新境界职业英语综合教程2unit2省名师优质课赛课获奖课件市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。谢谢,第1页,Approaching Workplace,Workplace Communication,Mini Text,Text,Grammar Review,Applied Writing,Syndicate Activities,第2页,Task 1,Discuss the following diagrams with your neighbor and tell how sales happen in each channel.,Approaching Workplace,Back,第3页,Back,The manufacturer sells its products to wholesalers,and then the wholesalers resell the products to retailers,finally the retailers sells the products to consumers.,The manufacturer sells its products retailers,and then the retailers resell them to consumers.,The manufacturer sells its products directly to consumers.,第4页,Work in pairs and answer the following questions.,1.As a consumer,whom do you usually buy goods from?,2.Can you find out the differences between the three distribution channels?,Task 2,I usually buy goods from the retailer.,Distribution Channel 1:,The manufacturer sells its products directly to consumers.,Distribution Channel 2:,The manufacturer sells its products retailers,and then the retailers resell them to consumers.,Distribution Channel 3:,The manufacturer sells its products to wholesalers,and then the wholesalers resell the products to retailers,finally the retailers sells the products to consumers.,Back,第5页,3.How does the retailer operate as you know?,4.How does the wholesaler operate?,5.If you were the manufacturer,which channel would you like to use?Why?,Task 2,I guess the retailer purchases goods from the manufacturer and then sells them to the consumers.,I think the wholesaler purchases goods from the producer and then resells them to the retailer.,Back,I may choose the third channel because it can save time and labor.,第6页,Workplace Communication,Back,第7页,You will hear five statements.Listen to them carefully and match,each statement with the corresponding picture.,Statements,1,2,3,4,5,Pictures,b,a,d,c,e,Back,第8页,Listen to the statements again and decide whether these sentences,are“Right”or“Wrong”.If there is not enough information to choose “Right”or“Wrong”,choose“Not mentioned”.,1.Wal-Mart is an American retailer,selling goods to consumers directly.,a.Right.b.Wrong.c.Not mentioned.,2.As a modern wholesaler,Metro serves about one million retailers around the world.,a.Right.b.Wrong.c.Not mentioned.,Back,第9页,3.Unilever sells its products directly to consumers.,a.Right.b.Wrong.c.Not mentioned.,4.Most of consumers buy their daily necessities from retailers such as Carrefour.,a.Right.b.Wrong.c.Not mentioned.,5.7-Eleven is an international retailing chain store,serving 24 hours on weekdays.,a.Right.b.Wrong.c.Not mentioned.,Scripts,Back,第10页,Use the Right Word,Choose the right phrase from the box and complete the following flow charts.,Back,Selling Activities,distribute to sell to resell to,purchase from buy from,distributes to,sells to,resells to,第11页,Use the Right Word,Choose the right phrase from the box and complete the following flow charts.,Back,distribute to sell to resell to,purchase from buy from,buy from,purchases from,Buying Activities,purchases from,第12页,1.Wal-Mart is an American retailer,selling goods to consumers directly.,2.As a modern wholesaler,Sams Club serves about one million retailers around the world.,3.Unilever sells its products to consumers through wholesalers and retailers.,4.Most of consumers buy their daily necessities from retailers such as Carrefour.,5.7-Eleven is an international retailing chain store,serving 24 hours a day.,Scripts,Back,第13页,Listening In,Situation:,Tom and Mary are employees from a famous smart phone manufacturer.They are talking about the distribution channels.,Listen to the model dialogue and fill in the blanks with what you hear.,Back,第14页,Model Dialogue,Mary:,Tom,could you tell me what _ are used more often nowadays?,Tom:,I think,mainly two channels.One is that the manufacturer _ consumers through retailers;the other is that goods are sold through wholesalers to retailers,and then the retailers resell them to consumers.,Mary:,What is the benefit of the _?,Tom:,You know,with the wholesaler,the manufacturer can save a large amount of time and labor.Meanwhile,the wholesaler can _ and administration costs for the,manufacturer.,Mary:,Yes.Then what channels do we use?,Tom:,We use both of them.65%of our products are sold through the _ and 35%through the wholesale channel.,Mary:,Understood.Thanks.,distribution channels,sells goods to,save storage costs,retail channel,wholesale channel,Back,第15页,Listen to the model dialogue again and check your answers.Then practice the dialogue and try to role-play it with your partner.When you role-play it,you are expected to use the Mind Map below,but do NOT look at the model dialogue.,Speaking Out,Scripts,Back,第16页,Back,第17页,Mary:Tom,could you tell me what,distribution channels,are used more often nowadays?,Tom:I think,mainly two channels.One is that the manufacturer,sells goods to,consumers through retailers;the other is that goods are sold through wholesalers to retailers,and then the retailers resell them to consumers.,Mary:What is the benefit of the,wholesale channel,?,Tom:You know,with the wholesaler,the manufacturer can save a large amount of time and labor.Meanwhile,the wholesaler can,save storage costs,and administration costs for the manufacturer.,Mary:Yes.Then what channels do we use?,Tom:We use both of them.65%of our products are sold through the,retail channel,and 35%through the wholesale channel.,Mary:Understood.Thanks.,Scripts,Back,第18页,Listen to the dialogue and fill in the missing information on the following Mind Map.,Situation:,Jenny is an employee in Wal-Mart.She is talking with her friend Mark about Wal-Mart and Sams.,Listening In,Back,第19页,8500 Wal-Mart,stores,retailer,wholesaler,retailers,Back,directly to consumers,第20页,Listen to the dialogue again and check your answers.Then role-play it with your partner by using the above Mind Map.,Speaking Out,Scripts,Back,第21页,Mark:Hi,Jenny,could you tell me whats the difference between Wal-Mart and Sams Club?,Jenny:Wellactually,Wal-Mart and Sams Club belong to the same company Wal-Mart Stores Inc.Wal-Mart is a big retailer,while Sams is a wholesaler.,Mark:Then whats the difference of their customers?,Jenny:You know,as Sams Club is the wholesaler,it sells goods to retailers,mainly small stores,while as a retailer Wal-Mart sells goods directly to consumers.,Mark:Got it!Which has more chain stores,Sams or Wal-Mart?,Jenny:Of course,Wal-Mart has more chain stores.There are over 8500 Wal-Mart stores in the world.,Mark:Wow,thats amazing!,Scripts,Back,第22页,Task 1,Read the following Mini Text and find the word or expression that matches the context meaning given.,a)_:to take part in a particular activity,b)_:a connection made between two or more things,c)_:to look after someone,d)_:a shop,business,or an organization,e)_:a person or company that does business for,another person or company,f)_:a person or company that buys things from,producers and sells them to customers at a profit,be engaged in,linkage,attend,establishment,agent,middleman,Mini Text,Back,第23页,Wholesaler and Retailer,A wholesaler is a type of middlemen between the producers and retailers.They generally sell goods to the retailers,industrial consumers and professional users.There are two types of wholesalers like manufacturer agents and merchant wholesalers.The manufacturer agents and merchant wholesalers sell goods in small quantities to the retailers who serve the final consumers.,A retailer is the last linkage in the channel of distribution between the producers and the consumers.The establishment engaged in selling goods for personal consumption is known as retail trade.The retailers have close contact with the customers or consumers because they attend them personally.Retailing establishment is an old age business and is found in every area of the country.,1,Back,2,Word Tips,Notes,第24页,Back,middleman,n.,中间商，中间人,agent,n.,代理商，代理人,linkage,n.,联络；关联,establishment,n.,机构；企业,(be)engaged in,从事；忙于,consumption,n.,消费,attend,v.,照料；关注,Word Tips,Notes,industrial consumer,行业消费户,professional user,专业用户,manufacturer agent,厂家代理商,merchant wholesaler,商业批发商,第25页,Translation of Mini Text,批发商是一个生产商和零售商之间中间商。他们通常出售商品给零售商、行业消费户和专业用户。有两种类型批发商，如厂家代理商和商业批发商，他们小批量出售商品给零售商，而零售商为最终消费者服务。,零售商是生产者和消费者之间在分销渠道上最终一个步骤。从事销售商品供个人消费企业称为零售业。零售商与用户,/,消费者有亲密接触，他们亲自照料用户,/,消费者。零售业是一项历史悠久业务，在国家每一个地域都能找到。,Back,批发商和零售商,第26页,Work with your partner and answer the following questions according to the Mini Text.,Task 2,Pair Work,1.What is the wholesalers role between producers and retailers?,2.Whom do wholesalers sell goods to?,Middleman.,Wholesalers sell goods to the retailers,industrial consumers and professional users.,Back,第27页,Pair Work,3.How many types of wholesalers?What are they?,4.What is retail trade engaged in?,5.Why do the retailers have close contact with the customers or consumers?,There are two types of wholesalers like manufacturer agents and merchant wholesalers.,Retail trade is engaged in selling goods for personal consumption.,Because retailers attend customers or consumers personally.,Back,第28页,Reading Text,Ready to Go!,Comprehension,Task 1,Task 2,Translation,Task 1,Task 2,Vocabulary,Task 1,Task 2,Text,Back,第29页,New Words,consumer,n.,消费者，用户,Manufacturer,n.,制造商，厂商,distribute,v.,分送，配送,wholesaler,n.,批发商,retailer,n.,零售商,resell,v.,转售，再销售,situate,v.,使,位于,resort,n.,度假地；游览胜地,obtain,v.,取得,occupy,v.,占用；占有,warehouse,n.,仓库，货仓,cash-and-carry,n.,（能够进行低价大宗购物）,现付自运商店,criticism,n.,批评，批判；指责,time-consuming,adj.,耗时；花费大量时间,channel,v.,输送；传送,administration,n.,管理；经营,reduction,n.,降低，缩小；降低,第30页,general store,杂货店,place ones order,下订单，订货,come in for,遭到（批评等）,result from,源于；因,而发生,in terms of,就,而言；在方面,Phrases and Expressions,第31页,Ready to go!,Distribution Channels,I.Two ways for a manufacturer to distribute goods:,A.directly to the final consumer;,B.through wholesalers or _.,II.Roys ways of dealing with wholesalers:,A.to place his orders with _;,B.to visit wholesale warehouses and buy goods in the way of cash-and-carry.,Skim the text for the key points and fill in the outline with necessary information.,retailers,wholesalers sales reps,Reading Text,Back,第32页,Ready to go!,III.Wholesalers,Role:,a middleman between _;,Criticism(Disadvantage):,_;,Advantages:,1.to save time and labor for retailers;,2.to save transport costs and administration costs for _ _;,3.to save warehouse rent and labor costs both for manufacturers and retailers.,manufacturers and retailers,They increase costs of goods,manufacturers,Reading Text,Back,第33页,Distribution Channels,Goods reach the consumer by a number of routes.A manufacturer can distribute the goods to the final consumers directly,or through wholesalers,or retailers.Wholesalers purchase goods from manufacturers and then resell them,often to retailers.Retailers sell goods to the final consumers.,Roy Goldman owns a general store situated in a busy holiday resort in the South of England.As a retailer,Roy sells a wide range of goods.,Although the shop is a very busy one,Roy does not stock large quantities of any one type of goods,and this means that he obtains few of his goods direct from the manufacturer.,1,2,1,2,Back,3,第34页,In fact,most of Roys orders are placed with wholesalers.,The wholesaler occupies a place between the manufacturer and retailer and is therefore sometimes known as a“middleman”.,Roy deals with wholesalers in a number of different ways;in some cases,particularly for tobacco,cigarettes,sweets and chocolate,he places his orders with wholesalers sales reps who visit his shop from time to time.For other goods he will visit wholesale warehouses,select what he feels will sell well and then place orders.,As the term“cash-and-carry”suggests,he pays for the goods and takes them away on the same day.,Wholesalers have come in for criticism because some argue that they increase costs of goods since they occupy a stage in the process of goods reaching the consumers.,In fact,they play an important part in the process of goods distribution.,3,4,Back,4,5,6,7,第35页,Retailers may wish to order goods from large numbers of manufacturers and this would surely be very time-consuming.,By channeling orders through a wholesaler,the retailer needs to contact only one source for most of his goods.,On the other hand,by selling a lot of goods to one source,the manufacturer can save transport costs and administration costs.,The following figure shows the reduction in the number of contacts which results from the presence of a wholesaler,and how a wholesaler helps manufacturers save transport and administrative costs.,5,8,9,M,M,R,R,R,M,M,R,R,R,Wholesaler,M Manufacturers R Retailers,Back,第36页,7,6,As mentioned above,Roy does not stock large quantities of any one type of goods and often goes to the wholesale warehouses for his goods,and this means the wholesaler will often store his goods in warehouses.These are expensive in terms of rent and labor and these costs are also saved by the retailer and manufacturer.,The wholesaler provides one link in the chain of goods distribution.As we have seen,the wholesaler performs important functions for both manufacturers and retailers.He is paid for these services,though these payments add to costs.,7,Back,第37页,Language Points,1.(Para.2),Roy Goldman owns a general store,situated,in a busy holiday resort in the South of England.,situate:,v.to put something in a particular place,使,位于,e.g.The house is situated on a small hill.,那座房子座落在一座小山上。,We situated ourselves in the seats nearest the exit.,我们坐在离出口最近位置。,Structure Analysis:,“situated in”is a past participle phrase used as attributive,modifying general store.,Translation:,罗伊,戈德曼拥有一家杂货铺，位于英格兰南部一个繁忙度假胜地。,Back,(The end),第38页,Language Points,2.(Para.2),As a retailer,Roy sells,a wide range of,goods.,a wide range of:,a wide variety of,范围广泛，各式各样,e.g.The hotel offers its guests a wide variety of amusements.,这个旅馆为住客提供了各种各样娱乐活动。,Translation:,作为零售商，罗伊销售货物种类很多。,Back,(The end),第39页,Language Points,3.(Para.2),Roy does not stock,large quantities of,any one type of goods and this means that he obtains few of his goods,direct,from the manufacturer.,a large quantity of:,大量,e.g.The factory turns out a large quantity of paper products.,这家工厂生产大量纸制品。,direct:,adv.,in a way that involves only the two people or things mentioned,with no one or nothing else coming in between,直接地,e.g.It costs less if you buy it direct from the manufacturer.,从生产商处直接进货花费会少一些。,(To be continued),Back,第40页,Language Points,Structure Analysis:,“that he obtains the manufacturer”is an object clause,used as the object of means.“direct from the manufacturer”is an adverb phrase,used as an adverbial of manner.,Translation:,罗伊不会大量囤积任何一个商品，这意味着他极少从生产商处直接进货。,(The end),Back,第41页,Language Points,4.(Para.3),In fact,most of Roys,orders are placed,with,wholesalers.,place an order with sb.:,make a request for products with sb.,向某人订货,e.g.Id like to place an order for some tea with you.,我想从贵 企业订购一些茶叶。,Structure Analysis:,Passive voice is used in the sentence.It means“In fact,Roy place