高三英语专项训练7.doc

英语任务型阅读及书面表达专练 7
一． 任务型阅读
认真阅读下面短文，并根据所读内容在文章后表格中的空格里填入最恰当的单词。
Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for image-oriented customer behavior is probably that customers’ lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from computer games and Hollywood movies, in which customers’ preference for fleeing reality is perfectly matched.
This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ‘need’ for difference” ( Baudrillard). The typical example is Apple Computer’s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. w.w.w.k.s.5.u.c.o.m

More Attention to the Image of Product
Main comparisons
Contexts
Different aspects ____1____about by people when they are shopping.
In the past, people think more about the __2__of the goods.
People today are more easily ___3____by the ___4___ of product and the buying atmosphere.
Different ____5__ to promote sales
Traditionally, producers may focus more on the functional utilities of goods.
Nowadays, product image should be __6___and there should be more effective ___7____with customers.
More details worth noticing
The___8___ for image-centered behaviour
Influenced by computer games and Hollywood movies, people’s ___9____is virtualized.
___10_____are given to prove the importance of image
Apple Computer’s IMAC/ Disney Fairyland/ Las Vegas

二． 书面表达
假如你是一名高三学生，经常为看电视的事跟妈妈闹意见，今天你跟妈妈达成一致。请根据以下表格的内容，以 An Argument 为题为《英语广场》写一篇150字左右的英语短文。
母亲
儿子
高三学生学习任务重， 看电视浪费时间
学习一天很疲劳，看电视可以放松一下
儿子自制力差，看电视会影响视力
看电视也可以增长知识，了解国际国内大事，紧跟时代
星期中不准我看电视，但在周末允许我看新闻、文艺、体育或科普类节目
注意：1、短文的开头已给出，不记入总词数。
2、不要表格中的内容，但不要逐翻译。
3、可以适当增添合乎情理的过渡性语言。

参考答案
一，1.concerned/ cared 2. use/ function 3. attracted 4.image 5. ways
6. stressed munication 8. reason 9. lifestyle 10. Examples

二，
I am a Senior 3 student. I often quarrel with my mother over whether I can watch TV after school. My mother holds the view that students in Senior 3, heavily burdened with their studies, are too busy to spare any time to watch TV. It seems to her that once I am allowed to do that I will not be able to control myself and forget all about my study. She also thinks that it is bad for my eyes to watch TV too often. But I really can’t accept her ideas. I think it is relaxing to watch TV after a day’s hard work.. Not only can it set my mind at rest, but it can broaden my horizons. Now we have at last reached an agreement that I can only watch TV at weekends, and the programs should be limited t-o news and programs of entertainment, sports or science.