1、Unit1 一、 1. The Statue of Liberty in New York harbor will immediately the attention of tourists visiting the Liberty Island. (attract, seize) 2. The big words "sale" and "bargain" will never fail to some people to buy things they don't need. ( tempt, lure)
2、 3. Most dogs are able to respond appropriately to simple human commands, and some can even use a/an to win the favour of their masters. (a clever trick) 4. His decision to quit the job was by his simple desire to leave this crowded and noisy city. (inspi
3、red) 5. For most city-dwellers, rural life closeness to nature. (suggest) 6. The Martyrs' Monument in the town centre always people's bitter memories of the Second World War. (arouse, bring forth) 7. It is hard to predict the
4、 of automation on people's life in the future. (effect, influence) 8. Egyptian pyramids are viewed as in the history of architecture. (conspicuous or superior) 9. Television commercials are believed to exert a influence on people's decision to purchase.
5、subconscious) 10. To make his office neat and clean, the manager insisted that all ornaments be removed. (unpleasantly bright, showy) 二、rub it in aspire to deck out react to not so much ... as ... have the look of no wonder grow into 1. After twenty years' effo
6、rt, the couple's small grocery store has developed a great deal and has become a locally famous supermarket. 2. The debate over test tube babies is largely a legal issue, rather than a moral one. 3. "I know it's my fault," the husband said, "but you don't need to mentio
7、n this all the time." 4. My father is a little vain like most actors and actresses. He seeks for fame and success as the goal of his life. 5. It is not surprising that the candidate failed to win the election. Look at his scandal. 6. The veg section was m
8、ade more attractive with colorful fruits from all over the world. 7. The submarine looks like a huge grey fish. 8. The demonstrators responded furiously to the police's attempt to arrest them. 三、包装设计——销售的艺术在于包装 Primo Angeli 的工作室位于旧金山的一个时尚区里,在这
9、里你可以看到怪异的流行艺术之作。一个五英尺长的香肠在壁画上盯着你看,一块巨大的花岗岩被放置在干瘪的多福饼堆成的塔上。我惊叹道:这些多福饼如何承受得了呀!Angeli解释说:"那块石头不是花岗岩而是制型纸板做的。" 和这里的很多东西一样,这个多福饼塔更多的是一种隐喻,而不是一个有明确主旨的艺术作品。在我们身后的那面墙上是Angeli和他雇员创作的样品——一排排垒起来的空箱子、瓶子、纸板盒和罐头盒。 Angeli说:"消费者与包装之间是有联系的"。包装有时被称为"沉默的推销员",但它们确实起到了促销的作用。它们可以使香皂、洗发水、婴儿爽身粉、松饼混合料这些普
10、通的东西成为人们渴求之物。它们使人们渴求那些他们不需要,甚至不想要的东西。 在你花上8秒去选购洗涤剂或冷冻比萨的时候,那些包装在你耳边或高声或低语,夸耀着商品的美味、优质、价廉,以及它的奢华。所有的声音足以引起你的兴趣。这也就难怪设计、制作、推销包装这一集艺术、技巧、科学甚至一点欺骗色彩于一体的商业活动能做得如此生机勃勃。 要真正了解包装的作用,你得先设想一个没有包装的世界。假设整个超市的商品都是同一样式:牙膏装在消过毒的白色软管里,早餐食品放在蜡纸袋里。这个店里的商品也许和其他地方的差不多或许更好一点,价格也优惠,而且售货员机敏,衣着也漂亮,但仅凭这些
11、想在今天的零售竞争中占一席之地是不太可能的了。 市场调查员Davis Masten说包装的挑战在于创造顾客认同的喜好,而不是反映顾客的真正喜好。以Primo Angeli为一出口到美国的意大利咖啡设计包装为例,他没有把美国人身着浴袍时的邋遢形象设计为标签图案。实际上,美国人经常穿着邋遢的浴袍饮用咖啡,但为什么非这样设计不可呢?Angeli的标签图案是一对高雅的意大利夫妇穿着一身线条流畅白色衣服,脸贴着脸坐着,置身于极具浪漫风味的赤陶色氛围当中。 Masten通过多项调查表明,由于包装的促激作用,一件商品的味道真的会因此而不同,或者更有效。包装可以促使人们
12、去买任何东西。拿液体洗衣剂来说,一开始它的销路并不好,于是制造商把它装入一个装有喷嘴和喷帽且易倾倒的容器中,不仅如此,这种喷冒还可用作量筒,这样一来,洗衣剂便被抢购一空了。用商业人士的话说,那是因为包装使商品"增值"了——它似乎减轻了洗衣的负担。 大多数设计者认为色彩可能是包装最重要的组成元素,据说人们对颜色的反映是感性而非理性的,这就给颜色赋予了潜意识里的优势。红色表示突出已不再是秘诀了,很多生意人都喜欢红色——从麦片粥到剃须膏再到可乐,几乎每样东西都用红色的包装。象征着水、天空和高贵的蓝色,由于其色度的变化,既能给人自信,也能使人平静,一般仅用于海洋食物的包装。
13、 黄色并不总产生不好的影响,当它带点金色时就意味着优质,但过于眩目就会影响商品销售。小孩喜欢原色,而有钱的人则常常偏爱柔和淡雅的色彩和黑色。 但是,随便翻找一遍个人橱柜,就会发现这些颜色"规律"都不成立了:花生酱用蓝色的包装,名贵的手表装在黄色的盒子里,都不是闻所未闻的事了。 对某些人来说,包装就是一切。“如果象企业界所说的那样,‘包装就是产品',那为什么不反过来想呢?”Angeli问,“当你看到一辆很炫的汽车时,你会想到它的引擎吗?当你看到一件美妙绝伦的衣服时,你会去考虑它的面料吗?当你第一眼看到漂亮的包装时,你便不会关心里面的东西了。创造
14、一个梦幻、一个想象,这就是包装的全部。对某些人或许多人来说,一个梦幻就足够了。 四. Translation 1. 遭受水灾地区的人民急切需要食品,衣服和药品。(be hungry for) 2. 他整夜看电视连续剧,难怪他看上去这么累。(no wonder) 3. 如果我是你的话,我不会卷入那些复杂的事情。(involve) 4. 她的手艺非常好,做的蛋糕简直是艺术品。(work of art) 5. 我知道这是我的不对,但也没有必要老是说个
15、没完。(rub it in) 6. 这种工作要求要很有耐心。(call for) 7. 政府说有足够的外汇储备抵制金融风暴。(enough to) 五、 Comprehension work 1. What does Primo Angeli's studio look like? Primo Angeli's studio has the look of a pop art exhibit. But his designs are not so much a work of art
16、 as the idea of one. 2. How does Angeli comment on the relationship between customers and package? According to Angeli, packages are "silent salesmen." They transform ordinary things into objects of desire and can seduce customers into buying what they don't need or even want. 3. What
17、 does the coffee package example intend to illustrate? The example intends to illustrate that the challenge of packaging is to create an identity to which the buyer aspires, not to reflect the buyer's true identity. 4. What is meant by the "added value" of a product? In the text, "added va
18、lue" refers to the extra value given by packaging to a product, making its sale easier. 5. Why do package designers attach so much importance to colors? Because colours are charged with meanings derived from people's emotions. This association between colours and their connotations makes peo
19、ple react to colours emotionally, rather than intellectually. Hence, colours possess subliminal power, which is what package designers want to use in improving the sale of their products. 6. Why does the industry say "the package is the product"? Because packaging can create a dream, an ima
20、ge that people long for. When people first look at a beautiful package, they are not really thinking about what is inside. For some, or even many people, the dream or image represented by the package is enough. Key: 一、grab seduce artifice motivated connotes evokes impact
21、standout subliminal garish 二、 1. No wonder the candidate failed to win the election. Look at his scandal. 2. After twenty year's effort, the couple's small grocery store has grown into a locally famous supermarket. 3. The arguments over test tube babies are not so much a moral issue as a
22、legal one. 4. "I know it's my fault," the husband said, "but why rub it in?" 5. My father is a little vain like most actors and actresses. He aspires to fame and success. 6. The veg section was decked out with colourful fruits from all over the world. 7. The submarine has the look of a huge
23、 grey fish. 8. The demonstrators reacted furiously to the police's attempt to arrest them. 四、 1. The people in the flooded area are hungry for provisions / food, clothes and medicine. 2. As he sat up late watching TV all night, (it's) no wonder that he looked so tired. 3. If I were you I
24、wouldn't get / be involved in those complicated affairs. 4. Her workmanship is so excellent that the cakes she makes are simply works of art. 5. I know it is my fault, but there is no need to rub it in. 6. This sort of work calls for a lot of patience. 7. The government declares that its for
25、eign currency reserve is strong enough to resist the financial crisis. Unit2 一、 1. The woman was gazing at the beautiful package , as if she were examining an x-ray plate. (with a great deal of attention) 2. As he could not find the light switch, my great-uncle groped
26、 along the narrow passage. (carefully, cautiously) 3. The European explorer marveled at the perennial snow the top of the Tibetan mountains. (covering at the highest point) 4. To have a better understanding of children, modern parents are advised
27、to learn some education psychology. ( teen-aged, juvenile) 5. It took a rescue party 15 hours to help Jerry out of the collapsed tunnel. (move slowly) 6. During the war, the veteran soldier inadvertently killed an old lady. The sense of guilt still in his min
28、d after his retirement from the army. (remain, stay) 7. On New Year's Eve, the man drank a little more than was good for him and out of the bar and fell on the sidewalk. (walk in a very unsteady way) 8. After the shock treatment, the patient's heart began to and h
29、is blood pressure became normal. (throb, beat) 二、Language work streak with make a supreme effort the last thing catch one's breath set off before long take in pick one's way to 1. The dazzling sunlight blinded the man for a moment. After a while he could see wha
30、t was around him. 2. Stopping at a shallow stream, we had to get out of the car and walk carefully across the water. 3. The crimson carpet has some blue lines in it. 4. On hearing the heavy footsteps approaching, the boy got so nervous that he held his br
31、eath for a moment and hid himself behind the door. 5. Taking exams is the most awful thing in my school life. 6. To save people's lives, a number of rescue parties left for the flood-stricken areas. 7. I did all I could to apply glue to the broken china v
32、ase and clamp the pieces together. 8. With that ageing suit on, I found myself so clumsy for movement that soon I got exhausted. 三、在太阳总是升起的地方 "起床!起床!"母亲小声地说。黎明前,周围还是灰蒙蒙的一片。我很快地睁开了眼睛,睡眼惺忪地环顾了一下我们度假用的小棚屋的门廊。这个门廊是用隔板隔起来的。我注视着绿色的门廊秋千、桌子、姐姐睡的双层床和煤油灯的烟色玻璃。我脸上感觉到了清晨空
33、气中的阵阵凉意。 我缓过神来,然后把自己更深地缩在暖烘烘的毛毯里。 "快起床!"母亲又小声地说。"日出很美丽喔!"她小心翼翼地关上隔板的门,不让它发出响声,然后就向湖边出发了。 起床去看日出?十四岁的我最不愿意做的事情就是离开暖和的被窝去看日出了。外边冷得刺骨呢。 十七岁的姐姐掀开被子坐了起来。我也费了九牛二虎之力才挣扎着爬起来。我们抓起父亲二战时期用的军用毛毯,紧紧地围在我们身上穿的棉睡衣上。我们急促地往外走。其中一人没有抓住隔板的门,那门砰地一声关上了。 我们小心翼翼地在光滑的石头上和多刺的松针上走着
34、走完沾满露水的四十九级木台阶之后,就来到了湖边。我们屏住了呼吸,抬起头来欣赏眼前的美景。在湖的那一边,一片亮红色在昏暗的森林顶端闪闪发光。这一片红色衬托出站在湖边的母亲的轮廓。第一缕光线映衬出了母亲的头发那柔和的红色。 熏衣草的淡紫色,还有玫瑰色和琥珀色开始在空中跳动。在高天之上,在柔和的蓝色苍穹中,一颗孤寂的星星仍在一闪一闪的。银白色的雾气缓缓地从湖面上升起。周围一片寂静。 突然,耀眼的太阳的一弯曲线从黑色的森林中喷薄而出。世界开始苏醒过来。一只蓝色的鹭从远处的岸边站起来,在水面上优雅地飞着,划出一道道扇形。在我们的码头附近,两只鸭子落在了岸边,溅起阵阵
35、涟漪,而一只潜鸟擦着附近一个岛屿的边缘飞过,猎捕着它的早餐。 呼吸着冷空气,我们三个都把毯子拉紧了一些。最后,黎明时分的柔和色彩随着新的一天的到来变得明亮起来。那颗星星也褪去了。我和姐姐最后看了一眼,就跑回床上去了。 母亲很不情愿离开那个看日出的阶梯看台。过了一会儿,我才听到她踏上最顶端的一级台阶,轻轻地关上了门廊的门。 "起床!起床!"我小声地对年轻的儿子们说。他们在小木屋门廊里的旧金属床上睡得正香呢。"来看日出啊!日出真让人敬畏呢!" 我看着他们从床上一把抓起二战时的军用毛毯,跌跌撞撞地走出了门廊的门。那门砰的一声关上
36、了。他们小心翼翼地在光滑的石头上和多刺的松针上走着,沿着沾满露水的四十九级木台阶走到了湖边。 他们的外婆已经在那里了。她的红头发现在已夹杂了缕缕白发。她灿烂地笑着静静地跟我们打了个招呼,把毛毯裹得更紧了一些,然后转身朝着东方。 当日出时分的斑斓色彩在天空中升起来时,儿子们全神贯注地看着。过了一会儿,整个湖泊就在蓝鹭的振翅声中和潜鸟优美的叫声中苏醒过来了。 "很美,不是吗?"我小声地说。男孩们默默地点点头。不一会儿,他们就抓住那磨破了的毛毯的四角,跑上台阶,回到温暖的被窝里去了。 我和母亲留在湖边。我们紧挨着站在一起,注视着
37、如银白色珍珠般的雾气缭绕上升,还有一只雄鹰在高空中优雅地滑翔。我们的脸在早晨的阳光中暖和起来。 我们转身沿着古旧的木楼梯慢慢地往上爬。爬到一半时,我向后看了看,想知道母亲正在做什么。她没在爬楼梯,她早已改变了主意。透过树丛,我可以看见她,仍然在湖边,在晨光中徘徊。 四、 Translation 1. 救援队天一亮就出发去搜寻那失踪的孩子。(set off, in search of) 2. 尽管守门员竭尽全力,仍然没有挡住球。(miss doing something) 3. 消息太意
38、外了,她惊奇得透不过气来。(catch one's breath) 4. 看见足球队员踢进一个球,观众们爆发出雷鸣般的掌声。(burst into) 5. 你算老几,跟我来谈这件事?(the last ...) 6. 姑娘在等她男朋友的电话时,双眼急切地盯着电话机。(intently) 7. 当孩子从小自行车上掉下时,他的父亲鼓励他再试一次。(make an effort) 五. Comprehension work 2. W
39、hy does the grandmother keep lingering along the lake shore when everyone else is gone? What does it suggest? Grandmother keeps lingering at the sunrise amphitheatre because she is reluctant to leave the scene of such a glorious view. This tells of her deep love and great admiration for nat
40、ural beauty. Growing older only intensifies such love. 3. Why does the writer repeat the description of the wild birds? What does she want to suggest? By repeating the details about the flying birds at the rise of the sun, the writer suggests that nature and life have remained almost
41、 the same as when she was a young girl. The message expressed is the eternity of nature and of natural beauty. 4. Why does the writer use "the present tense" even when describing things in the past? Does it suggest anything in relation to the theme of the story? The writer uses the p
42、resent tense to describe her experience of viewing the sunrise both as a young girl and as a mother. This serves two purposes: first, the historical moment is brought back into the "assumed present" so that readers may feel as if the scenes being described were right in front of them; second, this m
43、ay suggest a truth that beauty is eternal. 5. How do you understand the title "where the Sun Always Rises"? This is an open-ended question which should encourage the students to talk about their own understanding. But basically, the writer seems to be expressing the everlasting charm
44、 of the sunrise at the peaceful and tranquil lakeside regardless of the elapse of time (people grow up and get old.) Key: 一、intently gingerly cresting adolescent manoeuvre lingered stumbled pulsate 二、 1. The dazzling sunlight blinded the man for a moment. After a while he could ta
45、ke in what was around him. 2. Stopping at a shallow stream, we had to get off the car and pick our way across the water. 3. The crimson carpet is streaked with blue lines. 4. On hearing the heavy footsteps approaching, the boy was so nervous that he caught his breath for a moment and hid him
46、self behind the door. 5. Taking exams is the last thing I wanted to do in my school life. 6. To save people's lives, a number of rescue parties set off to the flood-stricken areas. 7. I made a supreme effort to apply glue to the broken china vase and clamp the pieces together. 8. With that
47、ageing suit on, I found myself so clumsy for movement that before long I got exhausted. 三、 1. The rescue team set off at the first light of day in search of the missing child. 2. Although the goalkeeper tried his best, he missed catching the ball. 3. The news was so unexpected that she caug
48、ht her breath in surprise. 4. Seeing the footballer make / kick / score a goal, the spectators burst into thunderous applause. 5. Who do you think you are? You're the last person I would like to talk to about this matter! 6. The girl fixed her eyes intently on the telephone when she was waitin
49、g for her boyfriend's call. 7. When the boy fell off his little bike, the father encouraged him to make another effort. Unit3 一、 1. The British cabinet decided to postpone the discussion about benefits cut because there was over several controversial issues. (public
50、criticism, noisy protest) 2. The administration of this medicine should not exceed the daily dosage of 150mg due to its possible side-effect. (the greatest amount possible) 3. , many psychiatrists who help to solve patients' psychological troubles suffer se






