module4unit1languagefocus.doc

Language Focus
1. We are so used to them that we often do not even realize how many we see and hear in a day.
be / get used to sth./ doing sth.
be used to do / for sth

used to do
1) I am not quite used to ____(live) here.
2) I used to ____(live) in Nanjing.
3) Scientists are using animals ____ scientific experiments.
4) English teachers use computers to give more information in class.
→Computers ____________.
5) The new machine _____ production. However, I _____ it.
A. is used to increase; am not used to controlling
B. is used to increasing; don’t used to control
C. used to increase; don’t used to control
D. used to increasing; am not used to control

2. Scientists are doing so much _____ this mummy. What do you think they are _____?
A. search on; searching for
B. research on; researching for
C. research on; searching for
D. search on; researching for
Research:
n. serious study of a subject
-à
do/conduct research on/into sth.
1) It’s necessary to do some research before buying a house.

2) Scientists are researching into the cause of cancer.
3) It’s important for a businessman to research the market.

Research: vt/vi. to study a subject in a careful, detailed way
research into / on

3. persuasive ß ______?
Persuade
1) I finally managed to persuade her to go out for a drink with me.
1) Do you think young people are easily persuaded into buying new products? (P5 F Question2)
a. meaning-à make sb. agree to do sth. by giving them reasons why they should do it
b. phrases: persuade sb. to do sth./ persuade sb. into doing sth.

encourage sb. to do sth:
-àtry to persuade sb. to do sth.
1) The doctor had some ______ news -- I would soon be able to walk again.
2) A good politician must be a ______ speaker.
3) My friend _____ me to apply for the job. But at the last moment, I gave up.
4) She was so stubborn that we failed to ______ her to purchase our products.

4.promote ---promotion
1) to help sell a new product, film, etc by offering it at a reduced price or by advertising it

2) Helen was promoted to senior manager last week. (接在to之后表示地位之名词不加冠词)
3) The organization works to promote friendship between nations.

raise sb to a higher position or rank;
help the progress of sth, encourage or support;
4) 那位讲师被升为教授。(instructor)

The instructor was promoted to professor.
5) 国家采取措施促进对外贸易。

The government has taken measures to promote foreign trade.
6) 现在的歌手常常会为他们的唱片进行一个礼拜的促销。

Nowadays singers often do a week of promotion for their new records.
5. be intended to do sth.
---Be meant to do sth.
Intend to do sth.—mean to do sth.
q Her lawyers stated that they intended/meant/planned to call at least five witnesses.
intended – adj. be intended to do / for sth
to be made, done or said for a particular purpose or person
be meant to do/ for sth.

l What he said at the meeting ____ make us support his idea.
A. intended to B. intends to C. was intended to D. is intended to
l The book is intended for children aged 5-7.
6. be/become aware of sth.
Be/become aware + that Clause
to know or begin to realize that a situation exists, often a serious one

1) 你是否意识到了学习一门外语的重要性？

Are you aware of the importance of learning a foreign language?

2) 我很清楚吸烟有害健康。

I’m well aware that smoking is bad for our health.

The campaign aims to raise people’s environmental awareness.

7. cure
1) You just need an operation, which can cure your short-sightedness in 15 minutes.
2) You can be cured of short-sightedness in 15 minutes by an operation.
(cure sb of a disease)

8. connect:
1) There was no evidence then to connect him to/with the murder.
Connect A to/with B: show a relationship between one and another

2) It seems likely that the western diet is connected with/ to high levels of heart disease.
A be connected with/to B= be related to

9. try to understand the following sentences having “trick” in them.
1) We must not fall for this kind of trick!
2) Children, as well as adults, usually play tricks on each other on Halloween.
3) ‘Trick or treat’!
Trick: c.n. an unfair or unpleasant thing you do in order to harm someone or get an advantage for yourself花招；阴谋；诡计
to surprise or deceive someone with a trick
不给糖果就捣蛋
It’s October the 31st, and across Britain and the USA, thousands of children are dressing up as monsters, ghosts and witches and going to their neighbours’ houses to ask for sweets or to play tricks on them if they refuse. Once they are dressed up children go to their neighbours’ houses. They knock on the door and shout ‘Trick or treat!’ Good neighbours, of course, give ‘treats’. These are usually sweets or chocolates.
Bad neighbours, however, may give nothing. If so, then the children play a ‘trick’ on them. This may be a simple practical joke. However, naughty children may do something worse, like throwing rubbish in the neighbour’s garden. Nowadays, of course, most neighbours always give a treat. After all, it’s fun for the children.

4) Before our talk, I did not think very much about how an advertiser might be trying to trick customers into buying a product or a service. (P5 E)
5) PSAs use some of the same methods as commercial ads, but they are not meant to trick us. (P6)

to deceive someone in order to get something from them or to make them do something

Exercise for consolidation:

be used to / do research on / play tricks on / trick sb into doing sth / share…with… / believe in / for free / protect… from… / be intended to (do) / be intended for sth / deal with… / be aware of / connect… with / fall for / be proud of / take pride in / cure sb of some disease / be meant to

1. You should _____ your books ____ your desk-mate as he forgot to bring his.
2. I ______ getting up early in the morning.
3. The software ______ protect the computers from being attacked by a kind of virus called worm.
4. I will never ______ the words of door-to-door salesman.
5. I will never ______ other gods.
6. She ______ the danger around her.
7. She ______ her beauty.
8. The teacher asked us to _______ environment protection.
9. The special clothes will ____ you ____ being attacked by wild animals.
10. Every student attending the meeting can get a book
11. He ____ me ____ lending him all my savings.
12. Don’t _______ me! I am angry!
13. If you ____ the machine ____ the electricity, it will work.
14.She ____ him ____ giving her all his money.
15. Don't let yourself be ________ buying things you don't want.
16. The toy _______ children aged three and up.
17. Moving to the country ____ her ____ asthma(哮喘).
18. He is too smart to _______ that trick.
19. The room _______ serve as a living room.
20. This book _______ the ancient history of China.

lie / encourage / free / though / cure / intend
1. She ____ to us about what she did just now. We were tricked!
2. People more than 60 can enter ____.
3. You are actually ____ her laziness if you do everything for her.
4. He ____ to finish the project ahead of time, but he failed.
5. Kate had an eye operation that ____ her short-sightedness.
6. This is the third time that Jack has failed the driving test. He is not discouraged, ____.

Proof reading:
1. We should serve for the people heart and soul.
2. She knows how to do with little children.
3. She knows what to deal with the situation.
4. Let me pay for the bill this time.
5. She paid for the driver and got out of the taxi.
6. I paid for 200 yuan for the watch.
7. I have to go now and I’ll contact with you later.
8. We suggest them to make more gestures.
9. We suggest they can list the new words before their performance.
10. We think the presentation still needs improvement because the voice.

Homework:
1. Read Page 18 carefully and underline phrases in them.
2. Which of the new words and phrases do you think are the most important. Suppose you were me, whose usages would you like your students to acquire?

1. unlike…
2. various kinds of ads
3. have/keep…in mind
4. send message to sb./ create the right message
5. get sb. to do sth.
6. including
7. determine
8. do a little research
9. appeal to…
10. react to sth.
11. gather information
12. target audience
13. care about
14. be concerned with
15. get your message across
16. approach
17. depend mainly on…
18.