Advertising-pros-and-cons-教学案例.doc

九年级英语阅读理解教学案例
《新目标英语》九年级Unit13 Section B
Advertising: pros and cons 教学案例
衡阳市蒸湘区雨母山中学 李燕 (921508271@)
一、 设计理念
任务型语言教学是目前交际教学思想中的一种。以任务为中心的教学营造了一个有利于学习者语言习得的最佳环境，把语言应用的基本概念转化为具有实践意义的课堂教学方式，它倡导“在做中学，在做中用”的教育理念，将语言应用的基本理念转化为具有实践意义的课堂教学方式。运用学习任务组织教学，强化了语言实践的过程，充分体现了语言的交际本质。在完成任务的过程中，学生自然地应用语言知识，从而获得语言运用的能力，真正体现了从知识到能力的转化。
初中是阅读教学的基础阶段，这一阶段的阅读教学重在激发学生对阅读的兴趣，帮助学生掌握一般的阅读技巧，初步形成对语篇表层结构和意义的认知能力、使用阅读策略并通过语篇获取信息的能力、利用阅读信息解决简单问题的能力。
二、 教学目标
1.语言目标：
①重点单词及短语：pros and cons, aim at, compare, confusing, misleading, quality.
②能读懂课文内容，并从中提取信息和观点。
③能就“广告的利与弊”这一话题表达自己的观点和看法。
2.能力目标：
①训练学生快速理顺并获取阅读信息的能力，完成围绕课文内容所设计的各种任务，初步掌握快速阅读技巧，能基本表述课文大意
②在学习中培养学生对阅读信息的筛选和辨别能力，能用英语谈论广告的利与弊，激发学生主动学英语和用英语的积极性。
3.情感态度目标：
通过对广告的优点和缺点的了解与学习，增长学生的见识，培养学生一分为二看待事物的辨证态度。
三、 教学过程
环节1.导入和“热身”活动（Lead-in and warming-up activities）
①Ask two students to give a duty report.如学生节选一段来自The Lion King 的对话：
A: Simba! I’m very disappointed in you.
B: I know.
A: You could have been killed. You deliberately obeyed me. And what’s worse, you put Nala in danger.
B: I was just trying to be brave like you.
A: I’m only brave when I have to be. Simba, being brave doesn’t mean you go looking for trouble.
B: But you are not scared of anything.
A: I was today.
B: You were?
A: Yes, I thought I might lose you.
B: Oh, I guess kings get scared, huh?
A: Humm-mm.
B: But you know what?
A: What?
B: I think those hyenas were even scareder!
A: Cause nobody messes with your dad! Come here, you!
B No, no! Dad, we’re pals, right?
A: Right.
B: And we’ll always be together, right?
A: Simba, let me tell you something that my father told me. Look at the stars, the great kings of the past look down on us from those stars.
B: Really?
A: Yes, so whenever you feel alone, just remember that those kings will always be there to guide you. And so will I.
教学反思：这是一个常规的课堂活动，每天课前由学生轮流到讲台上用3—5分钟的时间来展示自己的英语才能，学生们通常用英语讲故事、讲笑话，表演英语课本剧，或者针对课本中一些有趣的话题做英文采访或演唱英文歌曲等等。这些丰富多彩、形式灵活多样的活动不仅在课堂上为学生提供了大胆张口说英语的习惯，而且把英语学习延伸到课外，有利于激发学生对英语的浓厚兴趣，也很自然地把学生带入了英语学习的氛围。
②全班互动交流。让学生把自己搜集到的一些商品的广告标语在班内分享。如：
T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that?
Ss: Yes.
T: Great! Who would like to share your slogans?
S1: Communication unlimited.（摩托罗拉）
S2: We lead, others copy.（理光复印机）
S3: The choice of a new generation.（百事可乐）

S4: Impossible made possible.（佳能打印机）
S5: Anything is possible.（李宁品牌）
S: ……
（使学生了解日常生活用品的英语广告词的优美之处，体验现代生活英语的无穷魅力。）
环节2.阅读前活动（Pre-reading activities）
①Listen to the text.（要求学生带着问题听课文，捕捉大意。如：What is the article about? Do you agree with it?）
②询问调查学生对生活中的广告所持有的态度。
环节3.阅读活动 (While-reading activities)
①快速阅读，并通过“框架对比”来进行阅读记忆。
②启发学生通过阅读查找和辨别有关信息，该任务可称为“浏览运用型任务”， 学生无须综合分析或逻辑判断，而运用形象思维和直觉思维就能从文章的字里行间找出完成任务所需要的答案。老师可以将学生找出的信息板书在黑板上，如：

Pros
Cons
Help to compare two products
Help to save money
Buy some things with lowest price
Tell you when stores are having sales
Make our cities and countryside look ugly
Some advertising can be confusing and misleading
Some ads don’t tell you the truth
Some ads can lead you to buy something you don’t need at all
环节4.阅读后活动 (Post-reading activities)
①参照板书内容，引导学生一起口述课文内容的要点和关键词句。
②Pairwork进行演示，拓展型阅读。首先，要求学生熟悉和记忆有关广告的利与弊，再通过结对活动进行语言转换和内容延伸。
例如：
Group 1
A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong!
B: Hi, host!
A: Well, what do you think of advertising?
B: I hate them.
A: You hate them?
B: Yeah, because they make our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty.
A: You are right. But on the other hand, advertisements can help us compare two products and we can buy one that has lowest price. It’s great!
B: I agree with you.
A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you don’t need at all.
B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad.
A: Why?
B: They make me think that you can look like the person in the ad, but it didn’t work at all. I feel embarrassed.
A: I think you shouldn’t believe all of the advertisements.
B: I think you are right.
A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for coming!

B: Goodbye, see you next!

Group 2
A: Hello, Wang Yaqing!
B: Hi, Xu Xin!
A: Can I ask you some questions?
B: Of course!
A: How do you feel about advertisements?
B: I think advertisements can be confusing and misleading. Sometimes, the ads couldn’t tell you the quality of the products.
A: Yes, I think so. Last summer, I bought a pair of shoes, the shop assistant told me it’s great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us?
B: No, I don’t think so. The picture in an ad looks a lot better than the real thing.
A: I agree with you. Oh, it’s 6:00, I’ll go home. Bye!
B: Good bye!

Group 3
A: Hello, Zhang Ru.
B: Hello, Cheng Liqing.
A: May I ask you some questions?
B: Sure!
A: What do you think of advertisements?
B: I think they are great, because they can also help you save money. Do you think so?
A: I don’t agree with you!
B: Do you have any ideas?
A: Yes, I think that they make our city and countryside look ugly. And some advertising can be confusing or misleading.
B: Maybe you are right. I think everything has two sides, so we have different ideas!
Group 4…
③老师给予总结性评价。
④完成3b的写作训练，培养学生的书面表达能力。
⑤学生总结汇报。如：
Some advertisements tell the truth and some don’t. For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didn’t work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, then she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons.
环节5.课堂小结 Summary
In this period we’ve leant the pros and cons about advertising, we know everything has two sides, so we should make good use of it.
环节6. 布置作业Homework
Write slogans for your favorite products.
教学反思：
任务型语言教学是新课改倡导的一种教学模式和理念，贯穿本课的主线是广告的利与弊，围绕这一主线我设计了任务型教学法的三个阶段性步骤，充分运用“任务型”教学的思想和理念，创建真实的语境，让学生置身其中，成为课堂的主体，在有趣的活动中完成任务，学到并能运用有用的知识和技巧，较好地完成了本课的知识与技能、过程与方法、情感态度与价值观的三维目标。在语言技能方面，本着以学生为主体，以人的发展为本的教育理念，我要求自己做到从“学”的角度来设计教学内容，遵循先输入后输出的原则，使教学呈阶梯式层层推进。个人活动和小组活动等形式极大地唤起了学生的兴趣，构建了学生主动输出的桥梁，潜移默化地培养了学生相互合作、共同探究的能力。

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