乐高集团品牌历史.ppt

2016 The LEGO Group,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,2015 The LEGO Group l,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,05cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,.,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,2014 The LEGO Group,Page,*,2014 The LEGO Group,2015 The LEGO Group,Page,*,1.65,0.5,5,7.5,7.75,10.25,13,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,4.75,10.5,2.25,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,24.75,22.25,21.75,19.25,18.75,16.25,15.75,13.25,12.75,9.75,10.25,7.25,6.75,4.25,1.25,0.75,3.75,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,.,Page,*,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,5.78,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slideChoose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Click to edit Master title style,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,2.55,2.86,1.09,0.78,4.70,4.42,8.02,11.93,6.31,578,0.18,0.37,5.98,6.49,12.13,7.33,6.21,6.73,8.83,9.1,9.6,11.36,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,*,*,*,*,*,*,2017 The LEGO Group|,Subject to legal review.Legal privileged and confidential,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,.,Subject to legal review.Legal privileged and confidential,Page,*,Sensitivity:Secret,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,.,Subject to legal review.Legal privileged and confidential,Page,*,2017 The LEGO Group,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.75cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,17.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,7.75cm,4.25cm,1.25cm,0.75cm,3.75cm,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,.,Page,*,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,.,Page,*,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,TIP:,You can change the layout of the slide.Choose the slide in the slide overview,in the left panel,right click on the slide go to Layouts and pick the design you prefer.,1.65cm,0.5cm,5cm,7.5cm,7.75cm,10.25cm,13cm,4.75cm,10.5cm,2.25cm,24.75cm,22.25cm,21.75cm,19.25cm,18.75cm,16.25cm,15.75cm,13.25cm,12.75cm,9.75cm,10.25cm,7.25cm,6.75cm,4.25cm,1.25cm,0.75cm,3.75cm,2017 The LEGO Group,Klik for at redigere typografi i masteren,Andet niveau,Tredje niveau,Fjerde niveau,Femte niveau,Sjette niveau,Syvende niveau,Ottende niveau,Niende niveau,Klik for at redigere titeltypografi i masteren,.,Page,*,与乐高,集团,在玩乐中学习,乐高集团介绍,3,.,乐高来自丹麦,-,童话的王国,4,.,乐高,集团,5,.,第二代,Godtfred Kirk,K,ristiansen,，,1957,第三代,Kjeld Kirk Kristiansen,，,1979,乐高集团的创始人,Ole Kirk Kristiansen,和他的儿子代,Godtfred Kirk Christiansen,孙子,Kjeld Kirk Kristiansen,第四代,Thomas Kirk Kristiansen,2017,乐高,家族,6,.,乐高,历任管理层,Jrgen Vig Knudstorp,首席执行官,Niels B.Christiansen,首席执行官,Bali Padda,首席执行官,7,.,乐高全球足迹,总部：丹麦,产品开发及设计,:,丹麦，德国，英国，美国，日本,中国,总部,销售事业部,/,办事处,工厂,140,+,市场,17,000,+,员工,来自,70,多个国家、地区,8,.,9,.,乐高品牌框架,乐高,品牌框架,11,.,乐高,的故事,视频：,LEGO Story,12,.,想象力,创造力,乐趣,学习,关爱,品质,乐高,价值观,13,.,1932,木制玩具，创始人对高品质的追求,梳妆台,OKK,1912,用剩余的木材制作玩具,奥勒,基奥克,克里蒂安森,Ole Kirk Kristiansen 1912,1932:,乐高创始人,Ole Krik Kristiansen,开始制作木制玩具,16,.,1946-1955,进入塑料时代,The fish rattle,1949,第一个自动组装积木,The first Automatic Binding Bricks,1949,Automatic Binding Bricks,launches in 1949,LEGO Mursten,1953,18,.,1958-1962,动态玩具,The LEGO,轮子上市,1962 in this box no.400.,添加拼砌说明书,1964,乐高推出了全新车轮颗粒，因此在乐高的玩乐体系中增加了可移动功能。,20,.,春川,2017,年,上半年,名古屋,2017,年,4,月,1996,年在英国温莎,1992,年 加利福尼亚州,2011,年,芝加哥,2019,年 纽约,2002,年,德国,马来西亚,2012,年,迪拜,2016,年,11,月,1968,第一家 乐高主题公园在比隆开业,1969,乐高得宝颗粒问世,专为学龄前宝宝设计的得宝颗粒是标准颗粒的两倍大小,可与标准颗粒兼容。,24,.,1977,乐高机械组问世,视频：,Story behind Porsche 911,26,.,1974-1978,角色扮演带入玩乐体验,乐高人仔,1974,与,乐高小人仔,1978,Set nb.370 from 1976,第一个乐高小人仔,1978,上市,乐高小人仔问世，将角色扮演带入乐高的玩法中,28,.,乐高积木不只是玩具,依托乐高积木、相关课程，以及学前,/,小学,/,中学教育资源，构建出一套,寓学于玩的独特体系和教学解决方案,1980,学习系统，乐高教育成立,30,.,1998,乐高机器人,LEGO MINDSTORMS,乐高公司与美国麻省理工大学共同研制出乐高机器人，增加智力与行为的玩法。,32,.,乐高,品牌框架,33,.,乐高,精神,只有最好才足够好,锐意进取，只求最好,34,.,创新与生产,乐高积木的制造之旅,视频：,LEGO Manufacturing,相同且严格的安全和质量规范,完全标准化的生产方式,在任何,1,个工厂生产的所有乐高组件都是,同样的高品质,37,.,ABS,塑胶,食品包装级别,安全,模具精确到,0.004,毫米,-,不到一根头发的宽度,2,000,种,生产中使用的原材料,均经过化学安全评估和审批,10,道,详尽无遗的安全检查,12,公斤,对每个乐高得宝小人仔的头部和手臂施加的作用力，确保其不会脱落,自 2009 年以来的,产品召回数量,0,乐高,品牌框架,39,.,感受,乐高,玩乐体验,Kjeld Kirk Kristiansen,为第一家乐高专卖店剪彩,中国第一家乐高品牌旗舰店,乐高授权专卖店,43,.,中国市场零售合作伙伴,*截至到,2017,年,8,月,媒体平台及视频合作网站,乐高,FLL,大赛和,乐高,Juniors,FLL,大赛,乐高,之家,46,.,乐高,FLL,大赛,乐高,Juniors,FLL,大赛,乐高,FLL,大赛：是以小组为单位的年度科技竞赛，比赛面向使用乐高,新世代,机器人参赛的,9-16,岁儿童和青少年。最初设立于,1998,年，此项比赛如今已覆盖超过,85,个国家,/,地区。,乐高,Juniors,FLL,大赛：是,2004,年为了激发,6-9,岁低龄儿童对,STEM,的兴趣，参赛团队将在成人教练的指导下，根据自身的研究、想象、通过团队合作以及构建创意，构思并设计一个与挑战相关的乐高模型。,47,.,乐高,之家,48,.,乐高,之家,49,.,乐高,之家,50,.,乐高,之家,51,.,乐高主题公园,LEGOLAND,乐高主题公园,LEGOLAND,乐高探索中心,芝加哥,堪萨斯州,达拉斯,佛罗里达,亚特兰大,温莎,曼彻斯特,比隆,柏林,杜伊斯堡,慕尼黑,东京,马来西亚,上海,迪拜,乐高主题公园,乐高主题公园,乐高主题公园,乐高主题公园,56,.,乐高主题公园,57,.,乐高主题公园,乐高主题公园,乐高主题公园,60,.,乐高主题公园,乐高主题公园,62,.,乐高主题公园,63,.,乐高主题公园,-,迪拜,世界最高的乐高建筑模型,哈利法塔（迪拜塔）,65,.,乐高,社区,乐高,成人粉丝社区,AFOL,们常常抱团组成乐高用户组,(LEGO User Group),。,全球,300,家被认证的乐高用户组,(RLUG),通过各自的,“,大使,”,管理并维护,500,000,会员及追随者。,2015,年，,RLUG,在全球范围内组织了,600,多场粉丝活动，触及超过,1500,万观众。,68,.,69,.,70,.,71,.,72,.,74,.,75,.,Nathan Sawaya,乐高积木艺术家,76,.,77,.,78,.,79,.,80,.,81,.,乐高,品牌框架,82,.,启迪并培养,未来的建设者,乐高集团的使命,视频：,Story behind LEGO BMW,83,.,