1、Unit 5Money1/48Teaching&Learning ObjectivesuuTo enable Ss to learn about the investment and financial reportsuuTo practice listening,reading and speaking of figures related with money;uuTo learn and practice how to read and describe changes and trends.2/48OVERVIEWuuSkills:Dealing with figures Skills
2、:Dealing with figures uuVocabulary:Financial termsVocabulary:Financial termsuuListening:Raising business capital Listening:Raising business capital uuReading:Reporting financial success Reading:Reporting financial success uuLanguage review:Describing trends Language review:Describing trends uuCase s
3、tudy:Angel investment Case study:Angel investment 3/48QuotationuuA bank is a place that will lend you A bank is a place that will lend you money if you can prove that you dont money if you can prove that you dont need it.need it.uu uu Bob Hope,American Comedian Bob Hope,American Comedian4/48Question
4、s about moneyuuAs a proverb goes,money cannot do As a proverb goes,money cannot do everything,but without money,you can everything,but without money,you can do nearly nothing.Could you please tell us do nearly nothing.Could you please tell us your attitude towards money?your attitude towards money?5
5、/48uuAs it is known to all that money is a quite useful As it is known to all that money is a quite useful substance in the world.We need money to buy food,substance in the world.We need money to buy food,buy a house or pay our college tuition.Money can buy a house or pay our college tuition.Money c
6、an make us live more comfortably.Money can benefit make us live more comfortably.Money can benefit people but it can also do harm to them.Money is people but it can also do harm to them.Money is regarded by some people as the most important regarded by some people as the most important thing in life
7、.It is even regarded as the symbol of thing in life.It is even regarded as the symbol of wealth and social position.So some people try to get wealth and social position.So some people try to get money by illegal means,for example,they often money by illegal means,for example,they often cheat,gamble
8、or take bribes.Some people make cheat,gamble or take bribes.Some people make money at the expense of destroying the environment.money at the expense of destroying the environment.Sooner or later,they will be punished by the law.Sooner or later,they will be punished by the law.Moreover,money can not
9、buy everything,no matter Moreover,money can not buy everything,no matter how much money one has he can not buy good how much money one has he can not buy good health,happiness or friendship.health,happiness or friendship.uuIn my opinion,money is the root of happiness or the In my opinion,money is th
10、e root of happiness or the source of evils.It all depends on ourselves.On the source of evils.It all depends on ourselves.On the whole,we should take a correct attitude towards whole,we should take a correct attitude towards money,that is,“Money is not everything.”money,that is,“Money is not everyth
11、ing.”6/48Questions about moneyuuThere is a popular saying:if you dont There is a popular saying:if you dont know about managing money,it will say know about managing money,it will say goodbye to you.How will you wisely use goodbye to you.How will you wisely use your future money?your future money?7/
12、48Starting upStep A:Answer the questions individually.Step A:Answer the questions individually.Then compare answers with a partner.Then compare answers with a partner.8/48Starting upStep B:Step B:What do your answers to the questions say What do your answers to the questions say about your attitude
13、to money?about your attitude to money?What do they say about your culture?What do they say about your culture?9/48Skills:Dealing with FiguresuuUseful language-saying numbersUseful language-saying numbers1.1.YearsYears 1984 1984 2.Currencies2.Currencies 3.15$7.80 3.15$7.80 2502503.Decimals3.Decimals
14、16.5 17.38%0.185 16.5 17.38%0.18510/48Skills:Dealing with Figures4.Bigger numbers4.Bigger numbers 3,560 598,347 3,560 598,347 1,300,402 1m 3bn 1,300,402 1m 3bn$7.5bn 478m$7.5bn 478m 11/48Step AuuRead the article below.Then write all the Read the article below.Then write all the numbers and symbols i
15、n full,according to numbers and symbols in full,according to the way they are pronounced.For the way they are pronounced.For example,1999:nineteen ninety-nine;example,1999:nineteen ninety-nine;3.1m:three point one million pounds.3.1m:three point one million pounds.12/48Step B:listen and check your a
16、nswersuu 475m$578m 475m$578m 107bn107bnuu0.7 percent 11,364.99 1.2 0.7 percent 11,364.99 1.2 percentpercentuu1,145.95 5.6 percent1,145.95 5.6 percentuuY437,000 4.7 percent Y752,000Y437,000 4.7 percent Y752,000uu7.9 percent Y1,050,0007.9 percent Y1,050,000uu4.2 percent Y646,0004.2 percent Y646,00013/
17、48Vocabulary:Financial termsStep A:Match the definitions 1 to 6 with the financial terms a)to f).1.d 2.b 3.a 4.e 5.f 6.cStep B:match the sentence halves.1.b 2.c 3.e 4.a 5.f 6.d14/48Step C:Complete this report with the terms from Exercises A and B.1.1.pre-tax profits2.2.Forecast 3.recession4.Earnings
18、 per share 5.dividend6.Shares 7.investment8.Profits 9.gross margin10.Debt 11.bankruptcy12.revenues15/48Listening:Raising business capitalStep A:Hugh Campbell is the founder of GP Capital,a London-based finance firm which raises money for entrepreneurs.Listen to the first part of the interview and co
19、mplete the chart.1.1.Banks2.2.Private investors-business angels3.3.Venture capitalists16/48Step B:listen and answer questions1.According to Hugh,which three areas do venture capitalists look at when selecting companies to invest in?2.What type of market is good to invest in and why?3.What helps some
20、 businesses to win against other companies?4.What three questions would Hugh ask the management team?17/481.1.The market,the industry and the management team.2.2.One that is large and growing fast because this will provide the high returns3.3.Intellectual property or patents.4.4.How well do they und
21、erstand the market and the industry they are going into?18/48 How much do I trust what the management team say about the potential for success?Does this individual have the personal commitment to deliver on this plan?19/48Step C:Listen to the third part of the interview.What kind of company does Hug
22、h describe?Why did he like this type of company?He described a spin-out company from Oxford university.He likes it because the company owns a lot of intellectual property and the computer games market is growing very fast.20/48Step D:Listen and decide whether the statements are true or false.1.False
23、 2.False 3.True 4.False21/48Reading:Reporting financial successStep A:Before you read the articles decide which of these statements are true.1.F 2.T 3.F22/48Step B:Complete the chartsWM-4thWM-4th T-4thT-4thWM-fullWM-fullT-fullT-fullTotal Total profitsprofits$2.7bn$2.7bn$832m$832m$8.9bn$8.9bn$1.84bn$
24、1.84bn%increaseincrease11%11%21.1%21.1%13.3%13.3%11.4%11.4%EarningEarning63c63c91c91c$2.03$2.03$2.01$2.01revenuerevenue$74.5bn$74.5bn 15.57bn15.57bn 256.3bn256.3bn 48.16bn48.16bn23/48Important sentencesuuWal-Mart yesterday really surprised investors when it sounded a strong note of optimism.uuThis o
25、ptimism is a marked turnaround from three months ago when Wal-Mart warned about the strength of the recovery in US consumer spending.24/48He stressed that,while gross margin was better than originally forecast,the improvement was thanks to the mix of merchandise,not higher prices.Target has cultivat
26、ed a more upmarket and style-conscious image than other discount retailers.25/48For the fourth quarter,Targets profit rose to$832m,or 91 cents a share,compared with$688m,or 75 cents a share,a year ago.At the department stores,which have been ailing,pre-tax profit jumped 15.6 percent at Marshall Fiel
27、ds but fell 0.3 percent at Mervyns.26/48Language reviewuuWords to describe the changing market:Words to describe the changing market:1.Normal movement:1.Normal movement:(rise):(rise):improve increase recoverimprove increase recover (fall):(fall):decline decrease dropdecline decrease drop2.Dramatic m
28、ovement:2.Dramatic movement:(rise):(rise):rocket soar jumprocket soar jump (fall):(fall):dive plummet collapsedive plummet collapse3.Slight movement:3.Slight movement:(rise):(rise):edge upedge up (fall):(fall):edge down dipedge down dip27/48Step AuuWhat kind of movement do the verbs What kind of mov
29、ement do the verbs below describe?(use some symbols below describe?(use some symbols more than once.)more than once.)Decline gain drop increase Decline gain drop increase rocket plummet double fall rocket plummet double fall halve level off triple recover halve level off triple recover decrease fluc
30、tuate improve decrease fluctuate improve Peak risePeak rise28/48Answers1.1.decline,decrease,fall,dropdecline,decrease,fall,drop2.2.Double 3.fluctuate Double 3.fluctuate 4.gain,improve,increase,rise4.gain,improve,increase,rise5.Halve 6.level off 7.peak5.Halve 6.level off 7.peak8.Plummet 9.recover8.Pl
31、ummet 9.recover10.Rocket 11.triple10.Rocket 11.triple29/48Step CuuComplete these sentences about the Complete these sentences about the graphs below with appropriate graphs below with appropriate prepositions.prepositions.1.1.Sales have increased Sales have increased fromfrom 5m 5m to to 7m.7m.2.2.S
32、ales have increased Sales have increased by by 2m.2m.3.3.There has been an increase There has been an increase ofof 2m in 2m in our sales.our sales.30/48Language review4.Sales now stand 4.Sales now stand at at 7 million.7 million.5.Sales reached a peak 5.Sales reached a peak of/at of/at 7 million in
33、 7 million in July.July.6.Sales reached a low point 6.Sales reached a low point of/at of/at 1 million 1 million in April.in April.31/484 steps to describe a line chartuu1.time division1.time divisionuu2.trend2.trenduu3.degree/extent3.degree/extentuu4.reason4.reason32/48Describe the line chart on p.7
34、2uuDong Feng Auto Corporation saw its Dong Feng Auto Corporation saw its sales volume grow steadily from 2.8m in sales volume grow steadily from 2.8m in Jan to 4.1m in March,because of the Jan to 4.1m in March,because of the warming car market and the price cut of warming car market and the price cu
35、t of its economic car-Elysee.But the sales its economic car-Elysee.But the sales plummeted to 0.9m from March to Mid-plummeted to 0.9m from March to Mid-April,for there was a rumor that DFAC April,for there was a rumor that DFAC had used cheap parts to lower the car had used cheap parts to lower the
36、 car price so that the quality might not be price so that the quality might not be guaranteed.guaranteed.33/48Describe the line chartIt was lucky for DFAC to see that the It was lucky for DFAC to see that the sales recovered soon and began to sales recovered soon and began to rocket for as long as 3
37、 months.It was rocket for as long as 3 months.It was the result of launching a new the result of launching a new hatchbackPeugeot 206.The 206 hatchbackPeugeot 206.The 206 proved to be a great success in the proved to be a great success in the market because of its sparkling design market because of
38、its sparkling design that appealed to sports-loving young that appealed to sports-loving young people.people.34/48Describe the line chartuuThe sales reached a peak at 7m early The sales reached a peak at 7m early July and then fell down quickly,for July and then fell down quickly,for the competitors
39、 of 206 such as Polo,the competitors of 206 such as Polo,Aveo,and Fit lowered their prices to Aveo,and Fit lowered their prices to promote sales,but 206 did not follow promote sales,but 206 did not follow suit.In September the sales suit.In September the sales recovered a little bit thanks to the re
40、covered a little bit thanks to the strong overall demand,but dipped strong overall demand,but dipped again as DFAC decided to slightly again as DFAC decided to slightly lower the price of 206.The price cut lower the price of 206.The price cut was completely ignored in the slump was completely ignore
41、d in the slump market.market.uuIn December the performance began In December the performance began to grow owing to the launch of to grow owing to the launch of Citreon-2,which has been applauded Citreon-2,which has been applauded in Europe.in Europe.35/48Case Study:Angel InvestmentuuIn this case st
42、udy a group of private In this case study a group of private investors,Angel Investment,chooses investors,Angel Investment,chooses between a set of projects,all of which between a set of projects,all of which require finance to get off the ground.require finance to get off the ground.uuPlease comple
43、te the chart below about the Please complete the chart below about the backgroundbackground36/48CompanyCompanyAngel InvestmentsAngel InvestmentsBased inBased inConsists ofConsists ofBusiness activityBusiness activityMoney for Money for investmentinvestment37/48CompanyCompanyAngel InvestmentsAngel In
44、vestmentsBased in Based in Warsaw,PolandWarsaw,PolandConsists ofConsists ofA group of rich people who invest money in A group of rich people who invest money in panies.Business activityBusiness activityBuying stakes in start-up or small Buying stakes in start-up or small companies,and investing in l
45、arger companies,and investing in larger companies having good prospectscompanies having good prospectsMoney for Money for investmentinvestment10 million Euros10 million Euros38/48Mission StatementuuHave a group of at most 6 members.uuYou are entrepreneurs who need finance for a new project.uuinvent
46、your own product or service.39/48Case Study:Angel InvestmentuuPrepare a presentation for your Prepare a presentation for your product/service.Use the key points product/service.Use the key points as a guide for structuring the as a guide for structuring the presentation.presentation.uuYour aim will
47、be to persuade AI to Your aim will be to persuade AI to give you the money you need.give you the money you need.40/48Key points for product presentations1.1.BusinessBusiness What does it do?Who is it for?Introduce What does it do?Who is it for?Introduce your teammates.your teammates.2.The product or
48、 service2.The product or service What is it like?How does it work?What are What is it like?How does it work?What are its advantages?What are its unique its advantages?What are its unique features?features?3.Marketing3.Marketing Who are the target customers?Who are the Who are the target customers?Wh
49、o are the competitors?What about your pricing competitors?What about your pricing policy?policy?41/48Case Study:Angel InvestmentuuHow will the product be launched and How will the product be launched and promoted?promoted?uuWhat are the selling or distribution What are the selling or distribution ch
50、annels?channels?4.Finance4.Finance How much money is required?How will How much money is required?How will you use the money?you use the money?How will you make money in future?How will you make money in future?42/48Proposals1.New magazine1.New magazine Amount:2.5 million pounds to finance Amount:2.
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