Fast-food-culture-中西方快餐文化说课讲解.ppt

LOGOFast Food CultureFast Food Culture LOGOvFast food is the term given to food that can be prepared and served very quickly,while any meals with low preparation time can be considered to be fast food.Typically,the term refers to food sold in a restaurant or store with preheated or precooked imfredients and served to the costomer in a packaged form for take-out.LOGOContentsThe background 1Fast food chains2 Some kinds of fast food3 Advantages/Disadvantages4Chinese fast food5LOGOThe background Pre-modern Europe1.living in insulae,multi-story apartment blocks,depended on food vendors for much of their meals.2.In the Middle Ages,large towns and major urban areas supported numerous vendors that sold dishes such as pies,pasties,flans,waffles,wafers,pancakes and cooked meats.3.As in Roman cities during antiquity,many of these establishments catered to those who did not have means to cook their own food,particularly single households and could not afford housing with kitchen facilities and thus relied on fast food.4.Travellers,as well,such as pilgrims on route to a holy site,were among the customers.LOGOThe background United Kingdom1.The development of trawler fishing in the mid-nineteenth century led to the development of a British favourite,fish and chips,and the first shop in 1860.2.British fast food had considerable regional variation.Sometimes the regionality of a dish became part of the culture of its respective area.3.The content of fast food pies has varied,with poultry(such as chickens)or wildfowl commonly being used.4.As well as its native cuisine,the UK has adopted fast food from other cultures,such as pizza,kebab,and curry.More recently,healthier alternatives to conventional fast food have also emerged.LOGOThe background United States1.As automobiles became popular and more affordable following World War I,drive-in restaurants were introduced.2.The American company White Castle is generally credited with opening the second fast food outlet and first hamburger chainin 1921.3.Curb service was introduced in the late 1920s and was mobilized in the 1940s when carhops strapped on roller skates.4.The United States has the largest fast food industry in the world,and American fast food restaurants are located in over 100 countries.LOGOFast food chainsKFCMcDonaldBurger KingWendysArbysPizza HutLOGOWhy Fast Food?Time-in a hurry Away from homeMoney-not enoughLOGOSome kinds of fast foodNearly from its inception,fast food has been designed to be eaten on the go,often does not require traditional cutlery,and is eaten as a finger food.Common menu items at fast food outlets include fish and chips,sandwiches,pitas,hamburgers,fried chicken,french fries,onion rings,chicken nuggets,tacos,pizza,hot dogs,and ice cream,though many fast food restaurants offer slower foods like mashed potatoes and salads.LOGO关于sandwich的小故事sandwich本来是英国东南部一个不出名的小镇，镇上有一位Earl of Sandwich名叫John Montagu，他是个酷爱玩纸牌的人，他整天沉溺于纸牌游戏中，已经到了废寝忘食的地步。仆人很难侍候他的饮食，便将一些菜肴、鸡蛋和腊肠夹在两片面包之间，让他边玩牌边吃饭。没想到Montagu见了这种食品大喜，并随口就把它称作“sandwich”，以后饿了就喊：“拿sandwich来！”其他赌徒也争相仿效，玩牌时都吃起sandwich来。不久，sandwich就传遍了英伦三岛，并传到了欧洲大陆，后来又传到了美国。LOGOSome kinds of fast foodSushi-JapanKebab-Middle East,especially Turkey and Lebanonvada pav-East Asian citiesdahi vada-East Asian citiesLOGOAdvantages1.Fast food is the product of the high speed society.With fast food,one can spend less time in having dinner and more time in working,which means one can make more money than before.2.Fast food always comes out in the form of convinience.Wherever you go,you can take fast food along with.That is to say one can have lunch on a bus or subway.3.The last and most important feature of fast food is the advantage of its price.One can have quite enough without paying much.LOGODisadvantages1.Hight quantity of heat and fat altough the people in china are difficult to be fat,but the number of fat people is increasing.2.Nutrition is not balanced.3.The recipe is no good for health if they eat it too much,they may get unhealthy.Nowadays,the rate of cancer and cardiovascular disease(冠心病）in our country is increasing.LOGOChinese fast food中国的快餐业起步较晚，以1987年4月肯德基快餐连锁店进入北京市场为契机，揭开了中国现代快餐快速发展的序幕。经过多年的发展，中国快餐业快速增长，市场份额不断扩大。它是洋快餐的一种本土化的形式,在肯德基和麦当劳在中国风行的时候,本土的餐饮结构也发生了变化,随着生活节奏的加快,传统的中式大餐越来越受到冷落,而洋快餐由于自身的原因,不能面向大众推广,这样以本土餐饮习惯为基础,结合洋快餐的某些元素,一种全新的餐饮形式就诞生了。LOGOChinese fast foodChinese fast-food restaurants are particularly popular.They normally offer a wide variety of Asian food,which has normally been fried.Most options are some form of noodles,rice,or meat.In some cases,the food is presented as self service.The customer chooses the size of the container they wish to buy,and then is free to fill it with their choice of food.In large cities,these restaurants may offer free delivery for purchases over a minimum amount.LOGOChina Top 10 Fast-food BrandsLOGOLOGOLOGOLOGOMcDonaldsMcDonalds is located in 120 countries and operates 30,000 restaurants around the world.On January 31,1990 McDonalds opened a restaurant in Moscow,and broke opening day records for customers served.The Moscow restaurant is the busiest in the world.The largest McDonalds in the world is located in Beijing China.BackLOGOBurger KingBackBurger King,often abbreviated as BK,is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County,Florida,United States.The company began in 1953 as Insta-Burger King,a Jacksonville,Florida-based restaurant chain.LOGOWendysBackWendys is an international fast food chain restaurant founded by Dave Thomas on November 15,1969,in Columbus,Ohio,United States.The company decided to move its headquarters to Dublin,Ohio,on January 29,2006.As of March 1999,Wendys was the worlds third largest hamburger fast food chain with approximately 6,650 locations,following McDonalds 31,000 locations and Burger Kings 12,000+locations.LOGOArbysBackArbys Restaurant Group,Inc.is the second largest quick-service sandwich chain in the U.S.with more than 3,400 restaurants system wide.In addition to its classic Roast Beef and Beef n Cheddar sandwiches,made in store daily,Arbys is also known for its deli-style Market Fresh line of sandwiches and salads,Curly Fries and Jamocha Shakes.Its headquarters are in Sandy Springs,Georgia.LOGOKFCKFC(the name was originally an initialism for Kentucky Fried Chicken)is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville,Kentucky,United States(US).It is the worlds second largest restaurant chain after McDonalds,with 18,875 outlets in 118 countries and territories as of December 2013.The company is a subsidiary of Yum!Brands,a restaurant company that also owns the Pizza Hut and Taco Bell chains.BackLOGOPizza HutBackPizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad,pasta,buffalo wings,breadsticks,garlic bread and desserts.Corporately known as Pizza Hut,Inc.,it is a subsidiary of Yum!Brands,Inc.(百胜集团）,the worlds largest restaurant company.As of 2012,there were more than 6,000 Pizza Hut restaurants in the United States,and more than 5,139 store locations in 94 other countries and territories around the world.