通过互联网和社交媒体求职.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,The job market is more competitive than ever for millions of workers around the world.In America,one reason right now is the slow recovery in job growth after the recession.,对于全球数百万求职者来说，现在就业市场比以往任何时候竞争都愈加激烈。在美国，造成现在这种情况一个原因就是经济衰退后就业机会增加迟缓。,第1页,But other reasons involve changes in the needs of the American and global economies.,不过其它原因包含美国和全球经济体需求出现改变。,第2页,In big developing economies like India and China,high turnover rates mean workers often move from job to job.,在印度和中国等比较大发展中国家，高转换率意味着员工经常变更工作。,第3页,These days,many job seekers go online to connect with employers.Job candidates want to show they have a lot to offer.,近年来，许多求职者都经过互联网联络用人单位。求职者希望展现他们有许多技能。,第4页,But in many cases they simply apply for a job title and list their work experience.Instead,they should describe the talents and abilities they could bring to an organization.,不过许多情况下，他们只是申请一个职位，列举他们工作经验。实际上，他们应该描述他们才能和能力，他们能为企业带来什么贡献。,第5页,That is the advice of Steve Langerud,director of professional opportunities at DePauw University in Indiana.He advises students on career planning and often talks about workplace issues in the media.,这是印第安那州德堡大学职业机会小组责任人Steve Langerud提议。他为学生职业规划提供提议，而且经常在媒体上讨论工作场所问题。,第6页,He says social media sites are valuable when they show the abilities of job candidates and not just their job title and experience.,他表示，社交媒体网站是很有价值，不过必须展现求职者技能，而不只是工作职位和工作经验。,第7页,STEVE LANGERUD:This really is a talent economy,and were stuck with most job seekers presenting themselves in a job title mode.And I dont think it matches very well.“,STEVE LANGERUD：“现在确实是需要贤能经济体。然而我们经常碰到许多求职者局限于工作职位模式。我认为这并不是很适合。第8页,Steve Langerud says employers,too,should change their search methods.They should think harder about the skills they really need to help their organization reach its goals.,Steve表示，招聘单位也应该改变自己搜索方法。他们应该更多考虑帮助他们企业到达目标所真正需要技能。,第9页,STEVE LANGERUD:Because at the end of the day,its still about getting the right people in the right place at the right time and then keeping them.“,STEVE LANGERUD：“因为，最终企业依然必须在适当时间适当地点选择适当人选，并留住他们。”,第10页,Ben Kirshner is the founder and chief executive of a media marketing company based in New York called Elite SEM.SEM is search engine marketing.,Ben Kirshner是纽约一家媒体市场企业Elite SEM创建者和行政主管。SEM指是搜索引擎市场营销。,第11页,His companys job is to help businesses improve their websites and search engine results.,他企业工作就是帮助企业优化网站和搜索引擎结果。,第12页,Ben Kirshner says when his company is searching for candidates for new positions,it first looks within.,Ben Kirshner表示，他企业寻找求职者来担任新职位时通常会首先在企业内部寻找。,第13页,It considers existing employees.After that,he says,social sites can be valuable for finding new people.,他们会首先考虑现有员工。其次，社交网站对于寻找新员工非常有帮助。,第14页,BEN KIRSHNER:Twenty-five percent of our new hires come from social media.Seventy-five percent typically come from word of mouth.“,Ben Kirshner：“我们有25%新员工是经过社交媒体招聘。75%是经过他人口中招聘。”,第15页,In other words,three out of four people are found based on recommendations from others.,换句话说，四分之三人是经过他人推荐招聘。,第16页,Elite SEM uses sites like Facebook,Twitter and LinkedIn to learn about job candidates.LinkedIn is a networking site for professionals,so users might be more careful about what they say.,Elite SEM使用Facebook,Twitter和LinkedIn等网站来了解求职者。LinkedIn是专业人员社交网站，所以，用户在这个网站上说话必须非常慎重。,第17页,Mr.Kirshner says a site like Facebook can also provide a lot of information-good or bad-about a person.So pay attention to what you put on the Internet and what others put online about you.,Kirshner表示，Facebook这么网站也能够提供许一个人各方面信息，不论好坏。所以，一定要注意你在互联网上言辞，也要注意其它人在互联网上公布关于你信息。,第18页,