2024年电大学习资料变化中的英语试题新版.doc

Vocabulary and Structure . Match the words on the left with their definitions on the right. (8 points) 1. relocation (a) a small group representing a large group 2. accessories (b) the statement that shows an organization s assets against its liabilities at a particular time 3. catalogues (c) research carried out for a number of companies on the performance of different products 4. product range (d) when the company moves, e.g. to another part of the country 5. hard sell approach (e) leaflets and booklets which a company produces to give information about their products6. the balance sheet (f) all the products sold by a company 7. omnibus survey (g) a direct way of persuading people to buy things 8. sample (h) items which are additional to the main product and which can be used with it . Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in their correct forms. (7 points) take on get down to come to get through call on carry out look into sum up run out of put of 1. They new staff to deal with the increase in orders. 2. (During a presentation) And finally, , let us look at the main points again. 3. It was a disaster! The restaurant wine and everybody had to drink water. 4. If we dont business soon, itll be time for lunch. 5. Ill that in a moment. 6. Its going to take a long time to this agenda. 7. Ill be you when I m next in town. . Choose a word or phrase from the list for each space in the passage below. Make changes ff necessary. ( 15 points) like join up with heavily with unique while set out partners launched founded called replacement take off as however Quad is a company that makes stereo systems and loudspeakers. Its loudspeakers are 1 . In the 1950s, when most loudspeakers looked 2 wooden boxes, Quad 3 a speaker that looked like a radiator. 4 in 1936, Quad is located in Huntingdon, in the south of England. It has a simple strategy, to manufacture products that last for ever. 5 most hi-fi companies launch new models every year, Quad s go on for years. Its original electrostatic speaker, for example, was in production for 28 years. Peter Walker, the founder of Quad, initially 6 to produce the highest level of sound reproduction possible. Although Quad s products were originally designed for use in studios and laboratories, sales soon 7 in the domestic market. Today a large percentage of the company s products are exported to Japan and continental Europe. 8 a policy, Quad relies 9 on its subcontractors. Those working closely with the company are treated almost as 10 . The firms closest relationships, however, are 11 its customers. They are well looked after and often advised to send elderly equipment back for repair, rather than to buy a 12 . We treat our customers as friends, said Quad. In 1995 Quad was taken over by a company 13 Verity plc. 14 , in the late 1990s it decided to leave Verity and 15 three other famous names to form the International Audio Group. Together these four now make up an impressive and important hi-fi company. Paper 3 Translation and Short-Answer Questions. Part 1 Translate the following two paragraphs into Chinese. ( 16 points) GATT-the General Agreement on Tariffs and Trade-is a multilateral treaty, subscribed (签订) to by 88 governments which together account for more than four-fifths of world trade. Its basic aim is to liberalize world trade, and place it on a secure basis, thereby contributing to economic growth and development and to the welfare of the world s peoples. The General Agreement is the only multilateral instrument that lays down agreed rules for international trade. For the past 35 years, GATT has also functioned as the principal international body concerned with negotiating the reduction of trade barriers and with international trade relations. GATT is thus both a code of rules and a forum (论坛) in which countries can discuss and overcome their trade problems and negotiate to enlarge world trading opportunities. The eightfold growth in the volume of international trade since the Second World War has provided continuing evidence of GATT s success in this double role. Part 2 Answer the following questions based on what you have learned from the textbook. You should use complete sentences. (14 points) 1. What is a tall structure? And what is a flat structure? (4%) 2. What is SWOT analysis? (5%) 3. What are the three common ways of getting feedback from customers?(3%) 4. What is quantitative market research? (2%) Paper 4 Reading Passage 1 (7 points) P&O Stena Line: the best way of crossing the Channel The UK s leading ferry company, P&O Stena Line, operates the premier car and passenger service to France between Dover and Calais with the best fleet of ships on the English Channel. Luxury facilities include comfortable lounge areas, including a Club Lounge facility, a great choice of catering outlets and fun children s amenities. There is something to suit everyone on the ferries. Teenagers will be entertained by the latest electronic games in the new Coca-Cola Megadrome areas. They can even enjoy a burger in the fast food restaurant. Younger children can enjoy cartoon-themed soft play areas and even children s entertainers (during the summer only). The international food court offers an excellent range of international cuisine. Alternatively there are silver-service restaurants on every ship offering a la carte and table d h6te menus at very reasonable prices. Other new features on every ship will include Harbour Coffee Company outlets, offering an extensive range of Kenco coffees and fresh pastries; the Silverstone Sports Bar, the Horizons Family Bar or the exclusive Club Lounge which, for a small supplement, includes a welcome glass of champagne, tea, coffee, biscuits, soft drinks and newspapers. The Dover-Calais service offers the quickest and most frequent ferry link to France. P&O Stena Line operates a fleet of seven ships on a round-the-clock schedule of 35 return sailings each day with a departure every 30 minutes during peak times. And the latest computerized cheek-in and loading systems have cut check-in times to just 20 minutes prior to sailing for motoring and foot passengers alike. Answer the following questions according to the information provided in the passage. 1 Can both foot and car passenger use the P&O Stena Line ferries? 2. What facilities are available for teenagers on the ferries? 3. When does the company provide live entertainment for children? 4. Can passengers only get British food on the ferries? 5. How many ships does the company operate on the Dover-Calais service? 6. How long before sailing do passengers have to check in? 7. How often do the ferries run at the busiest times of the year? Passage 2 (8 points) On June 8th the Supreme Court ordered Eastman Kodak to stand trial in a competition case about the repair of expensive photocopiers. It has thrown a spotlight on the increasingly hostile relationship in America between manufacturing companies and the firms that service and repair the goods which manufactures produce. If firms chose to use an independent service company, it is alleged, Kodak refused to supply either the servicing firm or the customer with spare parts. In effect, Kodak was trying to get customers to agree not to employ any firms that competed with it for service contracts on the Kodak machines. Many economists would side with Kodak, rather than the court. They argue that consumers take servicing costs into account when buying equipment, so restrictive service agreements are not necessarily anti-competitive as long as there is competition in the equipment market itself. The market for servicing high-technology electronic products alone is worth roughly $100 billion a year. Thousands of independent contractors compete for the business, but the lion s share goes to equipment manufacturers. Roughly a quarter of the revenues of America s computer makers comes from servicing and maintaining the machines they sell. Profit margins on service contracts can be as high as 50%. That comes in handy when profit margins on the sale of computers are disappearing because of recurring price wars. Other industries may also be affected. Detroit s car makers also backed Kodak. In 1990 the retail market for car parts was worth $150 billion, about the same as that for new ears. Serving cars came to another $100 billion on top of that. Detroit used to be happy to leave the repair business to mom-and-pop garages. No longer. Many independent distributors of spare parts complain that the big car makers are muscling in on their business. Big manufacturers in Japan and Germany service nearly all their own products. But America s high job mobility and entrepreneurial traditions have encouraged many engineers in high-tech industries to set up service firms of their own, often to the fury of their former employers. Not all manufacturers are keen on the repair and service business. Makers of cheaper electronic goods, such as washing machines, televisions and video-recorders, find it cheaper and easier to replace faulty machines with new ones, or encourage customers to buy a new model, than to bother with spare parts. But many states in America require that manufacturers honour warranties on anything they sell. To satisfy the law they have appointed dealers and service agents. And yet because the manufacturers of electronic goods now view many of their products as disposable, they are in direct conflict with the dealers who have to provide service under those warranties. Mark the following statements True or False according to the information provided in the text. 1. It is alleged that Kodak refused to supply repair firms which competed with them. 2. It is generally agreed that Kodak acted unfairly. 3. Most servicing of electronic equipment is done by independent contractors. 4. US computer manufacturers earn about half their income from selling spare parts. 5. Servicing computers is more profitable than selling computers. 6. US car manufacturers earn about half their income from selling spare parts. 7. The number of independent servicing companies is greater in Japan and Germany than in the USA. 8. If cheaper electronic products go wrong, they are more likely to be replaced than repaired.