剑桥商务英语BEC中级阅读讲义.doc

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BEC中级阅读
第一课时

开场白
评分标准：
A、B、C 考试通过（Passing Grade）
D、E 考试不及格（Failing Grade）

BEC阅读
考试时间：1小时
题目数：45道题
题型：
1、Matching（搭配题或匹配题）
第一部分共7道题，文章250－350字，是商业环境中的文章（产品广
告，招聘广告）。要么是一篇较长文章中选出4个相关段落，或者是
相关主题的4篇短文章
题目难度中等
侧重于辨认具体的信息或具体的细节，极少考主旨
2、Matching（搭配题或匹配题）
考察把握文章结构和段落大意的能力
给出1篇正文（商业类报刊文章或报告中选出并稍加改写），留有可
填写1句话的一些空格。加上7个选项，第二部分字数为450－580。
考官共留出6个空格，实际上考生只需填写5个空格，因为第一个空格
都是作为example给出的，其答案为G。故只需6选5
难度较大
3、Multiple Choice（单项选择题）
4选1的单项选择题
6个题目
文章是一篇450－550字的正文（一般的或商务的出版物、公司文献或
管理方面的书籍。正文可能经过编辑，但来源是真实的）
正确答案不会是简单的词汇搭配，而是对文章中句子的意译或解释
题目难度较大
4、选择题形式的完成句子题
15个题目
200－300字的一篇正文，有15个空格，每道题都有4个选项，从中选择
1个意义最合适的
文章不是特别难，考查考生词汇能力
5、Correction（改错题）
考12个题目，全部是找出额外的和不必要的单词
考查语法知识

命题题材：
1、商业信函（Business Letter）
常出现在第四、五部分
2、广告（Advertisement）
第一部分常考
3、关于经济或者商业的一些消息或者公告（Public Information）
4、产品介绍（Product Description）
5、商务活动方面的计划、安排、决定或建议（Business Plan / Proposals
/ Recommendations）
6、会议记录（Record of Meeting）
7、非正式信息（Informal Messages）

PART ONE
解题步骤：
1、阅读题目及七个单句，划出句意关键词。对于谈论相似主体的句子，
需区别内容的相同处和不同处，注意体现不同处的关键词
2、快速浏览短文（依靠小标题迅速抓住各篇短文的主题）浏览过程中
如果发现答题的具体信息，可在具体信息下面划线并标上题号以备最
后检查

关键词：（定位词）
原词重现：人名、地名、数字、时间、百分比、金钱、黑体字、斜体字
原意重现：
1、同义相似
2、同义差异
题目对原文进行归纳与总结：

广告：
产品、招聘、招生、书评
人力资源、财经

1、产品广告（Product Advertisement）
1）产品名称
2）产品特征

练习 1. Furniture Ads
1. These can be piled up neatly without taking up much space.
2. It is usually placed in front of a dressing table.
3. When folded it turns into a soft and comfortable bed.
4. People can adjust the height of this to get a conformable sitting position.
5. There is a circular metal frame at the bottom where you can rest your feet.
6. This set of furniture is characterized by space-saving and easy storage.
7. The top of this can be stretched to certain length.

A. Folding Table with Chairs
Folding Oak Finish Table with 4 Chairs. Unique space saving design converts from a small compact unit to a full size dining table! Chairs fit inside table when folded-Oak finish on selected beech solids and veneers. Table closed: 34 “wide, 11” deep; table opened: 34 “wide, 62” long.

B. High Fashion Bar Stool
Oversized deep slung 3.5″padded seat. Back supports serve as functional armrests. New hefty 1 diameter steel foot-ring. Adjustable height. 24 “to 30” high. Easy to assemble with simple hand tools.

C. White Wire Stack Chair
Sturdy wire welded steel construction for a sleek, high tech look. Practical seating that keeps you cool. Outside on the patio or deck; inside in the kitchen or family room. These lightweight chairs stack neatly for easy access. Quick and convenient storage.

D. Folding Cushioned Chairbed
Comfortable seating converts to become a single sleeper in seconds! Sleeps on adult. The perfect solution when unexpected overnight guests arrive! Ideal for college dorm, Kid’s room, den or spare room. Sturdy Herculon tweed fabric cover in grey/blue. 31 “W x 72” L x 25” H.

E. You’ll be ‘sitting pretty’ with this vanity bench. White powder coated finish on welded steel. It can be used as a companion to a vanity table or alone as an attractive bath accent. Grid style seat, complete with removable comfort cushion. 19 “ W x 12.75” L x 20” H. easy assemble.

第二课时

试题 11
Example:
You can take it for only a short time if you prefer.
Answer: C

1. It is located outside the city.
2. It will be easy to use for various types of retail business.
3. You know how much money it took last year.
4. This business already manufactures goods for sale.
5. Its price includes living accommodation.
6. It has been operating for many years.
7. You will have to find out the price from the agents.

EBTA BUSINESS TRANSFER AGENTS
The following businesses in the region are offered for sale:

A
RESTAURANT
A large, well-decorated restaurant in an excellent position near the city centre.
Open three years with annual turnover of £100,000.
Regular trade and bookings for weddings, special occasions etc.
Available on 50-year lease.
Price on request

B
ESTABLISHED POTTERY
Family business established for over fifty years in city’s main commercial area.
Small pottery, currently employs twelve people producing china figures, vases and other decorative items.
Price includes premises plus equipment and raw materials.
Price £200,000

C
VACANT SHOP
Located in superb historic building on excellent city centre site. Large premises recently renovated to a very high standard.
Would suit a wide range of different trades. Available on limited (three-year) lease, or longer if required.
Short lease £15,000

D
GARAGE & CAR REPAIR
Small business with great potential for development.
Garage with petrol station on main road between city and coast.
Includes large workshop suitable for car repair business. Small, three-bedroom house attached to workshop, and room for further building.
Whole property £190,000

2、招聘广告
1）title
Job vacancy / Wanted
2）正文
（1）公司名称及职位（Corporation & Position）
（2）对工作职位的描述（Job description）
（3）Requirements & Qualifications
（4）待遇（Treatments / Benefits）
（5）公司的联系方式及地址（Contact way / Address）

试题 8
Example:
You must have a first degree in English.
Answer: B

1. You are free to choose when you will begin and end your workday.
2. You should provide the names of two people who can give letters of recommendation.
3. You must have the experience of working abroad.
4. You have to work every other Saturday.
5. You should have successful working experience as a secretary.
6. The job requires some experience as well as excellent qualifications.
7. You need to be able to speak several languages.

A.
Salesperson is required for our new Portman Street Showroom to work a flexitime 30 – hour week, including alternate Saturdays. Fileco specialize in office furniture and equipment. The showroom displays our very latest in integrated office design and is intended to serve as our window on the business world. Applicants should have some experience in business and fluency in a second language would be a distinct advantage.

B.
Eurofile, one of Europe’s leading publishers is seeking a self-motivated Assistant Accountant to help run its busy accounts department. The successful candidate should possess excellent accounting qualifications and have at least 2 years’ accounting experience. S/he should also be computer literate and able to carry out all essential day-to-day accounting tasks. Management experience and European languages are a definite advantage, Salary 15 – 17,000 p. a. Send CV to Joanna Jarvis, Eurofile, Stack Street, Manchester, MN8 4TX, quoting reference JAC/01/TN.

C.
The Bell Educational Trust seeks applications from teachers of English as a foreign language to work in China. Candidates should have:
---- a degree plus a qualification in TEEL (PGCE or RSA) diploma
---- a minimum of 3 years experience with at least one year overseas
---- experience in preparation of materials and in teaching ESP / EAP

Applications with full C. V. and the names of two referees, one of whom must be the most recent employer, together with recent photograph of yourself, to Lewis Kerr, The Bell Educational Trust, Hillscross, 1 Red Cross Lane, Cambridge CB2 2QX.

D.
We are a major company with an international reputation with customers throughout Europe, the Middle East and S. E. Asia.

Qualifications:
---- Proven secretarial skills
---- Languages ( French, German, Arabic Mandarin)
---- Ability to work as part of team and on own initiative

Non-native speakers will have a fluent command of spoken and written English.
Benefits include generous salary, 6 weeks’ holiday, and promotion prospects.
Send C. V. to Video Unlimited, Morecombe Gardens, Manchester.

练习4. Job Advertisements
1. This work has something to do with people’s mental health.
2. How much the person earns will depend on his practical experience.
3. This advertisement offers employees the prospect of getting promoted.
4. If you get the job, you’ll have to make business trips every now and then.
5. This business needs a person with managerial experience and skills.
6. Experience in advertising would be helpful in this job.
7. This business provides a wide range of service items.

A. Management
Diversified service business seeking experienced (10 years plus) executive for top-level spot. Excellent salary, bonuses, and profit-sharing for person with proven problem-solving, marketing and people skills.

B. Communications
Major Southeastern chemical corporation requires a professional to fill a vacancy in the Communications Department. Applications must have demonstrated experience in all phases of promotion, including: media, production, writing, trade shows, public relations and special event handling Travel required. CBC preferred. Position can lead to Department Management.

C. Technical sales representative
Our Pigment Division seeks a NJ based salesperson for the NJ, PA, MD, DE territory. Pigment sales experience necessary. BS Chemistry or Physical Science degree preferred. Generous, immediate and free benefits package. Salary commensurate with experience.

D. Psychiatric social worker
Private mental-health clinic seeks 2 experienced certified Social Workers to provide individual, group and family psychotherapy to children, adolescents and adults. Function as a member of multidisciplined team. Excellent supervision; starting salary $ 30,988. Comprehensive medical, dental and pension benefits.

E. Marketing executive
This important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years’ experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.

第三课时

试题 10
Example:
The job offers perks in addition to the basic salary.
Answer: D

1. Experience in advertising would be helpful in this job.
2. This job would probably suit somebody who has worked in the purchasing department of a large chain of stores.
3. Three years' experience would not be enough for this job.
4. For this job it would be useful if you have studied how to carry out surveys into consumer attitudes.
5. In this job you would take charge of a product which has been on the market for many years.
6. To get this job it is not necessary to have work experience.
7. Such a high-ranking position does not come up very often.

A
Product Manager
This company has at present about 30% of the market and a turnover of more than £500 million. The person appointed will have responsibility for a long-established product which is a household name. Experience in the insurance market is necessary and a background in accountancy would be helpful.

B
Group Product Manager
This is a rare opportunity to work at a senior level for a market leader in the food industry, located in the north of the country. The person appointed will report directly to the Marketing Director and take full responsibility for a turnover in excess of £80 million and a team of three managers. Applicants need to have a minimum of five years’ experience in product management. A market research qualification would be an advantage.

C
Management Trainees
For this exciting position in the leisure industry we are seeking management trainees to develop excellent buying skills. Possibly a new graduate, the successful applicant may have experience with a big national retailer, but must certainly possess excellent negotiation and communication skills.

D
Marketing Executive
This important position has recently been created by one of the country’s leading clothes manufacturers. It is an outstanding opportunity for a graduate with two years’ experience in design or magazine publishing. The successful candidate will be given responsibility for a major, recently launched brand. It would be an advantage to have experience of promotional activities. Excellent fringe benefits on offer.

3、招生广告

试题 5
Example: You would learn about deductions from salaries.
Key: C

1. You need to have worked in an office before attending this course.
2. You would learn something about preventing accidents at work.
3. You would be able to sit an examination in typing.
4. This course is useful if your job involves greeting people and dealing with enquiries.
5. This course would suit someone with budgetary responsibility.
6. You would get practice in helping people in a group to communicate.
7. You would learn how to change the appearance of a letter or memo.

A.
Tuesday 13.00-15.00
This course provides training in arranging meetings, conducting them effectively and making travel arrangements. The topics will include drawing up agendas, preparing for meetings, introducing speakers or participants, managing discussions successfully, keeping to an agreed timetable, and writing follow-up reports. Previous experience of typing and general office work are essential for this course.

B.
Mon, Thu, Fri 10.00-12.00
This courses is intended both for beginners and for those who have reached an elementary level in typewriting. You will have the opportunity to develop your skills on up-to-date electronic equipment, gaining experience of producing all kinds of typed material in a variety of modern layouts. Students will be given ample opportunities for “hands on” experience of word-processing on the latest personal computers. Typewriting tests can be taken for widely recognised qualifications.

C.
Monday 9.00-11.00
This course is designed to provide students with experience of operating a set of accounts, comparable with those of a small family firm, and of dealing with the more general financial aspects of running a small business. Topics will include profit and loss, maintaining records efficiently, cash payments, taxation, insurance and computerised accounting. External examinations can be arranged.

D.
Friday 11.00-13.00
Participants on this course will develop their telephone skills and reception techniques in practical situations. Other topics included in the course are dealing with correspondence, the latest development in fax equipment and photocopiers, and the advantages these new facilities offer. The course also covers health an