旅游英语全书全套教学教程电子教案电子讲义.pptx

旅游英语TourismEnglishUnit 1 What is Modern Tourism?旅游英语TourismEnglishUnit 2 Holiday BookingObjectivesLearn how to greet a guest at a travel agency counter.Learn how to introduce tourism products and services to foreign guests.Learn how to find out guests needs for a tour in English.Learn how to write a guestroom note.Text A A Dialogue:A FIT Holiday BookingVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.in charge of consultationFITHow can I help you?in particularText A A Dialogue:A FIT Holiday Bookingpromotiongive suggestionsdestinationfit you bestpromotioncar-rideThe Mountain Resort and Outer Eight Templesscenic spotsimperialText A A Dialogue:A FIT Holiday Bookingamazinghot springnational nature parkitinerarypackage tourpreserved outdoor performanceexpeditioncontractfull-board/half-boardText A A Dialogue:A FIT Holiday Bookingsplash outself-catering facilitiesentrancecomplimentarya fabulous dealreceiptcontactExercises:I.Discussion1.What does FIT mean in the tourism industry?2.What characteristics does the FIT have?3.How do you find guests needs for their tour?4.What are some ways to be polite when speaking to guests?5.How should you finish a tour sales progress as a travel agent?Exercises:II.ActivityStudents are required to give a simulated dialogue in the class,one student plays as the ravel agent,the other plays as the FIT.1.The FIT guest should ask a few quesitons about the itinerary.2.The travel agent should arragnge a proper route for the guest and answer all the questions asked by the guest.Exercises:III.Translation A Brief Introduction to the Mountain Resort,ChengdeSee P.9 for the text.Pay attention to the following words and expressions.Make clear their meanings before you start to translate the article.briefintroduction tooccupyingurban areadynstyplay a role as the Righteousness GateExercises:III.Translationplay a role as the Tighteousness Gateancientpalacetablet carveMongolianUygurTibetanManchuExercises:III.TranslationindicatesMulti-ethnicsymbolicemperormajestyrecords show that.scatterexistbestowExercises:III.TranslationconfercalligraphshrineText B Reading:The Process of Room ReservationVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.reservationprospectivebe handled by clerkhandle the reservationbe aware ofExercises:III.Translationload in the reservation formroom typeavailability of roomsthe date is fully bookeddocument the reservation detailsbe filled out confirm the reservationmaintain the hotel rackblock off the room chartoverbookExercises:1.Listening PracticeA Dialogue:At a Reception DeskScan the code on the page to receive audio context.Listen to it for three times.For the first time,only listen.Try to catch as much information as you can.For the second time,make a break between each sentence.Write down as much of the text as you can hear.For the third time,read the text before you listen again.(The transcript is attached in the Appendix V.)Then close the book and listen,checking your answers.Exercises:1.Listening PracticeFollow the listening material to read the text.Pay attention to the pronunciation and intonation.Summarize the text and tell your peers about it.If the text is a conversation,role play with your peers.II.Reading ComprehensionCesar Ritz:the Hotel PioneerEnlarge Your Vocabulary:Try to understand the text without checking dictionaryand answer questioned followed.If you find new words and phrases,underline them.Then cross-check with the glossory below.How many of them have you seen?How many are in your memory?Test each other with your peers.Switzerlandtendregional apprenticeshiployalII.Reading ComprehensionCesar Ritz:the Hotel Pioneermagnificent conqueringdineclubaffaircontinental ambianceleading actorslaunchworld-classII.Reading ComprehensionCesar Ritz:the Hotel Pioneerreputationluxurycomfortcuisineacknowledgesecond to noneslump lurerevenueII.Reading ComprehensionCesar Ritz:the Hotel Pioneercast an eyecovetousin search of challengetake overaccounta dramatic dropnet profitII.Reading ComprehensionCesar Ritz:the Hotel Pioneerdash off to speculatorbe dismissedbreakdownIII.Practical Writing:How to Writie a Notice about the Guest-RoomThe guest notice is a way to remind guests of some instructions.It should be formal,brief,and in a good manner.The notice is usually written or printed on a card and kept at a proper place in the room.Many hotels would use creational ideas to draw guests attention to the card.III.Practical Writing:How to Writie a Notice about the Guest-Room As the concept of Green Hotel is spreading,more and more hotels are using the guest notice as a media to publicize environment protection,and to remind guests of minimizing the cost in energy.Usually hotels would make the remiding information into a Green Card,stating that if guests do not need the bed sheet,pillow cover,bath towel,and bath robes be changed everyday,they can leave the Green Card onto those stuffs.This has been proved to benitif both the hotel and guests.Energy is saved,pollution reduced,with guests needs not being ignored.Imagine you were working at the housekeeping in hotel.Write a Green Guest Notice in English,explaining how to use the Green Card,and forward appreciations to guests.Tips for Writing:What are the differences between a businee letter and a guest notice?How to kindly remind guests not smoking in the room without affend them?What other reminders do you think are necessary to be listed in the guest notice?旅游英语Tourism EnglishUnit 3 Hotel Mangement and ServiceObjectivesLearn about the concept of hotel franchising.Learn about the benefits of association with a brand.Learn about the differences between European and American hotel markets.Learn about the characteristics of European hotels.Learn why many hotel owners prefer to franchise.Understand the benefits of cooperating with branded companies for non-branded management hotels.Text A Reading:Hotel Franchising in the Tourism IndustryVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.franchisegrant to licenseentitletrademarkText A Reading:Hotel Franchising in the Tourism Industryembedrecognitionprincipleheterogeneouscomprised of individualpreference forpenetrationa likelihood ofText A Reading:Hotel Franchising in the Tourism Industrybrand awarenessassetfrom sbs perspectiveeconomic climateappealexpandleanconsistentrevenue streamoperatorExercises:I.Discussion1.What is hotel franchising?2.What are the two parties of franchising?3.What are the differences between the European and the U.S.hotel markets?4.What are the characteristics of European hotels?5.Why do many hotel owners prefer franchising?Exercises:II.ActivityStudents are required to give their class presentation on one of the topics below:1.A brief introduction to hotel franchising.2.The differences between the European and the U.S.hotel markets.Exercises:III.Translation A Tour-Guide Commentary En Route to the HotelSee P.14 for the text.Pay attention to the following words and expressions.Make clear their meanings before you start to translate the article.on behalf of familiarize withremind ofprecautionremain seatedfountainExercises:III.Translationchartersessionlobbypersonal belongingText B A Dialogue:Giving Information about Hotels and RestaurantsVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.receptionistannualconferencebanguetsecretarial servicemText B A Dialogue:Giving Information about Hotels and Restaurantsinternet accessrate for roomssingle/double rooreasonablebuffettraineedietconventionlodgefood and beveragesText B A Dialogue:Giving Information about Hotels and RestaurantscuisineboutiquearcadeThank you for calling.Exercises:1.Listening PracticeA Dialogue:At a RestaurantScan the code on page 17 to receive audio context.Listen to it for three times.For the first time,only listen.Try to catch as much information as you can.For the second time,make a break between each sentence.Write down as much of the text as you can hear.For the third time,read the text before you listen again.(The transcript is attached in the Appendix V.)Then close the book and listen,checking your answers.Exercises:1.Listening PracticeFollow the listening material to read the text.Pay attention to the pronunciation and intonation.Summarize the text and tell your peers about it.If the text is a conversation,role play with your peers.II.Reading ComprehensionAccounts Settling and TippingEnlarge Your Vocabulary:Try to understand the text without checking dictionary and answer questioned followed.If you find new words and phrases,underline them.Then cross-check with the glossory below.How many of them have you seen?How many are in your memory?Test each other with your peers.settle billstippingfrom place to placecall for billcashierII.Reading ComprehensionAccounts Settling and Tippingsum up calculatetotal v.servicee charge taxhand todouble-checkbill folderapproachII.Reading ComprehensionAccounts Settling and Tippingstraight to the right of presentverifiycash to return the changeauthorizesignatureapplicablecredit cardvoucherII.Reading ComprehensionAccounts Settling and Tippingdiscreetlyexpiration dateapproval codeimprintrespectiveincomefinanciallyit is suggested tohigh-end hotelsIII.Practical Writing:How to Writie a Letter of Complaints about Food to the Travel AgencyWhen a customer is not happy with some service or products he received,he may write a letter of complaints and send to the department in charge of the affair.The letter could be anonymous.A letter of complaints normally contains:a description of the unhappy experience,with dates,names,and other details included.explain how it happened and the reason that you write the letter.give your request on compensation and reasons.For example,to request for a refund,you need to tell the person in charge why you want it be refunded,and enclose proofs if applicable.III.Practical Writing:How to Writie a Letter of Complaints about Food to the Travel Agency At the end of the letter,leave your contact information and repeat your requests.If it is something serious,let them know what measurement you will take if they fail to reach a settlement with you.Although the letter aims to express your anger and disatisfaction,you still need to remain in a good manner.Make it brief.Remember:Your purpose is to get responded and have problems settled.Any bad manner might jeopardize the negotiation.Use proper format of English letters.III.Practical Writing:How to Writie a Letter of Complaints about Food to the Travel AgencyImagine you were a tourist who were encountered with poor service at a restaurant recommended by a travel agency.You waited for over an hour to be served.After the meanl,you were overcharged and ended up in hospital for food poisoningTips for Writing:The standard format for English letters:Read an English letter(paper one,email,or those from media).Find proper places to put the following parts:Address of the senderAddress of the RecipientDate of writingSalutationBody of letterGreetings and closingSignature and title 旅游英语Tourism EnglishUnit 4 MICE and MICE TourismObjectivesLearn about the history and development of MICE in China.Learn about the background and the importance of the Boao Forum.Learn how to make plans for a commodity fair.Learn the connection between MICE and tourism.Learn how to describe geographic situations in English.Learn how to write an itinerary.Text A Reading:The Rise of the Convention and Exhibition Industry in ChinaVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.acronymincentiveexhibitioneventendowed withvitalitypotentialitysunrise industrylarge-scalehigh-profileabroadpenetrate intoall walks of lifeprofessionalcertifygorgeousaccount for(be)rich inexceedemergeaveragecounterpartdomesticenterpriselag behindconsumption marketlayoutperceptionbe supportive towardinestimablyExercises:I.Discussion1.What was the convention and exhibition industry like in China before the Open-up and Reform Policy?2.Which exhibition venue in China is famous worldwide for its great size and amazing features?3.What makes China a large exhibition country?What weakness does China have in exhibitions?4.Whould it be wise to invest in the convention&exhibition industry in China in the near future?5.What is most Chinese provincial/city governments attitude towards the converntion&exhibition industry?Why?Exercises:II.ActivityStudents are required to give their class presentation on one of the topics below:1.A brief history of the MICE development in China.2.The connection between MICE and tourism.Exercises:III.Translation The Profile of the Boao Forum for AsiaSee P.22 for the text.Pay attention to the following words and expressions.Make clear their meanings before you start to translate the article.non-governmentalnon-profitfixed domicileproposeinauguratepermanent siteheadquarterstation v.coordinationdialogue platformissuecircleadvance v.ever-growingText B A Dialogue:A Plan for 2016(China)Harbin“One Belt One Road”International Commodities FairVocabulary and Expressions:Read the text.Find the following words and phrases.Can you get their meanings and properties(词性）according to the context?If you have questions,check the glossory in Appendix III,or consult a dictionary.deputy directorConvention and Tourism BoardIt is a pleasure to meet you.The pleasure is mine.How do you like it?Text B A Dialogue:A Plan for 2016(China)Harbin“One Belt One Road”International Commodities Fairuniquecommodity fairlast forpay a visit togive a speechopening ceremonye-commerceforumText B A Dialogue:A Plan for 2016(China)Harbin“One Belt One Road”International Commodities Fairface to facehow much do you charge for.look forward to discountpaperworkAfter you.Exercises:1.Listening PracticeMICE Tourism in AsiaScan the code on page 24 to receive audio context.Listen to it for three times.For the first time,only listen.Try to catch as much information as you can.For the second time,make a break between each sentence.Write down as much of the text as you can hear.For the third time,read the text before you listen again.(The transcript is attached in the Appendix V.)Then close the book and listen,checking your answers.Follow the listening