乐高集团品牌历史名师优质课获奖市赛课一等奖课件.ppt

2016 The LEGO Group,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2015 The LEGO Group l,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2015 The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2015 The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Click to edit Master title style,Click to edit Master text styles,Second level,Third levelFourth level,Fifth level,*,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,2014 The LEGO Group,Page,*,2014 The LEGO Group,2015 The LEGO Group,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,1.65,0.5,5,7.5,7.75,10.25,132015 The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,4.75,10.5,2.25,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,24.75,22.25,21.75,19.25,18.75,16.25,15.75,13.25,12.75,9.75,10.25,7.25,6.75,4.25,1.25,0.75,3.75,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Running header,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2015 The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2013 The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2017 The LEGO Group|,Subject to legal review.Legal privileged and confidential,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,2017 The LEGO Group|,Subject to legal review.Legal privileged and confidential,Page,*,Sensitivity:Secret,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,2017 The LEGO Group|,Subject to legal review.Legal privileged and confidential,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2017 The LEGO Group,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.75cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,17.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,7.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,2017 The LEGO Group,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,2017 The LEGO Group,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO Group,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,The LEGO GroupPage,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处请参考专业资料。,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,2017 The LEGO Group,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,2017 The LEGO Group,Page,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,与,乐高,集团,在玩乐中学习,第1页,乐高集团介绍,第2页,The LEGO Group,Page,3,第3页,乐高来自丹麦,-,童话王国,The LEGO Group,Page,4,第4页,乐高,集团,The LEGO Group,Page,5,第5页,The LEGO Group,Page,6,第二代,Godtfred Kirk,K,ristiansen,，,1957,第三代,Kjeld Kirk Kristiansen,，,1979,乐高集团创始人,Ole Kirk Kristiansen,和他儿子代,Godtfred Kirk Christiansen,孙子,Kjeld Kirk Kristiansen,第四代,Thomas Kirk Kristiansen,乐高,家族,第6页,乐高,历任管理层,The LEGO Group,Page,7,Jrgen Vig Knudstorp,首席执行官,Niels B.Christiansen,首席执行官,Bali Padda,首席执行官,第7页,乐高全球足迹,The LEGO Group,Page,8,总部：丹麦,产品开发及设计,:,丹麦，德国，英国，美国，日本,中国,总部,销售事业部,/,办事处,工厂,140,+,市场,17,000,+,员工,来自,70,多个国家、地域,第8页,The LEGO Group,Page,9,第9页,乐高品牌框架,第10页,The LEGO Group,Page,11,乐高,品牌框架,第11页,The LEGO Group,Page,12,乐高,故事,视频：,LEGO Story,第12页,The LEGO Group,Page,13,想象力,创造力,乐趣,学习,关爱,品质,乐高,价值观,第13页,第14页,第15页,1932,木制玩具，创始人对高品质追求,The LEGO Group,Page,16,梳妆台,OKK,1912,用剩下木材制作玩具,奥勒,基奥克,克里蒂安森,Ole Kirk Kristiansen 1912,1932:,乐高创始人,Ole Krik Kristiansen,开始制作木制玩具,第16页,第17页,1946-1955,进入塑料时代,The LEGO Group,Page,18,The fish rattle,1949,第一个自动组装积木,The first Automatic Binding Bricks,1949,Automatic Binding Bricks,launches in 1949,LEGO Mursten,1953,第18页,第19页1958-1962,动态玩具,The LEGO Group,Page,20,The LEGO,轮子上市,1962 in this box no.400.,添加拼砌说明书,1964,乐高推出了全新车轮颗粒，所以在乐高玩乐体系中增加了可移动功效。,第20页,第21页,春川 年,上六个月,名古屋 年,4,月,1996,年在英国温莎,1992,年 加利福尼亚州,年,芝加哥,年 纽约,年,德国,马来西亚 年,迪拜 年,11,月,1968,第一家 乐高主题公园在比隆开业,第22页,第23页,1969,乐高得宝颗粒问世,The LEGO Group,Page,24,专为学龄前宝宝设计得宝颗粒是标准颗粒两倍大小,可与标准颗粒兼容。,第24页,第25页,1977,乐高机械组问世,The LEGO Group,Page,26,视频：,Story behind Porsche 911,第26页,第27页,1974-1978,角色饰演带入玩乐体验,The LEGO Group,Page,28,乐高人仔,1974,与,乐高小人仔,1978,Set nb.370 from 1976,第一个乐高小人仔,1978,上市,乐高小人仔问世，将角色饰演带入乐高玩法中,第28页,第29页,The LEGO Group,Page,30,乐高积木不只是玩具,依靠乐高积木、相关课程，以及学前,/,小学,/,中学教育资源，构建出一套,寓学于玩独特体系和教学处理方案,1980,学习系统，乐高教育成立,第30页,第31页,1998,乐高机器人,LEGO MINDSTORMS,The LEGO Group,Page,32,乐高企业与美国麻省理工大学共同研制出乐高机器人，增加智力与行为玩法。,第32页,The LEGO Group,Page,33,乐高,品牌框架,第33页,The LEGO Group,Page,34,乐高,精神,只有最好才足够好,锐意进取，只求最好,第34页,创新与生产,第35页,乐高积木制造之旅,视频：,LEGO Manufacturing,第36页,The LEGO Group,Page,37,相同且严格安全和质量规范,完全标准化生产方式,在任何,1,个工厂生产全部乐高组件都是,一样高品质,第37页,ABS,塑胶,食品包装级别,安全,模具准确到,0.004,毫米,-,不到一根头发宽度,2,000,种,生产中使用原材料,均经过化学安全评定和审批,10,道,详尽无遗安全检验,12,千克,对每个乐高得宝小人仔头部和手臂施加作用力，确保其不会脱落,自 年以来,产品召回数量,0,第38页,The LEGO Group,Page,39,乐高,品牌框架,第39页,感受,乐高,玩乐体验,第40页,Kjeld Kirk Kristiansen,为第一家乐高专卖店剪彩,第41页,中国第一家乐高品牌旗舰店,第42页,乐高授权专卖店,The LEGO Group,Page,43,第43页,中国市场零售合作搭档,*截至到年,8,月,第44页,媒体平台及视频合作网站,第45页,乐高,FLL,大赛和,乐高,Juniors,FLL,大赛,The LEGO Group,Page,46,乐高,之家,第46页,The LEGO Group,Page,47,乐高,FLL,大赛,乐高,Juniors,FLL,大赛,乐高,FLL,大赛：是以小组为单位年度科技竞赛，比赛面向使用乐高,新世代,机器人参赛,9-16,岁儿童和青少年。最初设置于,1998,年，此项比赛如今已覆盖超出,85,个国家,/,地域。,乐高,JuniorsFLL,大赛：是,年为了激发,6-9,岁低龄儿童对,STEM,兴趣，参赛团体将在成人教练指导下，依据本身研究、想象、经过团体合作以及构建创意，构思并设计一个与挑战相关乐高模型。,第47页,The LEGO Group,Page,48,乐高,之家,第48页,The LEGO Group,Page,49,乐高,之家,第49页,The LEGO Group,Page,50,乐高,之家,第50页,The LEGO Group,Page,51,乐高,之家,第51页,乐高主题公园,LEGOLAND,乐高主题公园,LEGOLAND,乐高探索中心,芝加哥,堪萨斯州,达拉斯,佛罗里达,亚特兰大,温莎,曼彻斯特比隆,柏林,杜伊斯堡,慕尼黑,东京,马来西亚,上海,迪拜,第52页,乐高主题公园,第53页,乐高主题公园,第54页,乐高主题公园,第55页,乐高主题公园,The LEGO Group,Page,56,第56页,乐高主题公园,The LEGO Group,Page,57,第57页,乐高主题公园,第58页,乐高主题公园,第59页,乐高主题公园,The LEGO Group,Page,60,第60页,乐高主题公园,第61页,乐高主题公园,The LEGO Group,Page,62,第62页,乐高主题公园,The LEGO Group,Page,63,第63页,乐高主题公园,-,迪拜,第64页,世界最高乐高建筑模型,哈利法塔（迪拜塔）,The LEGO Group,Page,65,第65页,乐高,小区,第66页,第67页,乐高,成人粉丝小区,The LEGO Group,Page,68,AFOL,们经常抱团组成乐高用户组,(,LEGO User Group),。,全球,300,家被认证乐高用户组,(RLUG),经过各自,“,大使,”,管理并维护,500,000,会员及追随者。,年，,RLUG,在全球范围内组织了,600,多场粉丝活动，触及超出,1500,万观众。,第68页,The LEGO Group,Page,69,第69页,The LEGO Group,Page,70,第70页,The LEGO Group,Page,71,第71页,The LEGO Group,Page,72,第72页,第73页,The LEGO Group,Page,74,第74页,The LEGO Group,Page,75,第75页,The LEGO Group,Page,76,Nathan Sawaya,乐高积木艺术家,第76页,The LEGO Group,Page,77,第77页,The LEGO Group,Page,78,第78页,The LEGO Group,Page,79,第79页,The LEGO Group,Page,80,第80页,The LEGO Group,Page,81,第81页,The LEGO Group,Page,82,乐高,品牌框架,第82页,启迪并培养,未来建设者,The LEGO Group,Page,83,乐高集团使命,视频：,Story behind LEGO BMW,第83页,