2021年必过05439商务英语阅读自考试卷.doc

商务英语阅读 试卷
（课程代码 5439）
I. Translate the following words or expressions.
A. Translate the following into Chinese.
1. C.P.I. (consumer price index) 2. monopoly 3. par value
4. IPO (initial public offering) 5. financial institution 6. income funds
7. GNP (gross national product) 8. production line
9. C.I.F. (cost，insurance and freight) 10. board of directors
11. registered capital 12. F.O B 13. circulating fund
14. Clean Bill 15. public relations 16. red chips
17. bank account 18. government bond 19. GDP (gross domestic product)
20. bill of exchange 21. premium 22. commission
23. durable goods 24. savings bond 25. stock exchange
26. mutual fund 27. market share 28. product mix
29. Letters of Credit (L/C) 30. income statement 31. retailer
32. stock market 33. tangible product 34. product line
35. current assets 36. installment 37. H shares
38. inventory 39. common shares 40. preference shares
41. net asset 42.bearer bond 43. stock certificate
44. promissory note 45. policy holder 46. insurance policy
47. middleman 48. publicity 49. mass selling
50. target return

B. Translate the following into English.
51. 信用证 52. 营销组合 53. 风险资本 54. 普通股
55. 索赔 56. 资产 57. 直销 58. 保险单
59. 促销 60. 购买力 61. 有限责任公司 62. 预算
63. 固定资产 64. 证券交易所 65. 汇率 66. 物流
67. 佣金 68. 折旧 69. 客户服务 70. 红利
71. 面值 72. 市场细分 73. 流动资产 74. 公共关系
75. 净收入 76. 合同 77. 优先股 78. 人寿保险
79. 债券 80. 有限责任 81. 保险 82. 净资产
83. 退货 84. 集装箱 85. 汇票 86. 期初存货
87. 股东 88. 离岸价 89. 电汇 90. 债券持有者
91. 电话销售 92. 垄断 93. 定价 94. 盈亏平衡点
95. 购买力 96. 投资经纪人 97. 营销组合 98. 利率
99. 收入保险 100. 保险费

II. Choose the best answer to fill in the blanks.
1. The buying of products on which we have been pre-sole through advertising is called ______.
A. rational buying B. emotional buying C. reflex buying D. impulse buying
2. Which of the following is NOT a common form of payment in foreign business transactions?
A. Cheque B. Cash C. Bank transfer D. A sight bill
3. A clean bill is ______.
A. a spotless bill
B. a bill that is not accompanied by shipping documents
C. an unused bill
D. an invalid bill
4. If competitors get together to raise or lower prices，this act is ______.
A. price discrimination B. deceptive pricing C. resale price maintenance D. price fixing
5. Which of the following belongs to “Marketing Mix”?
A. Labor force B. Machines C. Materials D. Promotion
6. What do you think is the strength of publicity?
A. Being flexible B. Avoiding media costs
C. Saving preparation time D. Reaching a larger number of audiences
7. Which of the following can NOT be a feature of a bond?
A、It has a certain denomination. B、It has a prefixed interest rate.
C、It involves high risk. D、It has a prefixed maturity date.
8. Which of the following is a legal tender?
A. IOU cheques B、U.S. dollars C、Lumps of silver D、Bank deposits
9. If you advertise a product，your main purpose of doing so is to _____.
A. earn more money for the advertising agency
B. promote sales of that product
C. compete with other firms that produce the same kind of product
D. introduce that producer to the public
10. What do you think is the strength of personal selling?
A. High efficiency B. Great flexibility
A. documentary B. irrevocable C. dishonored D. confirmed
12. A dishonoured bill is ______.
A. one which the importer is ashamed of
B. one which the importer fails to pay on the due date
C. one which the drawer fails to pay
D. one which the exporter fails to clear
13. In terms of safeness，a mortgage bond ______ a debenture bond,
A. is the same as B. is safer than C. involves more risk than D. is not as safe as
14. What is an insurance policy?
A. A government law on insurance.
B. A written contract between the insurer and the insured.
C. A piece of paper with the insurer’s signature on it.
D. A set of rules to regulate the insurance market.
15. What can we say for certain about transportation and physical distribution?
A. Transportation is the same thing as physical distribution.
B. Transportation is not as important as physical distribution.
C. Transportation is one of the components of physical distribution system.
D. The term transportation is widely used to mean physical distribution.
16. Customer relations should be responsible for all of the following EXCEPT ______.
A. the quality of product or service B. customer inquiries and complaints
C. finding new resources for the company D. attracting new customers
17. What is the major feature of a global marketing strategy?
A. Uniformity B. Flexibility C. Localization D. Diversity
18. What is meant by “consideration” in a contract?
A. An item of considerable value given to the other party.
B. An item of value given to the other party.
C. Money in exchange of goods.
D. Careful thinking before signing a contract.
19. Which of the following is NOT true?
A. Packaging means more than the boxes，wrappings and other materials that go round the physical product.
B. Packaging can change the quality of a product.
C. Packaging can change a product in the minds of consumers.
D. Packaging can help to open larger markets.
20. To be a wise customer，we must evaluate ______ and choose to buy what is ______.
A. the price；the cheapest
B. the product quality；of top quality
C. the total product offer；of the best value to us
D. the after-sale service；provided with the best after-sale service
21. The most major function of money is ______.
A. a store of value B. the unit of account
C. the medium of exchange D. a standard of deferred payment
22. ______ points to the advantages of the advertiser’s product over competing products.
A、Primary-demand advertising B、Comparative advertising
C]Direct-action advertising D、Institutional advertising
23. When a person insures something，the written agreement between the insurer and the insured is called _______.
A. insurance policy B. claim C. liability D. auto insurance
24. A _______ is backed only by the insurer’s promise to pay when the interest and principal are due.
A、bearer bond B、debenture bond C、mortgage bond D、corporate bond
25. _______ is stock with first claim on the corporation’s earnings and assets after the claims of bondholders.
A、Preferred stock B、Stock exchange C、Common stock D、Stock certificates
26. In foreign trade，________ is the fastest method of sending money abroad.
A. sight bill B. international money orders C. bill of exchange D. telegraphed transfer
27. _______ is NOT considered as an action that could hurt competition and consumers.
A. Price fixing B. Deceptive pricing C. Resale price maintenance D. Setting target return
28. Marketers can communicate with large numbers of potential customers at the same time by _____.
A. personal selling B. direct selling C. mass selling D. sending leaflets
29. A dishonored bill is ____________.
A、one that is not accompanied by shipping documents. B、one that is not paid on the due date.
C、one that must be paid at sight. D、one that cannot be cancelled.
30. We can get information about a company’s assets and liabilities from _______.
A、an insurance policy B、an income statement C、a balance sheetD、a bill of exchange
31. ______ promotes the use of a particular brand among competing products.
A. Comparative advertising B. Brand advertising
C. Primary-demand advertising D. Institutional advertising
32. ______ will pay a person money when he/she is unable to work.
A. Income insurance B. Health care insurance C. Auto insurance D. Life insurance
33. If the apples in a fruit store look very luscious，and you buy a dozen which actually is out of your expectation，we can say this action is a kind of ______.
A、 reflex buying B、impulse buying
C、neither impulse buying nor reflex buying D、installment buying
34. In a bill of exchange，if it is saying “30 days after sight”，that means the bill can be paid _____.
A. immediately B. within 30 days after it is drawn.
C. within 30 days after it is presented D. regardless the date
35. Which of the following does NOT belong to “Marketing Mix”?
A. Placement B. Product C. Point-of-sale D. Promotion
36. As a ________，you are one of the owners of a company.
A. stockholder B. bondholder C. vendor D. creditor
37. The _______ is reached when the money from the sales of product equals the total costs and expenses involved in producing and marketing it.
A、equilibrium price B、balance sheet C、price fixing D、break-even point
38. The share capital of a company is ________.
A、the money you share with others B、issued either by a business or by a government
C、stock that permit owners to share any profits or losses D、the total investment from all of the shareholders
39. Which of the following can NOT be regarded as real property?
A、Farm land B、Buildings on land C、The computer on a lecture desk D、Trees in a garden
40. The _______ is an accounting statement that summarizes a company’s revenues，cost of goods sold，expenses，and net profit or loss over a period of time.
A. balance sheet B. income statement C. premium statement D. insurance policy
41. Another factor that affects the price of bonds is the credit rating of company or government unit issuing the bond.
A. rating given to an individual or business firm as a credit risk，based on past records of debt repayment，financial status，etc.
B. rating given to a company as to its sales power
C. assessment of a company’s production
D. assessment of a company’s money deposited in the bank.
42. When interest payments are due on a bearer bond，its possessor clips a coupon from the bond and sends the coupon to the issuer for payment.
A. a certificate or ticket entitling the holder to a specified right，as reduced purchase price
B. a detachable printed statement on a bond，specifying the interest due at a given time
C. a part of a printed advertisement as for use in ordering goods，samples，or literature
D. a form surrendered in order to obtain an article，service，or accommodation
43. Since our receipts do not always match out expenditures，we generally keep some money in a checking account balance.
A. payroll B. payment C. income D. property
44. Several attempts to unionize the work force have been defeated by margins as high as 3 to 1.
A. edge or border B. blank space on a page
C. difference between the buying and selling D. difference in the amount of votes
45. Buyers of these goods usually provide prospective suppliers with a description of the product or service and request that bids or price quotations be submitted.
A. services B. orders C. products D. offers of prices
46. Of the following，______ are normally NOT considered a kind of securities.
A. mutual fund shares B. registered bonds C. common stocks D. savings accounts
47. _______ is the protection against economic loss provided by sharing the risk with others.
A. Financial loss B. Insurance C. Premium D. Stock

48. _______ are used by the consumer or household that buys them and come in a ready-to-use form that calls for no further industrial or commercial processing.
A. Consumer goods B. Convenience goods C. Shopping goods D. Durable goods
49. The norms and expectations about the way people do things in a specific country are ________.
A. customs B. values C. modes of conduct D. states of existence
50. ________ refers to promotion activities that stimulate interest，trial or purchase by final customers or others in the channel.
A. Advertising B. Sales promotion C. Publicity D. Mass selling

III. In this part，there are some reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers marked A，B，C and D. You should decide on the best one according to your understanding.
Passage One
Bill Gates，the billionaire Microsoft chairman without a single earned university degree，is by his success raising new doubts about the worth of the business world’s favorite academic title：the MBA (Master of Business Administration).
The MBA，a 20th-century product，always has borne the mark of lowly commerce and greed (贪婪) on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.
But even with the recession apparently cutting into the hiring of business school graduates，about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1960，a testimony (宣言) to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.
“If you are going into the corporate world it is still a disadvantage not to have one,” said Donald Morrison，professor of marketing and management science. “But in the last five years or so，when someone says，‘Should I attempt to get an MBA,’ the answer a lot more is：It depends.”
The success of Bill Gates and other non-MBAs，such as the late Sam Walton of Wal-Mart Stores Inc.，has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.
The Harvard Business Review printed a lively，fictional exchange of letters to dramatize complaints about business degree holders.
The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast，they don’t understand politics and people，and they aren’t able to function as part of a team until their third year. But by then，they’re out looking for other jobs.”
The problem，most participants in the debate acknowledge，is that the MBA has acquired an aura (光环) of future riches and power far beyond its actual importance and usefulness.
Enrollment in business schools exploded