroads and highways is not in their direct physical effect on the scenery, but in the ways that they affect the surrounding community. The same is true of big solar plants and the power lines that will be laid down
28、 to move electricity around. The 19th century saw land grants(政府拨地)offered to railroad companies to build the transcontinental railroads, leaving public land in between privately owned land . In much of the west ,some of the railroad sections were developed while others remained undeveloped ,and in
29、 both cases the landownership has presented unique challenges to land management ,with the completion or the interstate highway system, many of the small towns which sprang up as railway stops and developed well ,have lost their lifeblood and died. Big solar plants and their power lines will also h
30、ave effects far beyond their direct footprint in the west. This is not an argument against building them, we need alternative energy badly, and to really take advantage of it we need to be able to move electricity around far more readily than we can now. So trade-offs will have to be made. Some sce
31、nic sport will be sacrificed. Some species will be forced to move, or will be carefully moved to special accommodations, deals will be struck to reduce the immediate effects. The lasting effects of these trade-offs are another matter. The 21st century development of the American west as an ideal pl
32、ace for alternative energy is going to throw off a lot of power and money to do a lot of good, but it is just as likely that they will be spent wastefully and will leave new problems behind, just like the railroad and the highway. The money set aside in negotiated trade –offs and the institution th
33、at control will shape the west far beyond the immediate footprint of power plants and transmission lines. So let’s remember the effects of the railroad and the highways as we construct these new power plants in the west. 24. What was the problem caused by the construction of the railways? A. small
34、 towns along the railways became abandoned. B. some railroad stops remained C. land in the west was hard to manage. D. land grants went into private hands. 25. What is the major concern in the development of alternative energy according to the last two paragraphs? A. the transmis
35、sion of power B. the use of money and power C. the conservation of solar energy D. the selection of an ideal place 26. What is the author’s attitude towards building solar plants? A. cautious B. approving C. doubtful D. disapproving 27. Which is the best title for the pas
36、sage? A. How the railways have affected the west B. How solar energy could reshape the west C. How the effects of power plants can be reduced D. How the problems of the highways have been settled (D) In the more and more competitive service industry, it is no longer enough to promise cust
37、omer satisfaction. Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share. It is accepted in the marketing industry, and confirmed by a number of researchers, that customers receiving good service will promote business by telling up to 12 other
38、 people; those treated badly tell tales of unhappiness to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal. New challenges for customer care have come when people can obtain goods and services through telephone call centers and the I
39、nternet. For example, many companies now have to invest a lot of money in information technology and staff training in order to cope with the “phone rage” caused by delays in answering calls, being cut off in mid-conversation or left waiting for long periods. “Many people do not like talking to mac
40、hines,” says Dr, Storey, Senior Lecturer in Marketing at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with then. The aim is to make the customer feel they know you and that you can trust them – t
41、he sort of comfortable feelings people have during face-to-face chats with their local branch manager.” Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be carried out within five hours, but getting it done within two) replacing a
42、 faulty product immediately; throwing in a gift voucher (购物礼券)as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints. Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse wil
43、l be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever fairness suggests best meets the case). Airlines face so
44、me of the toughest challenges over customer care. Fierce competition has convinced them at that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems. For British Airways staff,
45、 a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their names, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that inf
46、ormation is available instantly on screen. British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service. Customer care is obviously here to stay and it would be a foolish compan
47、y that used slogans such as “we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment. 28. We can learn from Paragraph 2 that ____________________________. A. complaining customers are hard to satisfy B. unsatisfied customers receive bette
48、r service C. satisfied customers catch more attention D. well-treated customers promote business 29. What does the writer recommend to create customer delight? A. Calling customers regular. B. Giving a “thank you “note. C. Delivering a quicker service. D. Promising more gifts. 30.
49、 Customer delight is important for airlines because ______________________________. A. their telephone style remains unchanged B. they are more likely to meet with complaints C. the services cost them a lot of money D. the policies can be applied to their staff 31. Which of the followin
50、g is conveyed in this article? A. Face-to –face service creates comfortable feelings among customers. B. Companies that promise more will naturally attract more customers. C. A company should promise less but do more in a competitive market. D. Customer delight is more important for air lines th






