The Basic Knowledge of Hangers.doc

一.The Basic Knowledge of Hangers

1.1Materails Categories按照材质分类

1.1.1 Wooden Hanger实木型的
荷木，lotus, wood grains are slopping and straight and have certain distance between two grains, widely used in hanger production, sales targets usually lie in hotel, supermarket
枫木，maple, wood grains are not clear, and seem like natrual color, widely used in hanger production, sales targets usually lie in hotel, supermarket
杂木，hard wood, widely used in ordinary level hanger production, mass production but low profit
榉木，beech, wood grains look beautiful and clear and short, many expensive and luxury styles of hanger are made of this wood
松木,pine, local woods,it is very light and easily damaged. manual brushing on the surface is easily
桦木，birch
雪松,cedar, cedar and camphor are from Ameirca, very expensive raw material and barely used in hanger orders, and have fragrance to protect themselves from worm-eaten.
樟木,camphor
胡桃木,walnut, know little about it
水曲柳,Chinese ash wood, it is light, quite expensive refer to the price
橡木,oak, know little about it

1.1.2 Metal Hanger铁衣架
For family and clothes promotion in supermarket and fashion shops
1.1.3 Aluminium Hanger铝线衣架
Vey cheap, Eisho can purchase mass products
1.1.4 Satin Hanger/Padded Hanger沙丁包布衣架
Fabrics of the satin hangers from Eisho are common, not soft enough or luxury. Fashionable look, enumerous prints.

1.1.5 Velvet Hanger/Flocked Hanger植绒衣架
Fashionable look, many colors available. Can be made into deluxe hangers, hanger body canbe made of wood and plastic.

1.1.6 Bamboo Hanger竹衣架
Oversized coat bamboo hanger, one part made or two parts made. Elaborate manual craftmanship needed and higher quotation.

1.1.7 Vinyl Hanger/PVC Hanger浸塑/pvc衣架
Main market locates in East Asia, eisho can do mass purchase.

1.1.8 Laminated Hanger沉积/层积衣架
General layers: 9 laminated, beech and birch surface

1.1.9 Other Hangers其他类型的衣架

1.1.10 Foam Metal Hanger发泡铁衣架

1.2 Shapes Categories 按照形状分类
1.2.1 P66 Hanger 平头/平身衣架，常做货，出货量非常大
Flat body;flat tenoning;flat top head; mass production and purchase

1.2.2 C30 Hanger衣架头是弯的，出货量很大
Lightly curved body; curved top head;curved tenoningmass production and purchase

1.2.3 77 Hanger衣架肩是弯的，有一定漂亮的弧形
Hangers’ shoulders are curved

1.2.4 67 Hanger平头斜肩，P66和C30的结合
The combination of P66 and 77 hanger

1.2.5 93 Hanger 肩膀比较厚而且有一定的弧形，手工成型非有较高
With slopping shoulders

1.2.6 Oversized 93 Hanger，原料用量大，手工费高，属于豪华高端产品，加上特殊的上漆处理，价格更高
Deluxe hangers for coats and jackets or hefty clothes, higher prices if special lacquering and other prosesses needed

1.3 Function Categories功能来分
1.3.1 Kids Hanger儿童衣架

1.3.2 Coat Hanger大衣架，加肩，加肩痕迹要处理好，77衣架也能做成大衣架
Shoulders are oversized and 77 thicker shoulders

1.3.3 Tie/Scarf/Belt Hanger领带/丝巾围巾/皮带衣架

1.3.4 Pant/skirt Hanger/tank top裤子/裙/吊带衣架，通常一块木带有木棒和夹子
With bars and clips

1.3.5 Pet Hanger宠物衣架，出货很少

1.4 Accessories衣架配件
1.4.1 Hook Categories钩子的种类
Style:Ball end hook;open hook with loop end;open flat end hook;open hook with bent end; theftproof hook;
类型;圆头钩；反钩；平头钩；平头弯钩；防盗钩
Color:Gold;chrome;pearly nickel;color lacquer;gun metal
颜色：仿金；镀铬；镀珍珠镍；色漆；炮铜色
1.4.2 Clip Categories夹子的种类
Style:A夹；B夹；U型夹；平板夹
A clip, end part with pvc coating；A夹，通常夹子末端浸塑
B clip, transparent or colorful, inside end part with plastic透明的或者有色的，夹子里面末端有塑料块
U style clip, a thin metal bar with clips，U型夹带有夹子
Flat clip/clear body clip,平板夹，光身

Color:chrome/pearly nickel plating;gold;plastic;transparent镀铬；镀珍珠镍；仿金；塑料；透明色

1.4.3 Nail Categories
Seven shape nail7字型钉; P nail;P钉，杆子可以上下移动

1.4.4 Bar categories杆/棒的种类
Ball/round pant bar;square bar;brushed bar;bar with nonslip/antislip plastic/vinyl tube; square bar with socket affixed with anti-slip/nonslip vinyl/plastic gripper;locking bar with tube wire coil
圆棒；方棒；带有防滑塑料管；装有防滑齿条的槽位方棒；线圈和胶管的杆

1.4.5 Logo Categories
Imprinting, silver, black and etc. 油印
Scald烫印
Metal logo plated 金属类logo, ask customers for molding logo charge, the price is 500RMB,需要问客人要开模费，价格大概在500元左右
Color printing彩印，比较简单
Laser engraving, 镭射雕刻
做品牌衣架才会有此环节，油印和彩印需要严格把握质量关，在油印操作时容易印偏，模糊，肮脏，重叠，堆油，色差
印logo前，要和客人核对准确无误后才可以印logo

1.4.6 Lacquering Categories
色浆
色漆，
PU高亮漆PU high shinig lacquering
哑光漆matt lacquering
清漆natural color lacquering
As to lacquering, ask customers for real sample to check the rate of shining before production, especially in new orders.
漆的亮度很不好把握，在生产前要求客人寄送原样进行确认，特别是新的订单，有了大货样的一定要找出大货原样给工厂参照，特别提醒
Matt, 3/10 shining, Middleshining, 7/10 shining, Pu high shining

1.4.7 Notching Categories
Seven shape/check notch7字坎
Trangle notch三角形坎位
U style notchU型坎
Double notching打双坎
1.4.8 Anti-slip Categories
双肩植胶，thin transparent rubber coating
双肩装防滑齿条, affixed with nonslip gripper
双肩装自粘泡沫条 affixed with self-adhesive foam strips
双肩植绒,velvet on the shoulders
These anti-slip techniques are widely used to prevent clothes from slipping and sliding. The thick enough shoulders can be coated, affixed and velveted.

二．Production Peocesses and Craftmanships
2.1 Factories Suppliers
阳朔厂：
浩林, 石厂长，李厂长管理。去过三次，每一次对货物的验货要求都有一定的了解，知道如何验货，P66，C30，裤架
鑫艺：大小何老板，很好打交道，交货期准时，很负责任，对员工很好。专做普通货，我司有很多订单放在此厂
前进：和鑫艺差不多，但是我看到堆放的废衣架比较多。机砂生产线中等
鹏飞：在同事给的口碑中不是很好，放订单在此要勤奋跟进，其品质管理很弱，但是也能做高档货，很奇怪
松谊：不了解
荔浦厂：
三林，主要做沉积/层积衣架
俏天下，木衣架和铁衣架，铁衣架厂是其主要优势；很大的一位竞争对手，做内销和外销，成立自己的品牌营销部和外贸部，在市里有了贸易公司，有出口权
宏博：荷木大衣架lotus wood coat hangers，oversized deluxe hangers，质量很好，价格公道，信誉也好，老板做事让人放心；但是也帮其他公司做货
顺森：77衣架做得比较多，其他方面不了解，只去过一次
大地：不了解
东方：康厂，小石业务跟单。
茂盛：不了解
绿洲：沙丁包布衣架
同洲：王总，游副总；多做豪华衣架，工艺特殊的衣架，但是交期往往不准时
毛佳：铁衣架，很少和我们合作
鑫发：专做铁衣架
高科，两个分厂，专门做铁衣架

怡恺，南宁,非常大的衣架对外贸易公司

2.2 Production Processes
选料sort raw material
断料cut into leafages
仿形 shape the leafages
开榫tenon
配色match the color of two leafages
接榫mortise
刨面:smoothen the surfaces of two leafages
机砂polishes the machine
上漆lacquering/lacquer plating, two bottom lacquer and one surface lacquer
晾干drying
手砂polished by hand
上配件fix the acessories,hooks, logo,clips
包装packing,papercard conton

2.2.1 Wooden Hanger

2.2.2 Vinyl/pvc Hanger

2.3 Quality Management/Inspection
First grade/Grade A漆面光滑无堆油，无虫眼，无结疤小节，打磨光滑，不刺手，不能崩坎，暴坎，配件整齐，无脱镀，不能生锈，木块不能发黑发霉，无爆裂
Grade AB/B允许补灰，小结疤
Grade three

三．Competition

3.1 Products in districts
广东做衣架很有优势，特别是金属衣架，那里五金很发达，原材料很便宜

江浙主要做塑料衣架，走抵挡货

桂林主要走中低档，普通货出口量最大，金属衣架也很有优势，面向日本市场。高档货走得少
桂林衣架生产集中在荔浦，大大小小的工厂很多，贸易公司集中在桂林市区，现在工厂也开始做工贸集一体的模式，如俏天下（betterall），广丰（harvest），杰森（jason），联东（）。

3.2 Promotion Channels of Others
主要在：made in china, alibaba, tradekey,他们在这三个网站上的产品信息最丰富，最完整，花费的精力最大。除了在这些b2b网站（中文的较多）上，在其他的网站只是简单的注册，如至少传了几个产品，描述不完整访问量很小。少数的公司在百度和google上也做有推广，如jason在google，荔浦oem工厂在百度。
在made in china上有一些公司通过收费项目进行推广，如，spotlight exhibits, banner pro(jason,其他公司也常用), toprank, customerized services。
在made in china上，经常排在eisho前面的有：universal（广东），kws（浙江），Lee hanger（荔浦）和Li & Mei hanger（荔浦）
3.3 Online listed Products Comparation网上产品对比
我们上传的产品相对比较，一共100个，6个offer。其他公司的大多数超过我们，有达到好几百的。
一.The Basic Knowledge of Hangers
1.1Categories By Materails
1.1.1 Wooden Hanger
1）lotus:wood grains are slopping and straight and have certain distance between two grains, widely used in hanger production, sales targets usually lie in hotel, supermarket
2）maple, wood grains are not clear, and seem like natrual color, widely used in hanger production, sales targets usually lie in hotel, supermarket
3）hard wood, widely used in ordinary level hanger production, mass production but low profit
4）beech, wood grains look beautiful and clear and short, many expensive and luxury styles of hanger are made of this wood
5）pine, local woods,it is very light and easily damaged. manual brushing on the surface is easily
6）cedar, cedar and camphor are from Ameirca, very expensive raw material and barely used in hanger orders, and have fragrance to protect themselves from worm-eaten.
7）walnut, know little about it，but nice color.
8)Chinese ash wood, it is relatively light, quite expensive refer to the price,but look very luxury after lacquering.
9)oak
1.1.2 Metal Hanger
For family and clothes promotion in supermarket and fashion shops
1.1.3 Aluminium Hanger
Vey cheap, Eisho can purchase mass products.to hang wet clothes.
1.1.4 Satin Hanger/Padded Hanger
Fabrics of the satin hangers from Eisho are common, not soft enough or luxury. Fashionable look, enumerous prints.
Hang towels and intimacies clothes in spa room and your bath room.
1.1.5 Velvet Hanger/Flocked Hanger
Fashionable look, many colors available. Can be made into deluxe hangers, hanger body canbe made of wood and plastic.
1.1.6 Bamboo Hanger
Oversized coat bamboo hanger, one part made or two parts made. Dedicated manual craftmanship needed and higher quotation.
1.1.7 Vinyl Hanger/PVC Hanger
Main market locates in East Asia, Eisho Co.,Ltd can do mass purchase.
1.1.8 Laminated Hanger
wow,craftmanships are hard and needs high techniques.
1.1.9 Other Hangers
1.1.10 Foam Metal Hanger
wire with foam wrapped, with colorful foam;to hang clothes of reasonable price in one-dollar products shops;can be used to decorate your wardrobe is ok.
1.2 Categories by Shapes
1.2.1 P66 Hanger
Flat body;flat tenoning;flat top head; mass production and purchase
1.2.2 C30 Hanger
Lightly curved body; curved top head;curved tenoning;mass production and purchase
1.2.3 77 Hanger
Hangers’ shoulders are curved,beautiful contoured body enables clothes to keep in good shapes.
1.2.4 67 Hanger
The combination of P66 and 77 features
1.2.5 93 Hanger
With slopping shoulders
1.2.6 Oversized 93 Hanger
Deluxe hangers for coats and jackets or hefty clothes, higher prices if special lacquering and other prosesses needed
1.3 Function Categories
1.3.1 Kids Hanger
Hoho, kids hanger can be delicate, too.
1.3.2 Coat Hanger
Shoulders are oversized and 77 thicker shoulders
1.3.3 Tie/Scarf/Belt Hanger
these kinds of hangers are regarded as special hangers because of their sizes, outlooks and designs
1.3.4 Pant/skirt Hanger/tank top
With bars/locking bars,notching and clips
1.3.5 Pet Hanger
we like to design small clothes for our dogs and cats,so we like to use suitable hangers to hang their clothes. and lots of people have pets.