unit-3-presenting-a-company.ppt

Approaching WorkplaceWorkplace CommunicationMini Text TextGrammar ReviewApplied WritingSyndicate ActivitiesTask 1Work in pairs.Talk about the following logos and put them into proper categories in the table below.Approaching WorkplaceBackTask 1BackApproaching WorkplaceCATEGORIESBRANDSAutomobilesComputersFoodClothingLand Rover,Porsche,ToyotaDell,Sony,AppleHagen-Dazs,Pizza-Hut,WallsLevis,Calvin Klein,AdidasNow discuss the questions below and then report to your class.1.Which brands are you familiar with?2.Which countries do you know they are from?3.What products do these brands represent?4.What is your favorite brand?Why?5.Who are the owners of these brands?Task 2BackWorkplace CommunicationBack You will hear five statements.Listen to them carefully and match each statement with the corresponding picture.Statements 1 2 3 4 5PicturesceadbBack Listen to the statements again and decide whether these sentences are“Right”or“Wrong”.If there is not enough information to choose “Right”or“Wrong”,choose“Not mentioned”.1.Adidas is the largest sportswear manufacturer in the world,founded by Adolf Dassler,a modest shoemaker from a small town in Italy.a.Right.b.Wrong.c.Not mentioned.2.Apple Inc.is an American corporation that is best known for its revolutionary iPhone.a.Right.b.Wrong.c.Not mentioned.Back3.Facebook is a very popular American social work website,created by a young man named Mark Zuckerberg.a.Right.b.Wrong.c.Not mentioned.4.Microsoft specializes in computer hardware,but it has started a new business of making tablet computers.a.Right.b.Wrong.c.Not mentioned.5.Unilever is a large multinational consumer goods company that makes personal care products and foods.a.Right.b.Wrong.c.Not mentioned.Scripts BackUse the Right WordHere are three groups of words frequently used in presenting companies.In each group,delete one word which does not go with the one in the circle.a companystart establishformset upBackcreatemakeUse the Right Wordfounda corporation a firm a companya machineBackconsumer goodsmanufacturemake producestopListening InSituation:Peter is a project manager of Apple Inc.He is talking about Apple Inc.with a visitor.Listen to the model dialogue and fill in the blanks with what you hear.BackModel DialogueVisitor:Whats Apples _?Peter:Apple offers _,including Mac computers,iPod,iPhone,iPad,Apple TV and other consumer electronics.Visitor:Which of your products _And what were Apples _ last year?Peter:Of course,iPhone is our _.With the successful launch of iPhone iPhone 5,Apple has surpassed Samsung and become the worlds biggest smartphone maker.The _ _ of last year is more than US$108 billion.Visitor:Very good performance!Can you tell me something about Apples history?Peter:Yes.Apple _ in 1976.Steve Jobs _ with his two co-founders.Listening Inproduct rangea wide range of productstotal sales best sellersales turnoversells bestBackwas establishedfounded it Listen to the model dialogue again and check your answers.Then practice the dialogue and try to role-play it with your partner.When you role-play it,you are expected to use the Mind Map below,but do NOT look at the model dialogue.Speaking OutScripts BackBackListen to the dialogue and fill in the missing information on the following Mind Map.Situation:Mary works for Facebook.She is talking about her company with David.Listening InBackprofilesinformationFebruary 2004active users10 billion US dollarsBackListen to the dialogue again and check your answers.Then role-play it with your partner by using the above Mind Map.Speaking OutBackScripts Task 1Read the following Mini Text and find the word or expression that matches the context meaning given.a)_:clothing for sportsb)_:instructor or trainer in a sportc)_:one who participates in a running race d)_:a person who does a sporte)_:to sketch or plan for a product f)_:a person or a company that makes a productsportswearcoachtrack runnerathletedesignmanufacturerMini TextBackNike Phil Knight,a track runner,started Nike in 1958.His idea was to create good American running shoes.Phil Knight and his coach designed running shoes,and had a shoe manufacturer create them.Then,the brand was called Blue Ribbon Sports;Knight later changed the name to Nike after the Greek goddess of victory,and the swoosh logo was added.Today,Nike not only produces shoes,but also produces sportswear.Its popularity is due largely to the use of Nike shoes by famous athletes such as Michael Jordan.Since almost all the famous athletes use its products,Nike does not have a hard time selling its products.1Back2 34Word TipsNotesWork with your partner and answer the following questions according to the Mini Text.Task 2Pair Work1.Who designed Nike shoes?2.What was Nike called before being renamed?Phil Knight,a track runner,designed Nike shoes.Before being renamed,Nike was called Blue Ribbon Sports.BackPair Work3.What does the Nike logo represent?4.What does Nike manufacture?5.Why is Nike so popular?The Nike swoosh logo represents the wing of the famous Greek Goddess of victory.Nike mainly manufactures shoes and sportswear.Nike is popular because it is used by famous athletes such as Michael Jordan.BackReading TextReady to Go!Comprehension Task 1Task 2TranslationTask 1Task 2Vocabulary Task 1Task 2TextBackNew WordsBackNew WordsPhrases and Expressionson track 在（通向成功的）轨道上go by 遵照；根据判断in collaboration with 与合作，与协作concentrate on 集中注意力于，专注于at least 无论怎样；至少Adolph Adi Dassler 阿道夫阿迪达斯勒 阿迪达斯创始人Stella McCartney 史黛拉麦卡特尼 英国时装设计师Yohji Yamamoto 山本耀司 日本时装设计师Rolland Berry 罗兰贝瑞 美国时装设计师modestadj.谦虚的;适度的tread v.踩，踏,行走champion n.冠军slogan n.口号，标语；广告语outperformv.做得比好，胜过sectorn.商务领域;行业availabilityn.可得性outlet n.出口（通道）；直销店Ready to go!Adidas Adidas is one of the _ in the world.I.History 1.Developed _ 2.Created a brand as great as any in the world 3.Started with shoesSkim the text for the key points and fill in the outline with necessary information.leading sports brandsa range of sports productsReading TextBackReady to go!II.Achievements 1.With total sales of 10.3 billion and _ in 2007 2.Outperforming the rest of the sector continuously 3.Enjoying eight years of continuous double-digit net income growthIII.Marketing tactics and goals 1.Retail relationship management and _ 2.Making at least 30%of the groups profits through _ _ profit growth of 9%outlet expansion controlled spaceReading TextBack Adidas Adidas,one of the leading sports brands in the world,has turned 60 on August 18,2009.It still seems an unlikely story:a modest shoemake,named Adi Dassler from a small rural town in Germany,developed a range of sports products so original and so perfect that they are sought by athletes from all over the world.12123Back He created a brand as great as any in the world.An unlikely story,but not impossible.Impossible is Nothing.For Adidas,it all started with shoes.Shoes that,one day,would tread Wimbledon,win medals at the Olympic Games,and the FIFA World Cup.Athletes,record-breakers,and champions would wear them.Today,Adidas is the worlds number one sportswear company with total sales of 10.3 billion and profit growth of 9%in 2007.Things are now definitely on track and,if the current marketing slogan,“Impossible is Nothing”,is anything to go by,the company is doing very well.This is not surprising when you consider that Adidas now continuously outperforms the rest of the sector and has enjoyed eight years of continuous double-digit net income growth.45Back3456 Adidas has developed high-performance sports lines in collaboration with Stella McCartney,Yohji Yamamoto,Porsche Design,and Rolland Berry.Alongside providing performance products,Adidas understands that consumers make purchase decisions based not only on brand but also on availability,convenience,and extent of product offering.As a result,the company has been improving its distribution plan,concentrating on expanding its own outlets or“controlled”space and improving retail relationships.Now there are over 1,000 Adidas stores around the world and,in the run up to the Beijing Olympics,the company opened an average of two stores a month in China.By 2010,the aim is to make at least 30%of the groups profits through controlled space.Back6Task 11.Do you think the success of Adidas is a legend?Why?2.What products has Adidas developed?ComprehensionWork in pairs and answer the following questions according to the Text.Yes,I think so.Because Adidas started from a small rural town and has become the worlds number one sportswear company.Adidas has developed a range of sports products.BackTask 13.What was the performance of Adidas in 2007?4.What are the two marketing tactics of Adidas?5.What is the aim of Adidas by 2010?ComprehensionAdidas achieved the total sales of 10.3 billion and profit growth of 9%in 2007.Retail relationship management and outlet expansion.BackThe aim is to make at least 30%of the groups profits through controlled space.Task 21.Adidas celebrated its anniversary in _.a.October b.May c.August d.November 2.Adi Dassler was from a small rural town in _.a.France b.Italy c.Spain d.Germany3.From which product did Adidas start its business?a.Trousers.b.Shoes.c.Jackets.d.T-shirts.ComprehensionChoose the best answer to the following questions.Back4.All of the following people would like to choose Adidas except _.a.dancersb.record-breakers c.athletesd.champions 5.The context meaning of “in the run up to”in the last paragraph of the Text is _.a.running to b.during c.long before d.until6.What does Adidas slogan mean to you?a.Everything is not possible.b.Everything is impossible.c.Nothing is possible.d.Anything is possible.BackTask 2ComprehensionWhen we present a company,we often structure our presentation in five parts with one of the following five elements in each part:Business what products or service the company provides History how the company grew to what it is today Achievements what achievements the company has made Principles what principles or concept the company has in running its business Goals what is the companys goal in the futureSyndicate ActivitiesBackStructuring Your PresentationBackBased on the information from the Text and the following web pages of two different retailers,identify what key elements are included in a presentation of a company.Wal-Mart was established by Sam Walton,the US retail legend,in Arkansas in 1962.With more than 40 years development,Wal-Mart has become the biggest personal employer in US and the worlds biggest retailer.So far,Wal-Mart has over 7,800 stores globally,having over 2 million associates and covering 16 countries.Wal-Mart serves 176 million customers every week.http:/ ActivitiesBack7-Eleven started out as an ice house in Dallas,Texas back in 1927.Now,it has grown and developed into the worlds largest operator(运营商),franchisor(特许经营主)of convenience stores.Based in Dallas,Texas,the company operates and franchises more than 6,970 stores in the U.S.and Canada.Internationally,it runs more than 29,300Syndicate Activitieschain stores and other convenience stores in countries and regions including Japan,Taiwan,Thailand,South Korea,China,Hong Kong,Malaysia,Mexico,Singapore,AustraliaPhilippines,Indonesia,Norway,Sweden and Denmark.http:/www.7- is NothingWork in groups and supply the required information in the form below.And make a presentation to your class based on the listed information.You can visit the websites for more information.to make at least 30%of the groups profits through controlled space by 2010established by Sam Walton in Arkansas in 1962over 7,800 stores globally,having over 2 million associates and covering 16 countriesstarted as an ice house in Dallas,Texas in 1927Internationally,it runs more than 29,300 chain stores and other convenience stores in countries and regions.BackLearn to use these phrases and expressions in your presentation.Good morning,ladies and gentlemen.Good morning,everyone.What Im going to talk about isIm going to tell you aboutRight,first of all Finallystartingintroducing your topicsummarizing the topicstructuring the talkSo,what are the important points Ive make?Well,firstSo,to summarizeasking for questions at the endThank you.Now,do you have any question?If you have any questions,Im pleased to answer them.BackLearn to use these phrases and expressions in your presentation.I need to think about that one.Could we come back to it later?I dont really know the answer to that.Could we discuss it later?Now Id like to hand over toShes going to tell you aboutanswering difficult questionsintroducing your fellow-presenterTask 1VocabularyMatch the following vocabulary items with their definitions,referring to the Text for clues.BackTask 2VocabularyFill in the blanks with the words or expression given in the box.Change the form where necessary.continue lead seek available outlet collaborate outperform modest1.She was dressed by a _ New York designer.2.So were looking for ways to _ our competitors.3.This cosmetics manufacturer has 39 _ in Britain.4.The more learned a man is,the_ he usually is.5.He started a business in _ with his friends.6.Ill check our room _ for the next days.7.The works of this writer are much _ by young people.8.I look forward to your _ support.leadingoutperformoutlets more modestBackcollaborationavailabilitysought continuousTask 1Translation1.Steve Jobs _(创造了苹果这个世界级的伟大品牌).(create,as great as)2.Unilever _(开发了一系列的个人护理产品).(develop,range)3.Adidas is doing very well,_ _(并且证实了它的营销标识语“没有什么是不可 能的”).(prove,slogan)Complete the following sentences by translating the Chinese parts into English.created Apple a brand as great as any in the worlddeveloped a range of personal care products Back proving its marketing slogan“Impossible is Nothing”Translation4.Consumers make purchase decisions based not only on brand _ (而且也取决于产品的可得性、方便程度以及产品提供的范 围).(availability,product offering)5.The fashion house _ 在纽约时装周到来 之前平均每个月开两家分店).(an average of,in the run up to)6.Adidas _ _(连续10年超过其竞争 对手).(outperform,competitor,continuously)but also on availability,convenience and extent of product offering opened an average of two stores a month in the run up to the New York Fashion Week has outperformed its competitors continuously for ten years/for the tenth successive year.BackTask 2TranslationTranslate the following paragraph into Chinese.Back The history of Unilever dates back to 1885,When William Lever established a soap manufacturing company in the UK with his brothers.Nowadays,its products range from foods to everyday household care products.Unilever produces more than 400 world-leading brands,14 of which generate sales more than 1 billion a year.On any given day,two billion people use Unilever products to look good,feel good and get more out of life.联合利华的历史可以追溯到1885年。这年，威廉姆莱弗与他的兄弟在英国创立了一家肥皂生产公司。现今，它的产品种类丰富，从食品到日常家庭护理用品一应俱全。联合利华创造出了400多个世界知名品牌，其中14个品牌的年销售额超过10亿欧元。每天，有20亿人用着联合利华的产品，来打造良好形象、享受美妙感觉，从生活中领悟更多。1.We _(meet)at the airport tomorrow morning.2.By the end of this year I _(save)$1,000.3.Be sure to come at eight.I _(expect)you.4.Did you know whether Mary _(come)?5.I _(bring)you the book