比赛教案M4u1.doc

Class 310 Name Zhou Min
Revision Module 4 Unit 1
Teaching aims: Help Ss review Module 4 Unit 1
Important and difficult points: How to finish the reading tasks.
Teaching and learning procedures:
Task One: Self-test 1. 重点单词
1.时髦的，流行的 2.产品
3.新颖的，别致的 4.顾客，消费者
5.广告 6.同学
7.公众，大众 8. 特点
9.服务 10.媒体
11.宣称，认领 12.方便的
13.满意的 14.目标
15.教育 16.无法忘记的
2.高频短语
1．____________________ 习惯于
2．____________________ 知道，明白，意识到
3．____________________ 即使
4．________ 处理，对付
5．___________________ 对……感到满意
6．___________________ 诱使某人做某事
7．____________________ 为了，以便
8．____________________ 迎合，对…… 有吸引力
Task two: Group-study: A 高考链接
教材原文 If they want to become the market leader, the company must ensure that their product is of high quality. (P 7)
Choose the correct answer.
1. Sleep is ____ for refreshment.(2011 北京 )
A. great help B. of great help C. of great helpful D. great helpful
教材原文 A commercial advertisement is one which someone has paid for to promote a product or service. (P 2)
1. Helping others is a habit,____ you can learn even at an early age. (2011 安徽）
A. it B. that C. what D. one
2. The English spoken in the United States is only slightly different from ____ spoken in England. (2010 江苏）
A. which B. what C. that D. the one
教材原文：We are so used to them that we often do not even realize how many we see or hear in a day. (p 2)
1. Li Hua was so excited at the news _____ he would be sent abroad for further study for three years _____ he jumped with joy. (2010·陕西，22)
A. what, what B. what, that C. that, that D. that, what
2. These shoes look very good. I wonder______. (2009 上海，30)
A. how much cost they are B. how much do they cost
C. how much they cost D. how much are the cost
教材原文:The way you choose to advertise should depend mainly on your target audience.
What surprised me was not what he said but _____he said it. (2011 江苏）
A. the way B. in the way that C. In the way D. the way which
Task Three: Class test
1. What are PSAs meant to do? ( No more than 13 words)

2. How does an advertisement encourage people to buy a product or service? (No more than 10 words)

3.Why are some of the advertisements clever according to the passage? ( No more than 11 words)

4.What should people do with advertisements? ( No more than 4 words)

Task 4: Self- study
A. Complete the following passage by filling in each blank with one word that fits the content. Don’t use verbs and nouns.
Be smart about advertisements
People cannot escape advertisements (1)________promise cheap goods and free offers. Last week, I read (2)_____ advertisement for a sale. Seeing the attractive prices of the goods, I couldn’t help driving (3)_____ the supermarket. As the advertisement said, most of the things there were much (4)________ than they used to be. In (5)_____ time, I filled two baskets with 10 bars of soap,10 bags of washing powder , two very nice-looking kitchen knives, and so on.
(6)_______ my husband got home and saw all the things I bought, he said, “What do you need all these things (7)_______ ?” He was right. There was already enough soap and washing powder at home, and there was already two knives in the kitchen .I think I should be smart about advertisements in future and not take (8)_______ seriously.
B. Fill in the numbered blanks by using the information from the passage Advertisements
Write no more than 3 words for each answer.
What is an
advertisement
With words or pictures an advertisement (1)_____________ people to
buy a product or service or believe in an idea.
Types
Commercial advertisements
Public service advertisements
(2)
_____
* Appear in newspapers ,magazines, the Internet , radio and television.
* Use attractive pictures and (3)___________ to draw people’s attention.

Differences
* Commercial ads have to (4)________ for to advertise a product or service,
while PSAs don’t.
* Commercial ads are meant to sell products ,but PSAs tend to (5)______ the public ,educate people and deal with social concerns which have a great (6)_______ public welfare. Moreover, PSAs help people to have a better and
healthy (7)________.
(8)
______
*Think twice before (9)___________ the product or service promoted.
* (10) __________ and don’t be a slave to ads.

3