1、While-reading:
I. True or false. (见P4C1)
II. Fill in the blanks.
Commercial ads
Public service ads
A commercial ad is one which someone has _________ to _________ a product or service.
PSAs are often run _______, and are meant to _______ people about health, safety, or any other problem th
2、at ______ public welfare.
We must __________ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether ________.
PSAs also use attractive pictures and ______ language, but they are made to serve the public. PSAs ___ to teach people and
3、 help people lead better lives.
III. Discuss the questions in groups. (见P4C2)
Post-reading:
1. Discussion:
What do you think of the ads in our lives?
Do they play a positive role in our lives? Why or why not?
Does an advertisement tell people the complete truth?
2. Time for reflection:
1)
4、 What are the two main types of ads?
2) Tell the meanings: advertisement, welfare, innocent, fool, nationwide, breath, grocery, comment, intelligence, campaign, benefit, slave, comprehension, be meant to, fall for, even if / though, deal with, play tricks on
3) Identify the similarities and diff
5、erences between these two types of advertisements.
3. 根据课本第2-3页的内容，在下列空白处填入恰当的词，每空一词。
Definition of advertisement
Something that (1) ________ in all kinds of media and uses words and pictures to (2) ________ people to buy a product or service, or to (3) ________ in an idea.
Two (4) _______ of ad
6、s
Commercial ads
◆ Paid for to (5) ________ a product or service
◆ Often misleading or (6) ______ tricks on people
Public service ads
◆ Run for (7) ________ to educate people about health, safety or any other problem that (8) ________ public welfare
◆ Aiming to teach and (9) ________ people, making us live better (10) _____
Give it a second thought when you see advertisements.
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