商务英语谈判技巧语言艺术 .doc

此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。
商务英语谈判技巧语言艺术
　　商务英语谈判就是在国际贸易中谋求双方能够取得最大利益的过程,在商务英语谈判中,谈判双方可以通过谈话沟通交流等方式和手段协调双方的要求,商务英语谈判的语言技巧能够在叙述、提问、回答、说服等方面体现出来,下面范文网小编整理了商务英语谈判技巧语言艺术，供你阅读参考。

商务英语谈判技巧语言艺术01　　Dialogue 1

　　A: Is there any way you can cut us a better deal on your wholesale price for this order?

　　B: We did the best that we could to give you a low price. Did you get our latest estimate?

　　A: Based on the estimate you gave us, by the time we figure in transportation and other expenses, our profit is shot. With the offer you’ve given us, we’re making next to nothing. Can’t you do any better?

　　B: I’ve already given you a discount of 20% off of what we normally charge… if I go any lower, we’ll have loss on the project. I really want to work with you on this, but we’ve already gone as low as we could go.

　　A: To be honest… Our budgeted cost can’t exceed more than $150 dollars per unit. That’s our bottom line. If you can meet that price, you will get a deal. Otherwise…

　　B: I’ll say that… I’ll go over the numbers again with our financial team and see what I can do. I can’t give you any guarantees, but I’ll try.

　　Dialogue 2

　　A: You’ve got the email with all the specifications for the project from us, we’ll be accepting bids until noon on Tuesday, if you have any questions in the meantime, please let me know…

　　B: Actually, I do have a question. We’d like to know what you had in mind for a budget on this project. We’re hoping to put together a really competitive bid, but at the same time, we’d like to hit your target price too.

　　A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that price is a weighty consideration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting company.

　　B: Do you have any price range? Is there any way you can give me some ideas of which direction to go, or how high is too high?

　　A: We are just looking for a reasonable price according to the specifications in our project blueprint. That’s all I can say.

商务英语谈判技巧语言艺术02　　Using effective questioning

　　问一些有建设性的问题

　　问一些有建设性的问题是成功协商议题的基石。这是给了双方一个机会来表明双方各自在关键议题上的态度，例如目标及期望。多问一些开放式的问题将可以尽早给予彼此阐述观点的机会。

　　例如，你可以这样问”What are you hoping to achieve today?

　　Recovering from offending someone

　　克服对方敌对意识

　　谈判中往往会遇到对方强烈的敌对意识，这时候你必须设法克服它。通常的方法是接受对方的“排斥”，但将之转化为正面的作用。

　　你可以说”If I seemed sharp a few moments ago,be assured that it was only due to my determination to make this work.”

　　Showing humility

　　展现亲和力

　　谈判是双方沟通的过程，所以必须避免陷于一连串的”I’ m right,you’ re wrong”的情形。展现亲和力尊重那些对象千万不要装做已有所有答案，请把一些议题的控制权让给别人。

　　你可以说”That’ s more your area of expertise than mine,so I’ d like to hear more.”

　　Recovering from negotiation breakdown

　　让谈判“起死回生”

　　当对方因愤怒、怨恨或不愿意聆听而使得双方关系濒临决裂的时候，要特别注意具有建设性的对谈。承认错误并且展现诚意是让谈判起死回生的好办法。

　　你可以说”What happened last week was unacceptable as it was unintentional.Shall we move on?”In business,skilled negotiation can be the difference between making a million dollar contract and being fired.
3