剑桥商务英语-report-writing教学内容.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,剑桥商务英语 report writing,2 What are the most common types of business reports?Can you list some examples?,Business reports types vary as they may be applied in a wide range of functions.Generally speaking,business reports can be of these types:,Routine ReportInvestigation Report,and,Feasibility Report,etc.,Discussion,1,EXAM SPOTLIGHT,:,A Report,In PART TWO of the writing test,you might write a report.This is the kind of information you receive:,See p.42 or p.95,题型分析,根据不同的写作目的，商务报告分类：,提供信息,(Information),分析归纳,(Analysis&Conclusion),提出建议,(Recommendation),题目分类：,文字类题目,图表类题目,图表的分类：,曲线图（,line chart,）,柱状图（,bar chart,）,饼状图（,pie chart,）,表格（,table,）,Table,市场调查结果表,(,含本公司和,Shikei,的产品,),Tomatsu,Shike,Value for money,Reliability,After-sales service,Availability,Advertising,*,*,*,*,*,*,*,*,*,*,*,*,饼状图,(Pie Chart),1999,年终各地区的销售总量,(,单位：百万美元,),柱形图,(Bar Chart),曲线图,(Line Chart),Structure of a report,1 Title,2 Introduction,3 Findings/Facts,4 Conclusions,5 Recommendations,1.Read the information and the task below:,You work in the marketing department of your company and your line,manager has delegated to you the task of preparing a short report.You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months.You have already made some handwritten notes on the information below.,Textbook Exercise,ran competition very popular,launched newsletter for subscribers,2300,2700,2950,Spending on Internet advertising for May,Cost,Banners on other sites(euros/month),3,200,Monthly newsletter emailed to subscribers,No cost,very few people visit because of these,except my time!,Title,REPORT ON,_,_,visit to website and proposed marketing strategy,Introduction,Introduction,The aim of this report is,_,_,_,Introduction,The aim of this report is to,comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months,Findings(1)&(2),Findings,Over the last three months,the number of visitors has,.There are two reasons for the increase.First of all,we launched,.,Secondly in May,_.,Findings,Over the last three months,the number of visitors has,increased by 650,.,There are two reasons for the increase.First of all,we launched,a newsletter for subscribe,r,s,.,Secondly in May,we ran a competition which was very popular.,Findings(3),With regards to costs,banners have cost,_,but very few,_,.,On the other hand,the newsletter,_,_,.,With regards to costs,banners have cost,3200 euros a month,but very few,people seem to visit the website as a result of these,.,On the other hand,the newsletter,doesnt cost anything(other than my time)but has helped to increase the number of visitors,.,Recommendations,Recommendations,In order to increase this number I would recommend that,_,_,_,_.,Recommendations,In order to increase this number I would recommend that,we continue with the newsletter and run more competitions and quizzes.I also propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic.,Expressions and Sentence Patterns(1),Exercise 2 on p.42,INTRODUCTION,The purpose/objective/aim of this report is to,This report sets out to,This report aims to,Mr.X has asked me to report to,investigate/evaluate/study/,recommend/analyze/give feedback/estimate/assess,As requested by,sb/department,I am submitting the following,report about,Upon request of,，,As you,/sb/department,requested on November 12,I am submitting,the following report on,Here is the report concerning,We have done a survey showing that,Expressions and Sentence Patterns(2),Findings,According to the recent market research/investigation/survey/the chart above/the table above,The recent visit/investigation/survey showed that,The table/chart above tells us that,From the chart shown,we find/learn/notice that,The table/chart above is showing that,This means,It was found that,In addition to,Alternatively,Expressions and Sentence Patterns(3),Conclusion,s,当有,conclusion,这个,heading,的情况下，直接陈述结论,;,According to the findings above,it can be concluded that,From the table shown,it can be concluded that,Therefore,it can be concluded that,Expressions and Sentence Patterns(,4,),Recommendations,In conclusion,I would propose/suggest that,The findings clearly show that we should,The following are the recommendations,It is recommended that,（动词原形）,Based on the conclusion/analysis above,we recommend that/it can concluded that,With reference to the advantages/facts stated above,the following recommendations can be made,something is recommended.e.g,A change of attitude is recommended.A more professional attitude will need to be encouraged through training.,On the basis of the results,I have the following recommendations that,On the basis of the analysis,it is reasonable to have the following recommendations:firstly,;secondly,;finally,.,How to describe the trends shown in the tables and diagrams,（,1,）,上升趋势,to increase/an increase,to go up,to grow/a growth,to jump/a jump,to leap/a leap,to reach a peak/a peak,to soar/a soar,to rise/a rise,to upsurge/an upsurge,to upswing/an upswing,下降趋势,to collapse/a collapse,to decline/a decline,to drop/a drop,to decrease/a decrease,to fall/a fall,to go down,to reach a low point/a low point,to reduce/a reduction,to plunge,to plummet,How to describe the trends shown in the tables and diagrams,（,2,）,升降程度较大,a great deal/big/a lot,;,apparently/clearly/,considerably,/,dramatically,/,drastically,/,obviously,/,markedly,/,rapidly,/,remarkably,/,sharply,/,suddenly,/,strongly,/,significantly,升降程度较小,a bit,/,a little,/,fractionally,/,gently,/,slightly,/,slowly,/,steadily,/,small,平稳状态,to be hardly changed/to have little change/,to keep steady/to level off/to remain constant,to remain unchange,d,Tips,注意：,BEC,不是单纯的英语考试，也不是考察商务知识。,对策：学习、模仿高水平的论文,注意四个方面：,1,内容上，要选取重要信息，要导入数据,;,2,结构上，要按照上面的套路，不要写流水账,;,3,语言上，要多变，句式和选词都要多变,;,4,语法上，要注意时态，一般现在时、一般过去时和现在完成,.,Tips on p.43,An example,You work for Tomatsu,a company which produces video recorders.You are responsible for Product Development.,Read the following table showing the results of a survey of video recorders.The recorders are rated from*(POOR)to*(EXCELLENT).Column A shows the ratings for your companys products.Column B shows the ratings for the products of Shikei,your main competitor.,Use the information in the table to write a short report(about 100-120 words),recommending ways of improving the quality and the marketing of your companys video recorders,.,Write on your Answer Sheet.,TomatsuShike,Value for money,Reliability,After-sales service,Availability,Advertising,*,*,*,*,*,*,*,*,*,*,*,*,Analysis,该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在,性能价格、质量稳定性、售后服务、市场份额及广告宣传,等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。,Sample Report,Report,Introduction,The results of the market survey are dissatisfying.Therefore,effective measures must be taken immediately.,Findings,From the table shown,it can be concluded that our efforts in such,fields as Value for Money,Reliability,After-sales Service and,Advertising are less successful than those of Shikei.,Recommendations,On the basis of the results,I have the following recommendations:,1.To organize quality control circles to study and supervise every sector in our production so that any quality problems can be discussed and solved in the course of production.,2.To give the marketing manager more power to make his own decisions so that he can respond to the changing business situation timelier.,Exercise,You recently attended a one-day course on office management.Below is the course program,with the comments you wrote on it.,Write a short report about the course for your Manager.Include all your comments,and,say whether your company should send other staff on this course.Write,120-140 words,.,Write on your Answer Sheet.Do not write in capital letters.,OFFICE MANAGEMENT SEMINAR,Field House,London,7 May 2009,PROGRAMME,9.00-10.45Managing people and developing productive,w,orking relationships,10.45-11.00Coffee,11.00-12.45Planning the day,work-flow,prioritizing,12.45-1.30Lunch,1.30-3.15Problem-solving and decision-making,3.15-3.30Tea,3.30-5.00Staff appraisal and staff development,good,practical,very general,nothing new,too short to meet people,useful ideas,fell asleep!,Recommend?,此课件下载可自行编辑修改，仅供参考！感谢您的支持，我们努力做得更好！谢谢,