信息管理专业英语教程unit10.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,按鼠标继续下一页!,信息管理专业英语教程,人民邮电出版社,司爱侠 张强华 编著,Unit 10,Data Mining,退出,New Words,New Words,New Words,New Words,New Words,New Words,New Words,Phrases,knowledge discovery,知识发现,computer-assisted process,计算机辅助过程,knowledge-driven decision,知识驱动决策,sift through,筛选,heath care,卫生保健,pattern recognition,模式识别,business decision,业务决策，商务决定,customer churn,客户流失,response rate,响应率,Phrases,market basket analysis,购物篮分析,business opportunity,业务机会，商业机会,targeted marketing,目标市场,seemingly unrelated product,看上去无关的产品,point-of-sale data,销售终端数据,investment decision,投资决策,neural network,神经网络graphical interface,图形界面，图形接口,predictive model,预测模型,Phrases,decision tree,决策树,rule induction,规则归纳,genetic algorithm,遗传算法,nearest neighbor,最邻近算法,delve into,钻研，深入研究,root out,搜寻,lawn mower,割草机，剪草机,Text,请老师朗读并讲解课文,Notes,1 Data mining is a powerful new technology with great potential to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers.,本句中，,to help companies focus on the most important information in the data they have collected about the behavior of their customers and potential customers,是一个动词不定式短语，做定语，修饰和限定,potential,。在该不定式短语中，,they have collected about the behavior of their customers and potential customers,是一个定语从句，修饰和限定,data,。,focus on,的意思是“注重，关注”。,Notes,2 An example of pattern discovery is the analysis of retail sales data to identify seemingly unrelated products that are often purchased together.,本句中，,the analysis of retail sales data to identify seemingly unrelated products that are often purchased together,是一个名词性短语作表语。在该名词短语中，,to identify seemingly unrelated products that are often purchased together,是一个动词不定式短语，做定语，修饰和限定,retail sales data,。在该不定式短语中，,that are often purchased together,是一个定语从句，修饰和限定,products,。,Notes,3 Modeling is simply the act of building a model(a set of examples or a mathematical relationship)based on data from situations where the answer is known and then applying the model to other situations where the answers arent known.,本句中，,where the answer is known,是一个定语从句，修饰和限定,situations,。,where the answers arent known,也是一个定语从句，修饰和限定,other situations,。,based on,的意思是“基于，根据”；,apply.to,的意思是“将,.,应用于”。,Notes,4 From his existing database of customers,which contains information such as age,sex,credit history,income,zip code,occupation,etc.,he can use data mining tools,such as neural networks,to identify the characteristics of those customers who make lots of long distance calls.,本句中，,which contains information such as age,sex,credit history,income,zip code,occupation,etc.,是一个非限定性定语从句，对,his existing database of customers,进行补充说明。,to identify the characteristics of those customers who make lots of long distance calls,是一个动词不定式短语，做目的状语，修饰主句的谓语,use,。在该不定式短语中，,who make lots of long distance calls,是一个定语从句，修饰和限定,those customers,。,Exercises,请做课后练习,练习参考答案单独提供,计算机英语教程,，北京，人民邮电出版社：国家级十五规划教材,电脑英语掌中宝,，南京，东南大学出版社：获,“,华东地区大学出版社教材专著二等奖,”,计算机专业英语教程,，北京，高等教育出版社,电子商务专业英语教程,北京，高等教育出版社,电脑英语五周通,，西安，西安电子科技大学出版社,电脑英语词汇通,，北京，人民邮电出版社,计算机实用英语,，西安，世界图书出版公司,计算机专业英语教程,，北京，清华大学出版社,电子商务专业英语教程,，北京，清华大学出版社,信息管理专业英语教程,，北京，清华大学出版社,电气工程专业英语教程,，北京，清华大学出版社,电子商务专业英语实用教程,，杭州，浙江大学出版社,计算机专业英语教程,，北京，科学出版社,饭店酒店管理专业英语教程,，北京，清华大学出版社,法律专业英语教程,，北京，清华大学出版社,旅游专业英语教程,，北京，清华大学出版社,大学英语听说新体验（带,mp3,光盘）,，杭州，浙江大学出版社,大学英语学习指南,，北京，外语教学与研究出版社,大学体验英语学与练,（丛书，四册），天津，南开大学出版社,大学体验英语词汇通,，天津，南开大学出版社,司爱侠其他著作,